Tag Archives: Google+

Vol. 49: Eminent SEO is Moving, Google My Business Shakeup, November Roundups

Eminent SEO News: We Are Moving, New Hire

Eminent SEO Office

Entrance to Eminent SEO’s new Mesa, AZ office

One month after our sixth anniversary, we signed a lease and got the keys to a bigger and better office space! We’re currently in the process of moving just few miles down the road, and Mesa, AZ will continue to be our home base. If you’re in Arizona, be on the lookout for an open house invite to our new office near Country Club Drive and Baseline Road.

In other Eminent SEO news, we hired a new member to our team: Steven Russo, Fulfillment Associate. As we upgrade our office space, we’re going to be looking to add a few new members to our staff. Keep an eye out for those announcements in the next couple of months. In the meantime, welcome, Steven!

Steven Russo | Eminent SEO

Steven helps manage Eminent SEO’s inventory assets as well as clients’ website and marketing orders. He assists with on-page optimization, website content, link building and various other digital marketing tasks on behalf of Eminent SEO and its clients.
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What’s New in SEO: Major Changes to Google+ and Google My Business Pages

The redesign of Google+ appears to have left local business pages as a casualty. According to multiple reports (and simple observation of current Google+ pages), Google’s social network no longer supports several features on businesses’ pages. The following features, among others, have disappeared:

  • Reviews
  • Stars (ratings)
  • Maps
  • Directions
  • Hours of operation
  • Phone numbers

Some features, however, like reviews and hours, can still be seen if you come across a business in Google Search. A Marketing Land report speculates that Google appears to be giving up on encouraging small businesses to maintain a presence on Google+.

Unless your business has gained measurable traction on the the platform, you may not have to worry about continuously posting to Google+ from now on. However, all we have is speculation at this point when it comes to the future of Google+. It IS clear, however, if you have a local business (a place of business with a physical address other than a P.O. box), then a properly optimized and managed Google My Business page is needed if you want to rank higher on the search engine result pages for local search queries.

For more on the changes to Google+ business pages, check out Marketing Land’s report.

November Social Media Roundup

In November, we paid homage to the month’s many big events, good and bad: Daylight Saving rollback, Veterans Day, Friday the 13th, Paris attacks, Thanksgiving and more. We also chimed in on Twitter’s switch from stars to hearts (aka “favorites” to “likes”) that left many users fuming. Check out the best of our November social media shares from our various accounts:

Believe The Fall Hype Type | Eminent SEO

Praying for France. Praying for peace. Praying for love. #prayingforfrance A photo posted by Eminent SEO (@eminentseo) on

Give Thanks | Eminent SEO

November Marketing Blog Roundup

Looking for some marketing advice that will help boost your business, particularly in the areas of social media, marketing during the holidays, and developing your brand identity? We’ve got you covered! If you missed out on the November posts on our Eminent family of blogs, check out the “best of” below. Also, don’t forget to subscribe to the Eminent SEO blog so you don’t miss out on upcoming offerings.

How to Market During the Holidays in 2015

Get some ideas here on how to make your business stand out during the holidays and tap into the spending craze. But first, take a look back at the holiday numbers of 2014 to get some ideas on where to focus your efforts this year.

How to Optimize Your Business’s YouTube Videos for SEO

Is your business on YouTube? For one, it should be. Secondly, did you know there’s a process to help your videos show up higher in YouTube’s search tool (and even on Google)? Find out how to optimize each and every one of your videos in this article.

When is the Best Time to Post on Social Media? It’s All Relative

You’ve probably seen several infographics that claim to have the answer to the best time for your business to post to social media. The problem is many of the infographics contradict each other or, at least, the “best time to post” simply changes every few months. The solution for you is to only worry about what works best for your company. Find out what that entails.

Should Your Company Include .com in its Logo Design and Brand Identity?

Several companies, large and small, have “.com” in their official name, and many of the most recognizable brand names got their start by doing this. See the rationale behind including a domain extension in one’s brand identity, and then decide if your company is a candidate for such a rebranding tactic.

Featured Service: Organic Link Building

Even though Google has undergone several algorithm changes in recent years, the search engine still values backlinks, perhaps more than ever. However, there’s an increased focus on quality backlinks, and not the sheer quantity of backlinks.

What is a backlink? It’s when another website links to your website using a hyperlink within their content, making it easy for the user to hop from the hosting site to yours, if desired.

Why do you need backlinks? Google views links as votes, and when important sites link to you, it acts like a vote for your website. The more high-quality “votes” you have, the more of an authority you become with search engines.

Organic Link Building | Eminent SEO
Organic link building is one of Eminent SEO’s longest-running services. We have a team of experts with many years of experience in custom link acquisition, social link bait, business citations and other related link building tactics.

We don’t market your website from link farms and other low-quality domains. Instead, our team works swiftly and diligently to secure natural links from authoritative websites on behalf of our clients, which helps their sites, in turn, build authority in Google’s eyes.

Click here to find out more about our Organic Link Building Services, or just call 1-800-871-4130 today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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RIP Google Keyword Tool: We Now Have the New Google Keyword Planner to “Love”

Eminentseo -- RIP Headstone -- 08-28-13The SEO/SEM world has not taken kindly to Google’s new Keyword Planner that officially replaced the old AdWord Keyword Tool yesterday.

To use the Keyword Tool now users must login to an AdWords account in order to access the Planner. The Planner has no match type data for any search volumes (search volumes are displayed for exact match data only), ZERO device targeting, ZERO local vs. global monthly searches, and the AMAZEBALLS option to filter by “closely related” terms has been terminated.

Of course, the reactions aren’t 100% negative. There are new features like more geographic segmentation and the ability to bundle geographic regions that allow local SEOs and ad planners to drill down to the city level to get keyword search volume data.

Users are able to upload more keywords from their own lists (up to 10,000 keywords) to get performance data. The Planner will also show search volumes by ad group, landing page and any other categorization you set up.

Still, search volume differences between the two tools have been a source of anger, and the variances are due to two key sources of contention — match types and device types getting eliminated.

Google tells us:

“In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.”

Hopefully Google will continue to update the Keyword Planner and add our old fav “closely related” to the offering. If you are accustomed to the old tool, using the new Planner will be a major adjustment that you will likely have a love/hate relationship with. If the Planner stays the way it is this will for sure drive up a few sales numbers for all those competing keyword research tools on the market.

What tool do you use for Keyword Research?

Matt Cutts: Stock Images Do Not Impact Search Rankings

This entry was posted in Content and tagged , , on by .

In a recent video via Google’s head of spam, Matt Cutts, he said that using stock images from a stock site has no impact on rankings. He added that using stock images over original imagery doesn’t effect any differently either or negative for that matter either.

Now personally, I think original photography is always a win situation for the client, as you don’t run the chance of utilizing an over saturated image online and you own rights to your photography 100%. But, I have to stress that when in a crunch, stock photography is a wonderful tool to get some vibrant and high quality imagery.

Below you check out the full video of Matt Cutts answering the question, “Does using stock photos on your pages have a negative effect on rankings? Do original photos help you in this regard?

Does your company, brand or service utilize stock photography? Or do you take all original photography for your website and marketing collateral?

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Google’s Auto Complete Reflects Fears [Video]

This entry was posted in Life and tagged , , on by .

Google Suggest Tool

While we may find entertainment and humor in Google’s suggest auto complete tool,  it also reflects, “fears, inquiries, preoccupations, obsessions and fixations of the human being at a certain age and our evolution through life,” says Marius B.

Reality is, we all are searching for similar, if not the same answers as Google clearly reveals.  Who knows how many times Google has seen these searches before? Hundreds? Thousands?

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Google Maps Treasure Mode

This entry was posted in Humor and tagged , , on by .

Google has announced their Treasure Mode with Google Maps after finding Captain Kidd’s treasure map. The map was found on an expedition in the Indian Ocean, as part of a deep water dive to expand their underwater street view collection. You can find the Treasure mode option on the top right of the Google Maps page. Don’t forget to check out the ‘telescope’ feature aka ‘street view’ on the maps in Treasure mode as well.

Find more details on: Google’s Blog

treasure mode Google Map

Treasure Mode Telescope view

By the way, Happy April Fools Day! *wink

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How The World Searched Google in 2012

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Google Search

Curious what were the hot topic of the inter-web?  Google has officially revealed the top 10 key search trends of 2012.

The search engine’s Google Zeitgeist 2012 site is now live, marking its 12th annual look at the 142 trillion search results made up of events, celebs, photos, songs, and trends that got our attention of over the course of 12 months.

One of the top trending search terms in 2012 was Whitney Houston, who passed away this year. And a close second, which was no surprise, Gangnam Style.

Check out the top ten search terms for Google this year in 2012:

1. Whitney Houston

2. Gangnam Style

3. Hurricane Sandy

4. iPad3

5. Diablo 3

6. Kate Middleton

7. Olympics 2012

8. Amanda Todd

9. Michael Clarke Duncan

10. BBB12

Are you surprised by the results? Leave your comment below and let us know what you think of the year in review via search queries from Google.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 15: Goodbye 2012, Hello 2013… and Happy Holidays from Team ESEO

This entry was posted in Newsletter and tagged , , , on by .

Eminent SEO December 2012 Newsletter
Eminent SEO2012 was an exciting (and somewhat tumultuous) year for SEO and Marketing professionals. This past year has seen many changes in Google’s approach to rating and displaying website results within their SERPs through a series of algorithm updates, specifically called: the Penguin and Panda algorithm updates. These updates initially frustrated website owners and internet marketers alike, but as the dust settled, we all got a clearer view on how to successfully rank and market websites… for now.

The Benefits of Change

While all change will assuredly come with some growing pains (trust me, we felt them), the changes in the SEO industry did actually result in a few definite benefits for the web as a whole.

For Marketers:
The stricter guidelines imposed by new updates have actually sparked more competition on the internet, with certain business sectors seeing an increased need for cutting-edge marketing techniques. Before these changes, less-competitive markets could have websites accidently become a ranking authority without using a marketing strategy to achieve their goals. Now, marketing has become more of a necessity, as literally every single market has increased in levels of difficulty with all of Google’s changes.

For Web Searchers:  
Another benefit of the 2012 changes is the increase in the quality of web content that search engines are returning. Websites listed in high search rankings are becoming increasingly more appealing, both visually and in content – from written word, to video and images. Google wants to serve up fresh AND relevant content, so if your site is outdated or lacking, it might be time for a facelift.

The Combination of Traditional and New Media Marketing Techniques:

For the past decade, there has been a big separation between traditional marketing and internet marketing. Advertisements for print were on a slow decline while internet marketing still seemed limited to those who have been practicing traditional marketing for many years successfully. 2012 brought these two forms together; as visual websites and apps, such as Pinterest and Instagram, became popular. They opened up a new format where visual advertisements could find a home. Without size limitations and high print prices, these social media apps and sites allow for traditional style advertisements to be broadcast to large audiences cheaply and effectively.

*NOTE: If your brand is not using these new outlets for advertising, let Eminent SEO consult you on how you can take advantage of these social sites that are growing rapidly in popularity. Just drop us a line give us a call.

Eminent SEO | All-in-One Services

In November, Eminentseo.com launched a brand new “services” area to our website. This new page lists all of the specific services that we offer; from Website Audits to Custom Design and Development to Website Marketing. Visit our new Website and SEO Services page to see all of the many individual services that we offer to help your brand, site and business excel in the New Year.

Eminent SEO Services

Highlighted Services | Website Audit

website audit is the perfect way to assess all aspects of your website; from functionality to on-page optimization to offsite marketing. We take a thorough look at your website and deliver a report on all areas that are exceeding, areas that could use attention, as well as areas that could be causing extreme conflicts with search engines or users. Call us today to begin a quality check of your web properties.

Goodbye 2012, Hello 2013!

As 2012 comes to a close, we just want to say thank you to our clients, our fans and our friends. 2012 had its ups and downs… as does any year. Google kept us on our toes, but we are happy to report we are better for it. As a team we have grown tremendously and we are excited to see what 2013 has in store for Eminent and our clients. Wishing you and yours a wonderful holiday season… and as we like to say here at the Eminent SEO offices “See ya online!”…

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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What do you love?

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Get more of what you love by searching across numerous Google products with one click!  What do you Love, is a fun tool that introduces some more Google products that you may have not known about and may find useful. It’s a tool that’s been around for awhile but still so many people don’t know about it.

Type in something that you love- owls, cheese, stars, Bon Jovi, Johnny Depp– whatever tickles your fancy.  No matter what it is, you now have another outlet in which you can get a feed and alternative search query outlets to grab info on what you love.

 

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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10 Things to Know Before Advertising with Google AdWords

This entry was posted in Analytics, Blog and tagged , , on by .

 

As part of our mission to assist other small to mid-sized business owners, here are 10 things you should know before advertising with Google AdWords.

1. With PPC, it’s all about being “relevant”
Relevancy is being pertinent and giving the people what they want. It’s often mentioned in the Google AdWords mission statement. Why? There’s a direct correlation between relevancy and your keyword Quality Score (QS). A higher QS is one of many important goals in AdWords as it can help lower your cost per click, reduce your conversion costs and increase your ROI.

2. Google is Fast (and Ruthless)
Google AdWords can produce results that are immediate and measurable. Unlike SEO – which can take months, you can be on the top of Google within a matter of hours. But watch out as you can quickly lose a lot of money if you don’t know what you’re doing.

3. The #1 ad position on Google isn’t usually the best place to be
This logic may seem counter intuitive to most but the #1 paid position on AdWords typically costs the most amount of money and generates the most clicks. The downside is that many of these clicks are from unqualified traffic that barely read your ad and can cause your ROI to suffer. The #1 position is ideal only if you know the keywords and ads are converting at profitable levels.

4. Advertise on Google’s Display Network at your own risk
The Google AdWords default settings include the Display Network. Most newbies forget opt out of this channel and get plenty of poor quality visitors via this channel if they don’t know what they’re doing. In the hierarchy of testing search engine marketing, Google Search is the purest search results and an absolute “must have”. Use Search Partners if you’re not getting enough traffic. And use the Display Network for branding or low cost impulse product purchases (e.g. weight loss). Advertising on select sites within the Display Network via managed placement ads is a good strategy to test and should be run under a separate campaign.

5. Start your PPC bids high and lower them over time
Manual bidding strategies should be designed to target ad slots #3-6 and higher bids will typically result in better click through rates (CTR). This can improve your quality score and allow you to lower your bids slowly as your campaign matures and optimization techniques enhance your results.

6. Put your PPC keywords in the headline (and body copy whenever possible)
By placing your keywords within the headlines of your pay-per-click ads, your keywords will bold up on the search results page which can improve your CTR. As long as you’re sending traffic to a strong landing page that include the keywords, the ad will also become more relevant which can enhance Quality Scores. This in turn enables you to lower bids and helps further reduce your costs.

7. Keep the keywords in your ad groups limited
When building ad groups, it helps to maintain relevancy within your keywords by grouping them by a single “root keyword”. Expand out the list of longer tailed keywords by keeping the focus on this one keyword. Make sure to test the different match options – phase, exact and +broad +match +modified. Broad match keywords used by inexperienced PPC managers are ripe for Google to take advantage of synonyms which may have little to do with your product or service.

8. Don’t spread your PPC budget out evenly throughout the day. Accelerate it.
AdWords PPC is database marketing and a process of elimination. To quickly find out what works and what doesn’t with your pay-per-click ads, it makes most sense to accelerate your daily ad spend. This allows your ads to show most often so you can fail fast. Also by testing and removing keywords that don’t convert at profitable levels, you can succeed faster and achieve the goal of maximizing your daily budget at the lowest possible CPCs.

9. After 30 clicks, eliminate keywords and ads that don’t work
While 30 is a low sample size, it remains a statistically significant number to evaluate your ad and keyword level performance. While more data is preferred, 30 data points can allow you to make decisions with a 90% confidence level. By quickly finding out what does not work (and what does), you can stop throwing good money after bad and pour more resources to those keywords and ads that yield profitable results.

10. Increase your budget based on Google’s recommendation at your own peril
The ad budget for your business should not an open checkbook. When Google recommends that you increase your ad budget, whose best interest do you thinks it serves. Test lowering your bids to increase clicks or remove unprofitable keywords from the mix. Increasing your budget may make sense if you’re leaving money on the table but recognize that there is a law of diminishing returns with AdWords so finding the optimal ad budget is a process of testing while working to maintain a profitable ROI.

Hopefully, this list is something that you can use to get the most out of your pay-per-click advertising dollar.

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Could So.Cl give Google+ a run for their money?

This entry was posted in Blog, News and tagged , on by .

Looks like there is a new kid on the block, Socl, which was recently launched by Microsoft. We’re still trying to feel out the Socl network and get the full experience and differentiate the positives and negatives. It’s showing to be very similar to Google+. You have the ability to share searches, explore the best of Socl and have a video party.

If you get a chance, take a peek at Socl and what it has to offer and let us know what you like, or don’t like for that matter.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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