Tag Archives: Best Practices

10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – [...]
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A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that [...]
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4 Ways News Websites Fail to Deliver the Optimal User Experience

By design, news organizations have the resources to research, report on and publish an online story much quicker than the average B2B or B2C business is able to produce and publish a blog post. And for that, news-focused websites are generally rewarded by being featured more prominently in search engine result pages, trending social media [...]
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The Marketing Agency of 2020: A New Paradigm Is Around the Corner

As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same: to attract more leads, customers and sales for the client. But when you look past shared good intentions and see how the traditional agency-client relationship operates, [...]
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that will stop at nothing to claim high search engine rankings and rustle up as many user views as possible. Reflecting this rise [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
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Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers. The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for [...]
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Is Keyword-Rich Anchor Text No Longer Necessary?

Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series of algorithm updates, knowing anchor text best practices is even more important. Here, let’s look into all about anchor text, its role in SEO, and how [...]
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Keep Your Domain Game Strong: Setting Up Your HTTPS Address Improperly Can Cause SEO Issues

Be honest: Have you ever tried to fix a problem and accidentally made it worse? Perhaps you were trying to update your operating system on your computer to make it run faster, only to realize that the new OS isn’t compatible with all your most-used programs. How about when you’re out to eat with friends [...]
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