Author Archives: Andrew Gilstrap

About Andrew Gilstrap

Content Director at Eminent SEO - I enjoy writing, editing and photography. My goal is to make YOUR website read better and rank better!

4 Ways News Websites Fail to Deliver the Optimal User Experience

By design, news organizations have the resources to research, report on and publish an online story much quicker than the average B2B or B2C business is able to produce and publish a blog post. And for that, news-focused websites are generally rewarded by being featured more prominently in search engine result pages, trending social media [...]
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Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless. That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing. [...]
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More Big-Box Retailers Bite the Dust: What’s to Blame? (Besides Online Shopping)

This entry was posted in News and tagged , , , on by .
It’s always sad to see a business close its doors and leave behind a vacant storefront. Well, almost always – depending on if the shuttered business personally wronged you in any way. Over the last couple of months, multiple big-box retailers with a once-prominent presence here in Arizona announced they would be closing all of [...]
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What Are the Consequences and Prevalence of Internet Addiction?

This entry was posted in Health and tagged , , , on by .
On this Eminent SEO blog, we generally offer marketing advice, website and social media tips, as well as SEO and tech news. On this go-round, however, we’d like to slightly deviate from our usual offerings and talk about an issue that more closely relates to something many of our clients would usually cover: addiction. But [...]
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How to Find a Qualified Content Marketer to Add to Your Team

This entry was posted in Productivity and tagged , , on by .
Effective content marketing can take your entire company to another level. It can spread awareness of your brand, as well as create a following that’s hooked on the material you release and eager to consume your future offerings. Content marketing that is done well should lead indirectly to more sales for the company that produces [...]
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Why You Shouldn’t Neglect to Optimize Your Website’s 404 Page

A 404 webpage is returned whenever a user mistypes a URL, follows an errant link, or lands on a page that has moved or been deleted. This type of page is only returned in the event of an error, so there’s little point in putting effort into your website’s 404 offering, right? Won’t users just [...]
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How Easy Website Builders like Wix, Muse and Weebly Hurt Your SEO and Growth Efforts

Websites today are getting easier and easier for the average user to create. You don’t even have to be a programmer or web developer to see a website come to fruition. Some website-building services don’t even require you to know a lick of code in order to launch a new site. You can just pick [...]
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Like It or Not, Vertical Video is Here to Stay: How Marketers, Brands Can Adjust

Trying to watch an entire video that was shot vertically might be like nails on a chalkboard to a design expert or videographer. However, much to their chagrin, vertical video has expanded well beyond Snapchat and isn’t going away anytime soon. It seems to fly in the face common of sense, but a market has [...]
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To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

“There’s an app for that.” There’s an app for almost anything now. And this might be a problem. If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a [...]
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What is an SSL Certificate and Why Should Your Website Make the Upgrade?

Facebook Twitter Google+ LinkedIn Pinterest Going off our last post on responsive design, another area where you should try to upgrade your website in 2016 is security. Just as you likely enjoy logging into certain websites and knowing that your information and passwords are kept secure, so should you try to foster the same experience [...]
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