Category Archives: Writing

10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this [...]
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Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers. The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for [...]
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Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent, sibling or even those with whom we work. Miscommunication is at the root of most conflict. Therefore, effective communication, while subtle, can pay huge dividends – [...]
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What You Need To Do About Google Authorship Right Now

This entry was posted in Content, Writing and tagged , on by .
Have you seen those little pictures of people’s faces just to the left of the search results?  You know, like the one you see below: That nifty little photo there looks cool when you go through the search engine results, but it does much more than that. In one case, for example, Copyblogger noted some [...]
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How Writers Can Make Their Services More Desirable

Being a writer has never been the easiest job. Even throughout history, when books were the most popular media format, writers often struggled to prove their worth as a writer to publishers, editors, and even their general audiences. Today, as print media is quickly becoming outdated and obsolete, many writers are struggling more than ever [...]
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