Category Archives: Mobile

Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain [...]
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So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices. Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s [...]
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To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

“There’s an app for that.” There’s an app for almost anything now. And this might be a problem. If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a [...]
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What Is Responsive Design and Why Your Website Should Have It in 2016

What Is Responsive Design? C’mon, it’s 2016. Time to get with it already. If I land on your website from my smartphone and I have to “pinch to zoom” to read some of your text or see images in their entirety, I’m bouncing off the page. Also, if the only suitable mobile representation of your [...]
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The Google Mobile-Friendly Algorithm Update Is Coming April 21st

Every year Google updates their algorithm 100’s of times. Last year there were over 500 updates. Yes, many of them are simple data refreshes, but there were also quite a few significant algorithm updates. You might be familiar with some of the bigger ones over the last few years, such as Panda, Penguin and Pigeon. [...]
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5 Reasons You Need a Responsive Website Design

“Response design” – it’s a fancy term for a simple concept:  making sure your website functions well across all major devices people use to browse the internet these days (smartphones, laptops, tablets, iPads and PCs). In 2011, approximately 1.15 billion of all internet users browsed the web with a mobile device, which compares to the [...]
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