Tag Archives: Content

7 Elements to Look for in an Evolving Marketing Agency – and How to Avoid Being Left Behind

Marketing practices have dramatically evolved over the years, and it looks like changes within this industry are not slowing down any time soon. The boom of the internet has rapidly altered the way we target niche audiences, which means that expectations for marketing agencies have shifted. Clients are expecting a much more symbiotic relationship in [...]
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Top 7 SEO Tricks and Lessons We Learned as a Team in 2015

New Year’s Day has come and gone, and the month of January has almost disappeared before our eyes here at the offices of Eminent SEO. But, before we preview digital marketing and SEO developments to look out for in 2016 on our blog, I want to take a look back at the skills we picked [...]
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Dedicated Landing Page Optimization Fails that Make You Lose Conversions

What is a Landing Page? A landing page is an asset you present online to drive users to take a particular action. Dedicated landing pages are often separate from a website’s normal navigation – although they don’t have to be – and sometimes bear only slight resemblance to the layout of the parent website. Other [...]
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Boost Your Social Media Marketing Efforts with These Online Visual Tools

As 2016 approaches, you’re probably looking for fresh ways to deliver compelling content to online users, particularly those in the social media realm. Rather than trying to get people to focus on run-of-the-mill blog posts and straightforward service and product pages, why not focus on what you can do for them, not what they can [...]
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How to Earn Backlinks with Valuable Website Content

In order for any website to obtain any sort of search engine rankings, high quality backlinks are still necessary. Back in the day before Google updated its algorithm to get rid of spammy, manipulative link building practices, website owners could easily place their site in low quality directories or participate in some sort of link [...]
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5 Reasons Why Your Website Isn’t Producing Sales

This entry was posted in Websites and tagged , on by .
Experiencing high traffic volume, but low conversion rates? It’s probably because of your website. Your website is the face of your business, your online storefront, your brand identity. You want it to be a good representation of your business. When it’s not, you’ll experience very low conversion rates. There are several important variables that go [...]
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Why You Should Kiss Your City Landing Pages and Microsites Goodbye

A few days ago Search Engine Roundtable announced that Google did a silent algorithm update targeting doorway pages. Google decided to sweep their search results and remove any keyword-targeted, or city targeted microsites and landing pages that were ranking high and added no value to the end user. First, let’s define what a doorway page [...]
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The Importance of a Website Content Audit During a Re-Design and How to Do It

This entry was posted in Audit, Content and tagged , on by .
Content audits are primarily done before marketing begins and during the website re-design stage. We always recommend doing a content audit on a website BEFORE starting the re-design, especially if it is a larger website that has a lot of history. A content audit is necessary in order to properly keep track of all the [...]
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How Content and Links Work Together for Better Organic Marketing

This entry was posted in Content, SEO and tagged , on by .
Link building has dramatically changed in the past couple years with all of the Google algorithm updates. With the changes a lot of people started thinking that content marketing is the new SEO. That isn’t true, but SEO has changed to include a lot more content in the strategies. Both are needed to build a [...]
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Inbound Marketing: The Most Effective B2B Marketing Solution

In order to continuing growing your B2B business, you need quality leads. Many businesses may be thinking “Yeah, if only it were that easy.” We’re with you on that. It’s not fast and it’s not easy. It takes a team of professionals who are proficient in the different areas of inbound marketing to really see [...]
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