Category Archives: Landing Page Optimization

Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent, sibling or even those with whom we work. Miscommunication is at the root of most conflict. Therefore, effective communication, while subtle, can pay huge dividends – [...]
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Dedicated Landing Page Optimization Fails that Make You Lose Conversions

What is a Landing Page? A landing page is an asset you present online to drive users to take a particular action. Dedicated landing pages are often separate from a website’s normal navigation – although they don’t have to be – and sometimes bear only slight resemblance to the layout of the parent website. Other [...]
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Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

Online stores need to have a strong organic presence in search engines, which are a vital marketing source for producing online sales, only if it is done properly. With these tips, your ecommerce website will start producing qualified organic traffic that will lead to more sales. Not interested in more sales? Don’t bother reading this [...]
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4 Reasons Why Your Website Conversions Are Lacking

So you’ve taken all the textbook steps to drive traffic to your website: You’ve implemented target keywords, the copy reads better, you’ve added high-quality images, you have a responsive design, and then you’ve seen a rise in Google’s search rankings. However, perhaps all those changes aren’t driving results to your business website. What if your [...]
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8 Tips for Effective PPC Landing Pages

OK, so you have a Pay-Per-Click campaign running, but you think it could be better. You are probably right. Consider where you are sending your potential clients… what is on that landing page. Does it do your product/service justice? Or is it more “ho-hum, seen it before”? The most effective campaigns will have a dedicated [...]
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Landing Page Optimization Checklist: Key Landing Page Must Have’s for Higher Conversion Rates

This entry was posted in Landing Page Optimization and tagged on by .
Everyone knows landing pages are important but there are so many elements to a landing page that people often forget the important elements that help increase conversion rates. Yeah, it’s only one page, but that one page could be your lead generating machine. We’ve provided this checklist to help you NOT forget these important parts [...]
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4 Reasons Why Website Design is More than Looking Pretty

When you think of a website design, what do you think of?  If you’re like most people, you think of the colors, the buttons, the pictures, and the animations.  Basically, you think about how “cool” the website is. Even though the coolness of a website is very important (do people really want to engage with [...]
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The Joint Commission Badge Equals Trust for your Website

Once a health care provider is accredited by The Joint Commission one of the benefits is the provider will be able to proudly display the Joint Commission badge on their website. Not just any business can get a Joint Commission badge it has to be earned. There are several criteria that have to be met [...]
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