Category Archives: Blog

The Importance of Having a Killer Business Blog

This entry was posted in Blog and tagged , on by .

business blogWhen we create a custom website strategy for new clients we still sometimes get push back on whether or not the businesses website needs to have a blog. Often times it’s the item on the strategy that people end up cutting out or think they can “take in house”.

There’s no doubt that having a killer blogging strategy brings many benefits. However, many business owners are still overlooking this key aspect of their online marketing strategies.

I’m not saying you should blog just for the sake of blogging. I’m saying you need to create a killer content strategy that’s going to help grow your business and a blog is one of the best ways to do this.

The Benefits of Business Blogging

Let me first point out that business blogging is extremely affordable, and, you can do it yourself. You don’t necessarily need a marketing company or professional writer to do this for you. However, if you do choose to blog yourself, you may need to look into how you properly optimize your blog posts, or outsource this piece to in order to increase search engine visibility for your blog. We love it when clients write their own blog posts, but most rely on us to edit them, optimize them, post them on their sites with great images and share them across their social media platforms.

Increases Website Traffic

Looking to increase your website’s search engine visibility? Blogging can help do this. Not only can you increase the amount of traffic to your website but the amount of qualified traffic. Why? Because when your blogging strategy is properly targeted to your buyer persona, you get targeted traffic to your website.

After all, 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (source)

What better way to attract those qualified leads than by creating fun, useful content?

Helps Boost Your SEO Efforts

Part of attracting qualified traffic is publishing properly optimized blog posts. You can write your blogs based off keyword research which, in turn, will help increase the chances of your blog showing in the search results for that term.

New content can also help boost your SEO because search engines love the fresh content. They will keep coming back to your blog and crawling your content when they can see it’s published frequently. Which also helps increase the amount of indexed pages on your website – another huge value add from an SEO perspective.

On average, companies that blog receive 434% more indexed pages. – Hubspot

More indexed pages means more chances for your site to show up in the SERP’s.

Builds Brand Awareness

Who doesn’t want to be known as the expert in their industry? Chances are your competition is already blogging. If not, you want to be ahead of the game by becoming an industry expert – NOW. You want users to keep coming back for more, subscribe and share your content because it’s not only worth reading, but sharing as well.

In order to effectively build your brand awareness with blogging you need to influence subscribers to share your blog posts. Basically, you need interesting, useful and sharable content. Your competition might already be blogging, but are they doing it effectively? Is their content receiving social signals? Are people engaging and commenting on their blog posts?

Social media engagement is a key aspect of building your brand awareness. Share your content on your own social media to increase your social signals and hopefully spread your blog/brand to a wider audience. Create a blogging and social strategy that will kill your competition to become an industry leader.

Increases Conversion and Leads

Okay, so we went over how you can easily attract those qualified visitors, but your blog content can also help convert them into leads. The setup of your blog is an importance piece to converting visitors into leads, along with your high quality content that includes clear calls to action.

For one, you want to have a closing call to action at the end of every post. The most effective calls to action that convert visitors into leads include collateral and other content they can subscribe to, download or otherwise get for free, such as: eBooks, case studies, your monthly newsletter or other related blog posts. It all depends on the content and what the end goal is for that visitor.

An easily accessible “Subscribe to this blog” call to action is also important. You want to get visitors to subscribe so that they know every time you publish a blog post. Then, when subscribers continue coming back to your blog they eventually convert into something more than a subscriber, like a lead.

Conclusion

There is no doubt that every online business should have a blog for their website. It doesn’t matter what industry you’re in, you need one – even if only to work with your other online marketing strategies, such as SEO and social media.

Of course, there are many other benefits to hosting a blog on behalf of your business, but we think the points above really hit the primary benefits.

Have questions on how to start a blog or about creating a blogging strategy for your business? Call us today at 800.871.4130 or ask in the comments below:

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

How to Find New Blog Ideas for Businesses Articles

If you’re not a regular blogger, you might think it’s very difficult to find new ideas to write about on your blog.  It seems difficult because you’re so busy with everything else that you don’t have time to research your own blog articles.

But, those who blog regularly know there’s millions of blog ideas floating around at any given time.  Once you know where to look for ideas, and what types of ideas work on blogs, it’s quite easy to find a limitless number of topics to blog about. However, do remember the golden rule of blogging: keep your blogs posts 80% focused on providing valuable information to your audience, and 20% about your company.

With that said, here are some ways to find blog topics:

1. Answer Common Customer Questions Your Target Audience Has

You have a certain set of questions you get asked again and again, in your business. Provide answers to these questions on your blog, and this will not only show that you are an authority in your business space, but will deliver answers to your current clients and possible future clients.  This serves three purposes:

  1. Your customers will have a resource that can be bookmarked in case they have future questions for you.
  2. Odds are that other people are searching online for answers to the same questions.  Out of those readers that are searching for answers to questions you have answered, some of them may become return visitors and even steady customers.
  3. Your website becomes a more useful tool for your visitors, which builds your authority, and helps you attract even more readers through search engines.

2. Research Your Competitor’s Blogs

Yep, it’s totally okay to write about the same topics as your competitors.  However, to keep things interesting, create your own slant on the topic.  By creating a blog that is more interesting to readers, is more visually-appealing, and gives more direct and useful information, you are providing a much higher quality online product than your direct competition. A much higher quality product often attracts new customers from your competition, and gives you much more marketing leverage in your business vertical.

Pay Attention to Websites Like Quora and Yahoo Answers

You know how when you sometimes type in a question into Google, and then the top link goes to Yahoo answers?  You can either type in these questions manually, or you can visit Yahoo Answers and Quora directly and look at some of the questions being asked.  Once there, you can also ask questions and browse different categories of questions.

Some of these questions have a low number of searches on Google, but that’s a good thing because that means it’s easier to rank your blog article on the first page for those search terms.

4. Go to Google Adwords

This isn’t the most efficient way to find blog article ideas, but you can find some with a higher number of searches.  But, the catch is it’s generally much more difficult to rank your blog article on the first page of Google for these ideas because there’s more competition for them.  Check it out in action below:

googleadwords

For example, in this case, “How do I find blog article ideas” was entered, and a good relevant search “blog ideas for business.” So, a good title would be “how to find blog ideas for businesses” or “10 ways to find blog ideas for businesses.”  You’ll notice the number of monthly searches, 50, is quite low.  That’s a good thing – there will be lower competition, and you’ll have a better chance of hitting the first page of Google with your blog article.

There are many more ways to find blog article topic ideas, the trick is to find topics that many are searching-for, or are trending online. Look at your own online search habits and mirror your blog writing after your own search habits; this will lead your blog to be a more natural and efficient source for information related to your business.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

4 Reasons Your Website Needs an Updated Blog

This entry was posted in Blog, Content and tagged , on by .

Even though blogging is the standard expectation of the typical consumer for every website these days, there are a ton of other good reasons your website needs a blog.

A blog actually provides many benefits for your website beyond sharing helpful information.

Why You Need A Company Blog

When you’re blogging regularly, how do you help your business and customer? Keep reading to learn about the benefits of blogging:

1. You Establish Yourself as a Thought Leader/Authority

Who do consumers and businesses ultimately purchase from?  Many times it’s the person or business they perceive as the leader in their niche.  You don’t have to be a gigantic company to become a thought leader.  You can make yourself a thought leader simply by blogging regularly and offering intricate detail that no other blog provides.  This is one of the ways a blog levels the competitive playing field in any niche.

2. You Get Excellent SEO Benefits

You can optimize your posts to help them rank organically for target keywords. Although simply writing is not enough, ensuring your posts are SEO friendly is the foundation for a well ranking blog. When you sprinkle your keywords throughout your posts that builds your site’s overall authority for key terms which in turn gives you a better chance of ranking – not only your blog but the rest of the website as well. In addition, Google released the Fresh update back in November of 2011, which gives preference in the search rankings to websites that offer regularly updated content.

Subsequent updates like Panda, Penguin and Hummingbird also give preference in the SERPs to websites with high quality content.  The more in-depth blog posts you create, the better the SEO benefits you receive.

3. You Connect with Your Target Market, which Increases Sales

The more you connect with your customer, the more you sell.  Case in point – Hubspot notes these statistics on their website:

  • 92% of companies who blog more than once per day acquired a customer through their blog
  • 40%  of all companies in the United States use blogs to market their products and services

In separate research, Hubspot also found the more frequently a company blogs, the more likely they are to get a customer through their blog.  58% of companies who blog at least once per week are able to land a customer via their blog.

You don’t have to blog daily or multiple times per day, but if you can do so once per week, that’s a great start.

4. Content Powers Social Media Success

Of all the different ways you can market online, the blog remains at the center.  Think of it as your home base from which all other digital marketing efforts flow.

Once you blog, you have something of value to share over social media.  You definitely should share other people’s content via social media, but you will only see valuable business results if you share some of your own high-quality, original content through your social channels as well.

Remember these mind-blowing stats about social (according to the Hubspot report mentioned earlier):  77% of B2C companies and 43% of B2B companies surveyed acquired customers through Facebook alone.  And, social media has a 100% higher lead-to-close rate than any form of outbound marketing.

In a Nutshell:  

  • Blogging ensures better search engine authority and organic placement – leading to more organic traffic to your site.
  • Blogging regularly gives your clients more confidence in you and your business.
  • Blogging and sharing your own content socially drives more referral traffic to your site.

So, why aren’t you blogging already?

Overwhelmed? We can help. Click here to learn more about the Eminent SEO blogging services.

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

WordPress Launched Tutorial Site Learn.WordPress.com

This entry was posted in Blog and tagged , , on by .

WordPress launched Learn.Wordpress.com, a tutorial site with a breakdown of 12 guides to help get a newbie user hitting the ground running with a WordPress site pretty easily. The site also gives some great insight of how to add plug ins and upgrades to existing sites.

learn.wordpress

WordPress features 3 stand alone sections to get you up and going even faster:

1. Get Going Fast:  A Checklist

Basically a breakdown of registering your site and getting all the pertinent information filled out in your official WordPress profile, while walking through the ‘basics’ of how to maneuver through the site.

2. Get a Homepage

You need a static homepage- this is where all the magic begins and you begin to break down where your audience will be directed from there.

3. Get Lingo

You should probably understand the general jargon of website creation and this lovely glossary of terms will help you do just that.

So there you have it, some basics to get you started but of course we’re here for support and to take care of all this messy setup for you in your time of need.We are of course a full service web marketing company, and offer an expansive list of services ranging from domain registration to website maintenance. Just give us a call (800) 871.4130,  so we can get to know your needs and get you started!

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Sharethrough.TV Showcases Industry’s Best Branded Video Campaigns

This entry was posted in Blog and tagged , , on by .

If you haven’t taken an opportunity to check out Sharethrough.TV – it’s definitely a must for our Marketing buffs and those looking for a bit of inspiration themselves.

Sharethrough created Sharethrough.TV,,a database of branded video content that you can browse via your favorite agency or one of the 31 industry verticals. Whether it’s inspiration you are looking for or a particular style to locate an agency for like work, Sharethrough.TV has a great portfolio of videos.

Video is quite possibly one of the most powerful storytelling mediums and is forever growing. We believe in the power of video for referral traffic and website conversions- So why not take a peek and see if you’re skills are up to par or let us know how we can assist you with your video strategy needs.

sharethrough.tv

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Can You Relate With the 5 Stages of Designer Grief?

This entry was posted in Blog and tagged , , on by .

Sure you’re familiar with the 5 stages of grief, but are you familiar with the the grieving process of a designer? If you’ve had any experience with designing for a client you will feel with me when you peep this comic by 20PX.

5stages

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Geeks Unite: Feel The Burn In 10 Minutes

This entry was posted in Blog, Life and tagged , , on by .

geek girlSo if any of you follow me on a personal side, you might take notice that I’m a bit of a fitness and health obsessed chick these days. I figured I’d share a fun infographic that I’m sure most of my friends who are constricted to a desk job can benefit from.

How many times have you found yourself zoned out on a project on the computer and have forgotten to take a break, or even eat? The infographic, “Feel the burn…in 10 minutes” by QuidCorner, has taken a fun and flexible approach to implementing  fitness activities into your day without going to the gym.

So get up from your chair and get active my computer geek friends!

Feel The Burn In 10 Minutes

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Free Printable Valentine’s Day Cards from Eminent

This entry was posted in Blog and tagged , , on by .

Are you ever too old for Valentine’s Day Cards? Call us a kid at heart but we still love the novelty. Below you can print our one of our free Valentine’s Day Cards and share the love.

Enjoy and have a Happy Valentine’s Day this February 14th!

Eminent SEO Valentine

Feel free to print and enjoy!

 

Eminent Social Media Valentine

Feel free to print and enjoy!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

CareerBuilder Survey Reveals Most Wanted Office Perk

This entry was posted in Blog, News and tagged , , on by .

If you could have one perk at your workplace, what would it be?

A recent CareerBuilder survey revealed that half-day Fridays, an on-site fitness center and the ability to wear jeans scored highest on their results. More than 3,900 full-time workers nationwide took part in the survey.

job satisfaction

We currently posed the same question, on our Eminent Social Media Facebook page, so feel free to go contribute your input and answers as well! We’d love to hear what perk you’re leaning towards.

In addition to that same survey with CareerBuilder- two more questions were asked.  “How important is a title?” and “What ultimately entices workers to stay with a company?”

When it came down to the results of a title, 55 percent of the workers polled reflected that title wasn’t the most important factor. The top three to outrank job title were:

1. Flexible Schedule

2. Being Able to make a difference

3. Challenging Work

employee recognition

As far as, “What ultimately entices workers to stay with a company?”, the results weren’t too surprising. Here were the top three:

1. Provide Flexible Schedules

2. Increase Employee Recognition (awards, cash prizes, company trips)

3. Ask employees what they want and put feedback into action

We also decide to share this question on our Eminent SEO Facebook page – so stop by and place your input!

So I suppose, our ultimate question to you is, What determines YOUR overall job satisfaction? 

 

You can see the full list of the results from the CareerBuilder Survey on PR Newswire

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

What do you love?

This entry was posted in Blog and tagged , , on by .

Get more of what you love by searching across numerous Google products with one click!  What do you Love, is a fun tool that introduces some more Google products that you may have not known about and may find useful. It’s a tool that’s been around for awhile but still so many people don’t know about it.

Type in something that you love- owls, cheese, stars, Bon Jovi, Johnny Depp– whatever tickles your fancy.  No matter what it is, you now have another outlet in which you can get a feed and alternative search query outlets to grab info on what you love.

 

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube