Category Archives: Strategy

Why You Need Multichannel Marketing More Than Ever

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your [...]
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that will stop at nothing to claim high search engine rankings and rustle up as many user views as possible. Reflecting this rise [...]
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Why Your SEO Strategy Should be Focused on Website User Experience

Google has significantly updated their algorithms over the years to provide a better user experience to their search engine users. This caused shifts in SEO strategies because Google made it a priority to get devalue the sites that were ranking from spammy techniques. It’s safe to say that user experience is one of the most [...]
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How Seasonal Search Plays a Role in Your SEO and PPC Campaigns

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When developing out your SEO and PPC campaigns, it’s important to keep seasons in mind. Every business has their peak times when consumers are in need of a specific product or service, more than usual, which is considered seasonal traffic. During these peak times it’s important to keep your search campaigns in mind because you [...]
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Why Your Website Needs a Custom Marketing Strategy

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Because of what we do, our team gets a lot of requests for prepackaged website solutions. We understand that individuals and companies looking for website marketing are often unsure of exactly what they need and how much it should cost, which is why it might seem like the best approach is to review existing packages [...]
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Inbound Marketing: The Most Effective B2B Marketing Solution

In order to continuing growing your B2B business, you need quality leads. Many businesses may be thinking “Yeah, if only it were that easy.” We’re with you on that. It’s not fast and it’s not easy. It takes a team of professionals who are proficient in the different areas of inbound marketing to really see [...]
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Stop Trying To Track Keyword Rankings. It’s Dumb.

Look, I get it. You are working on organic marketing and that means you are intentionally trying to get Google and the other big search engines to rank your site for what you believe are important keywords. So, why wouldn’t you want to track them? Because it’s dumb.  Don’t trust me? Let me explain: The [...]
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