Category Archives: Search Results

So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices. Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s [...]
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How to Survive in the Current Organic Search Results Landscape

Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search goliath is its update to local listings and how these appear to users on the results pages. These changes, while seemingly minute, have powerful implications when [...]
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It’s Indisputable: Organic Search Results Are Better than Paid Spots

“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and forget what it was like before search engine optimization became the standard. Web marketers have watched strategies adjust over the years to include paid advertising, social [...]
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Google Reduces 7-Pack in Search to 3-Pack: What This Means for Local Businesses

Among all the changes happening at Google, the tech giant made a significant shakeup in local search earlier this month that kind of went under the radar. For starters, the company separated Google+ from YouTube, meaning you no longer have to have a G+ account to log in to YouTube. Then, Google+ Photos starting shutting [...]
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Stop Trying To Track Keyword Rankings. It’s Dumb.

Look, I get it. You are working on organic marketing and that means you are intentionally trying to get Google and the other big search engines to rank your site for what you believe are important keywords. So, why wouldn’t you want to track them? Because it’s dumb.  Don’t trust me? Let me explain: The [...]
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Why Tracking Your Organic Search Rankings Will Drive You Insane

Anyone who uses SEO techniques to increase their organic search engine visibility and traffic should be measuring their results. However, HOW you measure and WHAT you measure should depend on your specific business goals. SEO is tricky stuff, especially with Google and their insane amount of algorithm updates and data refreshes. SEO techniques that used [...]
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