How Will You Be Spending Your 2012 Web Marketing Budget?

Everyone’s 2012 budgets are in, have you hired a web marketing company to help you figure out how to spend that budget strategically? You should, your success depends on it! Effective marketing strategies boost traffic, brand awareness and sales. Internet advertising, website design, SEO optimization and link building are all examples of essential internet marketing, and we just so happen to be experts.

A well-thought out and executed internet marketing strategy can make the difference between surviving and thriving. Every business should have a plan which includes a dynamic website, a powerful marketing strategy and analytics. All play important roles in attracting and nimbly responding to potential and current customers – and your success depends on that!

Let’s start with your company website. Is it specifically designed to sell your product and/or service? Everything included on your web site should have one single, solitary purpose, and that’s getting visitors to buy your goods or services. Did a professional SEO web design agency design it, or is it an outmoded, visually cluttered or confusing website driving people away in droves? How about your website copy? Copy is one the most powerful marketing tools in your arsenal. Who’s creating your copy? A trained SEO Copywriter? Or an unpaid student intern? Or maybe your mom? Quality SEO copy helps increase visibility AND conversions. Does your copy do that?

Another essential key to successful online marketing strategizing is knowing what to measure and how to measure it. We can set and monitor metrics such as unique visitors, pageviews and bounce rate. We can tell you if traffic is steadily increasing or on a downward spiral and even tell you how long people are staying on your site. We can assist you in setting targets for, measuring and ultimately reaching your goals of URL destination, time spent on site, and pages seen per visit. How are you currently measuring the success of your marketing efforts?

Internet marketing is the key to online success. If you just happen to be to be a web designing, social media marketing, Google link building, website analytics wizard, then congratulations! You probably don’t need a custom internet marketing plan. You can take your 2012 marketing budget to the blackjack tables in Vegas. Everyone else: talk to us. We’ll help make 2012 the year your business left the completion in the dust.

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Why This Phoenix SEO Company Hearts WordPress (and You Should Too)

This phoenix internet marketing firm just loves us some WordPress. Why? Plenty of reasons, to be explained below. In fact, we’re pretty convinced that by the time you’re done reading this blog, you’re going to be a believer too. When you’re ready to set up and optimize your very own WordPress.org website and take your web 2.0 marketing up a notch, just give us a ring. We’ll be standing by…. 800-871-4130

Let’s just start with the bottom line – your bottom line. We save our clients cold, hard cash by using WordPress to build their websites. How? Well, unlike other so-called “open source” offerings, WordPress.org costs nothing to use, no matter how large your site gets, or how much traffic you draw. Nothing. Zero. Ever.

Now, you might wonder, “How customizable and flexible can a free platform possibly be?” Well, we’re glad you asked! The WordPress platforms offer an amazing array of plugin functionality, which in simple English, that means we can add shopping carts, photo galleries, forums, sliders, maps, and whatever else it takes to customize your website to fit your specific needs.

Another great thing WordPress allows us to do is hand content control over to our clients. You, yes YOU, can add, edit and remove your very own content. Even the “technologically challenged” can handle WordPress – there’s even a Paste From Word tool. Honestly, once we build your site and hand you the reigns, you could make your mom the administrator. It really is that simple. And WordPress is always improving and adding features to make sure maintaining a great site stays easy. Threaded comments, spam-fighting tools, revision histories – the works. Plus, WordPress is the granddaddy of all blogging platforms so every category, tagging feature and widget you might possibly require to attract new visitors and help with Google link building.

Why would a Phoenix web design agency be telling potential clients that they may not need a custom-built site? Well, some of our clients insist on custom web design (and we’re happy to help) but honestly, other clients priorities just might be a bit different. Luckily for them, we can still put together an eye-grabbing site by simply customizing a pre-existing WordPress theme. They’re all open source, so we can do that. And, if you’re one of those people that likes to change it up frequently, we can edit or swap out themes in a snap – all while keeping your content and functionality intact.

WordPress can help your business, and so can we. Give us a call: 800-871-4130 or fill out this form: Contact Phoenix SEO Company

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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