Category Archives: Productivity

10 Tips for Mindfulness in the Workplace

10 Tips Mindfulness In The Workplace - Eminent SEO

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it:

Mindfulness Definition - ESEO
So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual in your mind, let’s get back to the topic at hand: mindfulness in the workplace.

Deadlines, emails, phone calls, meetings, more emails, presentations … no, don’t run from your desk! Keep reading!

You must be asking yourself how can you possibly consider applying the principles of mindfulness so that you feel less zombie-like and more alive, as well as becoming more productive. Here are a few ideas to get you started on your journey to being mindful at work:

1. Be Consciously Present

Mindfulness Goggles - Eminent SEO More than anything, mindfulness is about being fully aware and awake (yes, go get ANOTHER cup of coffee), rather than just working on autopilot. When you are consciously present at work, you become aware of two things in your moment-to-moment activities:

  1. You notice what’s going on around you.
  2. You notice what’s going on within you.

Being mindful at work means to be aware of, at all times, in that moment, what you are doing while you are doing it. It also involves managing your mental and emotional state. If you are creating a proposal or a report for the big cheese or the little guy, mindfulness requires that you give it your full attention.

Each time your mind wanders to things like that funny cat video you watched or what you read on Facebook about the Kardashians, acknowledge the thoughts and then bring your mind back to the task at hand.

Here are a few tips to change mindlessness into mindfulness and increase your productivity:

    • Make a clear decision at the beginning of your workday: Begin with a clear idea of what you wish to accomplish.
    • Slow and steady wins the race: While you become used to the practice of mindfulness, you may find you work a little slower at first, but it will pay off in the long run.
    • Remember WHY you are doing this: Keeping the why in mind helps motivate you to keep going.
    • Give your undivided attention to every task: Yes, even the mundane, everyday tasks such as opening the door, pouring that third cup of coffee, or even breathing while you wait for a meeting to start.

2. Make Use of Short, Mindful Exercises

Check Yes Or No - Eminent SEOOK, stop everything. We need 30 minutes of your time to go over some mindfulness exercises. What? No time? Yeah, me neither. But, that doesn’t mean we cannot be mindful, as these exercises can be as short as time allows. Even taking 1 minute to sit back, clear your mind and refocus your attention on your senses is technically a mindfulness exercise. That’s it? Yep, that’s it.

No closing your eyes, no sitting down: just 60 seconds realigning your thoughts. Be creative and find time throughout your day to do these exercises. Have a few more minutes? Fantastic!

Barely have time to breathe between calls? That’s fine, too. These short exercises are important. They help you rebalance your nervous system, reduce your fight-or-flight response, and reinvigorate the “wise” part of your brain so on the next call you will be calm, clear and focused on winning that new client.

3. One Thing at a Time

Pencil And Checklist - Eminent SEOOh, you think you are a master tasker. You can multitask like no other? Well, I hate to break it to you, but no one is really a multitasker. Our brains just aren’t made to do it, try as we might.

Multitasking is really just switching back and forth really fast, and in most cases, losing data in the process. Multitasking is inefficient, and yet we continue to do it. In fact, there are studies that have shown the more you multitask, the more addicted to it you become.

So let’s kick that habit and become a mindfulness bad ass. Here are a few tips to get you started:

Try a Time Journal

Track what you are accomplishing in a block of time, and note when you were single-tasking or multitasking. Add what you achieved in that time frame and how mindful you were.

Try Categorizing Tasks

Group together your tasks to accomplish in one block of time. Put emails, phone calls, errands and meetings together. Rather than jumping around, use the dedicated time.

Remove Distractions

Silence the phone, log off email, remove Facebook pop-ups, mute your work chat. Now, set a timer and work undistracted. At the end of that time, check what you need to – emails, chat, etc. Do what works for you to focus on the single task for the allotted time.

Remember Your Mindfulness Exercises

Between tasks, get up, stretch, take deep breaths, go for a walk or listen to a guided breathing exercise, such as this.

4. Use Reminders and Alerts

Bullhorn Notifications - Eminent SEOEver driven home and realized you don’t remember the trip? Your brain was on autopilot. This is a state of low energy, one which is almost dreamy – very unmindful. In fact, the word mindful means to remember. Unfortunately, most people who see the benefits of mindfulness and even practice it  forget to be mindful!

Autopilot means you are not 100 percent present in the moment, and that you are barely aware that the moment is in front of you. You can’t be creative, plan or respond properly if you are operating on low power. You just can’t do it, Captain. You don’t have the power!

So let’s give you back the power! Try these tips:

  • Use alarms on your phone: Do this even if your phone is on vibrate so that it’s not driving your coworkers crazy.
  • Use your calendar: Set appointments with yourself.
  • Add some art: Keep a small note or a picture on your desk to remind you to be mindful.

5. Slow Down to Speed Up

Desk Clock - Eminent SEOI’m sure you’ve see the movie “Cars.” Doc Hudson tells Lightning McQueen he has to turn left to go right. Well, I am going to tell you to slow down to speed up.

Here is another way to look at it: You can no longer sleep; you need to work, because sleeping isn’t working and there is too much to do. So, just stop sleeping. After a while, you just don’t function any more and you are no longer living in the moment, but in the hallucinations of your sleep-deprived mind.

So, you can see how you need sleep to work, and sleep is rest. Rest is good. Your brain needs breaks to regroup and become more efficient.

That panicky rush to hit a deadline leads to mistakes, poor decisions and wasted energy. So, stop. Breathe deeply. Now, focus on listening. Walk, don’t run. And take your time to be mindful.

6. Stress is Your Friend … Really!

Stressing Out Wired - Eminent SEOIf you don’t think it is, you’d better change your mind! Researchers found that individuals with high stress who believed that stress was good for them had some of the lowest mortality rates. This is opposed to their stressed-out counterparts who believed stress would be the death of them – who also had the highest chance of dying. It’s what you put out into the universe!

So, if you are part of the second group, you should be going, “Holy cow, I gotta change my ways!” Mindfulness can help you change your views. When you encounter a stressful situation at work, take a moment to reflect on your reaction, your heart rate, your blood pressure, your attitude.

Having your pulse increase increases the oxygen in your blood, and gears you up for the challenge ahead. Treat it more like getting ready for an Ironman Challenge rather than the Dread Pirate Roberts. You aren’t going to your death: You are rising to the challenge and you will come out on top.

This change of view can LITERALLY add years to your life and improve your productivity in the workplace.

7. Adopt an Attitude of Gratitude

Businessman On The Clock - Eminent SEOHuman nature is not all unicorns and rainbows. We tend to dwell on the negative, the things going wrong. Repeatedly focusing on this will eventually cause you to develop a negative and unbalanced way of thinking.

To counter this, you must develop an attitude of gratitude. Find your silver lining, however small it may be. This will lead to more silver linings, which will give way to silver clouds and then blue skies. To get there, practicing mindfulness in all aspects of life and work helps improve your resilience to the downward spiral that is negativity.

Not happy at work? Find something to be thankful for – maybe your paycheck. It may not be the paycheck you would like, but it’s better than no check. And, I am sure you like at least one person there, one person who makes you smile. If nothing else, the job gives you insight into what you are looking for in a career – things you want and don’t want. So, be grateful for the experiences and lessons the job teaches.

8. More Humble, Less Grumble

Heart In Hand - Eminent SEOHumility comes from the Latin term humilis, meaning grounded. Please don’t go around tooting your own horn over and over. You did it, congratulations. People who make the most noise grabbing our attention is what society seems to live for, but in reality, a humble person is way more attractive.

Don’t confuse humility with meekness or timidity. They are in no way the same thing. To be humble doesn’t mean that you see yourself as inferior, but rather you are aware of your natural dependence and your equity in those around you.

Humility and mindfulness work very closely together. You can even say they are intimate. Mindfulness is accepting who you are and being open to listening and learning from those around you. You are grateful for them and the lessons they share. And someone who is grateful for others is also naturally humble.

Need a little humility in your life? Try these:

  • Practice your mindful exercises.
  • Spend a few minutes every day thanking those who have helped you – even if it is silent, in your heart or prayer.
  • Show appreciation: Say thank you!
  • Value other people’s opinions.

9. Like the Serenity Prayer, Accept What You Cannot Change

No Change - Eminent SEOThe core belief of mindfulness is to be present in the moment. If you cannot accept yourself as you are right now, then you have some work to do. Acceptance is the driving force behind mindfulness. It doesn’t mean resignation or giving up. You can change. Everything can change. But, right now, accept what is.

At work, if you missed a deadline, accept it. It came and went, and you weren’t ready. As soon as you accept that, you can come to a solution, talk to the team, learn from the mistake and move on. Acceptance leads to change.

Personal acceptance is infinitely more powerful. Embrace your shortcomings, weaknesses, strong points, aspects you do and don’t admire: They make you who you are. This acceptance will lead to confidence, clarity and joy. No longer will you be stuck with energy draining self-criticism, but you will have set the stage for greater peace of mind, productivity and mindful moments.

10. Think “Growth” in Everything

Rising Bar Chart - Eminent SEOA growth mindset changes the game from “this is all I got” to “I can do more.” People with a fixed mindset tend to believe that their intelligence and talents are stuck – never able to change. Meanwhile, people with a growth mindset believe that they can improve these qualities with effort. These people thrive on learning and trying new things, and they usually have success in the workplace because of this.

Mindfulness is about developing a growth mindset. It’s about giving full attention to the moment right now – with no judgments – and being open to new possibilities. Your new mindfulness outlook will make receiving negative reviews easier: You will see them as an opportunity to grow, instead of as an attack. You will be willing to take on new responsibilities and challenges because you will be curious to see how you can handle it all.

Mindfulness in the Workplace Can Bring About a New You

Through this mindfulness journey, you will discover new things about yourself, your work and your attitude. Take baby steps. Rome wasn’t built in a day, nor will you master mindfulness in one go.

Want to Learn More Tips on Boosting Productivity at Work Through Mindfulness?

Read Our Previous Blog Post on Mindfulness in the Workplace:
More Mindfulness Tips

How to Reduce Stress and Boost Productivity in the Workplace

Happy Employees Are Productive Employees

Stress in the workplace is unavoidable. However, you don’t have to let it get the best of you. Instead, take control of it and watch your productivity soar. Find ways to create peace of mind and focus before, during and after each work day. You will find that not only will your work day become more enjoyable, but the balance of your life outside of work will also reap the benefits.

How To Reduce Stress Boost Productivity At Work - Eminent SEO

Not Another Meeting

Before you go into another “meeting about meetings,” ask yourself two things:

  1. What do I want to get out of this meeting?
  2. What do I want to contribute to it?

Having clear goals for yourself will help you stay on track and guide your colleagues down the path of achieving the original goal of the meeting. This keeps them short and sweet, so they don’t take up time needed for other projects.

Don’t Get Stuck at Your Desk

We sit far too long from the ride to work, to our desk, back to the car, to the couch … maybe you’ve squeezed in a short walk or a trip to the gym. Therefore, it helps to set aside time for taking mindful walks every day that will increase brain functionality and spark creativity.

Try taking a walk for 10 minutes or turn it in to a “walk and talk” meeting. Keep the meeting to no more than three people. The change of scenery and fresh air will help the creative juices flow.

The best time to schedule these walks is around 2 or 3pm when everyone’s energy levels are dropping. This quick burst of activity will be the perfect pick-me-up to finish out your day.

Check Your Posture

Check Your PostureAt least three times a day, take notice of how you are sitting at your desk.  Are you slumped over your desk? Are both feet on the floor? Or do you tend to sit on one foot? Make adjustments to how you sit at your desk to reduce neck pain, eye strain and even backaches.

Try sitting on a ball or switch to a standing desk. At minimum, you should stand for five minutes for every hour you sit to boost your energy and productivity, as well as lower your risk for disorders like diabetes, high blood pressure and other chronic conditions.

Stay Organized

Before you leave write, down three “must-do’s” for the next day. I am sure your inbox is overflowing with things that need to be done yesterday – but narrow the field down to three items. When you come in next day, you will already know exactly what you need to focus on without having to stare blankly at the ever-growing count of unread emails in your inbox.

Clear Your Mind – Not Just Your Inbox

Clear Your Mind – Not Just Your Inbox

Take two minutes for some mindful meditation. Close your eyes, sit relaxed with both feet on the floor and focus on your breathing – in through your nose (notice how cool the air is) and out through your mouth – and remember: “At this moment, my job is to experience THIS moment as fully as I can. Everything else can wait.”

Yes, the client can wait for two minutes for that email response.

Lunch Break

Often times, we have our nose to the grindstone, so focused on work that we forget about essentials like food and water. Set a reminder or a timer to remind you to take those breaks and nourish your body and mind. Be mindful when you do eat: Rate your hunger level on a scale of 1-10 (1 = not hungry; 10 = ravenous). If you are over a 7, try drinking a glass of water. In many cases, our minds confuse hunger with thirst. When you have completed the meal, rate your hunger again and ask yourself:

  • Did I over do it?
  • Did I savor the meal?
  • Did the food get tastier with each bite?
  • Do I remember the taste?

Don’t forget to savor your drinks as well. Pick one drink a day to savor that isn’t water – maybe a soda or latte or an herbal tea. Then ask yourself:

  • Was it satisfying?
  • Did it taste good?
  • Did it leave me thirsty?
  • Am I now craving sugar?
  • Why did I chose that drink?

To Be or Not To Be: That is Your Question

To Be or Not To Be: That is Your Question

Start a “to-be” list. Focus on who you WANT to be: loving, present, calm, generous, creative, grateful, etc. Choose one quality a day to focus on and then ask yourself:

  • What is in my life that cultivates these qualities?
  • What activities bring me joy?
  • What makes me happy to be alive?

The activity doesn’t have to be work-related. It could be gardening, cooking or baking, playing sports or even listening to music. The goal is to identify what brings you joy and how to incorporate it more into your life both in and out of the workplace. Enjoy gardening? Add a plant to your desk. Enjoy cooking? Pack yourself an amazing lunch to look forward to.

Each morning, set an intention to focus on one quality from your list. Close your eyes and create the feeling of what that quality will feel like. How you will feel. How others will feel.

And make sure to dedicate at least 30 minutes a week to doing something that you love. Take a class. Create a group. Put it in your calendar. Just do it.

Create An Attitude Of Gratitude - Eminent SEO

Create an Attitude of Gratitude

Begin a gratitude journal: List three things every day that you are thankful for, that went well today or both. This will shift your outlook from, “Is today over yet?” to, “Thank you for today”. Changing your perspective will help you look forward to workday ahead of you. Thus, it will help you focus and increase your overall productivity.

Remember not to just focus on your own gratitude – but to be thankful of those around you. Get into the practice of “random acts of kindness” to your co-workers. If you are headed out for break, offer to pick something up for them or invite them along. And never underestimate the power of a simple “thank you.”

The Little Engine That Could

“I think I can, I think I can, I think I can.”

In the story of the Little Engine, those words became, “I knew I could, I knew I could, I knew I could.”

Pick an affirmation every day that inspires you and repeat it three times throughout the day. Write it on a Post-it note, jot it on the napkin in your lunch box or set a reminder on your phone – however you can get that affirmation in front of your eyes again and again.

Spruce Up Your Space

Add items to your space that give you joy – pictures of family and friends, trinkets, postcards of travel experiences from the past and yet to be done. If you don’t like clutter on your desk, change out your desktop wallpaper and change your phone or tablet wallpaper too. Swap out your mouse pad or get pens that write in your favorite color. Keep your favorite mug at the office.

Life creates its own stress. The trick is learning how to redirect the bad stress into positive vibes and break through the roadblocks in our way.

Only I Will Remain Meditation Poem - Eminent SEO

How to Find a Qualified Content Marketer to Add to Your Team

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Qualified Content Marketer - Eminent SEO

Effective content marketing can take your entire company to another level. It can spread awareness of your brand, as well as create a following that’s hooked on the material you release and eager to consume your future offerings.

Content marketing that is done well should lead indirectly to more sales for the company that produces it. However, many businesses are lagging behind when it comes to actualizing the power of this type of marketing.

According to a recent Content Marketing Institute and MarketingProfs survey, although 88 percent of the business-to-business companies that were surveyed said they use content marketing, only 30 percent of them considered their organization effective at it. Additionally, only 44 percent thought their company was clear on what a successful content marketing program looks like.

The same survey revealed that companies that excel the most at content marketing use an average of 42 percent of their total marketing budget on this particular strategy, which is much higher than the current norm. These proficient companies also use a higher number of content marketing tactics and social media platforms on average than businesses that are struggling with this discipline.

One of the most critical steps in boosting your company’s content marketing game is to find a competent and qualified content marketer. This means looking for someone who can bring more to the table than just copywriting competence. Hiring a qualified content marketer can be a time-intensive process, but it will be worth it if you find the right individual.

Before we get into how to find a qualified content marketer, let’s back up a bit and make sure we’re on the same page about what content marketing is.

What is Content Marketing?

Content marketing aims to educate or entertain consumers in hopes of retaining customers or attracting new ones. This type of content eschews a sales pitch and makes little-to-no mention of the company behind it. It also has the potential to change or enhance consumer behavior, according to the Content Marketing Institute. This material hasn’t always been free to the consumer, but as it has reared its head in the online world, it more commonly appears at no cost to the public – or even to its subscribers.

Content marketing was actually known as “branded content” for several years before marketers started to glom onto the newer term. What we now know as content marketing has existed since before the 20th century. Its origins are often traced to John Deere’s creation of “The Furrow” agricultural journal for consumers.

Other Non-Digital Examples of Content Marketing

Did you know soap opera got its name from the soap manufacturers such as Proctor & Gamble that used to exclusively sponsor this type of radio and television content?

Content marketing really started taking off in the 1980s, led by Hasbro and Marvel’s creation of a “G.I. Joe” comic book. LEGO launched what is now known as the “LEGO Club” magazine a few years after. These were indirect methods of trying to boost the sales of certain action figures and kids toys.

Other industries have followed suit, such as Red Bull launching “The Red Bulletin” magazine roughly 10 years ago. Meanwhile, beer manufacturer Leinenkugel’s has included a self-published newspaper in every 12-pack of its product for several years now.

There are countless other examples across almost every industry. For an example local to us here at Eminent SEO, the renowned “Arizona Highways” magazine is actually operated by the Arizona Department of Transportation.

What are the Main Channels for Content Marketing Distribution?

Mail Notification - Eminent SEOContent marketing online is generally cheaper to produce than past print- and TV-based material, and the barriers to entry are lower than they used to be. However, this content has to be released at a much faster rate than before. Online content marketing material almost always involves some amount of writing, but it goes well beyond just the company’s blog.

The most common digital content marketing channels include:

  • Social media
  • Blogs and other website articles
  • Videos
  • Email
  • White papers and eBooks
  • Infographics
  • Webinars, webcasts and podcasts
  • Online presentations, such as through SlideShare
  • Research reports

Many businesses that are committed to content marketing have also cited in-person events as an effective outlet for expanding their message.

According to the aforementioned Content Marketing Institute-MarketingProfs survey, the most effective social media platforms for B2B content marketers are (in order):

  • LinkedIn
  • Twitter
  • YouTube
  • SlideShare
  • Facebook
  • Instagram
  • Pinterest
  • Google+

What it Takes to Find and Hire a Qualified Content Marketer

Now that we’re clear on what content marketing is, let’s explore the process you should put in place in order to find a highly qualified content marketer. The right candidate is going to need a mix of skills that goes beyond copywriting. You should probably establish this process as more of an audition rather than a series of interviews.

Start by Writing a Targeted Job Posting

Help Wanted Sign - Max - Eminent SEOGet the ball rolling by writing a strong job ad. This posting needs to catch a content marketer’s eye, and it needs to be clear and specific to the open position.

Using boilerplate language about your company will hurt your chances of finding the perfect candidate. You need to tailor the job posting to the specific tasks involved as well as the skills and qualities you’re looking for.

Don’t overwhelm the job seeker by listing every minute responsibility they would have. Nonetheless, you still don’t want your posting to be overly open-ended regarding which tasks they would be doing and which programs they need to know.

As far as where you should post your job ad, here are a few ideas:

  • LinkedIn
  • Indeed
  • Inbound.org
  • Glassdoor
  • We Work Remotely (if it’s OK for the marketer to not come into your office every day)
  • Your own blog or eNewsletter

What to Ask For

For your job posting’s submission requests, here’s what you should ask for:

  • A resume (not a C.V.)
  • Three links to exemplary online writing samples
  • A sample pitch email for three topics that would mesh with your company’s existing blog

On your end, the resume doesn’t need to have as much emphasis as it would for most other positions. However, it’s still important to receive one so you can see if the candidate’s history of achievement in academia and the workforce translates well to your open content marketing position.

With your candidates’ writing samples, you need to look for someone whose writing isn’t dull and who can handle relaying high-brow or technical information in an engaging way. You also want to see if they can handle writing longer pieces, such as 1,000-1,500 words or more. And finally, if the samples they gave you have social signals, take a look at those to make sure the writer has been able to reach a sizeable audience.

In the pitch email, the candidate should feature three ideas for your company’s blog. In this email, you should also look for an engaging hook, and an overallmessage that’s concise and in line with the style of communication in your industry.

Going Beyond the Resume: Putting Their Writing to the Test

For the candidates that pass your initial assessment, you should put their writing to the test with an assignment. This will give both parties an idea of what it’s like to work with each other.

Choose one pitch for each candidate and ask them to begin bringing the idea to fruition. It’s best to pick one of the pitches that’s a little out of the candidate’s wheelhouse – judging by their resume – so that they have to do some research in order to return with the first draft. Give the candidates a few days (maybe even a week) and ask for about 1,000 words.

For each applicant, if you see potential in their first draft, give them feedback and suggested revisions. Once they have acknowledged receiving your suggestions, give them two hours to return with a revised piece. This step is crucial to see if they can work on deadline. If the applicant has incorporated your suggestions to your liking and the piece meets your company standards, then he or she gets to move on to the final evaluation.

Interviewing In-Person or via Webcam

Webcam Interview - Eminent SEONo, you don’t need to wait until this far into the process to conduct the first interview. You can actually do it right before the revision deadline if you want, as it will be clear when the two-hour deadline starts – when the interview concludes or as soon as they get home. Otherwise, you can just schedule the interview sometime after the applicant submits his or her revised written assignment.

You should block out an hour for the interview, at minimum. Ideally, an interview for a qualified content marketer would last 2 to 2.5 hours. The first half should consist of you asking them questions, while the second half should be their questions for you. As you’re probably aware, if the candidate isn’t asking very many questions about the job or the company, he or she will have a harder time earning the job offer.

As you interview the applicant, you’ll get a better idea if his or her personality will mesh with your company’s culture, which will be important in a position that usually involves a lot of collaboration. You’ll also want to ask about which platforms and digital tools the candidate is comfortable with, as well as what ideas he or she has for raising brand awareness beyond simply writing a good blog post.

Making Your Final Decision

A qualified content marketer will not only be able to write for various platforms, but will also need to possess the following qualities:

  • Networking skills (online and in person)
  • Research skills
  • Basic design knowledge (image and web page)
  • An idea of which topics can generate interest
  • Basic SEO knowledge
  • Familiarity with multiple digital tools
  • Willingness to learn new programs, platforms and methods
  • Forward-thinking ideas on how to boost your marketing efforts

Interview Candidate Checklist - Eminent SEOIt can be hard to gauge each candidate’s competence in those areas based on their writing samples, the writing exercise and an interview, but you should be able to come pretty close. Some of these skills can be acquired along the way if you find an applicant who is flexible and astute enough. Once you’ve aligned all of the variables and decided on the right person, try to make your offer within a couple of days.

Also, don’t forget to notify the candidates who didn’t make the cut. They longer they made it through your process, the more detailed of an email they should receive. Tell them where they impressed you and where they could have improved. The ones who went through the ringer to land a job with your company deserve at least that much.

Now That You Have Your New Content Marketer

With your new content marketer on board, make sure to give the individual the support they need and be open to hearing their ideas on where to go next. As you read earlier, effective content marketing involves allocating a reasonable portion of your marketing budget to this area.

Even great content marketers won’t succeed if the company doesn’t have a solid strategy in place. The B2B companies that excel the most at content marketing meet weekly to discuss their strategy (not daily, not monthly, etc.), according to the CMI-MarketingProfs survey.

What are your goals with content marketing: Brand awareness? Lead generation? Engagement Boost? Customer Retention? It’s going to differ by the industry you’re in and the existing resources you have within your company. No matter what your strategy is, it’s going be much more successful if you’ve chosen the most motivated and proficient content marketer that replied to your job listing.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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How to Inspire Employees to Become Leaders in Your Company

Leadership Team Meeting - Eminent SEO

You can build game rooms and throw all the free pizza at your employees that you want, but that doesn’t necessarily mean they’re going to be more invested in your company and that you’ll get the best work out of them. If employees feel like your company’s leadership is lacking and that they’re limited or stagnant in their roles, trouble (or at least turnover) lies ahead.

Lack of employee engagement is plaguing the U.S. workforce. A 2014 Gallup poll of more than 80,000 employed adults found that 51 percent were “not engaged” at work, and an additional 17.5 percent were “actively disengaged.” An Officevibe infographic from last year revealed that 75 percent of people who leave a job cite their bosses as a reason. Also, while 89 percent of employers think their former employees have left for more money, only 12 percent actually have done so.

On the bright side, companies that were found to have high employee engagement bring in 2.5 times more revenue than competitors who struggle to maintain their employees’ loyalty. Additionally, employees who are engaged in their roles were discovered to be 87 times less likely to leave their company than their disengaged colleagues.

Are you looking to foster a workplace environment that brings in more revenue and has a strong rate of employee retention? Of course you are. Therefore, start working on the strategies below in order to boost employee engagement:

Challenge Employees and Set Clear Goals

Employees that have something to work toward and are consistently challenged will stay engaged. Whether it’s seeing a project to completion or if there’s a promotion in store, employees like to consistently pursue goals of some form. Getting them bogged down with repetitive, unchallenging work that has no end in sight will have them yearning for the exit door, or, at least, it will be a waste of their talents.

Growth is crucial to keeping employees engaged. If they feel like the company is growing and that they can grow within the company, then you should have them locked in for the long term. When you set goals for each employee, try to make it a collaborative process. Get their input and then arrive at goals that are clear and challenging, yet reasonable.

Live out the Company Vision and Encourage a Strong Company Culture

Your company’s vision statement should inspire and motivate employees while also keeping them on track toward a common goal. If you’re trying to inspire them to embrace the corporate vision, you must do more than direct them; your management team has to lead by example. It will be nearly impossible for your employees to “buy in” if the leadership team doesn’t appear to practice what they preach.

On a related note, don’t forget to keep working on fostering a strong company culture, which could entail activities outside of work and at lunch. Leaders who take time to interact with employees apart from the normal business setting will help build workplace engagement. Volunteering is a great activity for team-building. Softball, bowling, golf or volleyball teams are also prime ways to get employees involved. Taking time to get to know employees on an individual level, while still giving them some distance, will only help to keep them engaged and committed to your company’s vision.

Transparency Is Key

Let employees know what’s going on with the company, such as what changes are in store, which obstacles and opportunities lie ahead and how the staff is doing in terms of reaching its goals. Meet with your staff on a regular basis, and set aside some time to review individual performances. The Officevibe infographic noted that 43 percent of highly engaged employees receive feedback at least once a week, whereas only 18 percent of disengaged workers get feedback that often.

Employees appreciate being in the loop, and when they are, they’ll start to get an idea of how all their work is starting to pay off. If they feel like what they do has an effect on how well the company performs, they’re going to be all that more invested and engaged. Eventually, they will start to act as leaders themselves, and they’ll be some of your biggest advocates in making sure the company grows and succeeds.

Keep Your Cool and Maintain Confidence

Even when your business is in a rough patch or you’re facing an unfamiliar predicament, keeping your cool and operating with confidence in every situation is going to be crucial to keeping employees from getting frazzled or anxious. You’re still learning and growing as they are, but you’ve got to model the demeanor necessary to face all challenges. You don’t have to sugar-coat everything (see “Transparency Is Key”), but you can always reiterate your belief in the company’s mission and that you all will pull out of any rough waters before long.

In Conclusion

If you model the qualities of a leader and you live by the company’s vision, you just might be cultivating a group of leaders in their own right. If that occurs, you can expect many of them to stick around with the company for years, and some will certainly grow into larger roles down the line. Invest some time in helping your employees grow professionally, and you’ll likely strengthen their allegiance and elicit their highest quality of work.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Biggest Work Place Time Wasters

This entry was posted in Productivity and tagged , on by .

We’re all guilty, there’s no denying it but it’s about being cognoscente of our actions and learning to cut down on the wasted time and being productive in office.

I pulled a few key time wasters I’ve heard the most feedback on as well as shared a great  info-graphic from Yast.

Instant Messaging | Though this can be a useful intra-office tool, more times than none it can make it productivity’s worst enemy. Let’s be honest, are you strictly using it to converse with colleagues or getting sucked into a 1/2 hour gossip sesh with friends or family members?

Meetings about Meetings | You know the hour meeting where you get together and end up with a list of what should be discussed in yet another meeting? Meetings are a necessary evil. If not ran appropriately they can be a colossal waste of time.

Distractions | How many times have you been in the ‘zone’ and got that “urgent” email. You reply and bam, you’re hit with a phone call and then the cycle thus begins. How about coworker side chit chat , or computer updates? No wonder why you’re struggling to get work done.

Social Networking | How times have changed when it comes to social platforms and texting. If you’re family and friends refrain from contacting you during work hours (like the good old days) you’ll be a lot more productive and won’t have to worry about falling behind on projects.

Web Surfing “Breaks” | You need a little mental break from work tasks and step away to check out that movie you’re planning on seeing this weekend. Before you know it, you have 7 tabs open in your browser. Checking out today’s news, pinning and those concert tickets. No need to ask where your afternoon went. 64% say they visit non-work related websites everyday during work hours.

Smoke and Coffee Breaks | Everyone needs to step away from the desk, and it’s been said that taking breaks can make you more productive overall. But, if you’re going out for smoke  or coffee runs every hour, chances are you’re not allowing yourself to be productive at all or really ever get into a work groove.

What do you think is your biggest time waster? How do you think you could improve your overall productivity? Share below in the comments.

Biggest Work Place Time Wasters

Biggest Work Place Time Wasters via Yast

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Unroll.Me | Making Your Inbox Manageable

This entry was posted in Organization, Productivity and tagged , , , on by .

unrollSo let’s face it you have a ridiculous amount of email in your inbox, right?

Instead of receiving multiple coupon and eblast emails throughout the day, Unroll.Me let’s you ‘Rollup‘ those emails and has made it possible to combine those selected subscriptions into a daily digest email, thus cleaning up your inbox. Last but not least, you’re probably over some of those subscriptions now, and are ready to move on but haven’t had the time to process all those Unsubscribes right? Unroll.Me let’s you unsubscribe from every piece of spam or unwanted mail with a simple click to the unsubscribe button found at the end of each email line item. Voila! You have a super tidy email and now can be more productive than ever before. This awesome tool works across Gmail and Yahoo mail platforms.

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“Your life was meant to be manageable.”- Unroll.Me

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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