Tag Archives: web 2.0 marketing

Ads Vs. Content, New Tip From Your Friendly Phoenix Arizona SEO

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Uh, oh – it looks like your search engine optimization strategy might need some adjusting. It’s time to rethink the ad placement on your web pages. Google has announced that it has begun penalizing sites with pages that are top-heavy with ads. With this change, called the “page layout algorithm,” Google will be hunting out those sites with pages where content is buried below heavy ads, and adjusting rankings accordingly.

As if web 2.0 marketing wasn’t confusing enough, it seems as if users have been increasingly complaining that they are often forced to scroll down past heavy ads in search of that actual content which they would prefer to see right away. It’s these complaints which Google is responding to, and those websites without much “above-the-fold” content will be affected by this change. The end result? They may not rank as highly going forward.

So, how are you to know if you’ve got a website which is too top-heavy with advertising? Well, Google won’t be releasing any new tools to help with this – rather, they’re encouraging people to make use of existing tools to understand how much of a given page’s content is seen by visitors at first glance.

This change has been put into effect immediately, so if you see a sudden drop in traffic, and you’re heavy on ads, chances are you’ve been impacted. Those sites which are tagged as too ad-heavy will see a ranking decrease attached to your entire site. Ouch.

Even if you immediately reduce above-the-fold ads, it may take several weeks until Google takes notes of the changes it has found. That could translate to several weeks of decreased traffic for your site, and that’s why your new media marketing strategy needs to be adjusted accordingly, and pronto.

According to Google:
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes.

How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content.

On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

The bottom line, is that excessive advertising impacts overall user experience, and should be avoided to keep ranking results as high as possible.

Does all this talk about algorithms have you confused? Not to worry, we keep up on all this news so that you don’t have to. We’re the seo arizona experts. If you’re overwhelmed, just get in touch.

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Not Just for Farmville – New Media Marketing with FaceBook

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What does Facebook have to do with your new media marketing plan? Well, hopefully something. Most adults are on it non-stop each day – killing time at work, catching up with family, stalking their exes, playing games – which is exactly why it should factor in to your business. As a Phoenix SEO company, a large part of what we do is help businesses reach prospective clients, generate leads and make more sales, and Facebook is a great tool for this, as you’ll soon learn.

Facebook is one of the main platforms for social media on this planet. It currently has over 800 million users. If you’re not one of them, you’re certainly one of a small tribe of holdouts. According to their own statistics, more than one-half of Facebook’s users are utilizing the service on any given day. So that’s what – 400 million users, give or take? Of those 400 million, how many are your potential clients?

On every Facebook page, there’s a total of five inches of ad space and the average user looks at five pages during each visit. Facebook ads cost between a nickel and $1.05 per click – pretty reasonable, especially when compared to the high-cost and negligible metrics of say, print or television ads.

Of the myriad of web 2.0 marketing approaches available to businesses today, Facebook is one of the most targetable. Sortable demographics can include geographic location, marital or relationship status and sociographic vectors such as environmental causes and political issues supported. That’s a great deal more focus than is available when utilizing outmoded, old fashioned print, radio and TV advertising.

It’s not as simple as just creating a hyper-targeted ad, however. It’s about creating the right ad for Facebook – and that’s where Eminent SEO comes in.

We’ll work with you to create compelling offers and copy that your potential customers won’t be able to resist. We’ll design and develop a custom Welcome page that encourages new users to “like” your page and leads to a well designed reveal with a special coupon code or another call to action. We’ll manage impressions to avoid ad fatigue and incorporate easy-to-manage social media marketing campaigns that work in conjunction with your Facebook ads to maximize your profits.

Let us show you how you can use the biggest social media site in the world to get an edge on your competition. If you’re looking for affordable web marketing and you are ready to launch or improve an existing Facebook ad campaign, contact us today.

 

 

Star Padilla

You could say I'm a chatter box with an eye for design. I'm what you’d call a digital strategist. Helping companies and individuals focus on making their businesses money while managing their social media platforms, content and audit their overall design/brand.

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