We live in a “now society” and we all seem to want instant gratification and when we visit websites we expect the site to load ASAP or we hit the back button or do another Google search. We keep doing this until we find another website that does deliver content we are seeking that has speed and relevance.
The problem with website speed becomes pretty technical pretty fast. The good news is that usually speed can be had pretty fast and at a fairly cost effective rate. Just some of the factors to consider when optimizing our websites for speed are:
• Website Host
• Enabling Compression
• Browser Caching
• Content Delivery Network
• Compressible Text
• Persistent Connections
• Proper Cookie Usage
• Minimize Redirects
Many studies have been commissioned supporting the speed argument. Even Google has been calculating site speed and incorporating it into the organic and Adwords rankings. If this is so then why aren’t more of us paying attention to this critical factor? Maybe because it is not clearly as visible ad content or links?
There are a couple of useful tools that you can use to check your website speed.
In the 2011 – 2012 Webreep Online Consumer Behavior Report they rate Trust, Website Attractiveness and Webspeed as the primary factors for online consumers. Website speed is fairly easy to calculate this is why is it so easy to do. Website trust and attractiveness are much more subjective.
In terms of website trust it makes sense to get testimonials, trust icons, link out to authority sites like the BBB and have quality incoming links. Website attractiveness is all well and good but there has to be some meat under the skin. Paying attention to your website is like maintaining your car it is not a lot of fun but they both can take you places if you treat them well.
Sign into your Google account and visit http://www.Google.com/history
If your web history is enabled you will see a list of any searches you’ve made or sites you’ve visited recently.
Click the button “Remove All Web History” then “Ok”
Your history will be free and clear of any exploitation from Google. This will stop Google from any further tracking of your web history. If for any reason you change your mind at any point and want your history tracked go ahead and click that blue button “resume”.
You must have heard about the newest social addiction Pinterest. If you haven’t, let me give you a lil insight as to why you need to jump on this ‘pin’ board (if you will) of a network. According to Pinterest, “Pinterest is an online pinboard. Organize and share things you love.” People are utilizing their pinboards to collectively organize DIY projects, plan their weddings, put together motivational quotes and so much more.
So you’re wondering, Why do I need a Pinterest account for my business? Let us tell you.
With every social networking site, there are a variety of benefits when it comes to utilizing the obvious: Facebook, Twitter, LinkedIn, YouTube, etc. Here are a few reasons why you should be amped to get your company and brand on Pinterest.
- Link Building- each “Pin” and “Repin” creates a link back to the image source. Hello to building traffic!
- Keywords- Use keywords to describe these boards- GO SEO!
- Brand Management in the SERPS- you’re securing the vanity URL www.pinterest.com/yourbrandname which boosts your search engine optimization efforts and will allow your profile to show up for branded search results
- Building a Repoire- as you “Pin” images from your boards or website that are being shared within your network, other Pinterest users are sharing their love and support for your product and/or brand with their networks.
- Brand Awareness- essentially every “Like”, “Pin”, and “Repin” is shared within the category that’s been chosen for it, as well as the network of the individuals who may have “Pinned” the image.
So how can you be a Pinterest addict like the rest of us?
At the moment Pinterest is on an “Invite Only” basis. You can request an invite directly from Pinterest.com, but you may end up waiting awhile or you can comment on this post with your email and we will send you over an invite from our Eminent SEO Pinterest account, so you can join instantly!
Pinterest Etiquette to Keep in Mind
- Create a few boards: rather having one board, it’s best practice to make a few that cover a spectrum of topics and/or interests
- Don’t get greedy: Pinterest does not like vain brands who just self-promote. “Pin” and “Repin” from multiple sources.
- Don’t forget to “Repin”: this is the networking side of Pinterest. It’s the best way to build up your network of followers and engage with others.
- When possible Pin from the original source: giving credit where it’s due is vital and shows that you are a great resource.
- Pin from permanent links: nothing is worse than clicking a link that’s now non-existent. Make sure you are Pinning links that aren’t going anywhere.
- Get the “Pin It” button for your browser: this will make Pinning on the web that much easier and seamless!
Hopefully this gave a lil more insight as to how Pinterest works and why it’s soo important for you and your brand to get involved. Need an invite? Have your own thoughts about the site? Need us to set-up a Pinterest account for you? Be sure to leave us your comment below !