Monthly Archives: November 2011

What’s Hot in the Tech World This Holiday Season?

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Gizmos and gadgets are always hot items for the holidays, I am sure you have seen the latest Best Buy commercials where the mom out does Santa in the gifting department. So what’s on your hot list this year?

Most tech-geeks are raving about Apple’s latest and greatest gifts – the iPhone 4S launched late this year; and the iPad 2. Both of these devices have caused a sensation in the techno-world. Other items that are catching our attentions are Google’s counter to the almighty iPhone the Droid Galaxy and a hands-free must – the “UP” by Jawbone.

Gamers have no fear, you have not been forgotten this holiday season with the PS3 still going strong and new game release such as: Assassins Creed Revelations, The Elder Scrolls V: Skyrim and Call of Duty: Modern Warfare 3.

Can’t wait to see what other fun gadgets make their way out this holiday season.

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Google is celebrating Mark Twain’s 176th birthday

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Looks like Tom Sawyer has gotten to work on that ‘ol picket fence this morning. In celebration of Mark Twain’s 176th birthday, Google has decided to share an infamous scene from “The Adventures of Tom Sawyer”, where Tom convinces the other boys to paint a fence for him.

Mark Twain, whose real name was Samuel Langhorne Clemens, was born November 30, 1835 in Florida, Missouri and best known for “Adventures of Huckleberry Finn”

Star Padilla

You could say I'm a chatter box with an eye for design. I'm what you’d call a digital strategist. Helping companies and individuals focus on making their businesses money while managing their social media platforms, content and audit their overall design/brand.

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Link Building for SEO – A Few Tips

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Everyone can agree that link building is key to search engine optimization, but it’s much easier than it sounds. To be honest, the easiest and most sure way is to hire a web marketing company and have them launch a cohesive link building campaign on your behalf. Some people like to do things the hard way, so here are our tips. If it doesn’t work out, and you find yourself in need of a internet marketing firm after all, just give us a call!

A great place to start is curating. You don’t need to be an expert or a terrific writer to create linkworthy content. Usually it’s websites that aggregate other people’s original content which people find themselves visiting religiously. Just remember to give proper credit where credit is due. If you’re a decent, somewhat entertaining writer, another thing you can do is do a little guest blogging. Everyone who has a blog likes to take a day off here and there, and let someone else do the work creating content. Research has shown that it takes eight views of a brand name or logo to have it stick in a person’s memory On the web, your name is your brand, and guest blogging helps you get it in front of people’s eyeballs and into their brain. Guest blogging not only gets you links, it also can lead to more subscribers for your blog. Also for the writers, create a beginner’s guide in your area of expertise. No matter your field, there’s some newbie who’s looking to learn the basics. If you can manage to teach someone something, often, they’ll end up repaying you in link backs. The most difficult, but most rewarding in terms of links is simply to be ahead of the curve. It often involves sheer luck, but if you’re one of the first people to report some new development, or pass along fresh information, anyone who covers the topic and uses you as a source will refer back to you.

So, let’s say you’re not a great writer. Your content is boring and your audience is waning. If you’ve got some dough to spread around, consider sponsorships and/or partnerships. You’ll get link love on all related websites and materials, and fresh eyeballs on your brand. It’s a bit of a cheap shot, but you might also consider dropping a name here and there. Research some up-and-comers in your field and develop a list to include them on. Make it flattering. People love to see their names in print (even if it’s only on the web) and will usually blast the link to your content out to their own networks. If all else fails, try a contest. Companies who produce the products that moms use, have to pay dirt using this concept.. The second they announce a contest, the mommy bloggers link to it and millions of moms join in the linking fray. If there’s one thing people love, it’s free stuff.

If this all sounds too complicated, or you’ve tried (and failed) already, then there’s no doubt about it – it’s time to call in a professional. Get in touch with a SEO consultant here at Eminent SEO. We’ll have your business climbing the search engine rankings in no time flat. Link backs optional!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Copied Content Can Be Relevant

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In case you didn’t hear, a couple of weeks ago Search Engine Land leaked the official Google document with the updated quality guidelines for the manual website raters. A friend of mine forwarded the document to me and I have to admit, it was a bit intimidating – 125 pages! I intended on reading it and summarizing my thoughts, but since Dr. Pete already took the time to do it, I thought I would just reference his post and highlight one important factor that stood out to me. To read the whole post, go here: 16 Insights into Google’s Rating Guidelines

Important Factor #1: Copied Content Can Be Relevant

For us, this is huge. Everyone has heard of duplicate content and for several years now it has been clear that duplicate content (AKA as “Copied Content”) on your website (direct content from someone else’s website, verbatim) has created issues, even penalties. However, it wasn’t until the Panda update that Google truly devalued syndicated content. Sites hosting articles and press releases, which are clearly intended to be duplicate, got hit hard with the Panada update and many large, well known sites (such as eHow.com and articlecity.com) experienced a dramatic decrease in their organic search engine rankings and traffic.

However, according to the Google quality guide (and Dr. Pete) Google “officially recognizes that copied content isn’t automatically low quality, as long as it’s well-organized, useful, and isn’t just designed to drive ad views.”

Hrm.

So, we can use syndicated or scraped content, we just have to do so carefully – got it.

My advice? If you are going to use this technique, make it as legitimate as possible. Use content from other sources, but insert it into your own relevant, unique content as a quote or reference it as a resource – meant to enhance your piece, not replace the need for unique content altogether.

Also, if you are ONLY using content from other sources and not contributing anything unique, just know that you will never get as far as a site with unique content on the same subject. And, according to the guide, if you have duplicate content and it’s wrapped in ads, there is a pretty good chance you’ll be flagged as spammy anyways.

If you have websites that need fresh content and don’t have the time, ask us for help. We have professional writers who can rewrite your website content, start from scratch or can write fresh blog/article copy for you as often as you like – just ask us!

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

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Fun with Search Engine Optimization Strategy

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Trying to get your web marketing plan together, but finding all the research rather dry, technical and boring? We’re one Arizona SEO company who believes that small business social and internet marketing should be anything but dull. Sure, some of the videos below are pretty silly, but trust us – compared most of the SEO blogs – all seemingly written by the same 24-year old self-proclaimed “expert”, some of them are actually pretty informative.

1. Remember the Crowded House song, “Don’t Dream it’s Over?” Ever wonder what a drunk, down-on-his-luck Eastern European internet marketing coordinator in a karaoke bar could do with that song? Us neither.

2. If The Page Rank Bar Could Sing
Sure to bring a tear to your eye.

3. Russian SEO Gangster Rap
Fluent in Russian? Straight thuggin’? Looking for SEO Tips? Here ya go.

4. English SEO Gangster Rap
Here’s one in a language you can understand, with some truly cutting-edge animations.

5. Bathroom Idol
Want to be a star? All you really need a dream. And a toilet to sit on.

6. Yahoo Vs. Google Rap Battle
Not gonna lie – watched ‘em all. That Yahoo’s got skilllzzzzz!

http://searchenginerapbattle.com/

7. SEO in Hebrew
This is how internet marketers get down in Haifa.

8. Okay, Google’s Sorta Confusing . . .
But this Japanese search engine is downright scary.

9. Page Rank Everything you need to know about page rank in two minutes and 28 seconds.

Had enough? Call us at Eminent SEO 800-871-4130. We promise not to sing (unless you ask us to).

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Have your Holiday tech & gadget wish list together?

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There are a plethora of gadgets and toys out on the market just in time for the holidays. What we’re wondering is what’s on YOUR wish-list this year? Whether it’s the iPhone 4S that’s on backorder, or a newly released tablet, we want to know! We will feature the 5 best reader responses on a follow-up post.

How you can submit your answer(s):

-Submit your answer in the comments below, or
-Tweet your answer using #EminentWish

Submit your response by Monday, Nov. 30. Please use your real identity in the submission so that we may credit you if your response is chosen

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Relationship Building

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This is how we see our business – changing the “ME” into “WE”. We want to help support your business while building a lasting working relationship. Visit our about us page – http://www.eminentseo.com/about/ to learn what our staff has to offer you, and your company – let us help take your business to the next level. Lets build a lasting partnership!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Google Algorithm Update – Why Fresh Content Is More Important Than Ever!

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On November 3rd 2011 Google Officially Announced a change to their algorithm said to impact at least 35% of web searches. The change is intended to update the order to deliver “real time” or more up-to-date search results relevant to the topic being searched. They are particularly focused on the type of search and will be providing the freshest information available on things like recent events, current reviews, hot topics and breaking news.

The updated Google algorithm is going to weigh the different types of searches and serve up your results based on their internal decision as to whether that search justifies a fresh result. For example, a popular how to blog on training your dog may still be relevant and end up being served at the top for related searches – no matter how old the content (think “how to house train a dog” “puppy house training”). However, breaking news such as something related to brand new technology, will always be served up higher in the results, driving down older listings – even if they are still popular and relevant.

Searches on recent news and events will now show at the top of the results even if they are only minutes old. For popular, recurring events, such as the Superbowl, the Grammy’s, the Presidential Election, etc Google assumes you are more interested in the recent information posted on the subject – even if you don’t specifically search that way.

THIS IS BIG FOR MARKETERS and BUSINESSES WHO RELY ON ORGANIC SEARCH!

This means that people don’t have to search for things like “current”, “2011”, “news”, etc, those terms will be assumed.

Example:

If I type in “Michael Jackson” – I am going to receive the latest news on the Jackson Trail because of its current newsworthiness, even though I didn’t include “news” “trial” “death” or anything related in my search.

Content that is regularly updated, such as consumer reviews will also be featured up top, above the other organic listings.

This algorithm “freshness update” is an expansion from the Caffeine update Google launched last year. The launch of Caffeine helped Google index content quicker so they could serve up real time information to the public quicker as well. Of course there was also the Google Panda algorithm update, which had a different affect on content – it was meant to detect poor quality, older content and decrease the Google results for this type of content.

With the devaluing of older, unpopular content and the additional value placed on fresh, up-to-date content on popular subjects – it’s pretty clear that there will be a substantial change to the way the general public receives their information from Google. The new algorithm update alone is said to impact 35% of search results! That’s HUGE!

What does this mean for you?

As a business who depends on organic search engine traffic it’s even more important than it was before that you keep your site fresh with current information relevant to your business and what is happening in your industry now! Content has always been king – but now FRESH content is king. We recommend keeping your blog up to date, adding client testimonials, your monthly company newsletter, new images and videos; anything to keep the content on your site fresh.

For more advice or a custom strategy – give us a call: 800-871-4130

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

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Common SEO Mistakes – What is Your Web Marketing Plan Missing?

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Keyword-less URLS
When developing a search engine optimization strategy for your business, never underestimate the power of a solid URL. Keyword-free URLs are more common than not, including keywords in the URL affords a bit of additional leverage.

Keywords That Aren’t “Key”
Often, business owner will have mistaken ideas of the keywords which people actually search. It’s a pretty common mistake. Just because you think a particular keyword is descriptive of your website, doesn’t mean it’s going to spring to the mind of an average person while he or she is using a search engine. Choosing the right keywords is, well, key to an effective SEO campaign. You can discover the most effective keywords for your business through trial and error, or cut to the chase by hiring professionals, like the helpful folks at Eminent SEO. We’re search engine optimization strategy experts.

What in the Heck is a Title Tag?
Leaving the tag empty is a huge mistake. This is the sweetest spot for a keyword. It both aids in optimization and the tag will show in the search results as your page title. Was the previous sentence gibberish to you? Yes? Well, then you need an SEO web marketing plan

I Heart Flash!
Sure, Flash looks amazing to users but spiders can’t read Flash. That means they can’t index your content. Talk to us about how to optimize your Flash-based site.

Um, Your Desperation is Showing . . .
Going overboard with what’s commonly known as “SEO Copy” is a horrendous mistake. How obvious can you be? This sort of overblown text reads as spam and is a complete turn-off to potential customers. Again, this is where professionals can come in handy – they have the resources you need for creating fresh, original and crawl-able content for your site.

Your competition has a Web 2.0 Marketing Plan. Do you?

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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