Organic Link Building Post Penguin

Posted on July 26, 2012 by Jenny Stradling

With the Google Panda and Penguin algorithm updates there is a lot of question as to what is going to be an effective strategy for organic marketing moving forward. Let’s just clear this up right now. Links are more important than ever before – but the right kind of links.

It’s not about volume, it’s not about high PR, it’s not even just about quality – it’s about what appears to be the most natural OVERALL link strategy. What does this mean? Let me break it down for you:

Only all higher PR, authority links in your backlink index looks unnatural.
If no one is talking about your website socially, but lots of websites are linking to you, this looks unnatural.
If no one is reviewing your site, mentioning your business name, but linking to you with a “keyword” as the anchor text, this looks unnatural.
If too many people are linking to you with specific keywords that have higher search volume in your specific vertical, this looks unnatural.

Yes, Google has changed their algorithms – but people have changed the way they use the internet too. People live on Facebook, they share like crazy on Pinterest, they rant on Twitter, they comment on their favorite blogs… people are more social than ever before and they naturally share, link to, comment on and “like” what they see on their favorite sites.

You still need to have a solid keyword strategy. You still need to have a properly optimized website. You still need fresh, quality content. You still need to optimize your website for a great user experience. You still need to build a great navigation for better indexing. You still need to have a site that loads quickly…. You get my point…

BUT, without a good linking strategy, you shouldn’t expect any organic rankings with Google, Yahoo or Bing.

So now what?

Get links. But, get the “right links”. Of course this requires strategic planning that can expert link building team that can properly execute the plan. However, here are some things you should consider:

Social - Google +, Facebook, Twitter, etc
Video - YouTube, Vimeo, etc
Dedicated Blogging - Links from “SEO Friendly” blogs that talk about you in their blog copy
High End Press Releases - Quality, newsworthy content – submitted to the RIGHT places
Local - Maps, directories, local business review sites, etc
Authority Websites – News sites, relevant sites in your industry that have trust with Google, etc

Of course you also have to consider HOW you place your links, not just WHERE. Too many anchor text links looks artificial. So, you have to focus on your brand, your website URL, reference links, business citations and variations of your root target phrases. If you already have too many links for any one keyword, you have probably already hit the radar and you should avoid getting more anchor text links in the future and focus primarily on your brand and variations of your website URL.

Lastly (but not least-ly *ha*)– consider link velocity. Sure, great content, announcements and website specials can create a bump in linking, but overall Google is looking at the link trends and if you have too many links coming in all at once followed by no links for a long time, this does look artificial. You want a link trend that can be trusted over time. Slow and steady wins the race here.

Looking for a post Penguin Marketing Package? Gimme a call: 800.871.4130 ex 1 – We have you covered.

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

Android Phones: Your Phone May be a Zombie

Posted on July 6, 2012 by Zachary Ankeny

Zombie talk is all over the web and in the news these days. From reported “zombie” attacks to the latest titles at Netflix and Redbox, zombies have become a common word on the lips of the world. Now we are getting news of a new type of zombie, and the terrifying thing is: it is right next to you… You don’t have too much to worry about though; these zombies can’t attack you, because they are your cell phones.

In an independent report from researchers at Microsoft and Sophos Labs, evidence has been found that a group of criminals has secretly composed an android-based botnet, linking cell phones on the android platform to work together as drones – or zombies – in order to send out spam in the form of emails.

The spam being sent out is not new, it consists of advertisements for Viagra, Cialis, and the usual spam you might find in your inbox. Who is this person that transforms your cell phone into a zombie? Well, it turns out that it is likely the owner of the phone that has allowed the botnet/malware onto the afflicted device. Let’s say you are searching for a game or app to download on your phone. There are two types of the same app, one costs $3.99, the other is $.99. The 99 cent version is likely a pirated copy of the same app that also contains programming that can hijack the functions of your phone.

While Microsoft and at England’s Sophos Labs are confident that their study proves the existence of smartphone bots, Google, Kaspersky and various other internet companies are quick to refute this claim. An unnamed spokesperson for Google stated, “The evidence does not support the Android botnet claim. Our analysis suggests that spammers are actually using infected computers and a fake mobile signature to try and bypass anti-spam mechanisms in the email platform they are using.

If the claim of zombie phones is actually true, this would be the first instance of a botnet running completely on a smartphone platform. Spammers have attempted for many years now to develop and implement a botnet on cellphones because they are highly powerful machines, they are on at all times, and there are over 1 billion of the devices that can possibly act as mindless slaves to the botnet’s creators.

Zachary Ankeny

After attaining my Associates Degree in Visual communications in 2000, I set off on a long career as a freelance writer and graphic designer. I have designed and headed many marketing campaigns for companies big and small all around the country. It is my belief that graphic design and writing go hand-in-hand, as they are both forms of communication. My non-fiction works have been published in dozens of magazines and publications. I have written for – and worked with – organizations such as: Banner Hospitals, The Jerome Historical Society, The Arizona Historical Society, City of Tempe, City of Bakersfield, Town of Gilbert, Wildhorse Ranch Rescue, Cynic Magazine, e|Fiction Magazine, and many more. Writing and designing is my passion and I look forward to continuing on with it for many years to come.

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EminentSEO.com Monthly Newsletter Vol 10

Posted on July 5, 2012 by Team Eminent SEO

Happy Independance Day from Team ESEO!

Here’s a few fun 4th of July facts for you:

Independence Day was first celebrated in Philadelphia on July 8, 1776.
The word ‘patriotism’ comes from the Latin patria, which means ‘homeland’ or ‘fatherland.’
The first public Fourth of July event at the White House occurred in 1804.

How will you celebrate this 4^th of July? Fireworks, a backyard BBQ… a fun family trip? Eminent SEO offices will be closes so that we can spend the day celebrating our freedom and independence with our loved ones!

Eminent SEO Company Announcements

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Wondering Where in the World is the Eminent SEO Monster? Take a peek here…

Where will he be next?

Want to submit your own Monster picture? Just email us a request for a Monster Business Card @ hello@eminentseo.com with your name and physical address, and we will send you one for endless hours of picture taking fun! (Have a picture to submit, just email it to the same address and we will post on the Facebook account for you).

From the Eminent SEO Blog

Google vs. Yahoo: Choose Your Side

Search engine giants have had quite a summer thus far. While Yahoo has been busy unveiling its mobile-specific web browser Yahoo Axis, and publicly announcing that it was moving back to its original roots in ad-based strategies, Google – it seems – has taken the approach of: ‘let’s buy everything we can and make it ours.’ Read more here: Google vs. Yahoo: Choose Your Side

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From the Eminent SEO Social Media Blog

Star always has a great new tip on how to use your social media accounts, and keeps you up to date with changes and updates. Here’s a little gem for you Facebook users:

Edit Past Comments on Facebook

Facebook users now have the ability to edit their comments at any time, as opposed to before when you had to make the effort to change the comment within seconds of posting. Along with this change comes an edit history. Facebook will indicate comments that have been edited to alleviate the “I never said that” scenarios. Read more here: Edit Past Comments on Facebook

Subscribe to the Eminent Social Media blog here so you don’t miss a thing!

Stay in the know on SEO!

Google Local (AKA Google “Maps” or “Place Pages” for your business) are now Google + Local. Have you claimed your page? Are you fully optimized? We have been reading and testing and we are ready to help you optimize and market to your NEW Google + Local Business page for better local traffic to your website AND your place of business. Call us for help: 800.871.4130 ext. 1

Connect with us!

You can pretty much find us everywhere (right now we are SUPER excited about Pinterest), so be sure to connect with us on your favorite social media site… Let’s get social, it’s fun!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

Monthly Archives: July 2012

Organic Link Building Post Penguin

Jenny Stradling

Android Phones: Your Phone May be a Zombie

Zachary Ankeny

Eminent SEO

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