Category Archives: SEO

How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it. Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience [...]
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that will stop at nothing to claim high search engine rankings and rustle up as many user views as possible. Reflecting this rise [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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Is Keyword-Rich Anchor Text No Longer Necessary?

Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series of algorithm updates, knowing anchor text best practices is even more important. Here, let’s look into all about anchor text, its role in SEO, and how [...]
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How to Survive in the Current Organic Search Results Landscape

Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search goliath is its update to local listings and how these appear to users on the results pages. These changes, while seemingly minute, have powerful implications when [...]
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Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
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How Easy Website Builders like Wix, Muse and Weebly Hurt Your SEO and Growth Efforts

Websites today are getting easier and easier for the average user to create. You don’t even have to be a programmer or web developer to see a website come to fruition. Some website-building services don’t even require you to know a lick of code in order to launch a new site. You can just pick [...]
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Top 7 SEO Tricks and Lessons We Learned as a Team in 2015

New Year’s Day has come and gone, and the month of January has almost disappeared before our eyes here at the offices of Eminent SEO. But, before we preview digital marketing and SEO developments to look out for in 2016 on our blog, I want to take a look back at the skills we picked [...]
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Understanding the Future of SEO: What to Expect in 2016 and Beyond

Search is an ever-changing landscape of different variables that quantify what makes a website strong enough to rank. As we approach the end of 2015, some of us may be wondering what to expect in 2016 for SEO. My team had the opportunity to attend the Pubcon event in Vegas recently, and I’m happy to [...]
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How to Earn Backlinks with Valuable Website Content

In order for any website to obtain any sort of search engine rankings, high quality backlinks are still necessary. Back in the day before Google updated its algorithm to get rid of spammy, manipulative link building practices, website owners could easily place their site in low quality directories or participate in some sort of link [...]
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