Tag Archives: Eminent SEO

The Cost of Doing Business Versus The Cost of Marketing

BLOG POST PREFACE: I didn’t set out to write a blog, initially I wanted to just collect a few of my thoughts on the subject as I was talking to my team about the challenge we have helping our clients track their marketing ROI accurately. It turned into the blog post you see below when I realized that I want to share my thoughts with other businesses and start a conversation about this topic. I’d really like to hear from you on how you allocate budgets and track ROI, so please share your thoughts in the comment section here or reach out to me on my SEO social platforms:

Twitter (I am most active here and mainly tweet out SEO and marketing stuff)
Facebook (this is my professional page where I share business and marketing posts)
Google+ (I know G+ is dying, but I still find good info in the tech and SEO communities there)

The Cost of Doing Business Versus The Cost of Marketing

Eminent SEO offers a wide array of services to help other businesses find success online. Over the years we have developed and expanded our service offerings in order to accommodate the growing needs of our clients. This includes a lot of business and website services that are not necessarily marketing.

Here are some of the main reasons business owners hire us:

  • They want to increase their website traffic and leads (SEO, organic and/or paid marketing).
  • They need a new or refreshed website (design, content, development).
  • They need help with their brand (brand development and management).
  • They need help with an issue (audits, website cleanup, penalty resolution).

Before we begin, we ask: What are your needs and goals?

  • A new logo or site design?
  • Tools to track your efforts?
  • An audit of your SEO to see where you stand?
  • Help with your bad reputation?
  • Updated website content?
  • A new social media campaign?
  • Expert advice on overcoming a Google penalty?

We offer different services depending on your specific needs. Many of our solutions are marketing, but some of our services also fall into the categories of website management, creative work, preventative services or business expenses as well.

For example, is website hosting really marketing? Or, is it a necessary expense in order for your business to be online?

What about design? Although website design does enhance the user experience and can definitely help your website traffic convert, design in itself is not a marketing effort.

So, what are the differences in our services? What IS marketing, what is NOT?

 To keep it simple we have grouped our services into two buckets:

  1. Operations – The Cost of Doing Business Online
  2. Marketing – The Cost of Getting Traffic, Form Fills, Phone Calls and Conversions

Business Operations Versus Marketing - Eminent SEO

Clearly there is a lot of overlap, but this should help give you a better understanding of the intent behind each service.

So, how do we measure results?

Each service comes with its own measure of success, including operations and marketing tasks. Not all services are intended to have the same outcome, so there isn’t one single point of data or one single tool that can tell the whole story.

Lower-OnPageSEO

We suggest a combination of the following to properly track your marketing:

  • Google Analytics for traffic and visitor data
  • Google Analytics Goal Tracking for website conversions
  • Gravity Forms, fed to Google Analytics for form tracking (website form fills)
  • Call Tracking Metrics for calls and call conversion tracking (check them out, they are pretty rad)

The above tools will collect data that we can combine into a report to show you:

  • Changes to website traffic, by source (organic, referral, direct, paid, social, etc.)
  • Changes to user behavior (time on site, page views, top landing pages, etc.)
  • Where the traffic for the forms is coming from, and what action they took (subscribed to newsletter, filled out the contact form, downloaded your eBook, etc.)
  • Where the website conversions are coming from and how many conversions you received
  • Where your calls are coming from and (if you use the tool to enter in call sentiment and conversion data) what sources are driving the calls that convert

The data then helps us better understand:

  • What is working, what isn’t (with the site and the marketing)
  • What content/pages get the best visibility
  • What lead sources drive the best leads
  • What marketing channel converts the highest
  • What your ROI (return on investment) or ROAS (return on ad spend) is, per source
  • Where you should be focusing your efforts moving forward
  • How you should allocate your marketing budgets in the future

However, we would like to point out that no matter how many experts you have working on your team, no matter how many tools you have collecting data, and no matter how much time you spend evaluating the campaigns, there is no such thing as PERFECT reporting.

Why?

NONE of the tools are perfect, not even Google Analytics. Marketers report on inaccuracies all of the time. Sometimes it’s the implementation of the tool. Sometimes Google samples data. Sometimes third-party tools buy their data from someone other than Google. Some reports even say that Google only gives you about 70% of what they see. There are a million reasons, but the point is NO tools are perfect, and therefore you cannot expect to get perfect data from them.

Lead sources are never perfect. Even if you have cookies and sophisticated tracking methods, the lead source is only the first or last point of entry. For example, a visitor could find you on Facebook, follow your fan page and engage with your posts – having never clicked a link to your site. Later, when they decide to look you up they might go to Google and search for your brand. From there they could click a pay per click ad, your map (Google My Business listing) or your site in the organic results. What source gets credit for the lead?

Online Marketing Campaigns don’t come with clear parameters. At first, evaluating website and call tracking data seems pretty straightforward. If you see visits and calls from one lead source and not another, that must mean the second one isn’t working, right? Not necessarily. Big brands didn’t become household names by only focusing on the measurable data. They understand that it takes a multi-channel approach to get big results. For example, you will likely never be able to attribute a lead or call to a clean logo and website design. But, you know that your professional website helps users trust your company, leading to increased conversions. The same goes for blogging, social and even press. Although they CAN give you direct clicks (referral traffic) and phone calls, they are really part of a bigger marketing strategy intended to help your brand and website gain visibility with the search engines.

Branding is impossible to measure perfectly. I would almost never use the word “impossible,” but in this case, I feel confident saying it. Why? Your brand awareness began the first time you handed out a business card or sent your first company email. Your brand includes any mention of your company name and any image of your logo, online and off. Raising awareness for your brand doesn’t start and stop with marketing: It can be TV, billboards, radio, mailers, brochures, wearables, handing out your business card, emails, comments on blogs, listings on directories, the yellow pages, social media platforms, apps, blogs, press, attending events, newsletters, referrals, your storefront, signs, partnerships, etc. The list goes on and on. If you are using tools to track your lead sources, keep in mind that just because the tool shows one source, that doesn’t mean that the other campaigns and efforts didn’t contribute to the lead/conversion.creation-hosting

The Bottom Line

  • Website and online business services are not necessarily “marketing” and therefore should not be included in your tracking efforts as marketing, but rather the cost of doing business.
  • When budgeting for the year, always develop a separate budget dedicated to website changes, fixing issues, adding content, etc. Trust me, you need it.
  • When analyzing the effectiveness of your online marketing campaigns, don’t forget there is no such thing as perfect tracking and reporting. Don’t get so caught up in the details that you lose sight of the bigger picture. What’s most important is that your overall conversions are increasing… because that is why you are really investing into marketing in the first place, isn’t it?

Need Help?

If you have a question about business services verses marketing services and how to effectively track and measure results, give us a call at 800.871.4130, comment below or drop us a note. Team Eminent SEO is here to support you, your business AND marketing needs by working together to achieve the best strategy and reporting for you.

max

 

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Getting To Know Team Eminent SEO: Kirstin Douglas

This entry was posted in We're Sexy and tagged , on by .

Here we go, ready to share another peek into our employees here at Eminent SEO. We want to introduce you to, Kirstin Douglas, Senior Account Manager – Sales

Kirstin Douglas - Eminent SEO - Senior Account Manager

We have asked Kirstin to answer a few questions so you can get to know her better.

Below are her responses:

So…How long have you been employed at Eminent SEO?

Almost since the beginning, Feb 2015 marks 5 years.

How would you please describe your job (in a nutshell)?

Maintaining the Sanity. (and apparently cracking jokes!)

What might surprise your friends or colleagues to learn about your job?

It’s more of a practice than a job.

What about Kirstin outside of Eminent SEO?

Kirstin Douglas - Eminent SEO - Family

What do you do when you aren’t working?

  • Soccer Games
  • Girl Scouts
  • Dance Class
  • School Activities
  • Robotics Club
  • Chores
  • Watching Anime
  • Reading
  • Hanging with the Family

If you were in a band, what would your job be?

Scheduling.

What are three things you never leave the house without (besides wallet/purse, keys, cell phone)?

My planner (yes, I actually write stuff down with pen and paper), chapstick, and my shoes (but then I have forgotten them once).

Let’s Get Philosophical…

Kirstin Douglas - Eminent SEO - Family Times

If you could meet anyone in the world – dead or alive – who would it be and why?

Spiritual leaders like Mother Theresa, the Pope, the Dalai Lama, Amma, John the Baptist, Martin Luther King, Jr., Deepak Chopra, … to name a few.

If you had a warning label, what would yours say?

WARNING: Brain derails frequently watch for…SHINEY!

If you were reincarnated as an animal/drink/ice cream flavor, what would it be?

Animal: Owl

Drink: Salted Caramel Mocha/Frap

Ice Cream Flavor: Dark Cherry

What color would you be, if you were a crayon?

Red or Blue. Passionate and Calm… can you tell I’m a Gemini?

Your Deepest Desires…

What do you like on your pizza?

Chicken, Feta, Spinach, Mushrooms

What is your favorite morning beverage?

Coffee… Coffee… Coffee… um… did I mention Coffee?

If you could live in any other country for 2 years where would you go?

England… can I stay longer?

Find out more about Kirstin here in her biography

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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The New Eminent SEO Website is Live!

This entry was posted in Announcement, Design and tagged , on by .

Eminent SEO New Design

We are so very excited to announce that our new website is live!

For several months now our brilliant team has been working on a complete website overhaul, from a fresh design to all new content.

A Full List of All of the Website Changes and Why We Did Them:

New Design

The original website design was launched in early 2010. At that time we were still learning about design and developing our brand. Max, our brand Mascot (the cute orange monster you see on our site and social profiles) has always been a part of the design, but now he has been freshened up a bit. Jason, our lead graphic designer, created a fresh and more modern design to bring us into 2014.

Redeveloped

Obviously any new design needs to be coded, which is where development comes in. However, our old site was not responsive (due to its age) therefore we not only had to recode the site to accommodate the new website design for PC’s, but for tablets and other mobile devices as well. Our new site is completely responsive – so you can now easily view and navigate the site from any computer, browser and mobile device.

Existing Content Rewritten

Just like design becomes outdated, so does content. We always stress the importance in updating website content for improved user experiences and search engine value to our clients – so fresh update for our own site was long overdue. We are excited to have 100% all new content on each and every page of our website and hope that you, our users, will take some time to review the changes and learn more about who we are and what we can do for you!

On-page SEO Redone

Just like design and content become outdated with time, so does SEO. Our old on-page SEO was specific to the old content, so when we rewrote our content we also updated our on-page SEO, including things like: meta titles, meta descriptions, header tags, alt tags, internal linking, etc. This required many hours of keyword research and was a definite labor of love.

Added New Content Sections

In addition to rewriting the content and updating the old content pages with new on-page SEO, we also added a lot of new content pages. As you surf through our services, for example, you will see new overview pages. We have also added a new resource section that includes some great resources for our existing and potential clients, including:

  • FAQ’sAnswers to some of our most commonly asked questions.
  • SEO SlangA huge list of industry terms (“slang”) and their definitions.
  • Free ToolsThe start of a collection of free tools we use that could be helpful for you.
  • Website ChecklistA gigantic website checklist for anyone who is launching a new website.
  • Client TestimonialsSome of our client testimonials so you can get to know us better.

We hope these resources are useful for clients and other SEO’s looking to learn more about on-line marketing.

Max Swag

We love our little guy Max SO much… and so do our fans! So, we decided to make some fun designs and products featuring Max. On our Max Swag shop you will see some of our featured products, such as t-shirts, tote bags, phone cases, mugs, ect. If you see something you like or want to customize your own product, there is a link to our Zazzle store where you can select the product of your choice and customize it to your liking – happy shopping!

Updated Navigation

Of course with updated pages often times comes new page URL’s. Anytime you launch a new version of your website you need to determine if any of the page URL’s change. If they do, it is imperative you place a 301 redirect from your old URL’s to your new page URL’s – or you will lose the existing page indexing and any links, in-bound or internal, will also need to be updated or will become broken, causing 404 errors on your new site. No bueno! We built a new silo navigation for our service area and therefore placed 301 redirects on all of our old URL’s.

Hooray! We Are Finally Live!

Launching a new site, particularly one of this size and scope, is a huge task and takes a lot of work. In order to pull something off at this caliber we have literally had a dozen people work on the site – from the initial wireframe creation to the final QA.

I would just like to personally thank all of you who helped make this happen. I am more than pleased with the new site and am proud to share it with friends, family, clients and potential new Eminent SEO fans.

If you have any questions, comments… or would like to know what it would take for our team to redo your site, please contact us! We would love to hear from you!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Vol. 33 Eminent SEO Company Updates, What’s Up with Google Penguin and The Regular Marketing Blog Roundup

What’s Happening at Eminent SEO

eseoThe final designs have been approved, the content has all been written and the SEO is laid out… so you know what that means? The new and improved EminentSEO.com is going live at the end of THIS MONTH! We are so excited we can hardly stand it! Stay tuned for more announcements and fun contests as the day draws nearer.

There are two new faces at the Mesa, Arizona office now every day!

jason

Meet Jason SanMarco, our new full time Graphic and User Experience Designer. Jason has been working with Eminent SEO for many years already so you can imagine how excited we are to (FINALLY) have him on board full time! Jason designs beautiful websites, brand logos, social media profile images and banners, link bait creatives and much, much more. (Just wait until you see the new Eminent SEO site – coming later this month).

diane

Meet DiAne Santos, our new Project Manager. She is our newest edition and already proving herself to be a “Jill of all trades”. She will be helping with the Account Management, social media fulfillment and also the role of Brand Advocate for Eminent SEO. She is super excited for the opportunity and we couldn’t be happier to have her!

Good to Know in SEO (RIGHT NOW)

Google Penguin… Crushing Sites Since 2012

Google Penguin Algorithm Update - Eminent SEO

In case you’ve forgotten, the Penguin update is Google’s algorithm update that punishes bad or “spammy” link building techniques.

The full Penguin History here:

  1. Penguin version 1 happened on April 24th, 2012 – Called 1.0
  2. Penguin version 2 happened on May 25th, 2012 – Version of 1.0
  3. Penguin version 3 happened on October 5th, 2012 – Version of 1.0
  4. Penguin version 4 happened on May 22nd, 2013 – Called 2.0
  5. Penguin version 5 happened on October 4th, 2013 – Version of 2.0
  6. ?

With 5 updates in just over two years the SEO community is surprised we haven’t had another Penguin update yet, I mean it has been almost 10 months! But nadda.

The thing that scares webmasters and SEO’s about Penguin is once you’re hit it’s a HUGE process to fix the issue and get reincluded with Google. This is NOT a job for an amateur. In fact, if you don’t know what you are doing you are potentially stuck with this penalty for years to come.

So why no new updates? Here are a few speculations:

  1. Google is still working on a data refresh – I mean, updating an algorithm is NO JOKE!
  2. Some think that updating the algorithm too frequently actually makes it easy for turn and burn spammers…. Hrm, not sure we totally agree, but I guess.
  3. They are satisfied with the last version. I mean, sites are still getting hit, so why fix what isn’t broken (so to speak).

I personally think it’s a combination of all 3, but I wouldn’t put ANYTHING past Google.

So, now what?

Since it doesn’t look like Google is letting up any time soon, those that are hit need to seek out real help or run the risk of seriously hurting their business. If you bank on organic website traffic and you are experiencing a penalty, you need to hire a professional STAT. And when I say a professional, I mean us of course.

It’s a process, but we have successfully gotten link penalties lifted and sites reincluded multiple times now, so we know what it takes and we are ready and willing to help! Just give us a call: 1.800.871.4130.

July Photo A Day: Office Fun

For July we decided to focus on stuff around the Eminent SEO office, summer fun and cool office spaces. Below are a few of the fun pictures we shared in the month of July (you know, in case you missed them):

Here at Eminent SEO we’ve been trying to update our office space with new and inventive ideas. What makes a cool office space?

office

Max hopes you are enjoying your summer! What fun things have you done so far?

max-summer

Employee spotlight: Renee
How long have you worked for Eminent SEO? 1 year, 2 months!
What do you do here? I am the Manager of the Blog Department
What’s your favorite part of working at Eminent SEO? Getting to show my creative side.
What is your favorite blog to follow? The blog I like following best is okdork.com/blog. Noah Kagan is amazing! He keeps things super interesting while still being informative and innovative regarding all types of things from marketing to life!

renee

Be in love with your life, every minute of it. – Jack Kerouac.

jack

Employee spotlight: Lacey
How long have you worked for Eminent SEO? 4 months.
How long have you been in the industry? 6 years!
What do you do here? Educate others about digital marketing, write blog posts, manage PPC campaigns, on-page SEO and lead nurturing.
What is your favorite blog to follow? I don’t have one favorite. I like whatever can influence me to be successful and educate me.

lacey

Love this idea of bringing the outside in. What a great way to spark creativity and create a calming environment!

outside

Employee Spotlight: Kirstin
How long have you worked for Eminent? 5 years next February
What do you do here? Account Manager/Jack-of-Most-Trades
What is your favorite industry blog? Ours. It usually has all the good stuff from all over anyways (oh, and Moz too!)

kirstin

Don’t just go to work…go to work and be AWESOME!

awesome

July was pretty rad.

Marketing Blog Roundup

How to Effectively Sell SEO to Perspective Clients
Winning SEO clients isn’t difficult when you understand SEO and the show your prospect the value that they will gain. How many sales people have you hired that couldn’t close SEO deals that used the excuse “Nobody understands SEO?” You need to understand SEO in order to sell SEO. Period.

8 Common SEO Mistakes to Avoid During a Website Redesign
Doing a website redesign? Don’t make these SEO mistakes that could cost you your rankings and organic traffic.

How to Master Pinterest for SEO
A lot of us marketers are utilizing Pinterest for much more than just social media marketing, we’re using it to increase organic rankings and traffic as well. Pinterest is a necessary social network to utilize for SEO and here’s how.

Inbound Marketing: The Most Effective B2B Marketing Solution
We think inbound marketing is the most effective B2B marketing solution out there. Why? Because it helps build long term business relationships, it’s more cost effective than outbound marketing and actually provides value to your potential customer.

How to Optimize Your Social Media Efforts
Social media plays a huge role in marketing, but it’s 100 times more effective when it’s done properly. Learn these optimization techniques and take your social media marketing efforts to the next level.

5 Increasingly Popular Social Networks to Consider for Marketing
We all could use more visibility for our website content and blogs. Social media sharing is a great way to increase your content visibility and potential direct clicks, but isn’t there more than just Facebook and Twitter? Here are 5 up and coming social networks you should check out.

5 Online Branding Tips That Will Help Crush Your Competition
Branding is often times overlook in online marketing strategies. These 5 marketing tips help you leverage your brand for dramatic increases to brand and website visibility, which in turn leads to quality leads and conversions!

See Ya Online!

Wow, is it just us or did July just fly by? Now it’s time for kids to go back to school and the weather to start changing. We hope you enjoyed your 4th of July. What are you looking forward to in August? We are looking forward to (possibly) cooler weather and the launch of our new website (so exciting!).

Until next time, see ya online…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 32: Google Updates, Travel Dreams and Your Monthly Marketing Blog Roundup

What’s Happening at Eminent SEO

july4We are still working on the new Eminent SEO website design. It’s turned into a larger project scope than we originally planned. You know how these things go. First you want new design, then you realize you need fresh content, that leads to updated SEO and from there you need to rethink the entire website strategy. So, that’s just what we are doing! The initial designs are done and they are looking pretty snazzy! We can’t wait to share our new site with you!! Until then… enjoy our blog and never miss an update by following us on your favorite social platform. We are always on Facebook, Twitter and Google+.

Good to Know in SEO (RIGHT NOW)

“Google My Business” is Here

Just weeks ago Google announced the launch of their newest tool set/application “Google My Business”. So, what is it?

This suit of tools is intended to act like a one-stop shop for business owners to update their business information, read and respond to reviews, add or change photos and use Google+ (including the local place page/map section). This means any businesses currently using Places for Business (we still call this Google maps) will be upgraded to Google My Business.

One thing we’ve also noticed is that Google My Business gives you a much easier to use dashboard with integrations such as updating your Google+ URL, sharing a status on your Google+ page and key performance insights, which it didn’t have before.

If you’re an AdWords Express user this also provides you with a better understanding on how your business is found on Google through important trends like what the users are clicking on and where they are coming from.

The Android and iOS mobile apps are already available.

Introducing Google My Business (Video)

Google Drops Google+ Profile Photos and Circle Count from Authorship in Search Results

Although Google is calling this a “minor” change in the search results, anyone who’s worked hard on their Google authorship may not see it that way. Just a few days ago Google announced that they are dropping the profile photo and circle count from the search listings where Google Authorship is assigned to a listing.

Pulled from this Search Engine Land post by Barry Schwartz, here is the new design verses the old one:

NEW (No image, no circle count):
new

OLD (Author image, name+ circle count):
old

Note – Google Authorship has also been updated in the news results. It still contains a profile image, but it’s much smaller and the circle count has been dropped from there as well:
authorship

This rollout applies to desktop and mobile results.

To us it’s clear that the removal of the profile and the circle count will reduce the amount of visibility for the post. Why would Google do this now? What do you think?

June Photo A Day: Travel Dreams

It’s summer here in Arizona so you know what that means…. It’s HOT as H-E-Double-Hockey-Sticks and all of us here at Eminent SEO can’t help but dream of all of the beautiful (and possibly cooler) places we could travel to this summer. For the month of June we shared our favorite travel destinations, below are a few of the highlights from the last month:

Mellifont Abbey is a ruined 12th-century Cistercian monastery near Monasterboice in County Louth. What a beautiful place to visit!
mellifont

Sunrise over Llanganuco Valley, Cordillera Blanca, Peru. What a beautiful place this would be to wake up in!
peru

London’s calling!
london

This is what summer in Norway looks like?! Sign us up!
norway

Beautiful design and modern elegance make up the Petronas Tower in Kuala Lumpur, Malaysia.
malaysia

Check out this dazzling double rainbow at the falls in Skogafoss, Iceland! Amazing!
iceland

What is your favorite vacation spot? What are your travel plans for this summer?

Marketing Blog Roundup

Algorithm Update Alert! Google Panda 4.0: The Good and The Bad
Google’s latest Panda update impacted a large number of websites negatively. Don’t be one of them! We think there are positive possibilities that could outcome from this update, as well as negative. Have you experienced backlash from this update or a positive increase in rankings?

Stop Trying To Track Keyword Rankings. It’s Dumb.
Still think tracking your organic keyword rankings in Google is a good metric? Well, this post is for you. Read this funny and insightful blog by our CEO Jenny Stradling.

Landing Page Optimization Checklist: Key Landing Page Must Have’s for Higher Conversion Rates
Struggling with which elements need to go on landing pages for higher conversion rates? Or are you just in need of a reminder? This blog post will give you the run down on the elements you should not forget to implement in your landing pages while entertaining you at the same time – enjoy!

5 Social Media Metrics to Track
Questioning which social media metrics to track to grow your content strategies? Here we provide you with what we believe are the most valuable social media metrics you should be tracking.

How to Brand a Product
Branding a product is similar to branding a business – however, there are some big differences. Get some invaluable tips to help you with branding and marketing your next big thing!

See Ya Online!

Whoa! A lot has been going on this last month! Soon it will be July, do you have any big plans to celebrate the 4th? All we can think about is cooler weather – you’ll probably find us in the pool, inside where there is AC or somewhere with an iced cold beer.

Until next time, see ya online

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Eminent SEO is Celebrating 4 Years – A Personal Journey

Eminent SEO is Celebrating 4 Years

How I Got Into Marketing

Roughly 9 years ago I was a young single mom with 2 little kids. I was tired of working the long hours required of a restaurant manager… and I found myself at a career crossroad. Do I continue pursuing the restaurant management path I was on, which, although it was tiring and stressful, offered security – or, do I take a leap of faith and start over in a totally different field?

I made the tough decision to leave restaurants altogether and humbly accepted an entry level position at a young internet marketing firm as a billing assistant. Uneducated, but hungry, I was eager to learn and excited to work in this new space.

Initially I was not required to understand marketing or even the products we offered- I was in billing, so I was to perform basic billing tasks.  I spent several months perfecting my basic daily tasks and found myself questioning processes which lead to many questions and a lot of time researching on my own. I found the idea of organic website marketing fascinating and my desire to learn more continued to grow.

Because the company was small and young, there was a lack of internal process and training, so I took it upon myself to study at home and teach myself as much as I could about Google’s algorithms, keyword research, link building, customer service and strategic marketing.

After a few months of studying and learning, I requested to be considered for an opening as a sales assistant. My boss was surprised at my request and felt I was not equipped for the position. I explained that I had been studying and asking questions and felt prepared. He decided to give me a shot – but I sensed he was hesitant.

I was excited for the chance, but I quickly learned as the only female in the sales room, I was in for some serious testing. I was not only going to have to prove myself as a competent sales assistant, I was going to have to prove that a girl was just as capable as the boys.

You know how the saying goes… what doesn’t kill you makes you stronger? I would happily share the nitty gritty details of how I was treated and the shocking things I discovered… but for now I will leave it at this: Never underestimate a young single mother with multiple mouths to feed.

That year I was top sales person. That year I became the first ever female sales manager. That year I discovered my passion for marketing. That year I found my true career path. That year changed me forever.

Eminent SEO Was Born

Several years later in October of 2009, after many changes, learning experiences and new opportunities, I found myself at a crossroads yet again.

I had a choice to make. Do I leave this space and start over yet again? Or, do I persevere and continue doing what I love, knowing I would have to sacrifice a lot?

What happened next was a blur… two of my best friends and I started working, not knowing then that what we had actually set in motion was the beginning of our own company – what was later to become Eminent SEO.

I like to joke that we started the company with a Hotmail account and a spreadsheet. We literally had nothing. Days ran into nights and for months and months we worked around the clock trying to satisfy the client demands while still learning how to set up systems, structures and build a team.

I thank God every day for my dear friends who stuck by me and worked their asses off to make this happen (a special shout out to Tatiana and Chris). Our team of 3 turned into 4, then 5, 6, 7… then the referrals kept coming in and we were expanding our services and before we knew it, our small group turned into a large team and Eminent SEO is now supporting a full time staff, several dedicated partners, dozens of resellers and hundreds of client websites.

When we started, we didn’t do it for the money. We did it for the people. The client’s that came to us were desperate for help. They had been burned and found themselves at a dead end and needed to find people who they could trust. Chris, my partner, and I knew that in order to find success and also contentment with who we are, we had to build our business on doing the right thing. Sure, it’s easy to make a quick buck doing SEO – but we were in this for more. At the end of the day you have to be able to look at your staff, your clients… your kids… and say, no matter what we always tried to do the right thing.

Eminent SEO has been in business now for 4 years this month. We celebrate client successes regularly in the office and find it extremely rewarding that we are able to put forth products and services that help our clients reach their own business and website goals. Our team is made up of an eclectic group of hard working people who are committed to doing the very best job they can do.

A Big Thank You

I wake up every day feeling blessed for this continued opportunity and I just want to end this blog post with a huge thank you. Thank you to the team for sticking with us and choosing to be part of this exciting journey with us. And, thank you to our partners and our clients. You gave us a chance, some of you even when we were just getting started, and we grew together in the process. Now, as we all continue to grow, I look forward to many more years of continued successes in our business and personal lives.

I love marketing. I love helping others grow. And, most of all, I love knowing that I am investing into something that I can always be proud of.

Wishing you the same.

Cheers,

Jenny Stradling

Eminent SEO, CEO

Owners of Eminent SEO

Chris Weatherall and Jenny Stradling – Owners of Eminent SEO

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Vol. 19: Silliness Going on at Eminent SEO, Hot SEO News & Tips

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April: Keeping Things Light

April NewsletterHere at Eminent SEO, we like to keep things humorous – it makes the workday go by a little faster for all of our clients and our in-house staff too.  First, we’d like you to check out the wacky new banners we created for the following services:

 

A Note from our CEO

Clients are always asking about their organic rankings… So, Jenny Stradling, our CEO, wrote an interesting blog post about why you should NOT focus on your rankings. Check it out here:

Why Tracking Your Organic Search Rankings Will Drive You Insane

4 Hot SEO Tips you can Implement Right Now

Even though SEO is generally a long-term process, you can always do something to make your website a little more visible to the search engines.  Here are some quick things you can do to improve the attractiveness of your website to Google:

  1. Keyword research – Search behavior always changes – when was the last time you checked your keywords to see which ones work and which ones don’t?  Who knows, some long-tail terms (key phrases with 3 words or more) may also have appeared which may be easy to rank for.
  2. Build content – We do advise quality over quantity, but quantity helps too.  The more you update your website with fresh content, the more frequently search engine spiders crawl it and add your pages to their index.
  3. Attract links – Are you aware of several websites related to your niche whose users would benefit from your content?  Reach out to them, explain how your content would benefit their audience, and ask for a link.
  4. Build your social network – Consistent posting on your social networks is the easiest way to grow your following.  Make sure to use calls-to-action to encourage your followers to share.  Search engines give more love to websites with social media followers that share their content frequently.

Trending Internet Marketing News

Something’s always happening in the world of internet marketing.  Some months are more abuzz than others – here’s a look at what’s happening this month:

Infographic:  An Inside Look at Companies’ Social Media Teams
Kristin Piombino of Ragan.com presents an infographic showing the results of how 2,714 companies choose to build their social media teams.

How firstSTREET Applied a Radical Redesign to Deliver a 500% Sales Increase
Steve Parker, VP of Direct Marketing at firstSTREET presents a case study on how the company used different landing page designs and ultimately created a 500% sales increase.

The Holy Grail of Internet Marketing:  Owning the Whole SERP
Will Scott, CEO of Search Influence, presents a how-to for dominating your niche online.

How to Create and Promote Successful Social Media Giveaways (and Build SEO Links)
Marcela De Vivo provides the steps and tools needed to create a successful giveaway in this detailed guide.

How to Build a Content Marketing Strategy
Content is the backbone of any internet marketing strategy.  Stephanie Chang of Distilled offers this detailed guide for creating a content marketing strategy at SEOMoz.

That’s All for This Edition
Thanks for taking the time to read the Eminent SEO April 2013 newsletter.  If you need any help with any aspect of internet marketing, remember you can always contact us online or call 1-1.800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 18: Spring Has Sprung – What You Need to Know in SEO

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Max the Monster

March: It’s Springtime in Arizona

The Eminent SEO office is located in sunny Arizona. It’s already feeling like springtime, with beautiful clear blue skies and 80 degree weather. This month we celebrate St. Patrick’s Day as well as Easter! Check out our holiday social banners on the Eminent SEO and Eminent Social Media Facebook pages. And as always, if you are looking for Max, you can find him on our “Where in the world is Max” board on Pinterest.

Good to Know in SEO

As you know, Google has been steadily updating their Panda algorithm (full algorithm change history on SEOMoz here) and this last weekend there are reports Panda 25 is in full effect.

What is the “Panda Update?”                      
The Panda update is said to be a filter that was introduced in February of 2011. It’s really a “poor content” filter, meant to stop low quality sites from working their way up to the top of the Google result pages.

What does this mean for you?
If you have outdated, “thin”, duplicate or otherwise low quality content on your site, if you haven’t been hit already – you probably will soon. After Panda 25 was confirmed, Matt Cutts of Google said that the data refresh is now becoming part of the normal Google indexing process and so it will no longer be considered an update, but rather a permanent part of the way Google will index and serve up sites.

There is NO escaping the PANDA! 
Not only is quality content important for SEO, but it’s equally important for your website conversions.
Here are two reasons you need to update your content now:

  1. Bad content doesn’t convert.
  2. Bad content makes Google mad.

Eminent SEO Spotlight Website Services

If you need help with your website content, we have professional copy-writing services, including:

Content is more than just written word; it comes in a number of forms from images to videos. We can also help you with:

  • Custom Website Graphics
  • Infographics
  • Stock Photo Selection and Purchase
  • Image Slideshows
  • Video Creation and Editing

Improve your website today and improve your conversions tomorrow.
We are ready to help you, just give us a call to get started now at 1.800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Not Just for Farmville – New Media Marketing with FaceBook

What does Facebook have to do with your new media marketing plan? Well, hopefully something. Most adults are on it non-stop each day – killing time at work, catching up with family, stalking their exes, playing games – which is exactly why it should factor in to your business. As a Phoenix SEO company, a large part of what we do is help businesses reach prospective clients, generate leads and make more sales, and Facebook is a great tool for this, as you’ll soon learn.

Facebook is one of the main platforms for social media on this planet. It currently has over 800 million users. If you’re not one of them, you’re certainly one of a small tribe of holdouts. According to their own statistics, more than one-half of Facebook’s users are utilizing the service on any given day. So that’s what – 400 million users, give or take? Of those 400 million, how many are your potential clients?

On every Facebook page, there’s a total of five inches of ad space and the average user looks at five pages during each visit. Facebook ads cost between a nickel and $1.05 per click – pretty reasonable, especially when compared to the high-cost and negligible metrics of say, print or television ads.

Of the myriad of web 2.0 marketing approaches available to businesses today, Facebook is one of the most targetable. Sortable demographics can include geographic location, marital or relationship status and sociographic vectors such as environmental causes and political issues supported. That’s a great deal more focus than is available when utilizing outmoded, old fashioned print, radio and TV advertising.

It’s not as simple as just creating a hyper-targeted ad, however. It’s about creating the right ad for Facebook – and that’s where Eminent SEO comes in.

We’ll work with you to create compelling offers and copy that your potential customers won’t be able to resist. We’ll design and develop a custom Welcome page that encourages new users to “like” your page and leads to a well designed reveal with a special coupon code or another call to action. We’ll manage impressions to avoid ad fatigue and incorporate easy-to-manage social media marketing campaigns that work in conjunction with your Facebook ads to maximize your profits.

Let us show you how you can use the biggest social media site in the world to get an edge on your competition. If you’re looking for affordable web marketing and you are ready to launch or improve an existing Facebook ad campaign, contact us today.

 

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Link Building for SEO – A Few Tips

Everyone can agree that link building is key to search engine optimization, but it’s much easier than it sounds. To be honest, the easiest and most sure way is to hire a web marketing company and have them launch a cohesive link building campaign on your behalf. Some people like to do things the hard way, so here are our tips. If it doesn’t work out, and you find yourself in need of a internet marketing firm after all, just give us a call!

A great place to start is curating. You don’t need to be an expert or a terrific writer to create linkworthy content. Usually it’s websites that aggregate other people’s original content which people find themselves visiting religiously. Just remember to give proper credit where credit is due. If you’re a decent, somewhat entertaining writer, another thing you can do is do a little guest blogging. Everyone who has a blog likes to take a day off here and there, and let someone else do the work creating content. Research has shown that it takes eight views of a brand name or logo to have it stick in a person’s memory On the web, your name is your brand, and guest blogging helps you get it in front of people’s eyeballs and into their brain. Guest blogging not only gets you links, it also can lead to more subscribers for your blog. Also for the writers, create a beginner’s guide in your area of expertise. No matter your field, there’s some newbie who’s looking to learn the basics. If you can manage to teach someone something, often, they’ll end up repaying you in link backs. The most difficult, but most rewarding in terms of links is simply to be ahead of the curve. It often involves sheer luck, but if you’re one of the first people to report some new development, or pass along fresh information, anyone who covers the topic and uses you as a source will refer back to you.

So, let’s say you’re not a great writer. Your content is boring and your audience is waning. If you’ve got some dough to spread around, consider sponsorships and/or partnerships. You’ll get link love on all related websites and materials, and fresh eyeballs on your brand. It’s a bit of a cheap shot, but you might also consider dropping a name here and there. Research some up-and-comers in your field and develop a list to include them on. Make it flattering. People love to see their names in print (even if it’s only on the web) and will usually blast the link to your content out to their own networks. If all else fails, try a contest. Companies who produce the products that moms use, have to pay dirt using this concept.. The second they announce a contest, the mommy bloggers link to it and millions of moms join in the linking fray. If there’s one thing people love, it’s free stuff.

If this all sounds too complicated, or you’ve tried (and failed) already, then there’s no doubt about it – it’s time to call in a professional. Get in touch with a SEO consultant here at Eminent SEO. We’ll have your business climbing the search engine rankings in no time flat. Link backs optional!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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