Tag Archives: Digital Marketing

Guess Who: Connecting with Audiences Through Word Choice and Tone

For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and expectations. Checkmate is evoking a feeling, persuading a point or encouraging a reader to take an action. This approach is especially apt when it comes to [...]
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Vol 69: Complacency Kills in the Ever-Changing Digital Marketing Industry

What’s New at Eminent SEO? It’s a time of growth here at Eminent SEO. We’re close to launching our website makeover, and that’s just the start of what we’re cooking up for the rest of 2017. We’re also expanding our marketing capabilities by bringing on talented new creators, aiming to do even bigger and better [...]
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How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it. Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience [...]
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Vol 68: Find Out How a Website Refresh Can Lead to New Views

What’s New at Eminent SEO? We’re thrilled to announce that Eminent SEO be launching an updated version of our website in the fall! The update will further enhance the user experience for our visitors as they spend more time on our site. Why the refresh? We know how important it is for companies to keep [...]
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Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram

If all those totally historically accurate movies about the Old West have taught us anything, it’s that job security was not a major issue for sheriffs and their deputies. A near endless supply of cattle rustlers, masked bandits and stagecoach robbers seemed to flow through every town across the American frontier. Today, ethical, “white hat” [...]
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A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that [...]
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that will stop at nothing to claim high search engine rankings and rustle up as many user views as possible. Reflecting this rise [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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