Know what your consumers are saying about you? It’s really the best and only way to maintain your relationships via Email, Facebook and Twitter. Granted, communication is key in a relationship, but don’t be quick to forget it goes both ways. Your consumers are listening to you, but are you listening to them?  If not, they’ll question what they are getting out of the relationship.  You don’t want to smother them, and or bore them for that matter. So reciprocate and quit making it all about you, all the time, and you may get some; retweets, followers, and subscribers that is!

Exact Target, a global Software as a Service (SaaS) provider, surveyed more than 1500 consumers and came up with a number of key findings

Email Key Findings:

• 95% of US Online Consumers use email
• 91% have unsubscribed to a company email
• 18% never open email from companies
• 17% of subscribers will delete or ignore email instead of unsubscribing or hitting the spam button
• 49% unsubscribe because the content is boring or repetitive

Facebook Key Findings:

• 73% of US online consumers have a Facebook profile
• 65% of US online consumers are active on Facebook
• 64% of Facebook users are “Fans” of a company
• 51% of Facebook Fans of a company rarely or never visit a company’s page after liking them
• 44% of Facebook Fans unlike a company because they post to frequently

Twitter Key Findings

• 17% of US consumers have a Twitter account
• 9% of US consumers who have created a Twitter account are active
• 41% of consumers who have followed a company have stopped following them later
• Twitter users are less likely to unfollow a brand compared to Facebook or email users (41% for Twitter, 55% for Facebook, and 91% for email)

Star Padilla

You could say I'm a chatter box with an eye for design. I'm what you’d call a digital strategist. Helping companies and individuals focus on making their businesses money while managing their social media platforms, content and audit their overall design/brand.

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