Tag Archives: Facebook

What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

This entry was posted in Social Media, Technology and tagged , , on by .

Top 5 Viral Facebook Live Videos of 2016 - Eminent SEO

Just a little over year ago, Facebook Live went viral.

The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos posted on the platform.

When Facebook Live initially came out in August 2015, it was limited to use by celebrities. Then in January 2016, Facebook started making the service available to all users. At first, it was mostly utilized by large media outlets.

In April 2016, BuzzFeed hosted the first Facebook Live video that went viral, which answers that burning question that keeps us all up at night: How many rubber bands does it take to make a watermelon explode? (If you need to know the answer, or just want to see a watermelon blow up, you can view the video here.)

While the exploding watermelon video garnered a respectable 11-plus million views, it was soon surpassed by Candace Payne’s “Chewbacca Mom” video in May 2016, which marked the first viral video by an everyday user. Soon, other videos followed – some silly, some serious – garnering millions of views in the U.S. and worldwide.

In honor of the first anniversary of Facebook Live going viral, let’s examine the top five viral Facebook Live videos of the past year.

The Top Five Viral Facebook Live Videos of 2016

In order of views, here are the top five Facebook Live videos of last year.

1. Candace Payne: Chewbacca Mom

Chewbacca Mom Facebook Live - ESEO

Facebook Video: Candace Payne

Live Date: 5/19/2016

Views: 166 million

The video in a nutshell: Sitting in her car at a Kohl’s parking lot, Candace shows off the purchase she just made: a Star Wars Chewbacca mask. She demonstrates the sound effects of the mask, which she finds absolutely hilarious, and her humor is contagious.

What we can learn: Authentic silliness is still a top driver in viral videos. Others could have demonstrated this same product and it might be interesting for about 2 seconds, but Candace’s genuine humor and her complete openness about what she’s thinking and feeling comes through so strongly that you can’t help but laugh along with her, even as your logical mind does an eye roll at the silliness of it all.

In fact, taking such a trivial thing and making it a high point of one’s day is what makes it so charming. Candace’s comment with the video says, “It’s the simple joys in life…” This pretty much sums up the appeal of this video. In a world full very serious happenings, there is a certain satisfaction in sharing the little things that make people smile.

2. Ted Yoder: Tears for Fears’ “Everybody Wants to Rule the World” on Hammered Dulcimer

Tears For Fears Hammered Dulcimer Facebook Video - ESEO

Facebook Video: Ted Yoder

Live Date: 8/24/2016

Views: 94 million

The video in a nutshell: Musician Ted Yoder plays the classic ‘80s Tears for Fears song “Everybody Wants to Rule the World” on hammered dulcimer, live in his backyard with family and friends looking on. If you’ve never heard of that instrument before, you’re probably not alone.

Maybe some of the appeal of the video is the novelty of the instrument, but it’s also an outstanding performance. And for the encore performance, you get to meet his family’s pet raccoon.

What we can learn: Extraordinary talent will never go out of style. Combine that with a great song, a few eclectic features – the instrument, the raccoon – and a casual, friendly vibe, and it’s easy to see why this video is a hit: It’s got several things going for it.

Like the “Chewbacca Mom” video, this oozes authenticity. This speaks to why marketers struggle to intentionally create viral videos: What elevates something from moderately interesting to worthy of being shared is often the open and authentic nature of the event, which is extremely difficult to manufacture.

3. BuzzFeed: Countdown to the 2020 Presidential Election

BuzzFeed 2020 Presidential Countdown Facebook Live - ESEO

Facebook Video: BuzzFeed

Live Date: 11/9/2016

Views: 55 million

The video in a nutshell: For those who woke up the day after the U.S. presidential election wondering, “How soon until we get a do-over?” BuzzFeed was kind enough to provide the answer in the form of a video.

The streaming video showed a (then) live countdown of the years, months, weeks, days, hours, minutes and seconds until the next presidential election.

What we can learn: Humor and empathy in a simple visual form is a powerful combination. There was a lot of talk on social media the day after about the surprising and controversial results of the election, but this video managed to say what some were feeling without saying anything.

4. Atlanta Journal-Constitution: People Lining Up to Hug Police Officers in Dallas

Dallas Police Officers Hugs Facebook Live - ESEO

Facebook Video: Jennifer Brett/Atlanta Journal-Constitution

Live Date: 7/8/2016

Views: 38 million

The video in a nutshell: In the wake of an ambush attack on Dallas police officers that left five dead and nine injured, citizens turned out the next day to give hugs to Dallas police officers. Yes, the event happened in Dallas, but it was Atlanta’s most-recognized news outlet that garnered the most views on Facebook Live that day.

What we can learn: When emotions are running high, simple scenes like this one can become symbolic of what millions of people are thinking and feeling. Unlike the more lighthearted videos featured previously, this video sparked more opposing viewpoints in the comments.

5. NBC News: Election Results Electoral Map

Race To 270 Presidential Election - ESEO

Facebook Video: NBC News

Live Date: 11/8/2016

Views: 36 million

The video in a nutshell: This 4-hour video showed a map of the U.S. and was continually updated on election night as the voting results came in.

What we can learn: Being in the right place, at the right time, with the right information matters. At the time this video aired, the election was the biggest story in the country and millions of people wanted live, up-to-the-moment information on the results. The downside, however, was that the video became irrelevant as soon as the election concluded.

Some Facebook Live Videos Have More Longevity than Others

Facebook Live Video Longevity - Eminent SEO

It’s interesting to note that the first three videos on this list have continued to gain millions more views over time, whereas the last two are not generating many new views.

As you can see in the graphic immediately above, here’s the viewer count of each of the aforementioned Facebook Live videos on Dec. 8, 2016, and then compared to April 27, 2017:

1) Candace Payne: Chewbacca Mom: 162 million views then (Dec. 8) – now 166 million

2) Ted Yoder: Tears for Fears’ “Everybody Wants to Rule the World” on Hammered Dulcimer: 85 million then – now 94 million

3) BuzzFeed: Countdown to the 2020 Presidential Election: 51 million then – Now 55 million

4) Atlanta Journal-Constitution: People Lining Up to Hug Dallas Police Officers: 38 million then – still 38 million

5) NBC News: Election Results Electoral Map: 36 million then – still 36 million

The last two videos on the list were based on events that were very relevant in the moment, but then become old news.

The funny and entertaining videos, however, continue to gain additional views as they are discovered and passed around by latecomers to the craze.

Interestingly, the “Countdown to the 2020 Presidential Election” video continues to gain views, perhaps providing an emotional outlet to those who are eager for the next presidential election. This reveals an important difference between the countdown video and the electoral college video: While the latter only gave us information we wanted in the moment, the former taps into an emotion that continues to be relevant long after the event that triggered it.

Summary: Evergreen Viral Video Traits

These five videos demonstrate six key traits that we see over and over again in viral videos.

  1. Authenticity and vulnerability
  2. Humor
  3. Uniqueness
  4. Talent
  5. Emotional empathy
  6. Relevancy in the moment

While it’s extremely difficult to intentionally produce a video that goes viral, marketers can hone the skill of identifying situations and moments when an opportunity exists to share something with these traits.

Showing up every day and engaging with what people are saying, and then using those interactions to understand how they’re feeling and thinking, is what builds a marketer’s instincts for what will be popular.

But, of course, engaging online on a regular basis can be time consuming, and many businesses don’t have the resources in house to keep up with it like they should. At Eminent SEO, we manage the daily social media engagement for our clients, interacting regularly with users online, and developing strategies based on popular demand.

Learn About Our Social Media Services

Sara Korn

Finding creative ways to give both readers and clients what they want is why I love being a writer! As a Content Strategist at Eminent SEO, I listen to clients and put myself in the shoes of their customers to create compelling marketing messages that drive engagement.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Why Well-Written Social Media Copy Makes a Difference

Why Well-Written Social Media Copy Makes Difference - Eminent SEO

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers.

The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for social media is worth it. Here are some tips on how to write better content for social media – and why it matters.

Why Writing Well Matters

Writing For Facebook & LinkedIn - Eminent SEOEach social media post communicates a business’ brand to its clients. A well-written post paints a positive and polished image of a business, communicating to users that this business has something valuable to say and/or offer.

Meanwhile, a social post that is unfocused or disorganized reflects poorly on a business, hurting any rapport the company had built with existing or potential customers. Poorly written content doesn’t do a business justice and can undermine an organization’s success. Therefore, well-written social media posts are important.

Conciseness

A successful social media writer is informative yet concise. A large amount of value has to be communicated in as few words as possible. A strong social media post compels the reader’s attention with carefully calculated word choice. In short, writing well for the internet involves learning the right style, which we’ll get to later.

Consistency

Social media writing must be consistent. A Facebook page must share the same message a connected Twitter page does. Businesses should give an even level of attention to all social media accounts (unless one platform is clearly fostering better results). If a business is raving about a 50 percent off deal on all products on Twitter but crickets are chirping on its Facebook page, then there is inconsistent communication. The only exception is if the company is pushing a platform-specific offer.

Tailoring the Message to the Platform

On the other hand, consistency in content does not mean universal writing styles for all social media websites. A Facebook post has a 63,206-character limit while Twitter allows no more than 140. A LinkedIn post is intended to be formal and informative, while a tweet’s purpose is to be eye-catching and clever.

The same style and word choice of writing will not work for all social networks, but there must be common ground regarding communicated content over all platforms. This makes mastering the art of social media copywriting all the more challenging.

How Long Can the Social Media Copy Be?

This is the wrong question. Instead of asking how long a social media post can be, you should ask how long the post should be. A tweet can be up to 140 characters, but it shouldn’t be your business’s standard to run every tweet right up until the limit.

Finding the ideal character count for a specific Twitter, Facebook or LinkedIn post may sound impossible, but thankfully, researchers have done the heavy lifting to produce ideal word count figures. Here are the findings:

Twitter Facebook LinkedIn Character Post Limits - Eminent SEO

  • Twitter: Post limit: 140 characters. Ideal post length: 71–100 characters. Keep in mind that including any link removes 24 characters. Also, many social media experts recommend using 1–2 hashtags per tweet.
  • Facebook: Post limit: 63,206 characters. Ideal post length: 40 characters. The 60,000+ character limit includes the content that stays hidden unless the user clicks “Read More.” In reality, the character limit before the “Read More” link shows up is only 400.
  • LinkedIn: Post limit: 600 characters. Ideal post length: 25 words. As mentioned earlier, it’s recommended to keep your LinkedIn copy more straightforward and professional than on other platforms.

How Should Twitter, Facebook and LinkedIn Posts Be Written?

Each social media network is unique. Twitter, Facebook and LinkedIn posts have different end goals and different audiences they attempt to reach, and keywords can be specially utilized for each. Therefore, your social media copy should be tailored to fit these expectations.

Here is how the different social media networks operate, and how you can make the best use of keywords on each.

Writing for Twitter

Twitter is essentially a news platform camouflaged as social networking. There is a heavy emphasis on retweeting and content circulation. Twitter is the epitome of something “going viral.” A business that intends to share blog posts or promote website content should find Twitter to be a valuable tool.

As a rule of thumb, resharing article headlines as Twitter post copy should be used in moderation. It is best to tailor the social copy to the content an article is conveying. This entails giving a synopsis of the story or a unique insight, rather than a regurgitation of the article’s headline. In general, try to write complete sentences and clear thoughts on Twitter.

Using Twitter Hashtags and Emoji

Getting Your Hashtag On - Eminent SEO

It is a well-known rule to include hashtags at the end of a post. This will ensure they receive extra attention than they would otherwise. A healthy hashtag limit is 2–3 per post, so do not overuse them. Focus on using important keywords as your hashtags. With a high enough volume of sharing, the keywords can become successful.

In the same way hashtags should not be overused, neither should emoji. However, these icons can be beneficial addition to tweet copy when used economically because they add character to the content.

Including URLs

URLs are helpful to add to tweets. Adding them about 25 percent of the way into the tweet is better than including it at the tail end, according to research. This requires formulating a short introduction, embedding the URL, and then adding a longer explanation.

Writing for Facebook

Laptop Writing For Social Media - Eminent SEOFacebook distributes the most website referral traffic. The audience’s expectation of reading a   Facebook post is for both news and entertainment. Going forward, Facebook will continue to place a greater emphasis on video content.

Keywords are difficult to track through Facebook, but not impossible. You can use keywords in your Facebook status updates, and then click the “See All” option near “Insights.” This should help you quantify the number of users your keywords are reaching, and how viral these terms are.

Contrary to popular opinion, Facebook posts should be short: 40 characters short, believe it or not. Facebook also lowers promotion-heavy posts in its feed. This means posts that include phrases such as, “Act Now!” or, “Purchase Now!” should be avoided because Facebook’s algorithm will flag it. The tone of a Facebook blurb for a blog post or article should be concise, witty and conversational.

LinkedIn

LinkedIn is a business-centric site, so a company’s content needs to appeal to this mindset. LinkedIn is the site of choice for professional content and business article sharing. As a side note, LinkedIn created LinkedIn Pulse in 2015, which is a content publishing and distribution feature.

LinkedIn writing is clear, concise and respectful. The most important rule for LinkedIn writing is remembering that a professional audience is reading the post. Avoid confusing language, get straight to the point and maintain a professional voice.

For keywords, the most important places to use them are in your location, your professional headline (120 available characters), your personalized URL, your summary of experience, and your overall profile summary. Use these spaces to advertise yourself and your business for best results.

Social Media Copy Can Make or Break Your Business

Stellar social media copy should be a weapon in every business’ arsenal. The written word powers social media (although images and video help, too). Guiding this power effectively through deft writing skills and audience reconnaissance leads to success in the social media realm.

Eminent SEO can help give your business’s social media efforts a boost – either through consulting or even taking control of your many social accounts, ensuring that each receives plenty of enticing, head-turning content every month. Click to learn more about our Social Media Marketing Services, or simply call 800.871.4130 today.

Save

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

10 Ways Social Media Can Help You Stand Out in the Job Search Process

This entry was posted in Workplace and tagged , , , , on by .

Social Media Can Help In Job Search Process - Eminent SEOWe live in an era of convenience where we have the ability to access information with the click of a button in a fraction of a second. Technology has allowed us to accomplish tasks and reach out to people we never thought was possible even 20 years ago.

Social media, in particular, is the beast that holds much power in our success or demise. It can single-handedly crumble a person’s reputation with a single tweet, or catapult a career with the sharing of a 20-second video. The bottom line is the user must navigate with savvy and caution.

Searching for the job you want can be exhausting. The whole process is time-consuming and impersonal, and it can difficult to show your full range of qualifications. Well, we’ve come up 10 ways you should leverage social media to stand out from the pack and look more desirable to potential employers while you’re in the job search phase.

1. Get On Board!

LinkedIn Most Popular Job Search Social Media - Eminent SEOLet’s start at the very beginning. If you do not have social media accounts and you are not close to retirement, get at least one now! LinkedIn is the most popular job search site, where an estimated 95 percent of recruiters search for candidates, and 79 percent of all employers hire based on contacts and referrals from this network.

Employers also look to social media sites like Instagram, Facebook and Twitter to get a more personal take on a candidate and make sure that they fit in with the culture of their company. They also look at candidates’ social profiles to gauge who might possess the type of character traits needed to thrive and be an asset for their team.

2. Maintain Your Account

Although keeping up with your social media accounts can be a job in itself, you need to do it! Don’t forget: You reap what you sow. You should set up a strong profile and use keywords that highlight skills that potential employers may search for.  As you develop new skills or complete certifications, let them know!

Potential employers want to see that you’re keep active on your profiles, but you don’t need to get overwhelmed trying to show your activity every single day on every single site. Just a little something every few days goes a long way.

3. Become a Social Butterfly

Like Share Comment Tweet Social Media - Eminent SEOIf you’ve spent any time on social media, you know how awkward it is to get a random “like” from someone you completely forgot you have a connection with. You know, the “creeper” who looks to see what everyone else is doing but never engages? Don’t be that guy! It’s social media, so don’t forget to be social!

Remember, you have a choice of what to entertain and engage in, so choose wisely. You don’t have to put your entire personal life out there just to be seen. In fact, that disposition has the potential to deter potential employers and only serves as a distraction. Instead, it’s best to like, share, comment, tweet and retweet relevant information in your field and follow sites that interest you professionally.

Get used to putting your name out there. The more you get your name in front of businesses, the more it’ll stick and show them that you are relevant and up to speed in the industry.

4. Use Discretion

As tempted as you may be to make a comment about certain political candidates or fire back at an internet troll, it’s usually in your best interest to refrain. By all means, be authentic, but if you desire to use social media as an avenue for potential employment, you must remember that once it’s out there, it stays out there. Photos, comments and posts can come back to haunt you with a vengeance, even if you delete them, so using the utmost discretion from the get-go will only help your cause.

Also, it’s important to be mindful of the persona you illustrate online. You may be someone who can compartmentalize your life and have a “work hard, play harder” mentality, but if “play” means posting pictures of you and your buddies passed out after a few rounds of beer pong, or you showing off your new bikini in a dressing room, you should just pass. Companies want someone who can represent them professionally at all times and not compromise their reputation. If you do post highly personal photos, you should keep your account private.

5. Make an Impact

You don’t have to filibuster your way through an interview to show that you have good ideas and can make an impact. Use your social media platform to gain followers by posting information that your audience will appreciate. Gaining followers will not only show employers that you have something to say and can influence the community, it will also give you the confidence to continue to make an impact, which can allow you to feel a sense of accomplishment.

6. Keep It Positive in the Job Search Process

It’s not easy being unemployed (or underemployed). It can take a toll on your self-confidence and your ability to land a new position, so why remind yourself of that?

You can rephrase your former employment status in your profile and avoid using the word “unemployed” and instead highlight what it is that you are looking for. Your profile will sound much more ambitious and will remind employers that they need you as much as you need them.

7. Read Between the Lines

Actually, employers are the ones that will read between the lines, so be sure to cross your T’s and dot your I’s. Literally. Using the correct punctuation and grammar on your page and in your comments will show your potential employer how well you actually communicate.

Everyone loves to highlight their “excellent written and verbal communication skills” on a resume, then fail to proofread a comment left on a company Facebook page or description paragraph on their profile. If you say you are great communicator, do not pick and choose when to be great. Make sure to stay consistent with whom you describe yourself to be.

8. Get Endorsed

Ask For Recommendations Endorsements - Eminent SEOSince LinkedIn is one of the top job search engines, it is important to get endorsements from other professionals within the network. Your connections are allowed to endorse you, or legitimize your skill set. You can ask former bosses or coworkers to write recommendations for you, and you can certainly return the favor.

Creating several symbiotic professional relationships online can only help you. The more high-quality references you can get, the better. These endorsements show employers that you’re not the only one that thinks you’re great, because there are others in your field that give you a stamp of approval.

9. Keep It Simple

We know … you have so many awesome qualities it’s hard to narrow it down. But you have to. Simplicity is key in a great professional social media page. Try to narrow down your descriptors to what you want employers to know.

You may think you are offering a way to get to know you better, but all the extra words only serve as a distraction. Get down to the essentials and stick with it. There will be plenty of other ways for potential employers to get to know you.

10. Dress for Success

This seems simple, but you’d be surprised at how many people fall short with this one. Now, it’s not necessary to wear a tuxedo or red carpet dress in every photo, but your attire should lean toward the conservative, business casual side.

Social media has become a place of validation in our society, and many users look for approval from others in the looks department. Professionally, it’s an entirely different ballgame. Again, be authentic and be yourself, but if ever in doubt, err on the side of caution.

The Payoff

If leveraged correctly, social media has the power to distinguish you from your competition without having to even step foot outside of your home. You can make yourself the most sought after in your field, or you can get lost in the shuffle of mediocrity: The choice is yours.

If social media overwhelms you, it’s OK. You don’t have to do it all. Simply pick whichever social site works for you and stick with it. Something is better than nothing, and as with almost anything else, you get out what you put in.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

EminentSEO.com Monthly Newsletter Vol 10

This entry was posted in Newsletter and tagged , , on by .

Happy Independance Day from Team ESEO!

Here’s a few fun 4th of July facts for you:

  • Independence Day was first celebrated in Philadelphia on July 8, 1776.
  • The word ‘patriotism’ comes from the Latin patria, which means ‘homeland’ or ‘fatherland.’
  • The first public Fourth of July event at the White House occurred in 1804.

How will you celebrate this 4th of July? Fireworks, a backyard BBQ… a fun family trip? Eminent SEO offices will be closes so that we can spend the day celebrating our freedom and independence with our loved ones!

Eminent SEO Company Announcements

Have you met the team? Check us out on Facebook… Meet Your Eminent SEO Team!

Wondering Where in the World is the Eminent SEO Monster? Take a peek here…

Where will he be next?

Want to submit your own Monster picture? Just email us a request for a Monster Business Card @ hello@eminentseo.com with your name and physical address, and we will send you one for endless hours of picture taking fun! (Have a picture to submit, just email it to the same address and we will post on the Facebook account for you).

From the Eminent SEO Blog

Google vs. Yahoo: Choose Your Side

Search engine giants have had quite a summer thus far. While Yahoo has been busy unveiling its mobile-specific web browser Yahoo Axis, and publicly announcing that it was moving back to its original roots in ad-based strategies, Google – it seems – has taken the approach of: ‘let’s buy everything we can and make it ours.’ Read more here: Google vs. Yahoo: Choose Your Side

Subscribe to the Eminent SEO blog here so you don’t miss a thing!

From the Eminent SEO Social Media Blog

Star always has a great new tip on how to use your social media accounts, and keeps you up to date with changes and updates. Here’s a little gem for you Facebook users:

Edit Past Comments on Facebook

Facebook users now have the ability to edit their comments at any time, as opposed to before when you had to make the effort to change the comment within seconds of posting. Along with this change comes an edit history. Facebook will indicate comments that have been edited to alleviate the “I never said that” scenarios. Read more here: Edit Past Comments on Facebook

Subscribe to the Eminent Social Media blog here so you don’t miss a thing!

Stay in the know on SEO!

Google Local (AKA Google “Maps” or “Place Pages” for your business) are now Google + Local. Have you claimed your page? Are you fully optimized? We have been reading and testing and we are ready to help you optimize and market to your NEW Google + Local Business page for better local traffic to your website AND your place of business. Call us for help: 800.871.4130 ext. 1

 

Connect with us!

You can pretty much find us everywhere (right now we are SUPER excited about Pinterest), so be sure to connect with us on your favorite social media site… Let’s get social, it’s fun!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Facebook announces “Interest Lists”

This entry was posted in Blog and tagged , , on by .

 

Looks like Facebook decided to borrow an idea from Twitter and Pinterest as it introduced its idea of “Interest Lists” today, that you create by incorporating posts from pages and public figures under a designated label. Once you’ve created your ‘Interest Lists’ you have the ability to allow other Facebooker’s to subscribe to them or keep them private.

Facebook Software Engineer Eric Faller said:

Essentially the interest lists can help you turn Facebook into your own personalized newspaper based on categories and topics that you list.

Will you Create or Subscribe to an Interest List?

Facebook will be rolling out with the Interest List in the coming week but if you want to start playing with this feature visit the Interest List link and create your own or subscribe to some great lists!

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Google Search Just kicked it up a notch with “Search Plus Your World”

This entry was posted in Blog and tagged , , , , on by .

Google search received one of its biggest updates in a decade yesterday. Essentially Google has made it pretty much mandatory for any and all individuals as well as companies to get a Google+ account to gain any search accreditation. Google+ will be a part of everything Google does on the web and mobile, and being that Google is the number one search engine; you’d be silly not to jump on this growing band wagon.

This Google+ infused approach assumes personal connections as well as relevance. Any links shared by your Google+ connections are given more accreditation and will show up in the first page of web search results with the individuals profile avatar on the left. You will also be able to see, based on keyword relevance, Google+ posts. To put in terms you can easily understand, Google indexes the Google+ posts just like every other page, but they will show up in your search if the individual/poster is connected to you via the Google+ network. Images posted to Google+ will also show up in web and image search results, again, only to searchers who are connected to the originating person who posted the photo being searched. Lastly, like Facebook, in the search bar you will be able to ‘Google’ specific people who have a Google+ network profiles and see content from people you are connected to.

Jack Menzel, Google’s web search product management director, mentioned in an interview with VentureBeat, “Everything we show you, we label that very clearly and explain why that’s showing up.”

The social search integrations, which Google is calling “search plus your world,” can be toggled on and off by using the “person” and “world” icons in the top right corner of search results, basically allowing you to view or hide your personal search results from the Google search.

Next you may notice the promoted Google+ accounts. On the right side of the results page, you will see featured profiles and pages, along with a link reading, “learn how you could appear here too.” Though these featured accounts are currently algorithmically determined, we can see these being direct competition with Facebook’s social ads, which is HUGE! Facebook has been banking some pretty amazing revenue from their geo-targeted ads based on social graph data. With Google+, Google is on its way to building a powerhouse of even more rich social graph data to pull even more direct and specific social ad marketing.

Menzel told VentureBeat, “The more information you have associated with your Google+ profile, the better it gets. For this launch, we’re just talking about web search and image search,” said Menzel, “but I wouldn’t rule out improvements to those other products.”

Google+ results are coming today to web search, and although the company can’t talk timelines for future rollouts, we fully expect to see Google+ results in Google News, Google Maps, Google Shopping and other search properties soon.

Google+ is not just a social network; it’s the wave of a personalized search. Good or bad? What do you think? Share your comments on Google+ and personalized search below…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Facebook Launches the ‘Timeline’ [updated]

This entry was posted in Blog and tagged , , , on by .

Facebook announced the “Timeline” design in September and for those who were eager and antsy who wanted first dibs at it, signed up for the developer test run. The Facebook network of 800 million members will have the opportunity to convert their profiles today. The official roll out will go live December 22nd, but you have the option to ‘publish now’ or make that timeline your very own today. Have fun with the new design!

Get yours NOW!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Spotify is the social soundtrack to your life on Facebook

Facebook revealed at it’s F8 Developers conference, that they are coupling with Spotify to bring the ability to stream and share music to Facebook.

As part of its new Open Graph app platform, Facebook has partnered with a host of music companies to bring real-time music streaming and discovery to the timeline.

Launch partners include Spotify, Rhapsody, MOG, Rdio, Soundcloud, Earbits, Vevo, Slacker Radio and Songza reports Mashable.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Facebook Timeline coming Sept. 29th (or now)

I know there is bound to be an uproar about this whole ‘Facebook Timeline’ but quite frankly I love it… so many unique features and ‘featured’ areas to share with friends and family. And activity amongst your friends just got that much easier to filter out.

Facebook Timeline is what you’d call a recap of everything that has EVER happened in your Facebook lifespan. It’s pretty much your personal story book of your life that you’ve helped pretty much document online over the course of your relationship with Facebook.

Well if you’re antsy, there’s steps below on how to get the new Facebook Timeline profile, otherwise just wait it out, everyone will have it come September 29th.

You too can get the new profile before it’s official release … and it takes just about 5minutes

Get New Facebook Time Profile

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Rent movies from Facebook, sure you can

This entry was posted in Blog and tagged , on by .

Looks like things just got a little sweeter for Facebook. With all the changes this week who knew, this one was coming? Miramax is partnering with Facebook to launch an app to allow users to rent movies directly from Facebook.It’s still in the young beginning stages, so it’s limited to 20 titles for the U.S. but will open up more titles in time.
Access will include computer, t.v., smartphone and other platforms in which you’re able to access Facebook.

Rentals will cost about 30 Facebook credits, which in real money amounts to $3. Once you’ve rented the movie you will have 48 hours to finish the movie. Now keep in mind the app is still in beta but should be available immediately.

I personally think $3 is still a bit pricey per a rental, but Facebook is truly turning into your one stop shop. If they could iron out the prices to be a lil more competitively cheaper, why would you go anywhere else?

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube