Why You Need Social Media For your Business

Posted on October 4, 2012 by Jenny Stradling

Social Media is imperative for businesses online. You need to be where your audience is. And where are they? On your website? Maybe. Maybe not. But you know they ARE on Facebook, Twitter, Google+, Pinterest, Tumblr, Typepad, Posterous, LinkedIn, YouTube or some other social site.

Did you know that as of September 2012 Facebook has 955 million users, over 42 million pages and 9 million apps? YouTube has over 4 billion views per day. Google + now has over 250 million registered users! LinkedIn has 175 million. Twitter 140 million.

Whoa.

Here at Eminent SEO we understand the value in involving social media as part of a larger scaled on-line marketing plan. Although we specialize in SEO, we believe that SEO without social is… well, dead.

Social drives direct, targeted traffic to your site.
Social helps you directly engage with your clients.
Social increases your product and brand awareness.
Social allows you to share your day to day specials, events, office updates and fun, more candid aspects of your business.
Social encourages people to share your posts, content and links – making your outreaches more viral.
Social increases your search engine visibility, helping your website rank higher in the organic search engine results.

In a nutshell: Social rules.

For years every online marketer has muttered these 3 words at least once, “Content is king”.

Is it still? Yes, more than ever! And what better way to share that content then socially for millions to see? Content can be a number of different forms of digital media from text to animated videos. Some common sharable content ideas:

Articles
Press Releases
Blog Posts
Newsletters
Images
Memes
Videos
Infographics
Audio Clips
Custom Apps

A properly optimized social media platform is a perfect place to house your digital content and give Google and the other engines another way to get to your site. By integrating your SEO strategy into your social media optimization your platforms have the opportunity of ranking on their own for your target keyword strategy. Why give Google only one website to rank for your brand and keywords when you could give them 100’s?

Here at Eminent SEO we believe in customizing your marketing strategy to incorporate social where it most benefits your business. We do research before making suggestions so we can recommend developing social profiles on platforms your demographic is already using. We then design, optimize, manage, network and boost your branded profiles for increased awareness. Social requires daily management in order to be effective. If you don’t have the time to manage your social media, don’t worry, we do! If you want to do the bulk of your social networking, but need advice, we can do that too. If you are interested in learning more about our social media marketing services – then click this link to visit Eminent Social Media and how we can help take your social media marketing strategies to the next level… or you know, just call us: 800-871-4130

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

On-Page SEO Best Practices: Keyword Usage Basics

Posted on March 7, 2012 by Team Eminent SEO

The heat is on! Where just over a short decade ago the internet was viewed a free-roaming Wild West pioneer’s game. These days the practices and techniques used in obtaining web traffic have become more refined, precise and competitive. With an ever evolving set of rules, services and content to sort through, many individuals and businesses have become lost to best Search Engine Optimization (SEO) practices. If you’re one of the many despaired by the multitude of information dancing between you and online monetization, the following entry will offer up a foundation from which to grow your SEO understanding.

Keywords are key! What is your page about? What do you sell? What do you do? These questions work to define which keywords you will use to direct traffic to your site. Think back to your last Google search… What did you search for, and how did you locate your target?

Let’s say a company designs, manufactures and sells puppy costumes. For this example, let’s also say that they have a very minimal page layout containing 5 phrases and a single image:
- Cute Puppy Costumes
- Bottled Water
- Superman
- Puppy Videos
- Cheap Sushi
- Image – named “image1.jpg” sans alt text.

Do you think Google is going to point potential puppy costume customers in your direction? Perhaps… but not a crowd.

Compare the first example with a more cohesive set of keywords/image:
- Cute Puppy Costumes
- Cheap Puppy Costumes
- Detroit Puppy Costumes
- Puppy Costumes For Sale
- Dog Halloween Costumes
- Image – named “cute-puppy-costume.jpg” – alt text “cute puppy costume”

Due to the more cohesive set of keywords, Google and other search engines will be able to determine that this particular site contains information pertaining to puppy costumes. In light of this fact, the site will be awarded a much higher search ranking.

Once you have a set of appropriate keywords picked out, it’s a simple matter of proper placement. Best practices for keyword phrases tell us to designate a single phrase or keyword to a particular page. Keyword stuffing is generally frowned upon by search engines, and will typically do more harm than good.

Ideal keyword placement:
- Menu Navigation Optimization
- HTML Meta Title Tag Optimization
- HTML Image Alt Tag Optimization
- HTML Meta Tag Optimization
- HTML Body Content Optimization
- HTML H1 Tag Optimization

The next step in your SEO journey entails filling these areas with relevant and significant content. Do your best to avoid simply listing your keywords; cutting corners – as with most things – will get you nowhere.

Corner Cutting:
“sedation dentist – family dentistry – dental implants”

Best Practices:
“Need A Sedation Dentist In Miami? Call Solomon Family Dentistry! From Routine Cleanings to Dental Implants, Solomon Family Dentistry has you covered for the gentle, friendly, high-quality care you need to achieve the smile you deserve.”

By implementing and mastering these basic SEO practices, not only will you be able to drive traffic and customers to your site; you will place yourself ahead of the competition.

Of course, these are just the basics. Optimizing your content and code for your target keywords involves character limitations, ideal placement on the page or in the code and many other variables.

SEO just not your thing? Let Eminent SEO get the job done for you! Contact a representative today to get started on your calculated keyword campaign… We are pros at this stuff!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

New Media Marketing and the Mobile Revolution

Posted on January 30, 2012 by Team Eminent SEO

With record numbers of consumers now acquiring information through social media, or through other forms of web-based information exchange, new media marketing continues to evolve. If you haven’t yet joined those drinking the Kool-Aid of the B2B mobile platform, you may want to take a second look at your lead generation strategy. Sure, mobile marketing comes with its own unique challenges (screen sizes, user behavior and device limitations are just a few considerations) but considering what it can do for your market share, as well as the fact that your competitors are most likely already using it, you may want to check out a few recent mobile stats, and learn how we can help make web 2.0 marketing work for you!
According to digital business analytics leader comScore, this past August, more than 72.2 million people utilized mobile devices to access social networking sites or blogs. That’s 37 percent more than August, 2010. That’s a distinct upward trend which shows little signs of slowing. In fact, almost 40 million U.S. mobile users access social media sites almost every day, which proves this that social media is an essential part of any B2B lead generation strategy. If you haven’t yet integrated social media into your marketing strategy, better late than never – start now!

So, 40 million people are seeking businesses and organization info on the web. Think you have a solid web marketing plan in place? Ask yourself the following questions:

1. Does my content have inherent value for my consumer/potential client?
2. Is it consistently refreshed and updated?
3. Am I utilizing customer feedback to keep my content relevant?
4. Is my content mobile device-friendly?

Still not convinced that social networks are changing the marketing rules? Well, then consider the following:
Facebook’s mobile users increased 50% to nearly 60 million, Twitter’s mobile users are now nearing 14 million and LinkedIn users number more than 5.5 million. These mobile users are not just posting updates and profile pictures; they are interacting with brands in a myriad of ways – following posted links, clicking on advertisements and using coupons.

Mobile and social go together like peanut butter and jelly, but it’s up to you to creatively leverage this relationship. We can help; let Eminent SEO create a custom social media marketing proposal just for you!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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