Category Archives: Commercials

Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
Read More

2015 Super Bowl Commercials: The Good, The Bad and The Ugly!

This entry was posted in Branding, Commercials and tagged , , on by .
Football fans and their uninterested family and friends unite for the Super Bowl each year, why? Well, besides chicken wings and lots of beer, even those who couldn’t care less about the game will get together to watch the commercials. I personally fall into the second category. While I understand the love for football, it’s [...]
Read More