Tag Archives: Google Algorithm Update

Vol. 59: Eminent SEO’s 7th Anniversary; Google Penguin 4.0 Rolls Out, Makes Minimal Impact

Eminent SEO 7th Anniversary - Google Penguin 4.0 NewsletterEminent SEO News: It’s Our 7th Anniversary

Go shorty, it’s our birthday …

Eminent SEO was formed in October 2009 as a three-person team, but we have consistently grown since then and we are celebrating seven years in business this month! In the past year, we stretched our legs and moved into a bigger office in Mesa, Arizona, and we’ve added key new members to our team as well as a diverse lineup of new clients.

Thank you to all of our followers, clients and partners for helping us grow over the past seven years! Here’s to many more years of serving you!

More Eminent SEO News: We’ve Added a New Help Desk Feature

Already a client of Eminent SEO? Now you can reach us any time you want with our new online help desk feature!

Now, instead of trying to track down individual tasks or figure out which person in our office to email, you can just send us your questions or requests through this new online portal that branches off our website. In most cases, we will respond to your submission within one business day.

Click on the screenshot below if you’d like to be taken to our help desk right now:

Eminent SEO Helpdesk Submit Request Screenshot

What’s New in SEO: Google Penguin 4.0 Is Here

According to many reports, the Google Penguin 4.0 update began rolling out on Sept. 23. According to Search Engine Roundtable, not many websites saw a huge difference in their search rankings that first weekend. In fact, nearly 600 people responded to a poll on Search Engine Roundtable and 73 percent of them said they saw no changes in rankings around the time the Penguin 4.0 rollout began.

According to Search Engine Land, these are the attributes of the Google Penguin 4.0 update:

  • The Penguin filter is now supposed to run in real time with the Google search algorithm, rather than updating and taking effect periodically.
  • Penguin now is more page-focused instead of site-focused. So now, if you have a page that is flagged for having too many poor or spammy backlinks, it shouldn’t pull your entire website down in the search rankings.
  • Since Penguin is now supposed to run in real time, you won’t see a Penguin 5.0, 6.0, etc. Google won’t have to confirm future Penguin updates from here on out. Penguin will just run consistently now.
  • Penguin 4.0 is potentially still rolling out. Each major update like this is usually a multi-day process. Just don’t expect Google to confirm when the rollout is complete: SEO reporters usually have to pull teeth to find out answers such as that.

Google Says ‘I Release You’ to Websites with a Penguin Penalty

Search Engine Land also reported Google started releasing websites with a Penguin 3.0 penalty the week after Penguin 4.0 began rolling out.

Google authority Gary Illyes made it sound as if Google would remove the penalties in a matter of days:

Penguin 3.0 rolled out in October 2014. That means some websites have waited nearly two years for their Penguin penalty to be removed.

As a reminder, the Penguin filter targets websites that have received a high volume of unnatural, low-quality and/or spammy backlinks. In the past, SEO specialists would try to boost the search rankings of a website by focusing on the sheer volume of backlinks it boasted. Now, thanks to Penguin, the name of the game is high-quality backlinks.

If you need some tips on how to review your backlink profile and adjust your site so it doesn’t get hit by Penguin, read this post we wrote back in January after many SEOs speculated that Penguin 4.0 was underway (which, as you can now see, was not the case).

September Social Media Roundup

If you missed our social posts in September, get caught up here. We were particularly active on Instagram last month, sharing motivational business quotes and eye-catching photos. If you haven’t followed us yet on Instagram, check out our profile. For the best of all of our September social media shares, see below.

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

September Blog Roundup

In September, our blog was highly focused on SEO topics, such as keyword research and organic search results. Google frequently updates and changes its search engine algorithm, so it’s important to stay up on best SEO practices if you want your website to rank well. You can head over to our whole blog by clicking here, or you can see an overview of our September posts by reading below.

Your Guide to Keyword Research in 2016 Going into the New Year

Google’s search algorithm is much smarter about keyword usage than it used to be. You no longer have to keyword stuff a page and use the exact phrase verbatim every time. Modern keyword research is all about who is searching these terms and what their intentions are once a search engine delivers their results. Here’s how to approach keyword research heading into 2017.

It’s Indisputable: Organic Search Results Are Better than Paid Spots

Did you know that organic search results deliver better, more consistent results than paid online ads, social media, email, etc.? Therefore, it’s a must that you use your website to try to aim for some page 1 results on Google and other search engines. Here’s how to approach and develop your team’s organic search results strategy.

How to Survive in the Current Organic Search Results Landscape

This post builds on the previous entry in giving you advice on how to compete in the organic search rankings world. Additionally, we particularly focused on how to shoot for high rankings in the face of all of the changes Google has made to the layout of its search engine results pages in the past year. So, enhance your organic search strategy by reading here.

Featured Service: Pay Per Click Management

Although we’re adamant about the power of high organic search rankings, as you just read, the reality is it can take a long time to achieve them. In the interim, it helps to try your hand at pay per click advertising as a way to draw users to your website.

Pay per click (PPC) is a short-term strategy that can hold you over until you start seeing your website’s organic search rankings rising. If you do decide to dip your toes into this form of online marketing, you need to be strategic about which keywords you target, lest you can blow through your marketing budget. It also helps to run several individual PPC campaigns, targeting a few different keywords that are relevant to the offer you’re promoting.
Google AdWords Instant Traffic PPC - Eminent SEO
If you enlist Eminent SEO to manage your pay per click advertising, we can set you up with several different campaigns, not only targeting multiple keywords, but on different channels as well, such as Google AdWords and Bing Ads. Once your campaigns are up and running, Eminent SEO can deeply analyze which ones are returning a high ROI and which ones we either need to address or abandon.

If there is a particular campaign that is paying dividends, we usually recommend pulling money from a struggling campaign and redirecting it toward “the winner.” And once we see your organic search rankings rising to prominence, that’s the time when we can draw down your PPC advertising and redirect more budget toward your organic search marketing and other areas.

Click to learn more about our Pay Per Click Management Services, or call us today at 800.871.4130 to get help on running strategic, ROI-driven PPC campaigns.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Vol. 51: ESEO New Hire, Google Makes Surprise Core Algorithm Update

Eminent SEO News

Eminent SEO is still growing. Ain’t no stopping us now! In January, we added Bryson Giles to our staff as a Creative Content Manager.
Bryson Giles Eminent SEO
As the Creative Content Manager, Bryson is responsible for adding input to and overseeing the creative strategies of advertising, marketing materials and campaigns for Eminent SEO and its clients. Bryson also ensures the highest level of quality with all content we provide to our clients, and he’s in charge of editing web copy, videos, podcasts and more for tone, style and subject matter. Welcome to the team, Bryson!
Learn More About Bryson

What’s New in SEO: Google Makes Significant Core Algorithm Update, Adds Panda to It

In the early part of January, Google caused a stir by quietly updating its core search algorithm, which impacted traffic volume on websites across the board. Google later announced that it had added the Panda series of updates to its core ranking algorithm, although the company did not say when exactly this move was made. Panda updates generally target and downplay websites that have low-quality content — such as spam, too many ads, excessive duplicate content, and content with little-to-no added value (aka thin content).

Although they seem to be related on the surface, the early January core algorithm update and the addition of Panda to it actually appear to be two separate events. Panda may have been added to the core search algorithm in late 2015, for all we know.

SEO experts haven’t quite figured out the breadth of what Panda’s addition to the core algorithm means, but they are optimistic that Panda updates will happen more frequently, albeit not in real time. In other words, the updates will roll out slowly.

To not let your website get negatively impacted by Panda updates, focus on delivering high-quality content with significant added value on each and every page. Don’t just regurgitate what you’ve seen on other similar sites. Make sure you answer all relevant questions in a user’s mind when he or she lands on your page. To see a comprehensive run-down of all of Google’s various updates that influence your site’s search rankings and traffic, see this Search Engine land article.

January Social Media Roundup

Did you miss any of our social posts in January? Get caught up on the “best of” by checking out our Twitter, Instagram and Facebook posts below. As you scroll through, you’ll see some of the new items that we’ve added to our new office space over the last month. Also, if you follow our Eminent Social Media account on Twitter, please note that it is merging with our parent Eminent SEO account (an announcement you’ll see in a post below). Go and follow us there if you haven’t already!

Chris Farley Dancing - Eminent SEO Facebook

The Bobbling Star Wars Baddies #StarWars #GameRoom #EminentSEO #FunAtWork #nationalbobbleheadday

A video posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on


Eminent SEO On Google - Facebook Share

January Marketing Blog Roundup

If you missed any of the blog posts on our site in January, get caught up with our most popular posts below. Last month, we placed a heavy focus on recapping our 2015 discoveries plus previewing some digital marketing and SEO developments that will take prominence in 2016. Check out our January blog highlights below, plus don’t forget to subscribe to our blog so you can receive every new post right away in email form.

Looking Ahead to Google Penguin 4.0: How to Remain Penalty-Free in 2016

Over the second weekend of January, SEO experts noticed dramatic shifts in traffic volume. Some proclaimed that the much-anticipated Google Penguin 4.0 algorithm update was underway. We later found out that the change had nothing to do with Penguin, although it was a significant move by Google, nonetheless. In this blog post, learn about how to keep your website in good standing when Penguin 4.0 finally launches, which is still supposed to happen in the early part of this year.

The Cost of Doing Business Versus The Cost of Marketing

What are the main reasons businesses reach out to Eminent SEO for help? How do we measure and report results? What’s a business expense and what’s a marketing expense when it comes to our services? Whether you’re a current or prospective client of Eminent SEO, find out the answers to these all-important questions in this blog post written by our CEO, Jenny Stradling.

Top 7 SEO Tricks and Lessons We Learned as a Team in 2015

As Google continued to evolve in 2015, so did we. In this blog post, we recap the top 7 SEO tricks, lessons and skills we learned as a team last year, all of which sped up and improved our processes internally as well as gave a boost to our valued clients’ online results.

What Is Responsive Design and Why Your Website Should Have It in 2016

It’s 2016 and your website isn’t mobile-friendly yet? OK, maybe it is, but do you know the difference between responsive and adaptive web design? How about a responsive website versus a mobile site? Learn the answers to these questions in this blog post, plus how to check your website’s mobile-friendliness and then make the upgrade, if necessary.

Featured Service: Website Audits

Before we start sprucing up and adding to your website, we need to know the entirety of what we’re dealing with. This is where our website audit services come in.

Our website audit process is a multi-faceted approach. We look over your website’s structure, and we figure out if you have any 404 errors, “orphan” pages and missing metadata. We also conduct a competitive analysis to see how you measure up against your competition.

Additionally, we run a backlink audit to gauge the quality of the external sites that are linking to yours. This service is crucial in light of the aforementioned Google Penguin algorithm update. We can identify if you’ve received a penalty from Google or if you’re in danger of receiving one in the near future.
Healthy Websites - Website Audits - Eminent SEO
Finally, we test how quickly your pages load. If we discover slow loading times, we dig deeper into what’s holding your website up, so that we know where the next move needs to be made.

To see what else is encompassed in our website audit package, visit our Website Audit Services page. To get started with checking on the health of your website today and to see where improvements should be made, call Eminent SEO at 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Looking Ahead to Google Penguin 4.0: How to Remain Penalty-Free in 2016

Google Penguin 4.0 - Eminent SEO

A major Google algorithm update was supposed to launch in late-2015, but we’re still waiting.

Over the second weekend of January, SEO experts noticed some drastic changes in traffic volumes across many websites. Some thought it might be the much-anticipated Google Penguin 4.0 algorithm update, but we now know it wasn’t. Google officials initially indicated this particular algorithm update would roll out before the end of 2015, so it looks like the search engine is still giving webmasters and marketers a grace period before prompting them to adjust their SEO strategy.

Looking over his weekend numbers, Cyrus Shepard of Moz.com tweeted that there was significant movement in Google’s algorithm:

SEO expert Christoph C. Cemper of LinkResearchTools.com was initially convinced that it was Penguin 4.0, adding that the weekend update was almost as wide-ranging as the “massive” Penguin 2.1 update of late-2013.

What Google Penguin 4.0 Algorithm Should Look Like

Anytime Google updates its algorithm, it impacts the organic search engine rankings of millions of websites. Here are the speculated attributes of the impending Google Penguin 4.0:

  • It’s anticipated to be larger than Penguin 3.0, meaning it will effect more websites, and traffic to those sites could rise or fall dramatically at the onset.
  • It’s supposed to roll out in real time, according to Webmaster Trends Analyst Gary Illyes of Google. The other prominent algorithm update, Panda, is known for rolling out very slowly upon each update.
  • It will likely focus heavily on low-quality backlinks to a website.
  • Like every Penguin update before it, Penguin 4.0 should bring “drastic changes,” according to Cemper.
  • It will effect websites originating from several different nations, such as the U.S., U.K. and Germany.

Cemper noted that Google’s search engine results pages had been fairly active in switching up the order of websites since the start of the new year, but that the phenomenon reached a high point over the weekend. He added that the update may have continued well beyond the weekend, or that what was happening was just a pre-test for something larger.

How to Avoid Penalties When Penguin 4.0 Hits

Receiving a penalty from Google will either bury your website in the search engine results or take it off the map entirely. Getting the penalty removed is possible, but painstaking, so it’s easier to just abide by best SEO practices in the first place.

With Google Penguin 4.0 on the horizon, it’s time to review all links related to your website: external, internal and, especially, backlinks. Failure to do so could not only keep your website suppressed in the search engine rankings, but could result in a penalty from Google, in some cases.

Here’s what you need to look out for:

Exact-Match Anchor Text

If you’re trying to rank for a certain keyword, it looks spammy to Google if other websites link to your site using that exact keyword phrase. If you’ve happened to secure a link from an authoritative site, make sure it doesn’t link to yours using your targeted keyword. Anchor text (also known as link text) that leads to your website needs to look organic and diverse.

Who cares what phrase others use to link to your site, as long as 1) the link is active, 2) the anchor text doesn’t denigrate your company, and 3) it’s coming from a high-quality website?

If there’s one way you shouldn’t mind being referred to in anchor text, it’s your brand name. If other websites are linking to yours using one of your keywords, reach out to them, thank them for the link (if you haven’t already) and then ask if they can mix up their anchor text.

Low-Quality or Spammy Backlinks

Backlinks usually give you a vote of confidence and help with search rankings, but getting linked to from a low-quality or spammy website can often have an adverse effect.

Now’s the time to do a backlink audit and make sure all sites linking to yours are helping you, not hurting. This entails contacting some website owners and asking them to manually remove their link to your site.

Many times, it will be hard to reach anyone associated with such spammy or low-quality sites. If this is the case, you may have to contact Google to disavow the links – in other words, saying you want nothing to do with them and can’t get them removed. Here’s how to start the process of disavowing links.

Poor Internal Linking

Getting ready for Penguin 4.0 means you should review your internal links as well. The internal linking practices of many websites leave much to be desired.

Links from one page of your website to another shouldn’t be too frequent, and they shouldn’t use exact-match keywords. For example, if you have one internal link per paragraph of a blog post or service page, you’re overdoing it.

Only link to another page on your site when it makes total sense to do so, such as when the copy heavily alludes to or leads right into a different section of the website. Remember, search engines’ web crawlers follow all hyperlinks you feature on a page, so if you have too many links, Google will be confused about the content on the page and thus where to rank it.

Unusual Increases in Backlinks

While everybody aims to increase the number of backlinks to their own website, seeing the sheer number of referring pages suddenly and inexplicably spike can be a cause for concern.

In preparing for Penguin 4.0, you should monitor the 1) total referring domains and the 2) total referring pages to your site over the last several months. A dramatic rise over a short time period in either category will look iffy in Google’s eyes, especially when it comes to total pages.

Perhaps some website has added a link to yours on every page of their domain, known as a site-wide link. This looks like a spammy tactic to Google, so you should go about the link removal or disavowal process if it happens to your website.

Tools to Help You with Your Own Backlinks

If you don’t want to spend weeks looking over all of your backlinks and internal links to make sure you’re OK in Penguin’s book, you have a variety of online tools at your fingertips to speed up the process:

  • Screaming Frog: This tool crawls your whole site and analyzes the SEO data as Google would, helping you analyze your internal link data. Free and paid versions are available.
  • Ahrefs: This is perhaps the quickest way to look at your backlink profile and see if your site has experienced any of those previously mentioned spikes. You can use the tool for a 14-day trial before deciding if you want to upgrade to the paid version.
  • Majestic: This company features more than a dozen SEO tools, but its Site Explorer is the one that applies here. This tool is easy to use and will help you analyze the trust flow and citation flow of your backlinks to see if they are considered high-quality. The buy-in here is about $50 a month for the starter package, but you can do a test run first.
  • Check My Links: A Google Chrome extension that quickly scans any page on your site for broken links. This one is free and easy to use.
  • LinkResearchTools: We mentioned LinkResearchTools earlier, but its featured tool will let you see any spikes in your backlinks, as well as help you identify spammy links to your site. You can also see how your competitors are doing. You’re probably only going to want to use this one if you’re a medium- or large-sized business, as even the starter plan exceeds $100 per month, with the premium plan topping $1,700.

Get Backlink Help with Eminent SEO

If you need help with reviewing your backlinks – such as what to look for or simply the time it takes to do it – turn the task over to Eminent SEO. Besides our years of experience, we already have auditing tools at our disposal, so you won’t have to purchase any additionally monthly subscriptions when you enlist us.

Perhaps you’ve received a penalty from Google and don’t even know it. We can audit your backlinks and make sure your site is abiding by best SEO practices. We’ll help you get any spammy backlinks removed or disavowed, if present, and we’ll work on your behalf to make any penalties go away. Click here for more on our Website Audit Services.

Get your website in shape for Penguin 4.0 by calling Eminent SEO at 800.871.4130!

UPDATE:

Google announced later in January that its Panda series of updates has been added to the core search algorithm. This wasn’t what officially caused all of the commotion over the second weekend of the month. Google would only confirm that it did a general core algorithm update. It definitely was not Penguin 4.0, although that update is still slated to happen in the near future.

Panda, if you don’t know, targets and either penalizes or de-ranks low-quality content. This means thin content, heavy duplicate content, spam and ad-heavy pages will get identified and moved down or out of the search engine rankings. Panda’s inclusion in the core algorithm means it will now be a part of Google’s core ranking signals when evaluating a website.

Note: This post was originally written under the assumption that the Google Penguin 4.0 update had been launched. Parts of the copy have been changed to reflect what we now know about Google’s algorithm tweaks in January.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

More Posts - Website

Follow Me:
Twitter

Has Panda 4.2 Arrived? What to Know About The New Google Algorithm Refresh

Panda 4.2 Google Algorithm Refresh

Have you noticed any changes in website traffic? No? It’s not a surprise that many webmasters have not noticed Panda 4.2 officially rolling out, because this one is a slow rollout: It could take months before it is complete. With that being said, a lot of us didn’t even notice this refresh that started rolling out on July 17, 2015.

What We Know About This Google Refresh So Far

  • Not a full algorithm update, just a Panda refresh
  • 2-3% of queries are being affected
  • A smaller refresh in comparison to older Panda refreshes; the previous refresh is affecting 3-5% of queries.
  • Unsure of how long this refresh will be rolling out for
  • The first Panda refresh in 10 months

Take a look at the MozCast data from the week Panda 4.2 began rolling out:
Mozcast - Google Panda 4.2 - Eminent SEO

You’ll notice a difference with Friday being cloudy, because that’s the day Google began rolling out the Panda refresh. It still doesn’t look like a huge spike, though, which is why a lot of people were unaware.

What Can I Do to Avoid Being Negatively Impacted by the Panda Refresh?

At this point, if you make changes to your website to reduce the repercussions of Panda, it’s not going to prevent this refresh from impacting your site. Once a refresh begins rolling out, you want to make sure your website is already equipped with high-quality content that is not duplicate or “thin.” Any time your website is not abiding by the Google Quality Guidelines, it could see a negative impact from an algorithm refresh or update, especially Panda, which specifically targets websites with thin content.

What you can do is run a quick crawl report for your website. If you notice any canonical issues causing duplicate content, get those fixed immediately.

Another step you can take is run a duplicate content test for internal site-wide content as well as a test for other sites on the web. Make sure there isn’t much common content on your site or worse, duplicate. You want your content to be mostly or entirely unique and high in quality.

The last thing you could do is make sure there isn’t any content on your website that’s lacking in invaluable user experience. If there are any doorway pages on your site, these could harm its search rankings.

How Do I Know if My Website Has Been Impacted?

If you’ve recently seen a sudden decline or incline in organic traffic, it could be that your website has been impacted by the newest refresh. Not many websites are showing much movement yet, but if you’ve noticed a drop within the last week and a half, that could be related to Panda 4.2. If you believe your site has been negatively impacted, read more here on how to recover from a Google penalty.

Looking to find out if your website has been impacted by this algorithm refresh? Our SEO experts can weigh in. Just give us a call to learn more about our website audits and pricing: 800.871.4130.

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Vol. 43: ESEO New Hire, News and Magazine Websites Get an SEO Boost

Eminent SEO News

The Eminent team continues to grow, as Content Manager Andrew Gilstrap started with us in May.

andrew gilstrap - Eminent SEO

Andrew assures the highest level of quality assurance for Eminent SEO and its clients by editing, writing and placing web content, including web content pages, blog posts, press releases and various video/image media.
Learn More About Andrew

Good To Know In SEO: Google Update Caters to News and Magazine Websites

Google updated its core search algorithm in the middle of June, and Search Metrics SEO Blog noticed it largely benefited websites belonging to news publications. The websites for Fortune, NBC News, Tech Crunch, Business Insider and the Wall Street Journal were among the winners in SEO visibility because of the latest Google update, which largely focused on informational and newsworthy keywords. Search Engine Land writer Barry Schwartz said even his small SEO news site, seroundtable.com, saw a 134 percent increase in keyword visibility on Google and a 25 percent increase in Google organic referrals a week after the update. Search Metrics noted, however, that news publications’ recent gains in visibility seem to be only a temporary success.

May Eminent SEO Social Media Roundup

Team Eminent and our brand mascot Max celebrated several national holidays and some local events in May through the early part of June. Check out some of our favorites among Eminent SEO’s recent social media posts. Which one do you like best?

mothers day - Eminent SEO

memorial day - Eminent SEO

international donut day - ESEO

peanut butter cookies - ESEO

May Marketing Blog Roundup

Every month, we like to round up our favorite blog posts from the Eminent family of sites. Below are the top posts from May 2015. As always, check out our blog for the latest website and marketing how-to’s, news and tips.

How to Dominate Local Search
Google continues to localize search results, and small businesses can reap the benefits, provided their website is set up and written in the best way. For example, is your business’ phone number and address consistent throughout the internet? See this post for some tips on how to gain more exposure on a local level in search engine results.

5 Reasons Why Your Website Isn’t Producing Sales
Your website may be experiencing a high volume of traffic, but most of it isn’t converting into sales. Why is that? Your website is your storefront, and if users aren’t impressed by what they see, then you’ll continue to experience low conversion rates. We offer five reasons why your website may be hindering your conversion rates. See if any apply to your business and get some ideas on how to change it.

Why Your Team Should be Well Versed with Inbound Marketing
Inbound marketing is all about finding qualified visitors for your website, converting the user into a qualified lead and enticing the leads to become loyal customers. Your sales and marketing teams need to lead the charge for your company’s inbound marketing efforts. See why inbound marketing is so crucial in today’s business environment, and how your company’s digital efforts play a role in that approach.

How to Improve Facebook Engagement and ROI on Your Business Page
It often takes quite some time for any company, especially a small business, to feel anything other than invisible on Facebook. Be ready to boost a few posts and focus on the particular community that you want to reach. Read this blog post for additional tips for your business’ Facebook strategy.

How to Use Affiliate Marketing to Your Advantage
As Google continues to update its algorithms, your company should be exploring every avenue to attract visitors to its site. Can you build connections with other companies and link to each other’s sites? How can the images on your site build your visibility, and what are some steps you can take to keep users on your site longer? See here for answers to these and other important website marketing questions.

Featured Service: Local Marketing

local marketing - Eminent SEO
How strong is your local marketing campaign? Does your Google Place Page (Map) show up in local search results? Can you easily find your business on all of the major social sites and important directories? Do you feel like you are getting enough local traffic, calls and conversions? No?
Local businesses need local traffic, both on and off-line. Read more about our Local Marketing Services here, or call us to learn more: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

Vol. 42: New ESEO Team Members, What Is Happening With Mobilegeddon

Eminent SEO News

We are still expanding our team! We are excited to welcome Casey Hansen and Kayla Haskin!

Casey Hansen

Casey is the new Executive Assistant to our CEO, Jenny Stradling. She also is a Jr. Graphic Designer and has been developing the social creatives for Eminent SEO and Eminent Social Media as well as several clients.
Learn More About Casey

Kayla Haskin

Kayla is part of our Fulfillment Team and is helping manage the inventory, fulfill organic marketing orders and develop strategic website plans.
Learn More About Kayla

Good To Know In SEO: What Is Happening With #Mobilegeddon

Last month we notified you about one of THE biggest Google algorithm updates in years: #Mobilegeddon. So, now that it has officially rolled out how is it impacting search and mobile marketing?

Despite all of the buzz and speculation, the mobile friendly algorithm update has not been as significant as most of us expected. Google confirmed the algorithm update did indeed roll out on April 21st, 2015 and some noticed changes to their mobile rankings and traffic as early as the next day. However, most are saying that the shifts were really not notably different.

In this Search Engine Land post Danny Sullivan reviews the winners and losers of Mobilegeddon. This preliminary list identifies Reddit as the top loser, obviously they took a hit because the site doesn’t test as mobile friendly (what were they thinking?).

The good news for any “losers” is that there’s a pretty good chance you can regain your lost rankings within a few days if you just make your website mobile friendly. We know it’s not THAT easy – but, don’t say you weren’t warned!

April Eminent SEO Social Media Roundup

We’ve been having a lot of fun with Max and Meg. Check out some of our favorite social posts from the last month. Which one do you like best?

April Showers

YouTube

Hero

Believe

Apple Watch

April Blog Roundup

Each month we like to roundup our favorite posts from the Eminent family of sites. Below are the top posts from April 2015. As always, check out our blog for the latest website and marketing news, tips and how-to’s.

The Google Mobile-Friendly Algorithm Update Is Coming April 21st
Google announced its mobile-friendly algorithm update and gave the internet plenty of time to make their websites mobile responsive. Did you prepare your site? Still not sure what needs to be done? Check out this post to learn everything you need to know about Mobilegeddon.

How Seasonal Search Plays a Role in Your SEO and PPC Campaigns
Does your business have peak times during the year where sales are a lot higher? It’s important to understand seasonal search when developing out any SEO or PPC strategy because users are going to search a lot more during your peak times, so you want to make sure your business is visible. This could lead to adjusting campaign budgets and more. Learn more about seasonal search and how this plays a role in your campaigns.

Facebook Launches Scrapbook Feature
Yesterday Facebook started rolling out a new feature called “Scrapbook”. The feature serves as a handy tool for organizing all those baby (or pet!) photos and storing them in a dedicated, easy-to-access place. Awesome, right? Read our blog to get all the details!

How To Get The Most Out Of Your LinkedIn Profile
Are you happy with the way you are using LinkedIn? With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. However, without the right knowledge, it becomes just another time-sucking social network.

See Ya Online!

Don’t forget, it’s not too late to turn that outdated, non-mobile friendly website into a fully responsive site. We can re-design and/or re-develop your website so that it meets all of Google’s requirements and also enhances your user experience for higher conversions. Just call us for a quote: 800.871.4130.

Until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

Vol. 41: Eminent SEO is Hiring, The Mobile-Friendly Algorithm Update is Coming Soon

Eminent SEO News

We're-HiringWe are growing! Right now we are looking for 2-3 new additions to our ever growing team! Are you a good fit? Know someone who might be? Check out the two job listings on LinkedIn and feel free to spread the word!

Inventory Manager(s)

Account Manager(s)

Good to Know in SEO (RIGHT NOW)

The Google Mobile-Friendly Algorithm Update is Coming Soon!

A major new Google Algorithm update is coming April 21st, 2015. There is no official name for it yet, so the SEO community is calling it the Mobile-Friendly update. It is going to have a direct impact on a website’s ability to rank in the organic search queries from mobile devices. We highly recommend you read ALL about this update here: The Google Mobile-Friendly Algorithm Update Is Coming April 21st

If you are more technical you might also want to read this article as well: 9 Things You Need to Know About Google’s Mobile-Friendly Update

Google-Mobile-Friendly-Algorithm

March Eminent SEO Social Media Roundup

Yay! It’s that time again – a social media roundup from March. What was your favorite post last month?

Achieve

Irish

A beautiful cloudy view from the Mesa Eminent SEO office:
View-from-ESEO-Office

Trustworthy

Arthur-Ashe

Want more? Check us out on Instagram.

March Marketing Blog Roundup

Your monthly roundup of the Eminent blog posts from March, cause we wouldn’t want you to miss anything important!

Top Tracking Metrics to Measure for Organic Marketing

Show the success of your organic marketing campaigns with the right analytics. Here are some we think are useful.

Why You Should Kiss Your City Landing Pages and Microsites Goodbye

Google silently released a new algorithm update in the middle of March that is targeting those spammy keyword or city-focused landing pages and microsites. Did you notice a change in your organic traffic? If so, your site may have been impacted by this update. Learn more about this update, and why you need to kiss your old manipulative SEO techniques goodbye.

How to Perform a Website SEO Audit in Ten Minutes or Less

Website SEO audits can be done on the fly if you are using the right tools and know what to look for. By performing these quick SEO audits for leads or clients, you can justify why they need a custom SEO strategy to build their campaign and further the growth of their business. Learn how to do one in under 10 minutes.

Getting To Know Team Eminent SEO: Lacey Chic

Get to know yet another amazing Eminent SEO team member, Lacey. Not only is she a frequent blogger on Eminent SEO, but she also develops out custom SEO strategies for our new clients and leads. Smart, creative, and fun – get to know more about her outside of work in this fun post.

NEW: YouTube Kids

Announcing YouTube Kids! It’s an app for iOS and Android that will take the worry out of letting your kids click around on YouTube. Parents rejoice!

Facebook Set To Remove Page Likes From Inactive Users

Facebook is going to start removing the “likes” and comments from people who are no longer active. Find out why this is a good change for your business!

Send Money To Friends Using Facebook Messenger

Facebook’s IM service isn’t just for messages and emoji’s anymore! You can now use messenger to send funds instantly to your Facebook friends. Get the scoop!

Live-streaming Apps: Meerkat Verses Periscope

LIVE NOW apps are on the rise! Have you heard of Meerkat or Periscope? Read more about these hot new live streaming video apps.

Have a topic you want us to research and write about? Let us know in the comments and we will happily feature your topic in an April post!

See Ya Online!

We hope you enjoyed this month’s Eminent SEO team newsletter. We are busy this month helping new client’s convert their outdated websites to mobile-friendly, responsive designs. If you need help with your website, please give us a call. We can evaluate your existing site and make custom recommendations.

Thanks for reading! Until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

Why You Should Kiss Your City Landing Pages and Microsites Goodbye

doorway pages

A few days ago Search Engine Roundtable announced that Google did a silent algorithm update targeting doorway pages. Google decided to sweep their search results and remove any keyword-targeted, or city targeted microsites and landing pages that were ranking high and added no value to the end user.

First, let’s define what a doorway page really is. In Google’s Quality Guidelines, it states that these pages or websites are created solely to rank for specific keyword phrases and capture visitors with generic phrases. Examples of doorway pages may include:

  • Multiple keyword or city-focused domain names that funnel users to different pages or websites.
  • Dedicated landing pages on the site with sole purpose of capturing users with a target keyword phrase or city that may funnel them to another page on the site.

More about doorway pages here.

How to Identify These Landing Pages and Microsites

In order to prevent your website from being penalized by Google or losing a massive amount of organic traffic, you have to make sure these websites and landing pages add value to the end user. Google’s primary goal is to create a better user experience for their users, and when your website is trying manipulate that experience for their customers, they’re going to penalize you.

If you have multiple zip code pages, city pages, or broad keyword pages on your site that contain duplicate or thin content, chances are these aren’t providing a valuable experience to your users. Ask yourself this: Is this page or website valuable because my users need this information or is it only created to rank in the search results? Is the landing page only created to focus on keyword strategy or does the user need to know this information to purchase my product or service? You can easily tell if these pages or websites are valuable or if they are manipulative, grey-hat SEO techniques.

Why You Should Get Rid of Thin Content Immediately

  1. This technique is outdated. Google is constantly updating their algorithms to target websites that are “trying to get away with something”, so if it’s working now, don’t expect that last much longer.
  2. If the pages do start to rank it is only going to cause Google to manually review your site.. When Google does a manual review of your site and finds thin content pages, don’t be surprised when they penalize you and you have to remove them anyways.
  3. City or keyword stuffed domain microsites are one of the most obvious grey-hat link building tactic. Remember that huge update that happened a couple years ago called Penguin? Your site will immediately be banned when Google sees this and could be banned from their index indefinitely. This isn’t a matter of if, but when.
  4. This could cause you to lose leads. Since these pages and websites have no value to the user experience, your visitors may just click off the page or website immediately. Especially if it looks spammy and the content isn’t very good with no call to action. You will definitely lose leads this way.
  5. These websites and landing pages can cause duplicate content. When you’re writing about the same service or product across 30 pages or multiple sites, it can be difficult to not accidentally write the same exact thing. A lot of times these pages are just duplicated with the SEO swapped out per page, but the body of the content is exactly the same. Again, this is going to cause Google to manually review your website and you could lose all of that organic traffic you were so excited about getting.

Closing Thoughts

When your primary intent is to manipulate Google using thin content with these spammy websites and landing pages, there is no doubt it will catch up with you eventually. Don’t think you’re smarter than Google because you thought you won with a high ranking landing page, this is only going to cause Google to look at your site manually if it passed the algorithm update.

Our advice to business owners and other SEO companies is to always think about the user, just like Google is. You can’t go wrong when you are constantly thinking about user experience rather than how you can manipulate search engines into ranking your pages higher. SEO is meant to be a long-term investment, not a short-term win. Any short-term win will result in a penalty that costs more to fix than just investing in your website by doing things the right way the FIRST time.

Was your website negatively impacted by this algorithm update? We can help. Just give us a call. Experts are standing by: 800-871-4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

More Posts

Follow Me:
TwitterLinkedInGoogle Plus

Vol. 39: New Marketing Trends for 2015, A Recent Google Algorithm Update

Are Your Marketing Strategies Aligned for The Trends in 2015?

trends
January is always a favorite time of year for us at Eminent SEO. It’s always the beginning of a crazy season as clients and partners review the previous year’s strategies and determine their marketing budgets for the new year. 2015 has been no different. We’ve been performing website audits, reworking existing marketing campaigns and sending out proposals to freshen up old website designs.

Have you reviewed your 2014 campaigns and built new strategies for 2015? No? Not Yet? It might be time for you to go back and review our projected 2015 Digital Marketing Trends and prepare a forward thinking strategy for your website and on-line marketing campaigns. It’s not too late to make 2015 your most profitable year ever!

Good To Know in SEO: Recent Google Algorithm Update

We always like to check out the news and forum chatter updates on Search Engine Round Table for Google algorithm updates. On January 26th Barry Schwartz said that the WebmasterWorld forums were buzzing about unusual fluctuations in the SERPs. He also said that Mozcast was showing some higher than normal weather patterns – check out what they are showing for the last 30 days:
mozcast
Whoa! Something is definitely going on right now…

A more recent post explains that the fluctuations were part of a major update but Google confirmed the changes were NOT related to Penguin or Panda.

So, we know there was a change (and we know it was not Penguin or Panda) but everything else at this point appears to be speculation. However, most webmasters are saying they are pretty sure this was NOT related to mobile.

What do you think it was related to? Better content? Bad links? Local ranking indicators? Did you see any changes?

January Eminent SEO Social Media Roundup

As always, here are a few of our favorite social media shares from the last month. We like sharing things that lift you up and help motivate you. What inspires you?

“Always remember: You are braver than you believe, stronger that you seem and smarter than you think.”
smarter

Surround yourself with people who lift you up (you are worth it).
wonderful

The future is a choice, make yours beautiful.
create

Start now.
startnow

You create your own opportunities.
opportunities

January Marketing Blog Roundup

Getting to Know Team Eminent SEO: Cherry McCarthy
Meet Cherry: “I love series and reality shows. I never miss GG2D (Girlfriends Guide to Divorce), Teen Mom, Ray Donovan, House of Lies, World of Jenks or Catfish.”
A dynamic, smart and really fun personality; you’ll see why she is such an asset to our team.

6 Reasons You Need Website Marketing Services for Your Small Business
Looking for an affordable way to grow your small business? Have you thought about website marketing services, but are hesitant? Don’t be. Instead, check out these 6 reasons why you should invest in website marketing today.

Facebook Limits Organic Reach: What Does That Mean for Marketers?
Did you know that Facebook is now limiting the amount of fan page content in news feeds even MORE? It may be harder to get in front of your potential clients without buying ads, but there are still ways. Here are a few ideas you can try!

Getting to Know Team Eminent SEO: Amanda Greenwood
Meet Amanda: When asked about the best part of working at Eminent SEO, this was her response:
“The team that I work with – we’re all friends outside of work too which I think makes it easier to work with someone. There’s a higher level of trust and respect for each person and their area of expertise. I know I can count on them to get the job done right so our clients can achieve the highest ROI. ”
You’ll soon see how she helps us stay organized and operating so smoothly.

From Around The Web:

7 Thank You Pages That Take Post-Conversion to the Next Level
From our friends at UnBounce.com – a smart post on how you can take advantage of what’s most overlooked: Thank You pages! (We love this stuff!).

Why Uber and Google Will Become Big Rivals
Google and Uber are considering building out big delivery networks other providers can plug into, leading to a new platform war with big significance for tech.

How to Be Successful on Twitter: 9 Surprising Stats to Know
We always get a little excited for some real stats – some of these are indeed surprising! Some great info to add to your SMM toolbox.

See Ya Online!

It’s clear that Google plans to continue to adjust their algorithms this year, so marketers and website owners all need to pay attention, remain flexible and be prepared to adjust strategies. Digital marketing is no longer set it and forget it! We are now in a time where things change so fast that yesterday’s strategies may not apply to tomorrow. It’s hard work… thank goodness we love this stuff! If you need help juggling all of the changes, give us a ring: 800.871.4130.

And… until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusYouTube

Vol. 34: Our New Site is Coming, Penguin 3.0 is Inevitable and Get Your Marketing Reading Here!

What’s Happening at Eminent SEO

EminentSEO.com Launches a New Website Design

newwebsite

The countdown is on! In just days now our new site is launching!
What have we done?

  • All new graphic design – including a freshened up logo
  • A more modern version of our Monster Mascot, Max!
  • ALL new content (literally every page has been rewritten)
  • All new SEO (that’s right baby!)
  • Added a new resource section with cool information like: SEO Slang, Free tools and more!
  • Added a Shop – wait ‘til you see it, we have lots of fun things to buy
  • Mobile friendly, responsive design – it’s been a long time coming, but you should now be able to access our site from any tablet or mobile device and easily navigate – yay!

If, by the time you are reading this, the new site isn’t yet live, please check back in a few days and be sure to tell us what you think!

Good to Know in SEO (RIGHT NOW)

Penguin 3.0 – Is The Next Google Update On Its Way?
You remember Google’s Penguin Update, right? (If not, we just talked about it last month here:What’s Up with Google Penguin) Well, the speculation of a 3.0 update has turned into hints from John Mueller, the senior Webmaster Trends Analyst at Google, and we tend to take his hints pretty seriously – so, to us, the update is inevitable.

When is the last time you looked at your backlinks? 
Have you recently really looked at your website backlink index? And, when I say recently, I mean in the last year at least. This update is all about targeting what Google deems as artificial link building. If you think you are safe because you haven’t built links for a while (or ever) I hate to break it to you – but you are NOT safe. The web is a funny place people link to whomever they see fit. Also, spammers have all kinds of weird techniques, such as scraping (stealing) content, syndication and even negative SEO. If you don’t know what you have going on in your backlink index, now is the time to get it checked out.

What to do if you think Penguin 3.0 could hurt you:
#1) You need to perform a complete backlink audit, including:

  • Identify all in-bound links (you can try using free and paid tools – or hire a pro).
  • Evaluate the host locations – are they part of a network or otherwise potentially spammy?? Are they relevant to your website? Does the link serve a purpose or does it appear to be for SEO?
  • Review the anchor text used in these links. No matter how relevant they look, if you have an anchor text trend then all of your links are going to look artificial.

#2) Once you have a complete backlink audit and you have identified the bad, you need to:

  • Start contacting the hosting sites immediately, asking for removals.
  • If you cannot find contact information, the webmaster is unwilling or for any other reason you cannot get the link removed, collect the link location to send to Google using the disavow tool.

#3) If you have received a Google penalty of artificial link warning, once all links that can be have been removed or disavowed, it’s time for a reinclusion:

  • Prepare a letter to send to Google explaining what has been done.
  • Submit the letter and a copy, if possible, of all links that have been removed or submitted through the disavow tool.

#4) If Google responds to your request with additional work to be done, you need to:

  • Ensure you have removed as many links as you can, sometimes this means you have to remove links that don’t appear to be spammy.
  • Review your website internal linking structure and clean it up as well.
  • Review your website content and structure and if you have issues with your site or outdated/duplicate content – fix it!

It is estimated that 15% or more of all English search queries will be affected by the Google Penguin 3.0 update.

Is your site safe?
If you are unsure and want help, please ask. We are experts at this stuff and can get your backlinks in order STAT!

August Eminent SEO Social Media Roundup

Over the last month we’ve shifted away from a monthly social media focus on one area and expanded into a new Eminent SEO Social Media Calendar. We want to provide you, our audience, with a variety of interesting articles, inspirational images and links to industry news.

Here are a few of our favorite social shares from August: 

The Eminent SEO Owners, Chris and Jenny, are ready to welcome a new baby soon! 
“Today we celebrate the Eminent baby to be! All of us are very excited for this little boy’s arrival and now the parents are stocked up and ready to go!”

baby

Another Google Update, Pigeon!
“Get crapped on by Google Pigeon? You’re not alone. Learn what SEO experts are saying about this update in our new blog post! //www.eminentseo.com/blog/local-search-results-affected-latest-google-pigeon-update/

pigeon

A Tragic Loss
“Today the world lost a legend. RIP, Robin Williams.”

robin

Employee Spotlight: Zach!
Q. How long have you worked for Eminent SEO? 2 years.
Q. What do you do here? Fulfillment manager. I make sure that all work ordered for our clients is fulfilled in a timely manner and that all aspects of the individual campaigns are adhered-to.
Q. What is your favorite industry blog to follow? None, in-particular, but an index of smaller wordpress.com blogs of people in the industry, which gives me a much wider scope on industry related topics.

zach

Employee Appreciation Lunch!
“We love taking time out and getting to know each other outside the office. Today we all went and had lunch at Waldo’s BBQ. It was delish!”

lunch

SHARK WEEK!
Did you know shark week was dubbed the most social programming event to date in 2013 with 4.3 million @sharkweek tweets, nearly 3.4 million video streams and 21.8 million people discussing via Facebook?

sw

Employee Spotlight: Tatiana!
Q. Have long have you worked at Eminent SEO? I have been with Eminent SEO since day 1!
Q. What do you do for ESEO? I am the Social Media Strategist. I help maintain client interaction, build links, build out maps and much more.
Q. What is your favorite social media platform to use? Why? I love using Twitter and Facebook. Twitter because it’s short, sweet and to the point and Facebook because you really get to know your audience and what they like to read.
Q. How has your career at ESEO created value in your life? Doing social media everyday has helped me market my photography, which has been fun and great!

tatiana

Marketing Blog Roundup

Local Search Results Affected by the Latest Google Pigeon Update
From the latest Google Pigeon algorithm update, research shows that realtors and DUI lawyers were primarily targeted. The experts weigh on how this update is affecting local rankings and the changes in the search results. Learn more about this update, who’s been affected, and what SEO experts are saying here

Design Trends For Websites: Coming In 2015
Are you wondering what design trends 2015 has in store for websites? Our graphic designer, Jason SanMarco, predicts 5 trends to look out for in 2015.

How to Use Social Media and Email Marketing to Influence Repeat Business
“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.” Generating repeat business has a higher ROI than only focusing your marketing spend toward new business. Learn how you can use the combination of email marketing and social media to help accomplish these sales goals.

Creating Pinteresting Conversations with Pinterest Messaging
Pinterest launched their newest feature called Pinterest Messaging where you’re allowed to message current followers about specific pins. This new feature could open up the opportunity for brands to nurture their current followers into becoming leads or brand advocates.

See Ya Online!

Well that does it for this month’s newsletter. Now that the new Eminent SEO site is launching we might have to find a new internal project… look out for some fun contests and giveaways in the near future.
Until next time, see ya online…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube