Tag Archives: Google Algorithm

Vol. 48: ESEO Promotion, Google’s Addition to Algorithm, Blog and Social Roundups

Eminent SEO News

Kirstin Douglas - Director Account Management - Eminent SEOA job at Eminent SEO provides ample opportunity for career growth. Kirstin Douglas is the latest employee to actualize this. Last week, Kirstin was promoted from a Senior Account Manager to the Director of Account Management. Kirstin’s duties now include:

  • Defining business strategies by applying knowledge based on customer markets.
  • Being responsible for retention and growth of the existing client base through individual efforts and efforts of the account management team to deliver profitable quality service.
  • Managing client assignments.
  • Building strong customer relationships.
  • Being familiar with a variety of the field’s concepts, practices and procedures.
  • Relying on extensive experience and judgment to plan and accomplish goals.
  • Leading and directs the work of others.
  • Using a wide degree of creativity and latitude.
  • Reporting to top management.

Kirstin has been a rock star for us, and will get an even bigger chance to shine in her new role. Congrats, Kirstin! You can get to better know Kirstin by checking out her bio page here.

What’s New in SEO: Meet RankBrain, the Newest Addition to Google’s Search Algorithm

Recently, Bloomberg Business had the scoop on Google’s new search results-processing technology, called RankBrain. The new system is a form of artificial intelligence, meaning it can build upon what it already knows, rather than needing a human to guide it each step of the way.

RankBrain is just one part of Google’s Hummingbird search algorithm, to the best of Search Engine Land’s understanding, and it doesn’t handle all searches. As a reminder, a search algorithm is a system that processes search queries and combs through billions web pages in order to rank the best ones first. Essentially, Rank Brain is doing some of the heavy lifting for the algorithm, automating part of the process for Google’s experts.

A senior research scientist at Google said RankBrain is the third-most important signal when it comes to ranking web pages. What are the first two? Google won’t reveal. Check out Search Engine Land’s FAQ article to find out all that has been revealed about RankBrain to this point.

October Social Media Roundup

Eminent SEO’s October was all about getting ready for Halloween, celebrating our sixth anniversary, and attending Pubcon Las Vegas. Immediately below are the highlights of all of our social media posts from October. To see more of what we learned at Pubcon Las Vegas, check out our CEO Jenny Stradling’s Twitter timeline for her live tweets during the Pubcon sessions. Also, scroll down to the “Blog Roundup” section of this newsletter to find the link to account manager Lacey Chic’s in-depth write-up on “The Future of SEO,” as predicted by Pubcon presenters.

Max Shirts - PubCon - Team Eminent SEOThe Hoth - PubCon - Eminent SEO

Happy Halloween - Monsters - Eminent SEOHappy Halloween - Monsters - Eminent Social MediaLIke Old Picture - Michael Myers - ESMSEOs Celebrate Halloween - Panda And Penguin - ESEOHalloween Cat Costumes - Eminent SEO

October Marketing Blog Roundup

Searching for tips on how to boost your business, especially when it comes to social media, your website and your overall brand? Look to the blogs on our Eminent family of sites for valuable tips, tricks, how-to’s and SEO news. Catch up on the best of our October blog posts below. If you haven’t already, visit the Eminent SEO blog and click on “Subscribe.”

Understanding the Future of SEO: What to Expect in 2016 and Beyond

Going to Pubcon gave us a lot to chew on, as the world of search and users’ habits are constantly changing. Not to mention, there is just so much that goes into best SEO practices. Check out this blog post to see our many takeaways from Pubcon Las Vegas and to get a preview of the future of SEO.

Ad Blocking is Changing up the Marketing Game

Read about how more and more people are blocking online advertisements, plus how much the practice is costing the advertising industry in lost revenue. If you have a website that relies on hosting ads, check out this blog post for some ideas on how to make up for lost revenue due to the rise of ad blocking.

When is the Right Time to Hire a Social Media Manager for Your Business?

Do you run a business and handle your company’s own social media in your spare moments? Or, are several people on your team expected to help you run your business’s social accounts, even though nobody is technically the manager? If your business meets the four conditions explained in this blog post, it’s time to put out a help wanted ad for a highly qualified social media manager.

Is A Logo A Brand?

A business’s logo is not a brand in itself, is it? Find out the role a logo plays in a brand, plus what goes into a logo and how the image should align with the company’s industry and customer base.

Featured Service: Company Branding

You may have put together a logo quickly and gotten your business off the ground, but have you established a brand? Does the average person recognize your brand when they see your employees’ uniforms or any company vehicles? Or, do online users recognize your logo and know what your brand is about?

Your company’s logo, color scheme, website design and even custom symbols and images play a role in the overall brand. If you don’t have a true brand strategy in place, Eminent SEO can step in and help out. Our marketing and design experts can take your existing brand strategy and make it stronger, or we can build a new identity from scratch. When you contact Eminent SEO for branding help, the measures we’ll take include:

  • Auditing your brand and current strategy.
  • Refining collateral related to your brand.
  • Designing and developing a new logo.
  • Marketing your new brand.
  • Managing the reputation of your brand.

Importance Of Online Branding - Eminent SEO

If you’re ready to build a rock-solid, recognizable brand with help from a team of seasoned marketers, learn more on our Website and Business Branding Services page, or call us right now: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 47: Eminent SEO Celebrates 6 Years, New Hire, What’s New in SEO

Eminent SEO News

Eminent SEO 6-Year Anniversary
October marks our anniversary! Six years ago this month, we launched as an SEO-focused agency out of Mesa, Arizona. Not to be held back by the country’s recession, we’ve steadily grown into a full-service digital marketing agency. We are blessed to have made it this far, and we’re ever grateful to our many amazing clients, partners, team members and anybody who has supported us along the way.

Here’s to big things in year number 7 and to many great years to come. Cheers!

New Hire: Social Media Assistant

The Eminent team is growing, as we hired Social Media Assistant Stephanie Samson in September!
Eminent SEO New Hire Stephanie Samson
Stephanie supports the social media department with marketing strategies and campaigns for clients and Eminent’s social accounts. Stephanie is skilled in social sharing techniques for Facebook, Twitter, Instagram, Pinterest, Google+ and more. She joins Eminent after graduating from Northern Arizona University last fall.
Learn More About Stephanie

What’s New in SEO: Rich Snippets on the Rise in Google Search Results

If you have structured markup in the code of some or all of your web pages, it could produce rich snippets when users see a link to your content on a search engine results page (SERP). Rich snippets are elements such as five-star ratings, images, video previews and more that show up in the search results on Google or Bing. Think of typing in the name of a song and seeing a preview to a YouTube video show up in your search results.

A new study by Blue Nile Research finds that pages with rich snippets that land in spot No. 2 on a SERP get clicked on more often (61 percent) than a rich snippet-less result in the top position (48 percent), contrary to the usual line of thinking where the first result almost always gets clicked more than any other. Additionally, while Google doesn’t currently move a result higher just for having structured markup and data, a webmaster trends analyst for the company said in Google+ Hangout that the search engine may eventually add those characteristics to its algorithm, and certain pages would then rank higher because they generate rich snippets. If you’re not sure how to make your web pages produce rich snippets, now’s the time to start figuring and testing it out.

September Social Media Roundup

In September, we celebrated Labor Day with some relaxation and National Coffee Day with a cup of joe. Through our social media accounts, we also aimed for laughs and motivation throughout the month. Check out the best of our social media posts from September:
Every Day Im Hustlin - Max Monster - Eminent SEOHappy Labor Day - Meg - Eminent Social Media

Now Not Yesterday Or Tomorrow - ESEO

Facebook Policy Hoax - Batman Slap Robin

September Marketing Blog Roundup

Our September blog posts aimed to provide you with valuable tips and information on improving your company’s digital presence – through website backlinks, social media sharing, blogging and more. Also, we took a look back at the evolution of our brand mascot, Max the Monster. If you missed the latest blog posts from our Eminent family of sites last month, see the highlights below, and don’t forget to subscribe to the Eminent SEO blog if you haven’t already.

The Max, The Myth, The Legend: The Evolution of a Brand Strategy

The changes we have made with our brand mascot, Max the Monster, since he was introduced in 2010 reflect the growth of our company. Take a look back with us at the evolution of Max, and see what that could mean for YOUR business, as well.

How to Earn Backlinks with Valuable Website Content

Trying to get your website to rank higher in the search results? You’re going to need some strong backlinks to make your case to Google. See how to create “link bait” that encourages other sites and web users to link to you, and then you’ll start to shine in the search rankings.

How to Get Them to Like You, Really Like You on Instagram

Many businesses are starting to stretch their social media efforts to Instagram, but not all of them are seeing a strong return on their time investment. Read how to optimize each of your posts on Instagram so that users will be drawn to liking and commenting on your content more than ever.

How to Never Run out of Content Ideas for Your Blog and Website

No matter the field, business websites are best served by keeping an ongoing, frequently-updated blog – for SEO and traffic purposes. Are you in a rut when it comes to finding topics to blog about? Look here for where to find some new sources of inspiration.

Why You Should Consider Keeping Your Ugly Website As Is

Does your company have an ugly or outdated website? Well, don’t jump the gun on rolling out a complete redesign. See why you should tread with caution before rebuilding your site with new navigation and a more modern design.

Featured Service: Social Media Management and Marketing

Social media can be fun, but it can also be confusing or even overwhelming, especially to businesses trying to maintain several social accounts. Social media gives you a chance to increase your online visibility, brand awareness and website traffic, because it’s many aspects of business operations rolled into one: marketing, sales, public relations, advertising and even customer service. If your company isn’t on social media or is only doing Facebook, you’re missing out on a huge opportunity to draw attention to your brand and generate new sales leads.
Social Media Statistic - Eminent SEO
Turn over the reins to your social accounts and let us grow your audience and increase interaction. We can build a package for you that incorporates as many social platforms as you’d like, such as Twitter, Facebook, Instagram, Pinterest and much more. You can put your social media efforts in our hands, and that will leave you with more time to focus on the other areas of your business that you know best!

Find out more by visiting our Social Media Management page, or just call us direct and tell us about your social media needs today: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 46: Google Local Pack Takes Over Top Spot, Best of ESEO’s August Social Media and Blog Posts

Google Local - Eminent SEOWhat’s New in SEO: Google Keeps the Top Spot to Itself in Local Search

Early in August, Google implemented a fairly big shakeup in its search results by making its “local pack” more exclusive, as we explained on our Eminent SEO blog. More information about the local search feature has come down the pike since. Not only are there now only three spots in the local pack, but the box is featured in the first or second spot of the non-paid results much more often than it used to be, essentially meaning Google-approved businesses will always show up before any other.

A new report by seoClarity says the old local 7-pack only used to appear in the number one slot of the search results 25 percent of the time. However, the results box has been showing up in very top spot 93 percent of the time ever since shrinking to three featured businesses. Moreso, the local pack now shows up either in the first or second spot 99 percent of the time, versus just 31 percent before the change-up. The move to a 3-pack means there is more territory on the first page of results for organic listings, but it appears they all will almost always fall below the local pack now. For more on the eye-opening study, see seoClarity’s report.

August Eminent SEO Social Media Roundup

Max and Meg found themselves in various new situations as part of our social media outreach in August, including partaking in a popular meme near the beginning of the month. We also kept it light with some humorous posts and we shared a photo of our great team lunch at Olive Garden. Take a look at the best posts from our social media accounts in August. Which one is your favorite?

Apple Strengthening My Core - ESEOMax Mustache You A Question - Eminent SEOMax Straight Outta Google - Eminent SEOLife Is Sweet Meg - Ice Cream - Eminent Social MediaChildhood Memory Not Paying Bills - Eminent SEODerplicate Content Meme - ESEO Tweet48 Percent of Mobile Users - Eminent SEOChuck Norris Approved - ESM TweetIts Fry Day - Eminent SEOEminent SEO Team Lunch At Olive Garden

August Marketing Blog Roundup

We took our blog efforts up another notch in August, sharing timely information and tips on topics such as SEO, social media and branding on our Eminent family of blogs. Below, check out the top posts we published in August, including the aforementioned in-depth look at Google’s move to a smaller Local Pack. For more marketing and SEO news, how-to’s and tips, we invite you to follow our Eminent SEO blog.

Google Reduces 7-Pack in Search to 3-Pack: What This Means for Local Businesses

Early in August, Google somewhat quietly shrank its renowned 7-pack in local searches to a 3-pack. While that means more competition for local businesses to earn one of those three spots, it does open up some opportunities on the first page of local search results. Read about how businesses with a local focus can take advantage of this shakeup.

Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

If you have a hand in an ecommerce site, read these 10 crucial tips for help on getting your website to begin to shine in the search results, which will help you gain more traffic and, ultimately, more sales. Who wouldn’t want that?

Why You Should Avoid Buying Followers on Twitter and Other Social Media Platforms

When it comes to boosting your social media presence by buying followers on Twitter or other platforms, just say no! For one, there are tools on the web where anyone can look up your account and see how many fake followers you have. For other reasons why you should abstain from buying subscribers, check out this post.

How Do You Develop a Brand Strategy?

Have you figured out what sets your business apart from the competition and who your targeted customers are? If not, it’s time to get started on developing a brand strategy. See this post for some tips to keep in mind as you’re building a strategy for your company.

Featured Service: Website Blogging

Many clients do not realize how important blogging is to the overall health of a strategic website marketing campaign. When done properly, optimized blogs can dramatically increase the authority of your website. Why? Google loves to see fresh, relevant content. It tells them you care about your visitors and want to provide them with the latest and greatest information you have to offer. Because Google wants to provide its users with up-to-date information, it will give a higher ranking to sites that add optimized, unique and relevant content more often.

77 Percent Users Read Blogs - Eminent SEO

Since blogging is such an important part of organic marketing, why would you let an amateur handle it? Leave the blogging to the pros and watch the traffic and conversions come in.

Visit our Website Blogging Services page to learn more. Or, call now to speak with one of our experts: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 38: Holiday Celebrations, 2014 Algorithm Changes, Dec. Blog Roundup

Eminent SEO Team News

Here in Arizona it’s been a little chilly… but nothing like you East Coasters! We hope you are staying nice and warm by the fire!

ESEO Team News

The end of the year is always a lot of fun, but this year December was especially exciting. Here’s what we’ve been up to:

Annual Company “Ugly Sweater” Holiday Party

This year we found a super cool spot in downtown Phoenix called The Duce for our holiday party. The place is fun and eclectic – offering everything from unique drinks and food to shopping, dancing and even a boxing ring! We all enjoyed each other’s company and laughed at the ugly sweaters everyone was wearing:

Holiday party

Secret Santa Gift Exchange

Of course we also had our annual Secret Santa gift exchange. Shopping for a co-worker with a $20.00 budget cap is harder than it looks! It’s a fun challenge though and between the thoughtful gifts and homemade potluck we all had a great time.

Secret Santa

A Member of Team Eminent SEO Got Married

As of November 15th our long-time team Eminent SEO member Amanda Sisk is now officially Amanda Greenwood! Congratulations Amanda and Jesse! Their wedding was beautiful and so sweet. It’s so fun to celebrate these special times with our team family!

Wedding

Good to Know in SEO (RIGHT NOW)

If you are in the industry you already know that 2014 brought a LOT of Google algorithm changes and updates. With so many updates it’s hard to keep up! So, we thought we would recap the year in updates for you. Here it is:

Confirmed Google Algorithm Updates in 2014 – A Complete List

Page Layout #3 – February 2014
A refresh to Google’s page layout algorithm, some people call it “top heavy”. Penalizes sites with too many ads above the fold.

Payday Loan 2.0 — May 2014
Targets especially spammy queries.

Panda 4.0 #26 — May 2014
The update targeted sites with low quality content.

Payday Loan 3.0 — June 2014
Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.

Authorship Photo Drop — June 2014
Google announced they would be dropping all authorship photos from SERPs.

Pigeon — July 2014
An update that drastically changed which factors Google uses to determine local rankings.

HTTP/SSL Update – August 2014
Google announced they will now give preference to secured sites and that adding encryption will provide a “lightweight” boost.

Authorship Removed — August 2014
First Google removed authorship photos, come August 28th they announce they would also be removing authorship markup. By the next morning all authorship disappeared from the SERPs.

Panda 4.1 — September 2014
A Panda update, with an algorithmic component.

“In The News” Box – October 2014
A display change to News-box results that resulted in an expanded news site SERP presence.

Penguin 3.0 — October 2014 with continuing changes until December 6, 2014
A slow moving update came with the release of the new Penguin. This update was probably data-only.

Pirate 2.0 — October 2014
This one was to fight the media piracy. Obviously targeted and affected only a small set of sites.

WHEW! That is a lot of Google updates to keep up with! Were you impacted by any of the algorithm or SERP changes this year?

December Eminent SEO Social Media Roundup

December brings with it a bit of fun and whimsy. Enjoy our monthly social media roundup. Which post was your favorite?

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

Office

It was a rainy day today, but the rain did not take the sunshine from our team!

Rain

We might not get snow here in Mesa, Arizona, but we can pretend, right? What’s in your Winterland?

Christmas

Words do matter. Choose them wisely.

Words

Where you invest your love, you invest your life.

Invest

December Marketing Blog Roundup

What does 2015 have in store for your website and marketing strategies? These helpful blogs will guide you into a successful new year. Read on!

2015 Digital Marketing Trends

The 2015 Digital Marketing trend predictions are out. Mobile, content and technology are in! Are you prepared for the new year?

How to Become a SEO Winner in 2015

You, your business, your website, your products and services, your budget and your team are unique! Shouldn’t your website marketing strategies ALSO be unique? Here are 5 BIG reasons why your website needs a custom marketing strategy.

How To Use Google’s Display Campaigns To Build Your Brand

Need a quick way to build exposure for a new product? With Google’s Display Network, you can quickly reach your target audience and tell a story with your ads. Here’s how.

New Year’s Resolutions for Your Digital Marketing Campaigns

As the New Year approaches, a lot of us are thinking of ways we can improve ourselves as individuals. As marketers, we should be thinking of ways we can improve our digital marketing campaigns for our clients. Here are some New Year’s resolution ideas for your campaigns.

See Ya Online!

It’s official, 2015 is here and we are already ROCKIN! While everyone else is laying low for the holidays we were busy developing new strategies and kicking off new campaigns. It’s not too late for you to do the same! If you’re ready for a new approach to marketing your business in 2015, just give us a ring at 800.871.4130 and let us create a killer plan for your business this year!

And… until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Penguin 3.0 Update Confirmed: Here’s What You Should Know

penguin 3.0

Last Friday, Penguin 3.0 began impacting sites worldwide. Google has confirmed that this update is steadily rolling out, but has not confirmed how long it’s going to be before it’s complete. It will most likely take a few weeks to fully roll out. So far, impacting about 1% of US search queries according to SEO Roundtable.

What Does this Mean for Website Owners?

Since this update isn’t completely done rolling out yet, it’s too early to tell who all has been impacted. If your website has a history of manipulating search engines with low quality links, and you haven’t seen a drop in organic traffic now, it doesn’t necessarily mean you’re in the clear. We believe this is the first of many refreshes to come in the near future. Here’s some more information on how you can prevent being penalized by Penguin.

If you’re a website owner that was negatively affected by one of the previous Penguin updates and gone through the process of removing bad links, you will most likely have a positive impact from this. When a website is hit with an algorithmic penalty, the website won’t necessarily gain much organic traction until a new update or refresh of that algorithm rolls out again. Which is why a positive impact is expected for those website owners.

What We Know About Penguin 3.0 So Far

Pierre Far from Google stated on Google+ that this is not a full update, but actually a refresh. Here’s what else we know about Penguin 3.0:

  • Currently affecting less than 1% of US search queries
  • This refresh will help sites that have already cleaned up bad backlinks and web spam
  • Will negatively impact sites that contain any web spam
  • Worldwide refresh
  • Slow rollout that began Friday, October 17, 2014

What Does This Mean for Websites That Didn’t Get Helped?

Like mentioned earlier, this is believed to be the first of many refreshes of Penguin. If you have any bad links, make sure they are removed or disavowed. Then, continue to play by Google’s rules on quality link building. Always think quality. Never quantity. Instead of thinking link building, think of link earning. What are some methods you can do to earn quality links? Who are some top influencers and bloggers in your website’s niche? Reach out to them.

Closing Thoughts

As we learn more about this update, we will keep you in the loop. For now, continue to analyze your website’s organic traffic increases/decreases as well as keyword rankings to know if your website has been impacted by this. If you need help reviving your website from Penguin 3.0, give us a shout. We have experts standing by: 800-871-4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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How to Prevent Getting Squashed by Penguin 3.0

Penguin 3.0

When Penguin 2.0 rolled out about a year ago, it affected 2.3% of English search queries. Penguin was one of the largest updates and left many businesses at a standstill. Webmasters reported a decrease in traffic of up to 90%…. that’s enough to make any business go under if your primary conversion source is Google.

With Penguin 3.0 set to launch any time before the end of the year, it’s best to know how to you can prevent your website from being crushed by this update.

What Penguin 3.0 Will Most Likely Target

When Penguin 2.0 was released, its primary target was search spam and manipulative, low quality backlinks. With Penguin 3.0, we don’t think it’s going to be much different other than the fact that the penalties may be more severe and more noticeable.

From Matt Cutts (Head of Google’s Search Spam team): “…expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin…”

Here’s what we think will be most impacted:

Optimized anchor texts of any kind: Keyword exact match anchor texts are a strategy of the past. It’s only going to hurt you moving forward if you continue to place them. Our suggestion is to stick with brand only anchor texts which would include: company name, company URL, and variations of your company URL.

Low quality backlinks: If you have any low quality backlinks, you have a high risk of being hit by this new update. Google is well aware of what a low quality link is, and Penguin will be able to trigger when a site has a massive quantity of low quality links.

Link schemes: Not only are low quality links detected, but link schemes. If you’re guilty or have been guilty in the past of purchasing backlinks, Penguin will be able to better detect this. Google’s been working hard to find all guest blogging networks and the sites associated with them. It won’t be a good outcome if your website is associated with any blogging networks.

The Potential Positive and Negative Outcomes of Penguin 3.0

Just like any algorithm update, there are going to be good and bad side effects for sites across the web.

The Good

For those who were hit by Penguin 2.0, you know exactly what needs to be done to make your backlink profile nothing less than stellar. You’ve gone and removed/disavowed links of all types. You’ve requested a reconsideration in Google. Maybe even more than once. You’ve began building relationships and receiving high authoritative links. This is what Google wants to see. But why haven’t you seen an increase in organic traffic yet?

The good news is that if you’ve done everything to make your backlink profile flawless, this update will be a good thing for you. Google will reward sites like yours with higher rankings. It’s what you’ve been waiting for! Google will have the right tools to determine if your website should be reconsidered from Penguin.

The Bad

From what we’ve learned from the past Penguin updates is that it’s not an easy algorithmic penalty to recover from. Ten months later, websites still aren’t where they used to be in terms of Google organic traffic, compared to before Penguin 2.0 was released. With Penguin 3.0, things aren’t going to be better if you’re still participating in bad practices. In fact, they will be worse than before. If you snuck passed Penguin 2.0, chances are you won’t sly passed 3.0. Your website will be penalized and who knows when your rankings and organic traffic will be back up to where they used to be. Even after you go through the hassle of removing and disavowing links. Google isn’t going to take web spam lightly.

How to Protect Your Website from Penguin 3.0

First things first, you want to check to see if you’ve already been hit with Penguin penalty. The Penguin Penalty Analysis Tool will help you to determine this.

Afterwards, you want to go through the steps of how you can recover from an algorithmic penalty. Other ways to prevent your website from being hit:

Perform an Audit of Your Backlinks

With the right tools you can determine any links that could negatively impact your website. Make sure every single backlink meets Google’s quality guidelines.

Remove Any Links That Have Exact Match Anchor Texts

Don’t risk being penalized from over-optimization. Any backlinks that have keyword optimized anchor texts will be targeted. With your audit, you will be able to determine which links contain these.

Remove Purchased Links from Blogging or Link Networks

Any links that are still linked to your website from a blogging or link network will be targeted with Penguin 3.0. Remove all links that are associated with these.

Remove Irrelevant and Low Quality Links

If you still have low quality directory links, remove them. Google knows the sole purpose of these directories is to gain backlinks. Especially if these directories aren’t even relevant to your industry. That will definitely raise a red flag.

Carefully Analyze Your Guest Blog Posts

If you were writing guest blogs for the sole purpose of search engine rankings, we recommend going back through and analyzing each one. If any seem skeptical either remove it completely, or slap a no-follow on the link. Make sure the content is high in quality and the links aren’t exact match anchor texts. Also, look at the overall quality score of the blog itself. Do the blog have consistent posts with topics in your industry? Or does it only have outbound links to other sites? You want a blog that’s going to always post high quality content with a small amount of outbound links.

Closing Thoughts

Battling any Google algorithm penalty is difficult to conquer. That’s why we always suggest a constant audit of your backlinks as well as constantly building relationships with the right webmasters. If you find anything harmful linking to you, it’s best to clean it up. It may cause a brief fluctuation in rankings, but it’s better than a long-term algorithmic penalty.

If you need help auditing your backlinks to prepare for Penguin 3.0, don’t hesitate to give us a call. We’ll help your website get back on track to become Penguin-friendly. 800.871.4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Vol. 35: Our New Site is LIVE, Google Panda 4.1 is Now Rolling Out, Fall is Here!

What’s Happening at Eminent SEO

In case you missed it, our newly redesigned and developed site is LIVE!

What’s Happening at Eminent SEO - ESEO

Last month we broke down the changes for you – if you want a refresher, check it out here.

One of our favorite new features is our Max Swag Shop. Max, our adorable little orange monster mascot is now featured on a number of products we like to call “Max Swag”. In our new shop you can check out the various products, visit our cart, customize and buy your own swag. Who doesn’t want a cute t-shirt or funny mug with Max on it? Don’t see what you are looking for? Ask us – we’d be happy to make a custom design just for you!!

Max Swag Products - EminentSEO.com

Good to Know in SEO (RIGHT NOW)

Google Panda 4.1 is Now Rolling Out…

Normally ANY Google Algorithm update announcement strikes fear into webmasters across the world, but this one might be different!

Pierre Far of Google announced a Panda update on his Google+ page just a few days ago:

“Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.”

From what we can tell this algorithm update is a pretty major one, but it’s hard to say if the estimated 3-5% of queries affected is actually accurate until the dust settles a bit more.

Notice Pier also said that this update is friendlier to smaller sites, “greater diversity of high-quality small- and medium-sized sites ranking higher”. If this is true than this update is great news for some of the smaller guys who have been struggling.

Keep in mind that Panda is intended to focus on targeting low quality content and this update, Panda 4.1, is said to add a “few more signals to help Panda identify low-quality content more precisely.”

If you have seen a drop in rankings over the last few days, then you may have been hit by Panda 4.1. If you were hit, then you likely have a low quality content issue with your site. Some people are saying game and lyric sites might be some of the biggest losers.

Have some additional thoughts on the subject? Share in the comments below.

Need help with a content issue? Give us a ring: 800-871-4130.

September Eminent SEO Social Media Roundup

We tell every client that social is important to any on-line marketing campaign. So, why would we not practice what we preach? Well, we do! We want to make sure our social profiles offer up interesting industry information as well as topics, images, videos and articles that are personal to who we are.

Here are some of our favorite social posts from September:

We love what we do, but everyone needs a break now and then.
“It’s the weekend… this is as dressed as I get!”

It’s the Weekend This is as Dressed as I Get - Eminent SEO

How To Make Bacon Fuel
“It’s #‎TechTuesday and what did we find? A motorcycle that is powered by BACON!

How to Make Bacon Fuel - Tech Tuesday - EminentSEO.com

If at first you don’t succeed… do a power pose!
“Words from our very own: Jason SanMarco. Who is Jason? You can find out on his bio page here!”

If at First You Don't Succeed Do a Power Pose - Jason SanMarco - ESEO

The dictionary is the only place where success comes before work.
“Get to work… be successful!”

Dictionary is the Only Placed Where Success Comes Before Work - ESEO

Max To the Rescue!
“What does Eminent SEO Mean? The answer is on our About Page, on our NEW WEBSITE! Come check it out.”

Max to the Rescue - Superhero Max - Eminent SEO

Everyone Likes A Little Nerd Humor
“Have a playful weekend.”

Nerd Humor - Tech Humor - EminentSEO.com

Every day is a fresh start.
“Another sunrise, another new beginning.”

Another Sunrise Another New Beginning - Eminent SEO

National Coffee Day!
“The morning coffee routine is quite common. The 3D art this 26 year old barista shares, is unique. What a way to start your day! Happy National Coffee Day!”

National Coffee Day - Eminent SEO

Marketing Blog Roundup

Top Red Flags to Watch Out for When Hiring an SEO Agency
Unfortunately this industry is full of a lot of people who think they are experts, but may not have much real world experience. Don’t get burned by an amateur – read this post to find out what you should be looking out for when hiring an SEO agency.

The Importance of Having a Killer Business Blog
Blogging on behalf of your business builds brand awareness, boosts SEO and website traffic, and converts subscribers into leads. Those are just 3 primary benefits of business blogging. Learn how a business blog can benefit your business and why you need this as part of your content marketing strategy.

The New Eminent SEO Website is Live!
It was such a labor of love! From all new content and design to each image alt tag – we left nothing undone! Read this blog post to find out exactly what went in to this complete website overhaul and be sure to share your thoughts with us in the comments!

Everything You Need to Know About Google Penalties and Manual Actions
A lot of people have been hit with a penalty – but they don’t understand the difference between a manual action verses an algorithm based penalization. This post explains the difference.

How to Recover from a Google Penalty
Are you dealing with a Google Penguin or Panda website penalization? Before you give up your domain and start over, read this blog post – there is hope! If you follow these steps, your website can fully recover and even come back stronger than it was before.

Twitter Analytics Dashboard Now Available to Everyone
SOCIAL MEDIA NEWS: Twitter releases the use of Twitter Analytics dashboard to everyone. You can now track your tweet impressions, engagements, and follower demographics. Learn more about this amazing social media tool.

What Does Your Online Reputation Say About You?
Protect your brand from obtaining a negative reputation online. How? Actively participating on social media, monitoring Google alerts, and on-going inbound marketing efforts. Even if you don’t have a negative reputation, doesn’t mean you shouldn’t monitor your positive reputation. Engage with your customers by responding to both negative and positive reviews. Learn more about how to manage your reputation online.

Top 5 Socially Shared Video Ads of 2014
Commercials are being ignored with today’s DVR technology and TV streaming services like Netflix. It leaves companies trying out a new route to increase brand visibility with their ads. That’s why social media is playing a large role in brand awareness today. We wanted to share with you some of the top shared video ads for 2014. Enjoy!

Southwest Airlines Re-brands Their Logo and Overall Identity
When a well-known company chooses to rebrand it can be a huge (and scary!) undertaking! See how Southwest Airlines chose to re-brand their logo and overall identity in this blog post.

See Ya Online!

So long September! We are already into the fall months and dreaming of apple cider, warm fuzzy sweaters and carving pumpkins. Come see some of the Eminent SEO team family’s favorite fall traditions in this recent blog post… and start prepping for the festive months ahead.
Until next time, see ya online…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Everything You Need to Know About Google Penalties and Manual Actions

This entry was posted in SEO and tagged on by .

Google Penalty

Google has the power to penalize your website if they believe you’re manipulating their search engine or just plain spamming their index. If this happens you will see a huge decrease in organic traffic, rankings, and/or indexed pages.

There are two primary penalty categories and they include on-site and off-site penalties. When your penalty is caused due to the technical setup of your website, this would be considered on-site. When your website contains dangerous or manipulative backlinks, this would be considered off-site. This is the first thing to look for when you receive a penalty. Is it due to on-site issues, off-site issues, or both?

Now that you understand the primary penalty categories, you need to know that there are two primary penalty types. An algorithmic penalty or a manual penalty.

You’re probably wondering: What’s the difference? What causes each one to occur? Let’s get into it.

Algorithmic Penalties

algorithmic penalty

These types of penalties occur naturally as Google updates their algorithms.

These can be hard to detect as usually there’s not any notification from Google Webmaster Tools letting you know your website has been targeted. The way you will know is a huge loss in organic traffic. Another way to determine an algorithmic penalty is if your keyword positions have dropped tremendously. For example, your website was ranking #1-10 for a number of keywords and all the keywords dropped to #100 or lower. Also, you should always look to see if there has been a recent algorithm update that might have caused the major change.

What Causes Algorithmic Penalties

Two of the primary committers of algorithmic penalties are known as Google Penguin and Panda. Each algorithm targeting different manipulative practices.

Panda – First released in 2011, primarily targeting low quality content sites. If your website contains duplicate content, little to no content (thin content), high bounce rates, or content that has little to no meaning to anyone besides search engines, you could be targeted for this.

Penguin – First released in 2012, primarily targeting websites that are spamming Google’s search results. Over-optimization is a main factor of how Google determines if it’s “spammy” or not. If you’re guilty of having low quality or spammy backlinks, your website could be a target with this update.

Of course any algorithm update can cause fluctuation and changes in your rankings, but that doesn’t mean you’ve been targeted for a penalty. It simply means that other websites are higher in quality or their backlinks are higher in quality. It could also mean that Google has changed their ranking factor determination and now favors other websites over yours.

Manual Penalties

manual penalties

Manual penalties occur when someone from Google has physically reviewed your website and determined it does not meet their quality guidelines. There are two types of manual penalties that can occur:

Site-Wide Manual Action – Also known as a domain penalty where your entire website has been penalized. Google will notify you in Webmaster Tools if your website has been affected entirely and why.

Partial Manual Action – This happens when specific parts of your website or specific backlinks have been penalized – not your website as a whole.

When you see a Partial Manual Action in your Webmaster Tools, it’s worth noting that your website may not be negatively impacted in terms of traffic and rankings. Google is identifying the fact that some your backlinks have been targeted and de-valued.

What Causes Manual Penalties

There’s a list of reasons why Google has reviewed your website and slapped on a manual action. The first thing you need to do is figure out which of their quality guidelines you’ve violated. You can view which Reason (why Google decided to apply the penalty) and the Affects (which parts of your site were affected) in your Google Webmaster Tools under Search Traffic à Manual Actions. Here are the different causes of a Manual Action:

  • Unnatural Links to Your Site – Impacts Links: When Google detects there are unnatural or artificial backlinks. This affects those specific links only.
  • Unnatural Links to Your Site: Google detected there are a large amount of unnatural or deceptive links pointing to your website. This affects your website entirely.
  • Hacked Site: Google has detected that your website has been hacked by a 3rd party and the content is considered malicious.
  • Thin Content with Little or No Value: Google has detected that some or all of your web pages have little to no quality content. Examples of this include: auto-generated content, doorway pages, or duplicate content.
  • Pure Spam: When Google detects that your website is using spammy techniques such as: cloaking, scraping content, or auto-generated gibberish.
  • User-Generated Spam: This type of spam occurs on mostly forum sites. Google will detect that users of your site are generating spam and it’s not being controlled. This usually affects the entire site.
  • Cloaking and/or Sneaky Redirects: When Google detects that your website is serving up different URLs to users and search engines.
  • Hidden Text and/or Keyword Stuffing: When your site has placed hidden text or links to manipulate the search engines including writing in white text on a white background with keywords stuffed in the content that users can’t see. Keyword stuffing can be an example of when there are blocks of text listing cities or keywords that add no value to the user, specifically trying to manipulate the search engines into ranking for those terms. Often times the keywords are completely irrelevant.

Conclusion

When a Google penalty arises, it’s best you take care of it as soon as possible. You don’t want your website to suffer from little to no search engine visibility for too long as your business is on the line.

If your website has been targeted with one of these penalties, the next steps would be to:

  1. Fix the problem that Google is penalizing you for
  2. Submit a reconsideration request

In our next blog post, we will discuss the steps on how you can bounce back from one a Google penalty in more detail. If you’re struggling with one of these penalties, seek a professional to help you get this lifted. Good news is we’re good at this stuff and we’ve helped a large number of websites get their penalties removed.

Call us today to speak with one of our specialists and get back your rankings: 800.871.4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Vol. 33 Eminent SEO Company Updates, What’s Up with Google Penguin and The Regular Marketing Blog Roundup

What’s Happening at Eminent SEO

eseoThe final designs have been approved, the content has all been written and the SEO is laid out… so you know what that means? The new and improved EminentSEO.com is going live at the end of THIS MONTH! We are so excited we can hardly stand it! Stay tuned for more announcements and fun contests as the day draws nearer.

There are two new faces at the Mesa, Arizona office now every day!

jason

Meet Jason SanMarco, our new full time Graphic and User Experience Designer. Jason has been working with Eminent SEO for many years already so you can imagine how excited we are to (FINALLY) have him on board full time! Jason designs beautiful websites, brand logos, social media profile images and banners, link bait creatives and much, much more. (Just wait until you see the new Eminent SEO site – coming later this month).

diane

Meet DiAne Santos, our new Project Manager. She is our newest edition and already proving herself to be a “Jill of all trades”. She will be helping with the Account Management, social media fulfillment and also the role of Brand Advocate for Eminent SEO. She is super excited for the opportunity and we couldn’t be happier to have her!

Good to Know in SEO (RIGHT NOW)

Google Penguin… Crushing Sites Since 2012

Google Penguin Algorithm Update - Eminent SEO

In case you’ve forgotten, the Penguin update is Google’s algorithm update that punishes bad or “spammy” link building techniques.

The full Penguin History here:

  1. Penguin version 1 happened on April 24th, 2012 – Called 1.0
  2. Penguin version 2 happened on May 25th, 2012 – Version of 1.0
  3. Penguin version 3 happened on October 5th, 2012 – Version of 1.0
  4. Penguin version 4 happened on May 22nd, 2013 – Called 2.0
  5. Penguin version 5 happened on October 4th, 2013 – Version of 2.0
  6. ?

With 5 updates in just over two years the SEO community is surprised we haven’t had another Penguin update yet, I mean it has been almost 10 months! But nadda.

The thing that scares webmasters and SEO’s about Penguin is once you’re hit it’s a HUGE process to fix the issue and get reincluded with Google. This is NOT a job for an amateur. In fact, if you don’t know what you are doing you are potentially stuck with this penalty for years to come.

So why no new updates? Here are a few speculations:

  1. Google is still working on a data refresh – I mean, updating an algorithm is NO JOKE!
  2. Some think that updating the algorithm too frequently actually makes it easy for turn and burn spammers…. Hrm, not sure we totally agree, but I guess.
  3. They are satisfied with the last version. I mean, sites are still getting hit, so why fix what isn’t broken (so to speak).

I personally think it’s a combination of all 3, but I wouldn’t put ANYTHING past Google.

So, now what?

Since it doesn’t look like Google is letting up any time soon, those that are hit need to seek out real help or run the risk of seriously hurting their business. If you bank on organic website traffic and you are experiencing a penalty, you need to hire a professional STAT. And when I say a professional, I mean us of course.

It’s a process, but we have successfully gotten link penalties lifted and sites reincluded multiple times now, so we know what it takes and we are ready and willing to help! Just give us a call: 1.800.871.4130.

July Photo A Day: Office Fun

For July we decided to focus on stuff around the Eminent SEO office, summer fun and cool office spaces. Below are a few of the fun pictures we shared in the month of July (you know, in case you missed them):

Here at Eminent SEO we’ve been trying to update our office space with new and inventive ideas. What makes a cool office space?

office

Max hopes you are enjoying your summer! What fun things have you done so far?

max-summer

Employee spotlight: Renee
How long have you worked for Eminent SEO? 1 year, 2 months!
What do you do here? I am the Manager of the Blog Department
What’s your favorite part of working at Eminent SEO? Getting to show my creative side.
What is your favorite blog to follow? The blog I like following best is okdork.com/blog. Noah Kagan is amazing! He keeps things super interesting while still being informative and innovative regarding all types of things from marketing to life!

renee

Be in love with your life, every minute of it. – Jack Kerouac.

jack

Employee spotlight: Lacey
How long have you worked for Eminent SEO? 4 months.
How long have you been in the industry? 6 years!
What do you do here? Educate others about digital marketing, write blog posts, manage PPC campaigns, on-page SEO and lead nurturing.
What is your favorite blog to follow? I don’t have one favorite. I like whatever can influence me to be successful and educate me.

lacey

Love this idea of bringing the outside in. What a great way to spark creativity and create a calming environment!

outside

Employee Spotlight: Kirstin
How long have you worked for Eminent? 5 years next February
What do you do here? Account Manager/Jack-of-Most-Trades
What is your favorite industry blog? Ours. It usually has all the good stuff from all over anyways (oh, and Moz too!)

kirstin

Don’t just go to work…go to work and be AWESOME!

awesome

July was pretty rad.

Marketing Blog Roundup

How to Effectively Sell SEO to Perspective Clients
Winning SEO clients isn’t difficult when you understand SEO and the show your prospect the value that they will gain. How many sales people have you hired that couldn’t close SEO deals that used the excuse “Nobody understands SEO?” You need to understand SEO in order to sell SEO. Period.

8 Common SEO Mistakes to Avoid During a Website Redesign
Doing a website redesign? Don’t make these SEO mistakes that could cost you your rankings and organic traffic.

How to Master Pinterest for SEO
A lot of us marketers are utilizing Pinterest for much more than just social media marketing, we’re using it to increase organic rankings and traffic as well. Pinterest is a necessary social network to utilize for SEO and here’s how.

Inbound Marketing: The Most Effective B2B Marketing Solution
We think inbound marketing is the most effective B2B marketing solution out there. Why? Because it helps build long term business relationships, it’s more cost effective than outbound marketing and actually provides value to your potential customer.

How to Optimize Your Social Media Efforts
Social media plays a huge role in marketing, but it’s 100 times more effective when it’s done properly. Learn these optimization techniques and take your social media marketing efforts to the next level.

5 Increasingly Popular Social Networks to Consider for Marketing
We all could use more visibility for our website content and blogs. Social media sharing is a great way to increase your content visibility and potential direct clicks, but isn’t there more than just Facebook and Twitter? Here are 5 up and coming social networks you should check out.

5 Online Branding Tips That Will Help Crush Your Competition
Branding is often times overlook in online marketing strategies. These 5 marketing tips help you leverage your brand for dramatic increases to brand and website visibility, which in turn leads to quality leads and conversions!

See Ya Online!

Wow, is it just us or did July just fly by? Now it’s time for kids to go back to school and the weather to start changing. We hope you enjoyed your 4th of July. What are you looking forward to in August? We are looking forward to (possibly) cooler weather and the launch of our new website (so exciting!).

Until next time, see ya online…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 31: A New Site Is On The Way, Panda 4.0 Is Here, Monthly Marketing Blog Roundup

What’s Happening at Eminent SEO

responsive

For months now we have been working on a new site design, content, SEO and mobile development of the Eminent SEO site. It’s almost ready and we can’t wait to share it with you! With the new site launch we will also be launching some other fun surprises. Stay tuned for more!

May Photo A Day: Tech and Gadgets

For the month of May we decided to have a little fun and share some of the coolest tech and gadget products we have found online. We know you love nerd and geek friendly gadgets, so here is a collection of a few of our favorites:

The 4-Port Lego USB Hub is pretty cool and made by the Danish LEGO company:

lego

Breffo Adventure Camera Kit – Introducing the ‘Octopod’ that essentially grips anything with its rubber-coated metal legs whilst attached to your camera via a screw-mount. A handy solution for taking group photos without having to require the help of strangers:

breffo

If you have a Bluetooth, you can have a virtual keyboard made by Brookstone:

bluetooth-keyboard

Wake up in style and start the day with a BANG with the Gun Alarm Clock:

alarm

Can music be touched? Yes, the designer Jackson McConnell made this type of speaker which can show waveform especially for hearing-impaired people to help them enjoy music in a particular way:

speaker

Do you have a favorite tech gadget? Share with us in the comments!

Google’s Latest Update: Panda 4.0

Matt Cutts of Google spoke at the Search Marketing Expo last March and said that Google was working on what would be the newest Panda update. For smaller businesses this might actually be a good thing as Matt said it is a softer and friendlier update for small sites and businesses. Google has been known to rollback drastic algorithm updates that have had a huge impact to website rankings resulting in dramatic losses.

In addition to this update “softening the blow” for smaller websites, it also is said to “lay the groundwork” for future iterations.

matt-cutts

Big sites however still seem to have been negatively impacted and some of them in a HUGE way! For example:

panda

Webpronews.com attempted to provide a comprehensive list of losers and winners, you can check out the full list here.

So, why the losses? Panda is all about the quality of content. Unfortunately some of these giant websites have a slew of user generated, scraped, duplicate or otherwise lower quality content – and that is exactly what Google is targeting.

If you are concerned at all about Google Panda our advice to you is to take a careful look at your existing website content. Is it poorly written, outdated, taken from another website or low quality in general? Yes? Then it is definitely time for a content update.

Marketing Blog Roundup

5 Reasons to Hire a Website Marketing Company
There are a lot more than 5 reasons, but we’ll start there. Here are 5 reasons why you should consider hiring a professional web marketing company to manage your site and online marketing campaigns.

Effective Ways to Market Your Small Business Online
A lot of small business owners don’t have the time, money or know-how to market their business online. Here are some effective ways for you to market a local business online without breaking the bank.

How to Generate Leads Using LinkedIn
LinkedIn can be a powerful marketing tool when used correctly. These tips will help you get started on marketing your business using the growing social network.

5 Ways to Increase Social Media Sharing
If you are writing great content but it’s not getting a lot of visibility, check out this post. By leveraging some of these techniques you can dramatically increase your content social sharing.

Traditional Vs. Digital Brand Marketing
We aren’t here to say traditional marketing is dead, but for many businesses it is slowly fading out. Learn the differences in offline and online marketing and what you can do to stay ahead of the curve.

See Ya Online!

That’s it for this month’s edition. Can you believe it’s almost June already? Where does the time go?

Until next time, see ya online

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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