Category Archives: Research

What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
Read More

Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factor for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
Read More

How and Why to Go Beyond Basic Keyword Research When Optimizing Content

When we talk about keyword research, it starts with opening up Google Adwords Keyword Planner or a similar online tool. From there, we’ll type in a prospective phrase and perhaps pick a geo-location before seeing a page of results, identifying the most appropriate keyword and then calling it a day. OK, maybe we don’t really [...]
Read More

Stop Trying To Track Keyword Rankings. It’s Dumb.

Look, I get it. You are working on organic marketing and that means you are intentionally trying to get Google and the other big search engines to rank your site for what you believe are important keywords. So, why wouldn’t you want to track them? Because it’s dumb.  Don’t trust me? Let me explain: The [...]
Read More

How to Find New Blog Ideas for Businesses Articles

If you’re not a regular blogger, you might think it’s very difficult to find new ideas to write about on your blog.  It seems difficult because you’re so busy with everything else that you don’t have time to research your own blog articles. But, those who blog regularly know there’s millions of blog ideas floating [...]
Read More

RIP Google Keyword Tool: We Now Have the New Google Keyword Planner to “Love”

The SEO/SEM world has not taken kindly to Google’s new Keyword Planner that officially replaced the old AdWord Keyword Tool yesterday. To use the Keyword Tool now users must login to an AdWords account in order to access the Planner. The Planner has no match type data for any search volumes (search volumes are displayed [...]
Read More

What You Need to Know About Keyword Research

Is keyword research still necessary? This has become an increasingly popular question over the last two years in the online marketing space. Google has made a lot of changes to their data displays and algorithms, making SEO’s and business owners wonder the same thing – “Is my keyword strategy still relevant?”       Here’s [...]
Read More