Tag Archives: Google Penguin

Penguin 3.0 Update Confirmed: Here’s What You Should Know

penguin 3.0

Last Friday, Penguin 3.0 began impacting sites worldwide. Google has confirmed that this update is steadily rolling out, but has not confirmed how long it’s going to be before it’s complete. It will most likely take a few weeks to fully roll out. So far, impacting about 1% of US search queries according to SEO Roundtable.

What Does this Mean for Website Owners?

Since this update isn’t completely done rolling out yet, it’s too early to tell who all has been impacted. If your website has a history of manipulating search engines with low quality links, and you haven’t seen a drop in organic traffic now, it doesn’t necessarily mean you’re in the clear. We believe this is the first of many refreshes to come in the near future. Here’s some more information on how you can prevent being penalized by Penguin.

If you’re a website owner that was negatively affected by one of the previous Penguin updates and gone through the process of removing bad links, you will most likely have a positive impact from this. When a website is hit with an algorithmic penalty, the website won’t necessarily gain much organic traction until a new update or refresh of that algorithm rolls out again. Which is why a positive impact is expected for those website owners.

What We Know About Penguin 3.0 So Far

Pierre Far from Google stated on Google+ that this is not a full update, but actually a refresh. Here’s what else we know about Penguin 3.0:

  • Currently affecting less than 1% of US search queries
  • This refresh will help sites that have already cleaned up bad backlinks and web spam
  • Will negatively impact sites that contain any web spam
  • Worldwide refresh
  • Slow rollout that began Friday, October 17, 2014

What Does This Mean for Websites That Didn’t Get Helped?

Like mentioned earlier, this is believed to be the first of many refreshes of Penguin. If you have any bad links, make sure they are removed or disavowed. Then, continue to play by Google’s rules on quality link building. Always think quality. Never quantity. Instead of thinking link building, think of link earning. What are some methods you can do to earn quality links? Who are some top influencers and bloggers in your website’s niche? Reach out to them.

Closing Thoughts

As we learn more about this update, we will keep you in the loop. For now, continue to analyze your website’s organic traffic increases/decreases as well as keyword rankings to know if your website has been impacted by this. If you need help reviving your website from Penguin 3.0, give us a shout. We have experts standing by: 800-871-4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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How to Prevent Getting Squashed by Penguin 3.0

Penguin 3.0

When Penguin 2.0 rolled out about a year ago, it affected 2.3% of English search queries. Penguin was one of the largest updates and left many businesses at a standstill. Webmasters reported a decrease in traffic of up to 90%…. that’s enough to make any business go under if your primary conversion source is Google.

With Penguin 3.0 set to launch any time before the end of the year, it’s best to know how to you can prevent your website from being crushed by this update.

What Penguin 3.0 Will Most Likely Target

When Penguin 2.0 was released, its primary target was search spam and manipulative, low quality backlinks. With Penguin 3.0, we don’t think it’s going to be much different other than the fact that the penalties may be more severe and more noticeable.

From Matt Cutts (Head of Google’s Search Spam team): “…expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin…”

Here’s what we think will be most impacted:

Optimized anchor texts of any kind: Keyword exact match anchor texts are a strategy of the past. It’s only going to hurt you moving forward if you continue to place them. Our suggestion is to stick with brand only anchor texts which would include: company name, company URL, and variations of your company URL.

Low quality backlinks: If you have any low quality backlinks, you have a high risk of being hit by this new update. Google is well aware of what a low quality link is, and Penguin will be able to trigger when a site has a massive quantity of low quality links.

Link schemes: Not only are low quality links detected, but link schemes. If you’re guilty or have been guilty in the past of purchasing backlinks, Penguin will be able to better detect this. Google’s been working hard to find all guest blogging networks and the sites associated with them. It won’t be a good outcome if your website is associated with any blogging networks.

The Potential Positive and Negative Outcomes of Penguin 3.0

Just like any algorithm update, there are going to be good and bad side effects for sites across the web.

The Good

For those who were hit by Penguin 2.0, you know exactly what needs to be done to make your backlink profile nothing less than stellar. You’ve gone and removed/disavowed links of all types. You’ve requested a reconsideration in Google. Maybe even more than once. You’ve began building relationships and receiving high authoritative links. This is what Google wants to see. But why haven’t you seen an increase in organic traffic yet?

The good news is that if you’ve done everything to make your backlink profile flawless, this update will be a good thing for you. Google will reward sites like yours with higher rankings. It’s what you’ve been waiting for! Google will have the right tools to determine if your website should be reconsidered from Penguin.

The Bad

From what we’ve learned from the past Penguin updates is that it’s not an easy algorithmic penalty to recover from. Ten months later, websites still aren’t where they used to be in terms of Google organic traffic, compared to before Penguin 2.0 was released. With Penguin 3.0, things aren’t going to be better if you’re still participating in bad practices. In fact, they will be worse than before. If you snuck passed Penguin 2.0, chances are you won’t sly passed 3.0. Your website will be penalized and who knows when your rankings and organic traffic will be back up to where they used to be. Even after you go through the hassle of removing and disavowing links. Google isn’t going to take web spam lightly.

How to Protect Your Website from Penguin 3.0

First things first, you want to check to see if you’ve already been hit with Penguin penalty. The Penguin Penalty Analysis Tool will help you to determine this.

Afterwards, you want to go through the steps of how you can recover from an algorithmic penalty. Other ways to prevent your website from being hit:

Perform an Audit of Your Backlinks

With the right tools you can determine any links that could negatively impact your website. Make sure every single backlink meets Google’s quality guidelines.

Remove Any Links That Have Exact Match Anchor Texts

Don’t risk being penalized from over-optimization. Any backlinks that have keyword optimized anchor texts will be targeted. With your audit, you will be able to determine which links contain these.

Remove Purchased Links from Blogging or Link Networks

Any links that are still linked to your website from a blogging or link network will be targeted with Penguin 3.0. Remove all links that are associated with these.

Remove Irrelevant and Low Quality Links

If you still have low quality directory links, remove them. Google knows the sole purpose of these directories is to gain backlinks. Especially if these directories aren’t even relevant to your industry. That will definitely raise a red flag.

Carefully Analyze Your Guest Blog Posts

If you were writing guest blogs for the sole purpose of search engine rankings, we recommend going back through and analyzing each one. If any seem skeptical either remove it completely, or slap a no-follow on the link. Make sure the content is high in quality and the links aren’t exact match anchor texts. Also, look at the overall quality score of the blog itself. Do the blog have consistent posts with topics in your industry? Or does it only have outbound links to other sites? You want a blog that’s going to always post high quality content with a small amount of outbound links.

Closing Thoughts

Battling any Google algorithm penalty is difficult to conquer. That’s why we always suggest a constant audit of your backlinks as well as constantly building relationships with the right webmasters. If you find anything harmful linking to you, it’s best to clean it up. It may cause a brief fluctuation in rankings, but it’s better than a long-term algorithmic penalty.

If you need help auditing your backlinks to prepare for Penguin 3.0, don’t hesitate to give us a call. We’ll help your website get back on track to become Penguin-friendly. 800.871.4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Vol. 34: Our New Site is Coming, Penguin 3.0 is Inevitable and Get Your Marketing Reading Here!

What’s Happening at Eminent SEO

EminentSEO.com Launches a New Website Design

newwebsite

The countdown is on! In just days now our new site is launching!
What have we done?

  • All new graphic design – including a freshened up logo
  • A more modern version of our Monster Mascot, Max!
  • ALL new content (literally every page has been rewritten)
  • All new SEO (that’s right baby!)
  • Added a new resource section with cool information like: SEO Slang, Free tools and more!
  • Added a Shop – wait ‘til you see it, we have lots of fun things to buy
  • Mobile friendly, responsive design – it’s been a long time coming, but you should now be able to access our site from any tablet or mobile device and easily navigate – yay!

If, by the time you are reading this, the new site isn’t yet live, please check back in a few days and be sure to tell us what you think!

Good to Know in SEO (RIGHT NOW)

Penguin 3.0 – Is The Next Google Update On Its Way?
You remember Google’s Penguin Update, right? (If not, we just talked about it last month here:What’s Up with Google Penguin) Well, the speculation of a 3.0 update has turned into hints from John Mueller, the senior Webmaster Trends Analyst at Google, and we tend to take his hints pretty seriously – so, to us, the update is inevitable.

When is the last time you looked at your backlinks? 
Have you recently really looked at your website backlink index? And, when I say recently, I mean in the last year at least. This update is all about targeting what Google deems as artificial link building. If you think you are safe because you haven’t built links for a while (or ever) I hate to break it to you – but you are NOT safe. The web is a funny place people link to whomever they see fit. Also, spammers have all kinds of weird techniques, such as scraping (stealing) content, syndication and even negative SEO. If you don’t know what you have going on in your backlink index, now is the time to get it checked out.

What to do if you think Penguin 3.0 could hurt you:
#1) You need to perform a complete backlink audit, including:

  • Identify all in-bound links (you can try using free and paid tools – or hire a pro).
  • Evaluate the host locations – are they part of a network or otherwise potentially spammy?? Are they relevant to your website? Does the link serve a purpose or does it appear to be for SEO?
  • Review the anchor text used in these links. No matter how relevant they look, if you have an anchor text trend then all of your links are going to look artificial.

#2) Once you have a complete backlink audit and you have identified the bad, you need to:

  • Start contacting the hosting sites immediately, asking for removals.
  • If you cannot find contact information, the webmaster is unwilling or for any other reason you cannot get the link removed, collect the link location to send to Google using the disavow tool.

#3) If you have received a Google penalty of artificial link warning, once all links that can be have been removed or disavowed, it’s time for a reinclusion:

  • Prepare a letter to send to Google explaining what has been done.
  • Submit the letter and a copy, if possible, of all links that have been removed or submitted through the disavow tool.

#4) If Google responds to your request with additional work to be done, you need to:

  • Ensure you have removed as many links as you can, sometimes this means you have to remove links that don’t appear to be spammy.
  • Review your website internal linking structure and clean it up as well.
  • Review your website content and structure and if you have issues with your site or outdated/duplicate content – fix it!

It is estimated that 15% or more of all English search queries will be affected by the Google Penguin 3.0 update.

Is your site safe?
If you are unsure and want help, please ask. We are experts at this stuff and can get your backlinks in order STAT!

August Eminent SEO Social Media Roundup

Over the last month we’ve shifted away from a monthly social media focus on one area and expanded into a new Eminent SEO Social Media Calendar. We want to provide you, our audience, with a variety of interesting articles, inspirational images and links to industry news.

Here are a few of our favorite social shares from August: 

The Eminent SEO Owners, Chris and Jenny, are ready to welcome a new baby soon! 
“Today we celebrate the Eminent baby to be! All of us are very excited for this little boy’s arrival and now the parents are stocked up and ready to go!”

baby

Another Google Update, Pigeon!
“Get crapped on by Google Pigeon? You’re not alone. Learn what SEO experts are saying about this update in our new blog post! http://www.eminentseo.com/blog/local-search-results-affected-latest-google-pigeon-update/

pigeon

A Tragic Loss
“Today the world lost a legend. RIP, Robin Williams.”

robin

Employee Spotlight: Zach!
Q. How long have you worked for Eminent SEO? 2 years.
Q. What do you do here? Fulfillment manager. I make sure that all work ordered for our clients is fulfilled in a timely manner and that all aspects of the individual campaigns are adhered-to.
Q. What is your favorite industry blog to follow? None, in-particular, but an index of smaller wordpress.com blogs of people in the industry, which gives me a much wider scope on industry related topics.

zach

Employee Appreciation Lunch!
“We love taking time out and getting to know each other outside the office. Today we all went and had lunch at Waldo’s BBQ. It was delish!”

lunch

SHARK WEEK!
Did you know shark week was dubbed the most social programming event to date in 2013 with 4.3 million @sharkweek tweets, nearly 3.4 million video streams and 21.8 million people discussing via Facebook?

sw

Employee Spotlight: Tatiana!
Q. Have long have you worked at Eminent SEO? I have been with Eminent SEO since day 1!
Q. What do you do for ESEO? I am the Social Media Strategist. I help maintain client interaction, build links, build out maps and much more.
Q. What is your favorite social media platform to use? Why? I love using Twitter and Facebook. Twitter because it’s short, sweet and to the point and Facebook because you really get to know your audience and what they like to read.
Q. How has your career at ESEO created value in your life? Doing social media everyday has helped me market my photography, which has been fun and great!

tatiana

Marketing Blog Roundup

Local Search Results Affected by the Latest Google Pigeon Update
From the latest Google Pigeon algorithm update, research shows that realtors and DUI lawyers were primarily targeted. The experts weigh on how this update is affecting local rankings and the changes in the search results. Learn more about this update, who’s been affected, and what SEO experts are saying here

Design Trends For Websites: Coming In 2015
Are you wondering what design trends 2015 has in store for websites? Our graphic designer, Jason SanMarco, predicts 5 trends to look out for in 2015.

How to Use Social Media and Email Marketing to Influence Repeat Business
“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.” Generating repeat business has a higher ROI than only focusing your marketing spend toward new business. Learn how you can use the combination of email marketing and social media to help accomplish these sales goals.

Creating Pinteresting Conversations with Pinterest Messaging
Pinterest launched their newest feature called Pinterest Messaging where you’re allowed to message current followers about specific pins. This new feature could open up the opportunity for brands to nurture their current followers into becoming leads or brand advocates.

See Ya Online!

Well that does it for this month’s newsletter. Now that the new Eminent SEO site is launching we might have to find a new internal project… look out for some fun contests and giveaways in the near future.
Until next time, see ya online…

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Vol. 33 Eminent SEO Company Updates, What’s Up with Google Penguin and The Regular Marketing Blog Roundup

What’s Happening at Eminent SEO

eseoThe final designs have been approved, the content has all been written and the SEO is laid out… so you know what that means? The new and improved EminentSEO.com is going live at the end of THIS MONTH! We are so excited we can hardly stand it! Stay tuned for more announcements and fun contests as the day draws nearer.

There are two new faces at the Mesa, Arizona office now every day!

jason

Meet Jason SanMarco, our new full time Graphic and User Experience Designer. Jason has been working with Eminent SEO for many years already so you can imagine how excited we are to (FINALLY) have him on board full time! Jason designs beautiful websites, brand logos, social media profile images and banners, link bait creatives and much, much more. (Just wait until you see the new Eminent SEO site – coming later this month).

diane

Meet DiAne Santos, our new Project Manager. She is our newest edition and already proving herself to be a “Jill of all trades”. She will be helping with the Account Management, social media fulfillment and also the role of Brand Advocate for Eminent SEO. She is super excited for the opportunity and we couldn’t be happier to have her!

Good to Know in SEO (RIGHT NOW)

Google Penguin… Crushing Sites Since 2012

Google Penguin Algorithm Update - Eminent SEO

In case you’ve forgotten, the Penguin update is Google’s algorithm update that punishes bad or “spammy” link building techniques.

The full Penguin History here:

  1. Penguin version 1 happened on April 24th, 2012 – Called 1.0
  2. Penguin version 2 happened on May 25th, 2012 – Version of 1.0
  3. Penguin version 3 happened on October 5th, 2012 – Version of 1.0
  4. Penguin version 4 happened on May 22nd, 2013 – Called 2.0
  5. Penguin version 5 happened on October 4th, 2013 – Version of 2.0
  6. ?

With 5 updates in just over two years the SEO community is surprised we haven’t had another Penguin update yet, I mean it has been almost 10 months! But nadda.

The thing that scares webmasters and SEO’s about Penguin is once you’re hit it’s a HUGE process to fix the issue and get reincluded with Google. This is NOT a job for an amateur. In fact, if you don’t know what you are doing you are potentially stuck with this penalty for years to come.

So why no new updates? Here are a few speculations:

  1. Google is still working on a data refresh – I mean, updating an algorithm is NO JOKE!
  2. Some think that updating the algorithm too frequently actually makes it easy for turn and burn spammers…. Hrm, not sure we totally agree, but I guess.
  3. They are satisfied with the last version. I mean, sites are still getting hit, so why fix what isn’t broken (so to speak).

I personally think it’s a combination of all 3, but I wouldn’t put ANYTHING past Google.

So, now what?

Since it doesn’t look like Google is letting up any time soon, those that are hit need to seek out real help or run the risk of seriously hurting their business. If you bank on organic website traffic and you are experiencing a penalty, you need to hire a professional STAT. And when I say a professional, I mean us of course.

It’s a process, but we have successfully gotten link penalties lifted and sites reincluded multiple times now, so we know what it takes and we are ready and willing to help! Just give us a call: 1.800.871.4130.

July Photo A Day: Office Fun

For July we decided to focus on stuff around the Eminent SEO office, summer fun and cool office spaces. Below are a few of the fun pictures we shared in the month of July (you know, in case you missed them):

Here at Eminent SEO we’ve been trying to update our office space with new and inventive ideas. What makes a cool office space?

office

Max hopes you are enjoying your summer! What fun things have you done so far?

max-summer

Employee spotlight: Renee
How long have you worked for Eminent SEO? 1 year, 2 months!
What do you do here? I am the Manager of the Blog Department
What’s your favorite part of working at Eminent SEO? Getting to show my creative side.
What is your favorite blog to follow? The blog I like following best is www.okdork.com/blog. Noah Kagan is amazing! He keeps things super interesting while still being informative and innovative regarding all types of things from marketing to life!

renee

Be in love with your life, every minute of it. – Jack Kerouac.

jack

Employee spotlight: Lacey
How long have you worked for Eminent SEO? 4 months.
How long have you been in the industry? 6 years!
What do you do here? Educate others about digital marketing, write blog posts, manage PPC campaigns, on-page SEO and lead nurturing.
What is your favorite blog to follow? I don’t have one favorite. I like whatever can influence me to be successful and educate me.

lacey

Love this idea of bringing the outside in. What a great way to spark creativity and create a calming environment!

outside

Employee Spotlight: Kirstin
How long have you worked for Eminent? 5 years next February
What do you do here? Account Manager/Jack-of-Most-Trades
What is your favorite industry blog? Ours. It usually has all the good stuff from all over anyways (oh, and Moz too!)

kirstin

Don’t just go to work…go to work and be AWESOME!

awesome

July was pretty rad.

Marketing Blog Roundup

How to Effectively Sell SEO to Perspective Clients
Winning SEO clients isn’t difficult when you understand SEO and the show your prospect the value that they will gain. How many sales people have you hired that couldn’t close SEO deals that used the excuse “Nobody understands SEO?” You need to understand SEO in order to sell SEO. Period.

8 Common SEO Mistakes to Avoid During a Website Redesign
Doing a website redesign? Don’t make these SEO mistakes that could cost you your rankings and organic traffic.

How to Master Pinterest for SEO
A lot of us marketers are utilizing Pinterest for much more than just social media marketing, we’re using it to increase organic rankings and traffic as well. Pinterest is a necessary social network to utilize for SEO and here’s how.

Inbound Marketing: The Most Effective B2B Marketing Solution
We think inbound marketing is the most effective B2B marketing solution out there. Why? Because it helps build long term business relationships, it’s more cost effective than outbound marketing and actually provides value to your potential customer.

How to Optimize Your Social Media Efforts
Social media plays a huge role in marketing, but it’s 100 times more effective when it’s done properly. Learn these optimization techniques and take your social media marketing efforts to the next level.

5 Increasingly Popular Social Networks to Consider for Marketing
We all could use more visibility for our website content and blogs. Social media sharing is a great way to increase your content visibility and potential direct clicks, but isn’t there more than just Facebook and Twitter? Here are 5 up and coming social networks you should check out.

5 Online Branding Tips That Will Help Crush Your Competition
Branding is often times overlook in online marketing strategies. These 5 marketing tips help you leverage your brand for dramatic increases to brand and website visibility, which in turn leads to quality leads and conversions!

See Ya Online!

Wow, is it just us or did July just fly by? Now it’s time for kids to go back to school and the weather to start changing. We hope you enjoyed your 4th of July. What are you looking forward to in August? We are looking forward to (possibly) cooler weather and the launch of our new website (so exciting!).

Until next time, see ya online…

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Organic Link Building Post Penguin

Penguin taking a leap of faith

With the Google Panda and Penguin algorithm updates there is a lot of question as to what is going to be an effective strategy for organic marketing moving forward. Let’s just clear this up right now. Links are more important than ever before – but the right kind of links.

It’s not about volume, it’s not about high PR, it’s not even just about quality – it’s about what appears to be the most natural OVERALL link strategy. What does this mean? Let me break it down for you:

  • Only all higher PR, authority links in your backlink index looks unnatural.
  • If no one is talking about your website socially, but lots of websites are linking to you, this looks unnatural.
  • If no one is reviewing your site, mentioning your business name, but linking to you with a “keyword” as the anchor text, this looks unnatural.
  • If too many people are linking to you with specific keywords that have higher search volume in your specific vertical, this looks unnatural.

Yes, Google has changed their algorithms – but people have changed the way they use the internet too. People live on Facebook, they share like crazy on Pinterest, they rant on Twitter, they comment on their favorite blogs… people are more social than ever before and they naturally share, link to, comment on and “like” what they see on their favorite sites.

You still need to have a solid keyword strategy. You still need to have a properly optimized website. You still need fresh, quality content. You still need to optimize your website for a great user experience. You still need to build a great navigation for better indexing. You still need to have a site that loads quickly…. You get my point…

BUT, without a good linking strategy, you shouldn’t expect any organic rankings with Google, Yahoo or Bing.

So now what?

Get links. But, get the “right links”.  Of course this requires strategic planning that can expert link building team that can properly execute the plan. However, here are some things you should consider:

  • Social - Google +, Facebook, Twitter, etc
  • Video - YouTube, Vimeo, etc
  • Dedicated Blogging - Links from “SEO Friendly” blogs that talk about you in their blog copy
  • High End Press Releases - Quality, newsworthy content – submitted to the RIGHT places
  • Local - Maps, directories, local business review sites, etc
  • Authority Websites – News sites, relevant sites in your industry that have trust with Google, etc

Of course you also have to consider HOW you place your links, not just WHERE. Too many anchor text links looks artificial. So, you have to focus on your brand, your website URL, reference links, business citations and variations of your root target phrases. If you already have too many links for any one keyword, you have probably already hit the radar and you should avoid getting more anchor text links in the future and focus primarily on your brand and variations of your website URL.

Lastly (but not least-ly *ha*)– consider link velocity. Sure, great content, announcements and website specials can create a bump in linking, but overall Google is looking at the link trends and if you have too many links coming in all at once followed by no links for a long time, this does look artificial. You want a link trend that can be trusted over time. Slow and steady wins the race here.

Looking for a post Penguin Marketing Package? Gimme a call: 800.871.4130 ex 1 – We have you covered.

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

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