Category Archives: Google+

Why Your Local Business Needs a Google+ Place Page

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Google Plus Local Place Pages

Even though Google+ is the second largest social network (still way behind Facebook), that’s not the main reason your business should be active on the platform. Users spend less than 7 minutes per month on the social network.

So why even get active on Google+ if millions of people sign up for it but never actually use it? 

Because Google+ has actually replaced what most people think of as Google Maps or Google Local or Google Place Pages… and anyone trying to drive local traffic, both to their website and their actual brick and mortar locations, needs to have a Google+ Place Page.

When you are active on Google+, your Google+ Place Pages gets better organic rankings in Google. In fact, for many searches that Google deems “local searches,” businesses with Place Pages get listed at the top of the page – above the normal organic results.

For example, look at what we get when we search Google for “phoenix accountant”:

Google Plus Place Page Organic Results

The usage of the term “Phoenix” implies we are searching for a local result, so Google displays accordingly.

You see that area highlighted in the red rectangle on the left?  What do you see below almost every single company name?  “Google+ page,” right? Those are the Place Pages.

Now up in the right, you see the map? That actually comes with you as you scroll down the page. Remember how the maps used to appear just to the right of the search result? Not anymore. Clearly Google wants you to click on a map!

When users click the map on the upper right before visiting a website they are provided with the opportunity to read and write reviews, see images and videos about the location and get the phone number or driving instructions – all without ever having to visit the actual business website.

How You Can Increase Your Local Organic Visibility

Like it or not, this is what Google is serving up for local organic searches right now.

So how do you get your map listed at the top of the local organic searches?

Unfortunately, that Google Places listing in the left red rectangle is a whole different thing than your Google+ Local Business Page (which is where all your social features can be found) – very confusing!

How can you sort out this mess and optimize both for the best search rankings and traffic?

Here are some things you can do:

  1. Fill out your Google+ Place Page completely. This is the information that shows up on a Google Map. Make sure to pay extra special attention for the categories in which you list your business. The name, address, and phone number must match the info on your website.
  2. Get links and citations. What are citations? Generally they are mentions of your business name, address, and phone number – hosted on a 3rd party site (sometimes with a link back to your map or site). This builds your domain’s authority, boosts your map visibility and pushes your site and map up the SERPs.
  3. Encourage people to give you online reviews on your Google Place Page. Google knows searchers look at the these reviews and use them to determine the value of a service, product, etc. Generally more reviews show popularity for the place and therefore add value to the listing – especially when the reviews are highly rated.
  4. Fill out your Google+ Local Business Page.  When Google moved Maps to Google + Local Pages at lot of companies lost their maps. Even though it’s been quite some time, many local companies haven’t claimed their new page and filled out the information correctly. If you’re not sure how to do it, here’s a guide.
  5. Keep your Google+ Business Page updated with posts. This page has all your social features. Share articles, images and connect with others so that your platform is always up to date when people visit. No one wants to follow an inactive account! And when people do visit, they’ll be more likely to add you to their circles, +1 and share your content, which helps boost your rankings.

Confused? You’re not alone. Having separate accounts for Google+ Places and your Local Business page was intended to make things easier, but instead many are still lost and frustrated with the transition.

It’s actually a time-consuming process just to set it up properly, and if you want to boost your rankings too that actually requires a large amount of on-going work… so remember you can always hire Eminent SEO to help. We can sort out the mess and get you up and running in no time.

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Chrome 27 Promotes Faster Page Loads And More . . .

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Chrome 27 Update

Google announced the release of Chrome version 27 today. The new version features:

Be sure to visit the Help Center for more information on the updated policies regarding the omnibox predictions and Chrome instant.

You can update to the latest release now using the browser’s built-in silent updater, or download it directly from google.com/chrome.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Google vs. Yahoo: Choose Your Side

Search engine giants have had quite a summer thus far. While Yahoo has been busy unveiling its mobile-specific web browser Yahoo Axis, and publicly announcing that it was moving back to its original roots in ad-based strategies, Google – it seems – has taken the approach of: ‘let’s buy everything we can and make it ours.’

There is no denying that Google’s approach is a legal and lucrative way to expand your business, but many lately are asking: ‘is it ethical?’

There is a growing sense of distrust and loathing for Google amidst all of its purchases, updates, product unveilings, and day to day workings. Without a doubt, Google is the leader of search engines and is quickly becoming a leader of both the gadget and software fields as well.

By reaching its hundreds of arms into every corner of the tech industry, Google has the money, science, tech knowledge, and power to change the face of any market it is holding – for better or for worse.

With news of Google acquisitions, products, services and gadgets coming out daily, sometimes hourly, Yahoo’s Interim CEO Ross Levinsohn has guided his company to act quickly on its future endeavors.

Only a day ago, news broke that Yahoo had announced a global deal with Spotify, an online music program that has seen breakout success this past year. This is where the differences in strategies between Yahoo and Google become very apparent. While Google takes the stance of simply buying smaller companies outright. Yahoo has been busy brokering deals and partnerships with the companies it sees promise in. In fact, today Yahoo also announced it had struck partnership deals with both Clear Channel and I Heart Radio

Another aspect to Yahoo’s newly adopted business model is that they seem to be striving for more executive expertise. Yahoo recently hired John Buchanan (Former VP of Marketing for Electronic Arts) and Rich Cusick (Formerly of Chemistry.com) as the new VP of Entertainment and Women’s Lifestyles.

As the race heats up between these two companies, we are sure to get more updates and press releases throughout the remainder of the summer. Whether you are a die-hard fan of Google or a Yahoo-loyal holdout, every web user will win from this. As the rival search engine companies continue to out-create, out-develop, and one-up each other, we will get a steady stream of new toys.

Zachary Ankeny

After attaining my Associates Degree in Visual communications in 2000, I set off on a long career as a freelance writer and graphic designer. I have designed and headed many marketing campaigns for companies big and small all around the country. It is my belief that graphic design and writing go hand-in-hand, as they are both forms of communication. My non-fiction works have been published in dozens of magazines and publications. I have written for – and worked with – organizations such as: Banner Hospitals, The Jerome Historical Society, The Arizona Historical Society, City of Tempe, City of Bakersfield, Town of Gilbert, Wildhorse Ranch Rescue, Cynic Magazine, e|Fiction Magazine, and many more. Writing and designing is my passion and I look forward to continuing on with it for many years to come.

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The New Kid on the block : Google+

You could say, Google+ is the ‘new’ hot social network to hit the web. I mean as of June 28, about 25million people have visited Google+.  Here’s the breakdown by country, according to comScore:

  • 6.44 million from the U.S.
  • 3.62 million from India
  • Roughly 1 million from both Canada and the UK
  • 920,000 from Germany
  • More than 780,000 from Brazil
  • About 500,000 from both France and Taiwan

What the heck is Google+: Have you been living under a rock? You could say, Google+ is the hot social network on the block or web for that matter . I mean as of June 28, about 25 million people have visited Google+. Now that’s what you call the ‘popular kid’.

Google+ isn’t and won’t be the easiest social network to understand if you have (or maybe haven’t) tried it out. It has a lot of features that even your advance users may overlook. It’s definitely the social network that’s making an attempt to rival Facebook.

The social network is made up of a plethora of social products that include: Stream (a newsfeed), Sparks (a recommendation engine), Hangouts (a video chat service), Huddle (a group texting service), Circles (a friend management outlet), and Photos.

This isn’t the first attempt for Google to dominate the social realm. Do you remember their two flops, Google Wave and Google Buzz? Kinda makes you wonder, if Google+ will stay afloat?

Currently Google+ isn’t fully open to the public, and currently invite only. So if you have a friend who’s riding the social wave, and been jumped into the Google+ gang, your best bet is to kiss their tush and ask for a ‘pass’ aka an invite to hang with the cool kids. It’s was rumored that July 31, Google+ was going to fully open their doors, but that obviously didn’t happen.

The new invite feature they have recently rolled/rolling out allows you to “invite friends” via a button on your Google+ account and you’re provided with a link to send your friends. Alleviates the guessing game, if you don’t know their email addresses and you can directly invite them via Twitter direct message, Facebook message, etc. Keep in mind, that Google+ is still in their ‘limited field trial’, so there is a limit of 150 people that can sign up to Google+ using your link. Link to Google+ YouTube announcement.

So What’s New with Google+: Rather than making another company blog, Google+ created a help section called What’s new in Google+ , which offers feature updates to keep you in the loop. Be sure to check it out, and add us to your circle! @EminentSEO

 

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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