Tag Archives: web marketing plan

Why You Need Social Media For your Business

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Social Media is imperative for businesses online. You need to be where your audience is. And where are they? On your website? Maybe. Maybe not. But you know they ARE on Facebook, Twitter, Google+, Pinterest, Tumblr, Typepad, Posterous, LinkedIn, YouTube or some other social site.

Did you know that as of September 2012 Facebook has 955 million users, over 42 million pages and 9 million apps? YouTube has over 4 billion views per day. Google + now has over 250 million registered users! LinkedIn has 175 million. Twitter 140 million.

Whoa.

Here at Eminent SEO we understand the value in involving social media as part of a larger scaled on-line marketing plan. Although we specialize in SEO, we believe that SEO without social is… well, dead.

  • Social drives direct, targeted traffic to your site.
  • Social helps you directly engage with your clients.
  • Social increases your product and brand awareness.
  • Social allows you to share your day to day specials, events, office updates and fun, more candid aspects of your business.
  • Social encourages people to share your posts, content and links – making your outreaches more viral.
  • Social increases your search engine visibility, helping your website rank higher in the organic search engine results.

In a nutshell: Social rules.

For years every online marketer has muttered these 3 words at least once, “Content is king”.

Is it still? Yes, more than ever! And what better way to share that content then socially for millions to see? Content can be a number of different forms of digital media from text to animated videos. Some common sharable content ideas:

  • Articles
  • Press Releases
  • Blog Posts
  • Newsletters
  • Images
  • Memes
  • Videos
  • Infographics
  • Audio Clips
  • Custom Apps

A properly optimized social media platform is a perfect place to house your digital content and give Google and the other engines another way to get to your site. By integrating your SEO strategy into your social media optimization your platforms have the opportunity of ranking on their own for your target keyword strategy. Why give Google only one website to rank for your brand and keywords when you could give them 100’s?

Here at Eminent SEO we believe in customizing your marketing strategy to incorporate social where it most benefits your business. We do research before making suggestions so we can recommend developing social profiles on platforms your demographic is already using. We then design, optimize, manage, network and boost your branded profiles for increased awareness. Social requires daily management in order to be effective. If you don’t have the time to manage your social media, don’t worry, we do! If you want to do the bulk of your social networking, but need advice, we can do that too. If you are interested in learning more about our social media marketing services – then click this link to visit Eminent Social Media and how we can help take your social media marketing strategies to the next level… or you know, just call us: 800-871-4130

Jenny Stradling

CEO EminentSEO.com. SEO and SEM Strategist, social media girl, blogger, music lover, soul searcher. Collects: books, pictures, quotes, music, art, dreams...

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New Media Marketing and the Mobile Revolution

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With record numbers of consumers now acquiring information through social media, or through other forms of web-based information exchange, new media marketing continues to evolve. If you haven’t yet joined those drinking the Kool-Aid of the B2B mobile platform, you may want to take a second look at your lead generation strategy. Sure, mobile marketing comes with its own unique challenges (screen sizes, user behavior and device limitations are just a few considerations) but considering what it can do for your market share, as well as the fact that your competitors are most likely already using it, you may want to check out a few recent mobile stats, and learn how we can help make web 2.0 marketing work for you!
According to digital business analytics leader comScore, this past August, more than 72.2 million people utilized mobile devices to access social networking sites or blogs. That’s 37 percent more than August, 2010. That’s a distinct upward trend which shows little signs of slowing. In fact, almost 40 million U.S. mobile users access social media sites almost every day, which proves this that social media is an essential part of any B2B lead generation strategy. If you haven’t yet integrated social media into your marketing strategy, better late than never – start now!

So, 40 million people are seeking businesses and organization info on the web. Think you have a solid web marketing plan in place? Ask yourself the following questions:

1. Does my content have inherent value for my consumer/potential client?
2. Is it consistently refreshed and updated?
3. Am I utilizing customer feedback to keep my content relevant?
4. Is my content mobile device-friendly?

Still not convinced that social networks are changing the marketing rules? Well, then consider the following:
Facebook’s mobile users increased 50% to nearly 60 million, Twitter’s mobile users are now nearing 14 million and LinkedIn users number more than 5.5 million. These mobile users are not just posting updates and profile pictures; they are interacting with brands in a myriad of ways – following posted links, clicking on advertisements and using coupons.

Mobile and social go together like peanut butter and jelly, but it’s up to you to creatively leverage this relationship. We can help; let Eminent SEO create a custom social media marketing proposal just for you!

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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Fun with Search Engine Optimization Strategy

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Trying to get your web marketing plan together, but finding all the research rather dry, technical and boring? We’re one Arizona SEO company who believes that small business social and internet marketing should be anything but dull. Sure, some of the videos below are pretty silly, but trust us – compared most of the SEO blogs – all seemingly written by the same 24-year old self-proclaimed “expert”, some of them are actually pretty informative.

1. Remember the Crowded House song, “Don’t Dream it’s Over?” Ever wonder what a drunk, down-on-his-luck Eastern European internet marketing coordinator in a karaoke bar could do with that song? Us neither.

2. If The Page Rank Bar Could Sing
Sure to bring a tear to your eye.

3. Russian SEO Gangster Rap
Fluent in Russian? Straight thuggin’? Looking for SEO Tips? Here ya go.

4. English SEO Gangster Rap
Here’s one in a language you can understand, with some truly cutting-edge animations.

5. Bathroom Idol
Want to be a star? All you really need a dream. And a toilet to sit on.

6. Yahoo Vs. Google Rap Battle
Not gonna lie – watched ‘em all. That Yahoo’s got skilllzzzzz!

http://searchenginerapbattle.com/

7. SEO in Hebrew
This is how internet marketers get down in Haifa.

8. Okay, Google’s Sorta Confusing . . .
But this Japanese search engine is downright scary.

9. Page Rank Everything you need to know about page rank in two minutes and 28 seconds.

Had enough? Call us at Eminent SEO 800-871-4130. We promise not to sing (unless you ask us to).

Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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The Long Tail in Web 2.0 Marketing

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A common term used in web 2.0 marketing these days is “long tail.” What the heck is it, and how does it impact your business and how do you incorporate this into a web marketing plan?

According to Google, 20% of all searches performed every day are truly unique – meaning 1 out of 5 search term queries have never been performed before. Most company’s keyword targeting and research focus on the “root” – or obvious terms of narrow focus – words that are very popular within a given niche. These keywords are easy to track and rank. But what about the long tail terms? Long tail SEO is the approach of using low volume/high converting keywords. The more specific the search word query, the more likely the website traffic will  become paying customers.

So, what exactly makes a keyword combo “long tail?” The easiest way to determine this, is by simply counting the number of words. Short tail keywords are often very limited and general- between 1-3 words in length, while long tail keywords range from 3-6 words – or even more with an extremely narrow focus.

For example, a short tail keyword could be “bulldog.” The person entering this query might be shopping for a bulldog, or maybe they’re just bored at work and like to look at photos of bulldogs. On the other hand, a person entering the long tail search “8 week- old brindle English Bulldog puppies” is probably on the market for a new dog. More people might actually search the first keyword, but more people utilizing the second are more likely to put their money where their browser is.

In order to keep your keywords relevant while keeping their long tail counterparts in mind, you should develop interesting ways to include those terms on your website and in your blog posts. Hiring a company with a creative search engine optimization strategy to develop ideas for new content and functionality for your sites will expand your potential audience and increase revenue.

Long tail tracking is much more difficult, but also more of an opportunity. When most SEOs are focused on top rankings for a handful of keywords, there’s less competition and more volume in the long tail terms. What it comes down to is a cutting-edge search engine optimization strategy. Eminent SEO can help you discover these untapped long tail segments, capture and convert them into brand awareness, site traffic or even more importantly – dollars and cents.


Team Eminent SEO

Eminent SEO is an Arizona website services and strategic internet marketing company.

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