Tag Archives: Google Update

Vol. 66: Google Unleashes ‘Project Owl’ to Target Fake News and Iffy Content

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Team Eminent SEO Goes To Space Kinda

Eminent SEO News: Team Eminent Goes to Space … Kinda

We’ve been able to let our inner nerd out so far this month! Not only was May the 4th a pretty big day at the Eminent office – thanks to “Star Wars Day” – but we went as a team to see the new “Guardians of the Galaxy Vol. 2” the following day.

And the day after, many of us went to the Chris Rock stand-up show in downtown Phoenix! We would share a few photos from it but … we couldn’t use our phones in the venue because apparently the show was being taped for a Netflix special.

So that’s how our month has gone so far. How about yours?

What’s New in SEO: Google’s New ‘Project Owl’ Aims to Make Search Answers More Reliable

Try as it might, Google has its work cut out for it when it comes to fighting back against web content that’s misleading or outright false.

Recently, the tech giant launched “Project Owl” to minimize the amount of fake news and problematic content that shows up in search results. Perhaps the best news in this new campaign is the fact users will get to play a role in weeding out the iffy content that occasionally shows up for certain search queries.

According to Search Engine Land, Google’s new attention to “problematic searches” will target content that is:

  • Partially or entirely made up
  • Heavily biased
  • Based on rumors, conspiracies or myths
  • Offensive
  • Derogatory

Which Areas of Search Will ‘Project Owl’ Target?

Project Owl also aims to improve:

  • Autocomplete search suggestions
  • Featured snippet answers (the information that is prominently featured when you ask a very specific question in search)
  • The visibility of authoritative content

To accomplish this, Google is taking new steps to identify and boost authoritative content, as well as opening feedback forms for users to opine on search suggestions and featured snippet answers.

For example, this is the form you can access if the search engine delivers a featured snippet for your query:

Google Search Featured Snippet Feedback - ESEOGoogle is on record saying these “problematic searches” only occur 0.25 percent of the time, but that still adds up to more than 1 million such occurrences each day. Let’s hope Project Owl elicits a better search experience for all of us, and don’t let your blog posts or website content get caught in the owl’s wrath!

Featured Service: High-Quality Blog Post Production

You don’t want to churn out blog content that will be flagged as “fake news,” heavily biased or problematic. If your business could use help with producing informative, engaging blog articles, talk to the experts at Eminent SEO.

Not only are our blog posts image-rich and highly optimized for search, but each article we produce is well-researched and aimed directly at one of the client’s target audiences. We also use the best linking practices (inks to highly authoritative sources, not too many links per page, etc.) when writing, which helps with search rankings in a number of ways.

To find out more about how we can take your blog and start using it to build up your search engine rankings and overall web presence, give us a call at 800.871.4130 today or visit our Blogging Services page.

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April Blog Article Roundup

Here are the must-see articles that went live on the Eminent SEO blog in April:

Generation Z Online Retail Shoppin Experience - Eminent SEOThe Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

Consumers demand choices, more than ever before. With Generation Z moving into the forefront of retail business owners’ minds (as they should), the face of the retail online shopping experience is only part of the larger picture.


Do PR And SEO Link Building Overlap - Eminent SEODo the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

There are a handful of different avenues a link builder can take, but the end goal is the same: to get a certain page or website to rank higher in the search results than those belonging to similar competitors.


Thank you to all our readers and subscribers! Until next month’s newsletter, if you’d like to stay in touch with Eminent SEO, please visit our blog or use the icons below to find us on social media.

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 62: Three New ESEO Team Members; Google Penalizes Pages with Intrusive Mobile Interstitials

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Eminent SEO News: 3 New Hires

As the Eminent SEO client base expands, our team does as well. Over the last month, we have added three new members to the Eminent SEO team, and we’re looking to hire more!

Meet the three newest members of our team:

Trista Sobeck – Content Writer

Trista is the newest writer here at Eminent SEO. We already have her working on website pages, blog posts, eBooks, newsletter, social media posts, marketing emails and more for our premium clients. Trista has a Creative Writing degree and comes to us with a background in writing for everything from small boutique agencies to Fortune 500 companies.

Welcome to the team, Trista!

Trista Sobeck Content Writer - Eminent SEO

Holly Salars – Outreach Coordinator

Holly, our new outreach coordinator, is performing administrative duties for Eminent SEO, in addition to publishing blog posts for clients and building business relationships on their behalf. Holly has a background in several industries, such as health care, hospitality, food and beverage, construction, child care, addiction rehabilitation and more.

Welcome aboard, Holly!

Holly Salars - Outreach Coordinator - Eminent SEO

Theresa Nacho Montiel – Senior Graphic Designer

Theresa is the new Senior Graphic Designer at Eminent SEO who produces strategic and original imagery for website designs, blog posts, social media posts, eBooks and more. Theresa has more than 10 years of experience with Adobe programs such as Photoshop and Illustrator, and she believes that design is more than pretty pictures: It’s a business solution.

Welcome, welcome, welcome!
More About Theresa

Theresa Nacho Montiel Senior Graphic Designer - Eminent SEO

What’s New in SEO: Google Targets Intrusive Mobile Interstitials

Have you ever clicked a link on social media or in Google Search and you were served a full-page pop-up that you had to click out of to see the desired content? If you hate when that happens, you’re not alone.

Just last week, two high-ranking members of Google confirmed their company began targeting websites that use so-called intrusive mobile interstitials before serving the content that actually shows up in the search engine results. Basically, Google has started penalizing pages that are interrupted by an interstitial right out of mobile search. A penalty will either put the page out of Google’s radar or push it way down in the mobile search results.

Google officials, however, said that the penalty does not apply to pages the user could click through to after landing on a certain page from search. In other words, if you open a website from Google Search and an intrusive interstitial only pops up after clicking to another page on that website, then the site won’t suffer any penalties.

Here are some other instances where certain interstitials won’t warrant a Google penalty for a website:

  • When the interstitial is for legal obligations, such as to verify the user’s age or warn them about cookies
  • If the interstitial pops up ahead of non-indexible content that is behind a paywall
  • When a pop-up banner only covers a small portion of the screen and is easily dismissible

But Who Uses Intrusive Interstitials?

An obvious example that comes to mind of a website with intrusive interstitials is Forbes.com. Whether you’re going to the homepage or you’re clicking on a specific Forbes article from social media or search, you’re immediately served a “Quote of the Day” full page before arriving at your desired reading content. This is true whether visiting Forbes from your mobile device or desktop.

Forbes Intrusive Mobile Interstitials Screenshot - ESEO

While the Forbes interstitial is fairly benign and it still takes you to your desired page after 5 seconds (unless you manually click out of it), it’s still quite frustrating if you’re trying to pull up an article quickly. The “Quote of the Day” page isn’t an ad by itself, but as you can see, they sneak an ad in there while you’re waiting for the article to appear, which is more prominent on mobile.

The Forbes site has been doing this for several years, but its web content team might want to put an end to it, based on Google’s recent targeting of this practice. Then again, Forbes is a news website and may not care all that much about organic search engine rankings, so it’s anybody’s guess as to whether they’ll kill off the “Quote of the Day” interstitials.

For those of you who do care about your organic rankings, the lesson here is to get rid of intrusive mobile interstitials that cover most, or all, of certain pages on your website. You’re especially going to want to do this if the pages in question show up high in Google mobile search. To read more about Google’s new penalty rollout, check out Search Engine Land’s report.

December Social Media Roundup

We had a busy, but rewarding holiday season here at Eminent SEO. How were your holidays? As the month progressed, we again saw strong engagement on our Instagram account. See the best of our social media shares from last month:

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December Blog Roundup

On the Eminent SEO blog in December, we covered a pair of social media-related topics. One dealt with social media directly – copywriting for social media – while the other has very close ties – GIF images. So if you want to upgrade your social game, read through the following blog posts very carefully. Below is an overview of those two posts.


Why Well-Written Social Media Copy Makes Difference - Eminent SEOWhy Well-Written Social Media Copy Makes a Difference

While the average social media manager doesn’t have to be a writer, per se, it is still imperative to write strongly on any social platform. Learn why strong social media copy makes a difference, and get a few tips on how to write specifically for Facebook, Twitter and LinkedIn.


Beginners Guide To GIF Images In Marketing - Eminent SEOGIF Images Are Clever Tools in the Right Marketer’s Hands

Animated GIFs are the life of any social media thread, and they aren’t going away anytime soon. Are you familiar with the five different types of GIFs? You’ll learn all about that plus the legal considerations of sharing GIFs when you read this insightful blog post.


Quality over Quantity Marketing

Now more than ever, Eminent SEO is a firm believer in (and practitioner of) quality over quantity when it comes to digital marketing solutions. That’s why we refer to ourselves as a boutique marketing agency.

It’s easy to see that one great blog post can do more for a website and a brand than several mediocre posts. Likewise, one viral social media share can pay more dividends than dozens of run-of-the-mill social posts. This is why when we look over a client’s objectives for the month, we don’t think in terms of, for example, how many blog posts they need, but instead we ask, “How can we produce remarkable content that knocks it out of the park for them?”

In short, we focus on quality over quantity because readers now demand it, and because that’s what it takes to excel in today’s SEO environment. Anything less would be uncivilized.

To learn more about our unique approach to marketing and how we can help your business, call us today at 800.871.4130.

Happy New Year!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 61: Eminent to Help Spread Holiday Cheer; Google Retires Knowledge Graph Snippet Overlays

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Operation Santa Single Style - Eminent SEO ArizonaEminent SEO News: Help Us Help Out Families in Need This Holiday Season!

Eminent SEO is excited to support Operation Santa Single Style this holiday season, which will provide gifts to single-parent families in need in Arizona. We’re always eager to do our part and give back to the local community, especially during the holidays when so many are struggling to put food on the table while having enough to buy their children presents.

Operation Santa Single Style would appreciate YOUR support this year, as well. Please visit the group’s online registry if you’d like to pick out a toy for a child in need or make a monetary donation.

If you live in Arizona and want to know where to drop off your gift donation, please email danielle@eminentseo.com. You can also email the same address to ask where to ship the gift, if you live out of state.

Thank you for your consideration of supporting a family in need this winter. If you’d like to learn more about Operation Santa Single Style, please visit the group’s Facebook page. Happy Holidays!

What’s New in SEO: Google Kicks Knowledge Graph Snippet Overlays to the Curb

Beginning in January 2014, when a user conducted a Google search, the results page would feature gray text off to the right of the URLs of many entries. If you hovered over that text, a small pop-up would emerge that would tell you about the overall website or the company behind the page you would potentially visit.
The Walking Dead Knowledge Graph Snippet Overlays - ESEO
Well, say goodbye to that feature. Search Engine Land confirmed with Google in November that Knowledge Graph snippet overlays, as they’re called, have been retired.

Why? Low usage, apparently.

So, the feature failed to last even three years in the search engine results pages. While it appeared like it could be helpful for users, it seemed to provide little-to-no benefit to publishers. The snippet overlays contained up to three links, but none would lead directly to the company’s website. One might go to the business’s Google+ page, but that’s about it. For the few users who did take advantage of the snippet overlays, the links ended up being distractions to the page Google featured in the search results.

Don’t worry, though: Google still places a major emphasis on its regular Knowledge Graph, which you might see in line or off to the right of your desktop search results, depending on the query. This indispensable feature likely played a part in the demise of snippet overlays, for which we say, “R.I.P. We hardly knew ye.”

Doctor Strange Google Knowledge Graph Cards

A Knowledge Graph appears in the right half of this Google search results page.

November Social Media Roundup

Our Instagram account continued to grow in November! And on Twitter, we increasingly lent our voice and expertise to some of the latest topics in our industry. See the best of our November social shares below. Click on any of the photos to see the accompanying caption and more info about the image. We also invite you to keep up with our latest social stuff by following us on Instagram and Twitter.

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November Blog Roundup

In November, we revisited one of the hallmarks of SEO best practices: anchor text optimization. We then gave our take on some recent tech news: the impending death of the mobile video app Vine. If you missed any of our November blog posts, get caught up here:


Is Keyword-Rich Anchor Text No Longer Necessary - Eminent SEOIs Keyword-Rich Anchor Text No Longer Necessary?

Considering Google’s “Penguin” series of algorithm updates and all of the ranking factors the search engine now has, you might think that optimizing your anchor text is no longer crucial. Well, you’d be wrong. Find out the continued importance of anchor text optimization.


Death Of The Vine App Social Media - Eminent SEOWhat Killed the Vine App – Or Is There Still Some Hope Left for It?

In late October, Twitter announced that it would be shutting down the once-popular Vine app. Although there are a few investors rumored to be interested in buying Vine, the video-sharing service’s best days appear to be behind it. Let’s look at what led to Vine’s apparent demise.


Keep Your Eyes Peeled: New-Look Website to Come

As a final note, we’re excited to share that we have made progress on the behind-the-scenes reconstruction of EminentSEO.com! In the coming months, we will roll out a new-look website that will feature sleeker navigation, new visuals and a more descriptive, yet clearer picture of the many services we offer.

The time for a refresh is now! As you’re waiting for the debut of our website redesign, keep enjoying our blog posts, online newsletters, Max swag and more. Thank you for supporting Eminent SEO.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 60: Two New Eminent Team Members; Google Tests Mobile-First Indexing

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Eminent SEO News: Two New Team Members

Over the last couple of months, Eminent SEO has added two new valuable members to its team. Let’s introduce you to them now:

Danielle Knox – Creative Director

Our new Creative Director, Danielle, plans projects, oversees the creative process for clients, and gives guidance to the creative team here at Eminent SEO. As our lead creative strategist, Danielle follows the latest trends in design, advertising and marketing, is a company brand advocate, helps attract clients, and hires creative staff. Danielle comes to us with more than 17 years of graphic design experience. Welcome to the team, Danielle!

Danielle Knox Headshot Art - Eminent SEO

Ashton Stradling – Creative Producer

Ashton is getting his feet wet in the digital marketing industry after graduating from Highland High School in the spring. Ashton manages social media accounts for clients, optimizes web content, creates videos, designs images, and assists with administrative tasks. Welcome, Ash 10!

Ashton Stradling Headshot Art - Eminent SEO

What’s New in SEO: Mobile-First Indexing Underway

In an early November blog post, Google announced it is testing out mobile-first indexing for its search engine. Indexing, if you’re wondering, has to do with which pages of a website Google can evaluate and rank in search. It’s easy to “noindex” a webpage, and there are strategic reasons for doing so, but for the most part, a majority of individual webpages are indexed by Google and other search engines.

Google’s new announcement acknowledges that search users are now using their phones more often than their desktop and laptop PCs. This entire time, Google has always evaluated the desktop version of a webpage and then determined the page’s ranking from there. This is true even if you entered a search on a mobile device and received a list of results. What you saw was a list of mobile results based on the desktop strength of each page.

But now, the algorithm is in the process of changing, based on users’ habits.

“We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience,” Google Product Manager Doantam Phan wrote in the blog post.

Although mobile-first indexing is still in the experimental phase, you should expect it to be the standard before long. If your website is already responsive, the good news is you don’t have to do anything (other than make sure the site provides a great user experience).

Sean William Scott Old School Fist Pump

If you have a mobile site that is different than your desktop version, then unfortunately you’re going to have to take a few steps to adjust to Google’s plan to prioritize mobile first. See the aforementioned Google blog post for some tips on how to not get left behind.

For more understanding on the importance of responsive design, see this blog post we published earlier this year.

October Social Media Roundup

Our Instagram shares were more colorful than ever in October. We recently started doing an Instagram-first approach to shooting and creating photos for social media, and we’ve seen a boost in engagement since. The best part is the images share well to Facebook, Twitter and other platforms, too.

Below is a quick look at some of our best and brightest social shares from last month. If you’d like to see the caption or learn more about any of the following photos, just click on the likes or comments icon on the bottom of the image that piques your interest.

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October Blog Roundup

What’s the latest insight on marketing and search engines from the experts at Eminent SEO? Check out our October blog posts to build your skills and knowledge so you can stay ahead of the competition. Subscribe to our blog, if you have not done so already, to see the posts the day they go live.


AMP Platform Your Website Join In - EminentSEOSo Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages (AMPs) debuted earlier this year, and there’s been a whirlwind of changes in the last couple of months. This platform is now open to everyday businesses and websites, so get caught up on all of the recent developments here.


Health Conscious And Sales Focused - Eminent SEOGatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Gatorade recently kicked off an ad campaign with a message that seemingly would stunt sales of the company’s signature product. If your business has a product with a perceived drawback, learn how you can leverage that weakness into a marketing opportunity.


Is Email Marketing Dead - Eminent SEOEmail Marketing Is Far from Dead: Here’s Why

Email seems like a boring, outdated channel for marketing, right? Not so fast. Studies show how ubiquitous email usage is, plus how it usually provides a much higher ROI than other channels. Learn how to build a targeted, results-driven email campaign here.


Featured Service: Email Marketing

As seen in one of our blog posts above, email has reestablished itself as the marketing channel of choice for businesses to build contacts, nurture leads and delight prospective and existing customers.

But now, we know better than to blast every email message we create to our entire contact list. The key is to segment your contacts according to where they are in the buyer’s journey, and then tailor your messages to those individual audiences. Research says that email marketing has an ROI of $8 for every $1 spent.

Email Marketing 91 Percent Of Consumers - Eminent SEO

At Eminent SEO, our email marketing services include:

  • Email Marketing Tool Set-up and Form Integration
  • Custom Email Design Templates
  • High-quality Email Marketing Content
  • Contact List Organization by Buyer Type
  • Segmented Email Campaigns
  • Monthly or Weekly Newsletter Blasts
  • Gated Website Content to Build Your Contact List

If you’re not already, start taking advantage of targeted email campaigns today! Call Eminent SEO at 800.871.4130 for expert help with email content, contact list segmentation and much more.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

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AMP Platform Your Website Join In - EminentSEO

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices.

Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s original intent: Rich content, such as video animations and graphics, should work alongside smart ads and load instantly.

With the open-source AMP platform, Google hopes to consistently deliver the best experience for its mobile search users. Our culture has been trained to look for instant gratification, and Google knows that we need lightning fast, accurate information.

How AMP Content in Google Mobile Search Works

AMP content officially debuted in Google mobile search in February 2016. These articles were easy to distinguish from other formats: They appear in a “carousel” layout, allowing users to swipe horizontally between the best results. Each entry also features a lightning bolt icon and the acronym “AMP.” Users have already enjoyed the fast results, prompting more research into the platform’s possibilities.

AMP Content In Google Mobile Search Carousel - Eminent SEO

The AMP framework coincides with existing HTML coding but allows publishers to create lightweight webpages – pages that are simpler and faster because they use fewer parts. The entire project is essentially just a set of specifications, both requirements and restrictions, powered by JavaScript (although publishers cannot write their own JavaScript). CSS3 is used for customized styling, and every page is cached on Google’s servers, working like a content delivery network.

So how much faster are AMPs? With advanced coding, the median load time is a mere 0.7 seconds, according to SearchEngineLand.com. That’s incredibly quick, especially when you compare it to all other pages on the web with non-AMP coding – which average 22 seconds.

How AMP Content Is Moving Across Industries

Although similar, AMPs are quite different from traditional webpages. If website happens to offer different versions of a particular page (such as desktop, mobile and AMP versions) for different devices, your mobile search engine will always prefer the AMP material. This could be the future of instantaneous search results, and the platform’s reach is widening.

In the beginning, AMP specifically catered to news stories. It’s already transitioning, though, opening up to new companies and industries daily. Take eBay, for example. The online auction site has deployed an AMP-powered shopping experience for mobile users since June 30. It has more than 8 million queries, known as “browse nodes,” already available or in production. AMP results can be a vital part of almost any company’s marketing strategy.

EBay AMP Content Moving To All Industries - Eminent SEO

Not only is the AMP platform opening up to new industries, but other search engines are beginning to subscribe as well. Just last month, Microsoft announced that Bing has joined the open-source effort, and that it plans to treat AMP content similar to how Google indexes and features it. This means that the platform has spread well beyond Google, and that the potential reach of AMP content is only going to continue to grow.

Google Is Pushing for AMP Growth

AMPs are a game-changer, especially considering that most internet searches are now done on a mobile device more often than on desktop and laptop computers. Always at the forefront of change, Google has been working hard to increase traffic to AMP pages.

The links to AMPs look identical to others, aside from the lightning bolt logo and “AMP” label tucked along the bottom. The carousel also remains, although it’s currently unclear whether Google has plans to remove it entirely and fully combine AMP results.

In recent news, Google has started integrating AMP content into the organic mobile search results, in addition to still offering the “Top stories” carousel of AMP-only content. The AMP logo is clearly visible now in the organic search results, right where the “Mobile-friendly” label used to be – ahead of the meta description for a particular entry.

AMP Content In Mobile Organic Results - Eminent SEO

AMP Results Now Outweigh Indexed App Content

In 2013, Google began indexing content from apps, and it generally only shows up to users who already have that particular app installed. What this means is that if you conduct a search and Google finds that you already have an app that has your answer, then you would see that content show up in your mobile search results. And if you click on that result, the search engine will take you straight to your app, rather than a webpage.

While Google is still indexing app content, its mobile search engine is now favoring AMP material over “app deep links.” Google’s head of global products partnerships, Adam Greenberg, made this revelation at the SMX East conference in New York last month.

This update shows how deeply committed Google is to the AMP platform for now and the near future.  The change might leave some app developers frustrated, but nonetheless, publishers need to adjust their focus to AMPs – rather than worrying about getting app content to rank in mobile search.

Will AMP Content Help Your Website Rank Better?

As of now, Google has no plans to make AMP material a ranking factor for websites. In other words, offering AMP content won’t necessarily give your entire website’s search rankings a boost.

However, Google almost always gives AMP content page one treatment when someone uses conducts a search via mobile. So producing AMP content may be a way to boost awareness of your website, especially if you’re having trouble cracking that first page organically.

Although it may seem a bit exclusive at the moment, the goal of the AMP project is to produce efficient and fast internet content. Richard Gingras, head of news and social products for Google, told the Nieman Journalism Lab that the AMP launch is a step forward for the technological ecosystem, with a shift toward better content performance.

Why the Search Engine Change Matters

Interestingly, AMPs are hosted on their own servers when visited from a Google search. This means using the AMP platform is a bit of a give and take. You’ll receive special treatment in the form of high search results and mass availability. However, the links point to Google, or whichever search engine someone used to find your AMP content.

This a significant change from the way Google has worked in the past. Previously, the web giant was simply an index that directed visitors to other sites. Now, AMPs can keep visitors exclusively on Google properties. Companies will need to ask themselves if they’re ready for higher visibility with little to no significant increase in actual traffic.

AMPs Are Like Instant Articles – Only Better

The AMP platform is comparable to Facebook’s Instant Articles, which gives content publishers the option to embed data onto the social network. When publishers utilize Instant Articles, followers can consume content without having to leave Facebook’s app.

Many are viewing the AMP project as a vast improvement over Instant Articles, since AMPs provide more opportunities to lead users to your full website.

What About Ads in AMP Content?

Mobile Ads In AMP Articles - Eminent SEOJavaScript is generally forbidden by AMP restrictions, but there are still ways for publishers to post ads, if they’re smart. There’s an analytics tag built into AMP content, which allows creators to send information to certain providers, such as Chartbeat, Adobe and Parse.ly. They’ve been pre-screened by Google, and the data is handled by one JavaScript file (instead of one for every analytic provider). Because this speeds up the process greatly, ads can be used in a similar way.

The AMP project vets analytic information by special criteria, including performance, privacy and security. Publishers can choose to use the AMP tag, similar to the traditional tag. Sections of JavaScript can be placed on the website, although it won’t include access to the same amount of data.

Taking Advantage of the AMP Platform

Wordpess AMP Plugin - Eminent SEOAMPs are well on their way to changing the internet (or, at least, mobile search), so why not take advantage of this platform? Some WordPress plugins are already available to help you craft a concise and functional website. WordPress’s AMP Plugin, for example, automatically translates your posts’ content to these fast-loading pages, and you don’t have to enter special settings for it to work. The software automatically inserts tags, so it’s fantastic for those with little HTML knowledge.

If your team includes a web designer (or if you have some coding background yourself), it’s easy to design a custom AMP page from scratch. The project’s homepage (see screenshot below) includes a huge selection of resources too, which will help you learn how to create the content on your own. You’ll also find a technical section to learn more about how AMP works, plus code samples, source code and documentation courtesy of GitHub.

AMP Project Website Homepage - ESEO

The AMP platform in continuously growing and changing, and it’s in the news almost weekly. At Eminent SEO, we’ve been following the AMP developments closely. It might seem like a lot to take in, but we can help. If you want to understand more about Accelerated Mobile Pages, what they can do for your business, and how to optimize them, trust our expertise to guide you. Call 800.871.4130 for help with building AMP pages today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How to Survive in the Current Organic Search Results Landscape

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Organic Search Results Landscape - Eminent SEO

Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search goliath is its update to local listings and how these appear to users on the results pages. These changes, while seemingly minute, have powerful implications when it comes to how your business is represented.

Last year, Google rolled out a new local search format worldwide. The verdict is still out on whether it will be better for businesses or for consumers – or neither. It’s all so confusing! No need to fret: Here are a few changes we can be sure of:

Organic Still Crushes

Organic Results Keep Your Eye On The Ball - Eminent SEOThe SEO firm Nifty recently performed five different search studies of both desktop and mobile platforms with the new local listing setup implemented by Google. Across all studies, organic search results performed the best, receiving nearly 50 percent of all click throughs. Compare this to average click-through rates of 25 and 24 percent for paid ads and local packs, respectively.

If you caught our previous post, it should come as no surprise that it pays off for businesses to aim for high organic rankings rather than placing too much focus on paid search engine spots and other channels, such as social media.

What Does This Mean for Your Business?

Organic results remain the No. 1 way search users are likely to click through to your website. It makes sense, because when someone searches, “I’m looking for [service] in [location],” a keyword search matching the words they type seems to fulfill their search query much better than paid ads or local results, which are essentially suggestions from Google.

Nifty took the results of its study and implemented an SEO strategy that “moved away from a laser focus on maps and really focused on growing organic traffic for phrases that show map results and phrases that don’t.” Overall, the company claims to have had great increases of traffic across all clients since the shift.

Decrease in the Local Pack

Google’s local pack in the search results used to feature seven entries. Now, it’s down to three, although the resource is more visual than it used to be.

What does this mean? For starters, featuring fewer local businesses means that your business could receive less visibility. A keyword search for “plumbers in San Francisco” will yield paid advertisements, local listings and organic search results. Of the local results, your business may show up, or it may not.

The factors contributing to when and how your business show up include the internet provider of a given user and his or her relative location. For example, two people could search the exact same keywords next door to one another and receive two completely different sets of local results in their SERP (search engine results page).

Some have speculated that the new layout is simply a way to streamline the user experience, while others have argued that it’s foreshadowing a larger Google plan to monetize local packs. Searching for different keywords will yield an even wider variety of local listings.

How to Adjust to the New Organic Search Results Landscape

Positive Reviews On Yelp And Google - Eminent SEOSo, how can you keep your business and your website relevant given all the changes to Google’s search layout? Here are a couple of good places to start:

Fill Out Your Google My Business Page Properly

Even though a link to your Google My Business page is no longer available for searchers, you can still claim your Google My Business listing if you haven’t yet.

Be sure to fill out the important details on your GMB page:

  • Add a unique, properly formatted description that includes links.
  • Choose the correct categories for your business.
  • Upload as many hi-resolution photos as possible.
  • Add a local phone number to your listing.

Earn Positive Reviews Within Google Maps

Even though they’re no longer called Google+ Reviews, the reviews on your Google My Business page are still used for local pack snippets. Users generally leave reviews by finding your location in Google Maps and then clicking on “Write a review.”

Your business card will not only include your overall review rating, but your negative reviews as well. This is especially crucial for businesses in the hospitality industry to pay attention to. Why? Because Google has added an option to filter searches to include only businesses above a certain rating, such as four stars or higher.

Pay Attention to Opening and Closing Hours

Since each local listing’s snippet now includes the business’s working hours, make sure to include correct opening hours on your Google My Business page.

Keep Earning Reviews Elsewhere

Business reviews have a direct impact on local search rankings, so you need to spend some time acquiring them. And these are not only Google reviews, but also reviews on your Yelp page and other local directory pages.

Optimize Your Storefront

At the end of the day, your spot on a search engine results page is your storefront. Getting people to see your storefront was already tough, but Google continues to keep raising the stakes.

You want to do everything in your power to get users to walk through your door. Are you getting seen? How does it look when users see you? Get started on finding out the answers to those two questions.

If you’re looking for some help on optimizing your website for search engines as well as filling out your Google My Business page properly, give Eminent SEO a try. We have several new marketing packages available to help your company rise to prominence on many fronts. Just call us today to learn more about our new offerings: 800.871.4130.

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 58: Big Changes in Store for Eminent; Google Mobile-Friendly Label Removed

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Big Changes In Store For Eminent SEO

Eminent SEO News: Many Big Changes Coming

Many big changes have happened – and are about to happen – around the offices of Eminent SEO. For starters, we’ve recently added two more members to our staff: Ashton Stradling and Danielle Knox. We’ll tell you even more about these exciting additions in next month’s newsletter, but for now let’s get to a few other happenings.

Also worth keeping an eye on is a website revamp in the works. We have plenty of new professional photos of our team to work with – as alluded to in last month’s newsletter – so look forward to a site that will blow you away visually and user experience-wise.

In other recent news, we’ve recently closed a deal with a new premium client, and we’re offering new service packages to all current and prospective clients. If you want to learn more about these customizable offerings, just give us a call any time.

And in more general news, we’re prepping for the holidays around here. Halloween, Thanksgiving and Christmas are just around the corner, and we’re getting ready to kill it for our clients when it comes to holiday online traffic!

Follow us on social media to stay abreast of all the changes to come regarding all things Eminent SEO.

What’s New in SEO: Google Mobile-Friendly Label Is Retired

As we pointed out in a blog post on responsive design earlier this year, Google explicitly identifies mobile-friendly webpages when you conduct a search via smartphone.

Well, that is no longer the case, according to Search Engine Land. As of the end of August, the “Mobile-friendly” label in Google Search is M.I.A. The company gave about a week’s notice before the change, but now it is official.

To see an example, in the aforementioned blog post from January, we showed a screenshot of mobile search for “Flower Store Phoenix.” The results at the top of the organic list were all designated “Mobile-friendly,” as you’ll see in the screenshot in that post.

If we search the same term now, here’s what we see:Google Mobile-Friendly Label Missing - Eminent SEO

Wait, does that mean we have no idea if the result we click leads to a mobile-friendly site?

Im Afraid Geena Davis The Fly - ESEO

Don’t worry about it too intensely: Google is on record saying that 85 percent of all pages in the mobile search results are now deemed mobile-friendly. That number is only going to increase over time.

Just because the label has disappeared doesn’t mean websites aren’t still being judged by their mobile friendliness. Having a mobile-friendly site certainly remains a ranking signal in mobile search, according to Search Engine Land.

If you’re not sure if your website, or any other one you plan on visiting, is optimized for mobile devices, try Google’s Mobile-Friendly Test or even ResponsiveTest.net.

August Social Media Roundup

As part of our social media outreach in August, we were particularly vigilant about using Twitter to share many of the outstanding SEO- and tech-related articles we’ve recently come across – from all over the web. In fact, if you read everything we shared on that platform last month, then you’re halfway to becoming an SEO guru. If you haven’t followed us on Twitter yet, please give our timeline a look. Additionally, below you’ll find a recap of our most memorable social media shares in August from our Twitter, Instagram and Facebook accounts.

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August Blog Roundup

We’ve got website tips here! Have you migrated your site to a secure domain? In other words, does it start with “https” now? If you’ve done so, make sure it’s not causing you SEO errors. Also, if you’re looking to draw better qualified traffic and convert your visitors into customers, our latest blog posts will give you a leg up in the race. Subscribe to our blog if you haven’t done so already, and check out recaps of our latest blog posts immediately below.

Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

I’ve got the power! Did you know that there are certain groups of “power words” marketers rely on to drive engagement and conversions? The effectiveness of many of these terms was discovered well before the internet era, but now they’re essential when it comes to website marketing. If you don’t know which terms we’re talking about, get caught up here.

Keep Your Domain Game Strong: Setting Up Your HTTPS Address Improperly Can Cause SEO Issues

Roughly 34 percent of all results shown in Google Search now have an HTTPS prefix. This means many websites have been upgraded to a secure domain, and we’re only going to see more of them do so. While that will be increasingly important in the SEO race going forward, be sure not to make the transition sloppily. Avoid these missteps when migrating your website to HTTPS.

Featured Service: Website Development

Not only can Eminent SEO help you register a new domain and work with you on the design of a new website, but we can also take control of the technical and user-experience aspects of your new web property.

Perhaps you need to integrate a shopping cart or a specific web app into the site. Let us know what you’re looking for, and we’ll take the reins of the project! We can take your new website from the mock-up stage to a “dev site” to the official launch. Afterward, we have webmaster retainer services to make sure the site is functioning properly and so you can request any fixes or changes at any time.
Website Function Make Or Break - Website Development - Eminent SEO
In total, our Website Development capabilities include services such as:

  • Custom Website Code Development
  • Custom WordPress CMS Development (Including Plugins)
  • Online Shopping Cart Development
  • Custom Web App Development
  • Ongoing Webmaster Retainer

Click to learn more about our Website Development services, or call us at 800.871.4130 any time to hear about the new custom service packages we’re offering to interested clients.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 55: Are You #TeamCap or #TeamIronMan? Plus, Yet Another Google SERP Change

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Eminent SEO News: Team Eminent Goes to the Movies!

Early in May, we took a midday break from work to go see “Captain America: Civil War” on its first day in theaters. Some of us were #TeamCap, and some were #TeamIronMan heading in.

One of us was especially inspired by the release of the new movie that he decided to don the costume of one of the film’s main characters. See if you can spot who that individual is (wink wink):

Reviews of the film were largely positive among the Eminent staff, and the entire movie outing at Cinemark in Mesa Riverview was a great team-building experience heading into that weekend.

What’s the best event you’ve attended as an official company outing? Leave your answer in the comment section below this post.

What’s New in SEO: Learn About the Latest Google SERP Change

The Google SERPs (search engine results pages) continue to be a moving target. The tech leader never stands still when it comes to developing new ways to display and deliver search results to its many users and their many devices.

After removing the sidebar pay-per-click (PPC) ads earlier this year and expanding them to as many as four at the top, Google has made yet another change: expansion of the main search results column.

According to TheSEMPost, the main search results column on Google has been expanded significantly from 500 pixels wide to 600.
Michael Jordan Space Jam Celebrate

Why Is This Change a Big Deal?

First, the expansion of the search results column should pull a result or two above the fold, whereas they were only found previously by scrolling to the bottom of the SERP. This is good news in light of all the PPC ads, local packs and carousel news articles that can show up near the top of a results page. If you owned content that showed up just below the fold before, it now could be movin’ on up to the main stage.

Also, this change has got to give you more room to fill out your meta titles and descriptions, right? TheSEMPost claims meta title displays are now able to handle up to 70 characters, and that the meta description limit is increasing by 16-20 characters.

But, let’s look further into this claim. If you search “NBA Finals” from a desktop, for example, the top of the results page will look like this:
NBA Finals Search Above Fold
That’s one PPC ad at the top followed by a Knowledge Graph that shows the Finals schedule and then three recent news articles before the first organic result.

If you scroll down the SERP, you’ll see more of the organic entries.
NBA Finals Google Search Below Fold 1
You might notice that the first two organic results show way more than two lines of meta description text and the standard 160 characters. From there, all entries appear to be restrained to roughly a line and a half of meta description text.
NBA Finals Google Search Below Fold 2
If you copy the amount of text shown in the meta description (before it gets cut off) and paste that into a word-counting tool, you get a number that’s roughly 160 characters. If you do the same with the longer meta titles on the page, you’ll see a number as high as 70 characters.

What this means for you is you can now officially go a little over 60 characters with your meta titles for a webpage, but it looks like you’re still capped at 160 characters with your meta descriptions – even though another 40 or so characters could logically show up for each entry without spilling over to another line.

So, it appears that you’re going to have to wait a bit longer to be able to have a little more breathing room when writing meta descriptions for individual pages on your website. Although, we all know Google is pulling in rich snippets for metadata anyway.

To learn more about what Google’s expansion of the main search results column means, particularly for local packs and rich snippets, see TheSEMPost’s report on the topic.

May Social Media Roundup

Besides the new “Captain America” flick, we also took in several holidays throughout the month of May, such as May the 4th (Star Wars Day), Cinco de Mayo, Mother’s Day, National Pizza Party Day and more, as celebrated in the office and on social media.

Also worth noting is we stayed ever vigilant about sharing relevant news to our followers on Facebook and Twitter. In fact, if you follow us on those two platforms, you’ll be caught up throughout the month on the most relevant news and latest strategies in SEO, marketing and workplace productivity. For the best of our social media posts from May, see below. And if you haven’t already, stop on by our Facebook page.

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Casey Graduation Arizona - Eminent SEODid Somebody Say Friday Surprised Dog - ESEO

Today is #NationalPizzaPartyDay so our team celebrated with delicious pies! ? #Pizza #PizzaParty #TGIF

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Memorial Day Salute - Max And Meg - Eminent SEO

May Blog Roundup

On our company blog in May, we stepped out of our usual box and delivered relevant info on topics such as internet addiction, reducing stress at work, and more. As you look over the highlights of our May blog posts, you’ll see that we slightly deviated from our usual stream of SEO/marketing news and tips. But, we think you’ll find each topic highly relevant to your life as a business professional and internet user. See the latest highlights of our blog below.

Internet Addiction: How Prevalent Is It, and What Are the Consequences?
You can’t really be addicted to the internet, can you? Well, you’d be surprised at how hard it is for some to unplug from the digital world (or maybe it won’t surprise you at all). This post will tell you how to identify internet addiction, the risks that come with it, plus how to treat the problem. Also, see how seriously some countries (China especially) are addressing this emergent issue.

More Big-Box Retailers Bite the Dust: What’s to Blame? (Besides Online Shopping)
Three major big-box retailers with a once-prominent presence here in Arizona recently announced they are closing all of their stores for good. *Pause for tears here.* Take an in-depth look at all of the factors that led to their demise. Was the rise of online shopping really a major influence on these retailers’ exit from the market, or does it go much deeper?

How to Reduce Stress and Boost Productivity in the Workplace
How do you find your “om” amid all of the hustle and chaos at work? How do you keep yourself healthy and your mind clear to be at your creative best? Get a wealth of tips here that will not only help you with reducing stress at work and on your personal time, but you’ll start to see your professional productivity increase as well.

Featured Service: Website Content

Is your site littered with pages that are poorly written, thin, short, outdated, not unique or otherwise in need of an update? If you answered yes to any of those, it’s time to give your website a boost – if you want it to have any shot of ranking in the search engine results. It’s all about the content, baby!

Even well-written content will have trouble ranking if it’s not properly optimized – with headers, keywords, metadata and more. This is where Eminent SEO comes in. We have a team of experienced writers who can not only make sure every webpage and blog post on your site is thorough, well-researched and engaging, but they will optimize each and every piece to give it its best chance to rank in search.

Eminent SEO’s Website Content Services include, but are not limited to:

  • Fully Optimized Webpage Content
  • Authoritative, Frequent Blogging
  • Resource Article Creation and Optimization
  • Press Release Creation and Distribution
  • Optimized Weekly or Monthly Newsletter Content
  • Creative Social Media Content
  • Other Custom Content Requests
    Good Content Helps Build Client Relationships - Eminent SEO
    To get started with upgrading the content of your current website – or if you’re in need of high-quality content for your marketing campaigns – get in touch with Eminent SEO today! We’re standing by at 800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 50: Eminent SEO Upgrades to New Office, Google HTTPS News

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Eminent SEO News: New Digs, Team-Building Excursions

The move is official! In mid-December, Eminent SEO made the upgrade to a bigger and shinier office in Mesa, Arizona.
Eminent SEO New Office Mesa
Our new space gives us room to grow as a staff, and the layout is conducive for stronger communication and collaboration between team members. We also have a game room for employees, a break room with Netflix and an art wall, and we have several new TVs around the office that easily connect to our computers for videoconferencing and screen mirroring. The following photo gives another look at our new digs.
Conference Room TV - Eminent SEO Mesa
If you’d like to come by and meet the team and maybe take a lil’ tour, just let us know at hello@eminentseo.com or 1-800-871-4130. Here’s to a great 2016!

In other company news, other than adding to our client portfolio in December, our month was highlighted by a pair of company outings. First, we held our annual holiday party at TopGolf Gilbert on Friday, Dec. 19. On the following Monday, we all went and saw “Star Wars: The Force Awakens” and then ate lunch all at the awesome FatCats Entertainment Center in Gilbert, AZ. Talk about a memorable extended weekend! To see photos of those excursions, check the Social Media Roundup section later in this newsletter.

What’s New in SEO: Google to Begin to Index HTTPS Pages First

SEO experts continue to urge webmasters to upgrade their websites to the more-secure HTTPS version of the URL. Not only does that little “s” mean everything between your browser and the respective website is encrypted, keeping third parties from looking in on communications to and from the hosting server, but it began helping with Google search rankings in 2014.

Some websites boast HTTPS and HTTP versions of the very same page. Google’s Webmaster Central Blog announced in December that the search engine will start attempting to index the HTTPS version of a webpage over its HTTP counterpart. Even if a site’s own navigation points to HTTP URLs, Google will try to see if the pages work with an HTTPS address. If so, Google will feature that version in the search results, rather than pages with a non-secure protocol.

The blog post said this initiative is an effort to encourage the web to be more secure. If your website’s navigation all leads to HTTP pages, Google recommends redirecting to the HTTPS equivalents, if available. For more on the search engine’s plan to index HTTPS pages first, check out the Google Webmaster Center Blog post.

December Social Media Roundup

Our December social media posts were highlighted by our “12 Days of Christmas” campaign, which featured one holiday-themed photo per day from Dec. 14 to Christmas Day. A few of those posts are below, along with other highlights of our social media outreach in December. To see every post from our “12 Days of Christmas” campaign, head over to either our Instagram or Facebook profile.

December Marketing Blog Roundup

Did you miss any of the December blog posts on our Eminent family of sites? Not to worry. We have the highlights below. In December, our blog posts went into depth on their respective marketing and SEO-related topics like never before. After you’ve checked out the blog highlights, be sure to visit our full blog and click on “Subscribe.”

What Is Zombie Website Traffic and How Do I Mitigate It?
Zombie traffic seems to come and go seasonally, and many websites are starting to feel its effects over the last handful of years. In this post, learn what zombie traffic is plus some theories on what’s causing it. Also, find out how you can safeguard your website against low-quality traffic in general.

Boost Your Social Media Marketing Efforts with These Online Visual Tools
In 2016, why not serve up some great visual online content, including incorporating more storytelling, which is an emerging form of engagement on the internet? This post will tell you about three outstanding online tools, two of which are free, that can give your content a boost, whether on your website or for sharing to social media.

Landing Page Optimization Fails that Make You Lose Conversions
Learn about the characteristics of a dedicated landing page, including its usefulness. Although marketers approach the landing page optimization process with their best intentions, they’re liable to overlook a few areas, and that hurts their chances of generating conversions. Here are 8 landing page mistakes that marketers need to look out for.

Pinterest for Business: Tips on How to Create Eye-Catching, Effective Pins
Take an in-depth look at what does and doesn’t work on the social bookmarking platform Pinterest, plus how you can make the channel start paying off for your business. Also, learn about how important pin descriptions and calls to action are on the content you post.

Featured Service: Video Marketing

If your company is struggling with online engagement, creating high-quality videos might be the solution. Putting your name behind a professional, compelling video can really get people’s attention on social media and on your website.

Not just any video will do. The video title and description has to be clear about what the content will be. Keeping it concise but having a distinct message and compelling call to action are crucial in making video marketing work for a business. The average online user is doubly compelled to watch an online video over reading a lengthy piece of content. Therefore, your company should try its hand at capitalizing on the popularity of online video.
Video Marketing Online - Eminent SEO
Eminent SEO specializes in shooting and producing video for clients of all varieties. We also put great diligence into optimizing each video on YouTube, which has become the second-most popular search engine. We use video as a way to boost engagement and as an SEO tool, helping clients work their way up the search rankings ladder and thus get their name out there better.

Learn more about our Video Marketing Services, or call 1-800-871-4130 today.

Happy New Year! See ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 48: ESEO Promotion, Google’s Addition to Algorithm, Blog and Social Roundups

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Eminent SEO News

Kirstin Douglas - Director Account Management - Eminent SEOA job at Eminent SEO provides ample opportunity for career growth. Kirstin Douglas is the latest employee to actualize this. Last week, Kirstin was promoted from a Senior Account Manager to the Director of Account Management. Kirstin’s duties now include:

  • Defining business strategies by applying knowledge based on customer markets.
  • Being responsible for retention and growth of the existing client base through individual efforts and efforts of the account management team to deliver profitable quality service.
  • Managing client assignments.
  • Building strong customer relationships.
  • Being familiar with a variety of the field’s concepts, practices and procedures.
  • Relying on extensive experience and judgment to plan and accomplish goals.
  • Leading and directs the work of others.
  • Using a wide degree of creativity and latitude.
  • Reporting to top management.

Kirstin has been a rock star for us, and will get an even bigger chance to shine in her new role. Congrats, Kirstin! You can get to better know Kirstin by checking out her bio page here.

What’s New in SEO: Meet RankBrain, the Newest Addition to Google’s Search Algorithm

Recently, Bloomberg Business had the scoop on Google’s new search results-processing technology, called RankBrain. The new system is a form of artificial intelligence, meaning it can build upon what it already knows, rather than needing a human to guide it each step of the way.

RankBrain is just one part of Google’s Hummingbird search algorithm, to the best of Search Engine Land’s understanding, and it doesn’t handle all searches. As a reminder, a search algorithm is a system that processes search queries and combs through billions web pages in order to rank the best ones first. Essentially, Rank Brain is doing some of the heavy lifting for the algorithm, automating part of the process for Google’s experts.

A senior research scientist at Google said RankBrain is the third-most important signal when it comes to ranking web pages. What are the first two? Google won’t reveal. Check out Search Engine Land’s FAQ article to find out all that has been revealed about RankBrain to this point.

October Social Media Roundup

Eminent SEO’s October was all about getting ready for Halloween, celebrating our sixth anniversary, and attending Pubcon Las Vegas. Immediately below are the highlights of all of our social media posts from October. To see more of what we learned at Pubcon Las Vegas, check out our CEO Jenny Stradling’s Twitter timeline for her live tweets during the Pubcon sessions. Also, scroll down to the “Blog Roundup” section of this newsletter to find the link to account manager Lacey Chic’s in-depth write-up on “The Future of SEO,” as predicted by Pubcon presenters.

Max Shirts - PubCon - Team Eminent SEOThe Hoth - PubCon - Eminent SEO

Happy Halloween - Monsters - Eminent SEOHappy Halloween - Monsters - Eminent Social MediaLIke Old Picture - Michael Myers - ESMSEOs Celebrate Halloween - Panda And Penguin - ESEOHalloween Cat Costumes - Eminent SEO

October Marketing Blog Roundup

Searching for tips on how to boost your business, especially when it comes to social media, your website and your overall brand? Look to the blogs on our Eminent family of sites for valuable tips, tricks, how-to’s and SEO news. Catch up on the best of our October blog posts below. If you haven’t already, visit the Eminent SEO blog and click on “Subscribe.”

Understanding the Future of SEO: What to Expect in 2016 and Beyond

Going to Pubcon gave us a lot to chew on, as the world of search and users’ habits are constantly changing. Not to mention, there is just so much that goes into best SEO practices. Check out this blog post to see our many takeaways from Pubcon Las Vegas and to get a preview of the future of SEO.

Ad Blocking is Changing up the Marketing Game

Read about how more and more people are blocking online advertisements, plus how much the practice is costing the advertising industry in lost revenue. If you have a website that relies on hosting ads, check out this blog post for some ideas on how to make up for lost revenue due to the rise of ad blocking.

When is the Right Time to Hire a Social Media Manager for Your Business?

Do you run a business and handle your company’s own social media in your spare moments? Or, are several people on your team expected to help you run your business’s social accounts, even though nobody is technically the manager? If your business meets the four conditions explained in this blog post, it’s time to put out a help wanted ad for a highly qualified social media manager.

Is A Logo A Brand?

A business’s logo is not a brand in itself, is it? Find out the role a logo plays in a brand, plus what goes into a logo and how the image should align with the company’s industry and customer base.

Featured Service: Company Branding

You may have put together a logo quickly and gotten your business off the ground, but have you established a brand? Does the average person recognize your brand when they see your employees’ uniforms or any company vehicles? Or, do online users recognize your logo and know what your brand is about?

Your company’s logo, color scheme, website design and even custom symbols and images play a role in the overall brand. If you don’t have a true brand strategy in place, Eminent SEO can step in and help out. Our marketing and design experts can take your existing brand strategy and make it stronger, or we can build a new identity from scratch. When you contact Eminent SEO for branding help, the measures we’ll take include:

  • Auditing your brand and current strategy.
  • Refining collateral related to your brand.
  • Designing and developing a new logo.
  • Marketing your new brand.
  • Managing the reputation of your brand.

Importance Of Online Branding - Eminent SEO

If you’re ready to build a rock-solid, recognizable brand with help from a team of seasoned marketers, learn more on our Website and Business Branding Services page, or call us right now: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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