Ah, May… the month for Mothers!
A big Happy Mother’s Day to all you mommies out there! Here at Eminent SEO many of us are hard working moms and we know how much work goes in to being a mother!
A Fun Little Company Photo Shoot
Creative people spark creative ideas – this should come as no surprise, but how do you know when you’re working with a truly creative marketing firm? At Eminent SEO, we want to highlight our creativity to make it more apparent to all our existing and new clients. So, we decided to have professional photographer Bill Nash capture that aspect of our company’s personality in a recent photo shoot (you’ll be able to find this photo on our about page when it’s fully updated):
Why Creativity & Personality Sell to Online Consumers
Traditional marketing – where large corporations who were able to shout their message the loudest and get in your face with provocative ads – is losing its effectiveness. In fact, Bill Simmons, of the Harvard Business Review, says traditional marketing is already dead.
Why is this happening?
It’s due mostly in part to the availability of the internet. Prior to the internet, everyone had a television or radio, or saw advertising on billboards or flyers. But now, with the internet available wherever you go, consumers can research companies, products, and services in their own way. If they aren’t engaged nearly instantaneously, they move on to the next web site. So, the key to advertising now lies in developing a unique, creative experience that almost immediately develops a personal connection with your online visitors.
At Eminent SEO, we use our creative personality to help you create a unique online experience for your online customers.
4 Tips for Creatively Engaging Online Visitors
In keeping with this newsletter’s theme, we figure it makes sense to give you a few ideas of how to quickly engage online searchers. Here are a few ideas to help you get your own creativity flowing:
1. A Unique Web Design – Many websites you see have a home, services, about, and contact page. This type of design does work, but in the web world, you can literally design your web page any way you want. Check out this design at the Australian Census Bureau – who’d have thought a government institution would be able to show us something about creativity?
2. Show a Video on Your Home Page – Generally stated, video helps increase conversions. With a short, but engaging, video on your home page, you stand to stick out from the crowd and provide your visitors with a unique experience.
3. Precision Targeting – With digital marketing, you can laser-target your market. How? By researching and targeting the right keywords (long-tail keywords), you have an excellent idea of what searchers are looking for and what type of content to create to increase conversions. Your keyword might only have 200 searches per month, but if you convert 10 of those into paying customers, that’s much more valuable than driving traffic to your site with a higher search volume that has little to no conversions.
4. Social Media – Although your natural inclination is to think social media is there to promote your company (which it is), it works best as a listening tool. You will learn the exact questions on your customers’ minds, you can ask them for feedback in the form of a survey and give them a chance to win a reward for participating, and you can also learn some of the exact keywords they use to search for your products and services by observing what they’re saying on your different profiles.
That’s All Folks!
We hope to have sparked your creative side in this month’s newsletter. If you need a little help developing a more creative brand identity and online marketing strategy, feel free to call us at 1-800-871-4130 or contact us online.