Tag Archives: Consumers

Guess Who: Connecting with Audiences Through Word Choice and Tone

For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and expectations. Checkmate is evoking a feeling, persuading a point or encouraging a reader to take an action. This approach is especially apt when it comes to [...]
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Going Up Strong: A Baller’s Guide to Managing Social Media Trolls

Flinging a basketball through a hoop is hard enough without somebody guarding you. That’s why the NBA’s top ballers, stars like Russell Westbrook, Kyrie Irving and Kevin Durant, have dozens of moves for getting around their defenders. When it comes building your brand through social media, your business will run into interference as well. If [...]
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Why You Need Multichannel Marketing More Than Ever

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your [...]
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Why Going Green in Business Is Good for Your Bottom Line

This entry was posted in Workplace and tagged , , , on by .
Business mentality has shifted. Profitability remains important. Notoriety is often more important than profitability, as good and bad attention can help drive profitability. (Reputation management can fix the online backlash.) Perhaps now, more than ever before, what you do in business is second to how you do it. Why the collective enterprise shift? Why is [...]
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What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

This entry was posted in Social Media, Technology and tagged , , on by .
Just a little over year ago, Facebook Live went viral. The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos [...]
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The Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because with online purchasing, the how, where, when and why of shopping shifts – in an instant. Consumers demand choices, more than ever before. With Generation Z [...]
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What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
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What Killed the Vine App – Or Is There Still Some Hope Left for It?

What Caused Vine to Wither? Social media has exploded since the mid-2000s, when Facebook began to rise to prominence. The social landscape changes every day, with old apps and platforms giving way to new technologies and services. This was certainly the case for Vine, a Twitter-owned video-sharing service that appears to be on its way [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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More Big-Box Retailers Bite the Dust: What’s to Blame? (Besides Online Shopping)

This entry was posted in News and tagged , , , on by .
It’s always sad to see a business close its doors and leave behind a vacant storefront. Well, almost always – depending on if the shuttered business personally wronged you in any way. Over the last couple of months, multiple big-box retailers with a once-prominent presence here in Arizona announced they would be closing all of [...]
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