Eminent SEO News: The Team Continues to Expand
The Eminent SEO team is rapidly expanding! Over the last month, we’ve added five new members to our staff, all with unique specialties to help us explore new ventures and do more for our clients.
Meet our newest team members now:
Hung Tran – Organic Marketing Strategist
Hung is one of two new members of our organic marketing department. A graduate of Arizona State University, Hung will help develop strategic campaigns to help build organic backlinks to our clients’ websites, in addition to performing day-to-day outreach. Hung believes that backlink building is crucial to healthy SEO practices.
Mark Meza – Social Media Strategist
The newest member of our social media department, Mark has lived and traveled all over the country and has experience in managing tours for some of hip hop’s top artists. Mark brings keyword research, SEO and blogging skills into his new role as a social media strategist.
Nicola Yap – Organic Marketing Strategist
We’re also happy to count Nicola as another new member of our organic marketing team. A graduate from Boston University with a public relations degree, Nicola comes to us with a background in copywriting and social media management. She will focus on developing and managing outreach campaigns for our clients.
Remy Albillar – Content Writer
For creative writing and SEO-driven content, we looked no further than Remy Albillar. He has his master’s degree in creative writing from Emerson College in Boston, and he’s served as a copywriter within multiple industries. Now, Remy is in charge of writing and revising blog posts, content pages, newsletters, eBooks and more.
Sara Korn – Content Writer
Sara is another new asset in our expanded content team, and she comes to us with a background in marketing and graphic design. Having owned her own company and written books, Sara will boost our copywriting and content efforts by producing optimized and engaging content pages, blog posts, newsletters and other digital assets.
What’s New in SEO: Not All Infographics Are Created Equal
A new Moz-BuzzSumo study found that content marketers aren’t getting the type of ROI they hoped for out of a time-intensive content piece known as an infographic.
In a study of more than 1 million articles (with just under 100,000 infographics involved), Moz and BuzzSumo found that infographics clearly get the lowest number of average shares, compared to list posts, videos and even quizzes. More than 50 percent of the infographics in the study’s sample earned zero backlinks, while 25 percent of them were shared fewer than 10 times across all networks.
Moz Founder Rand Fishkin even proclaimed, “The age of infographics is dying, and most of them are quite bad,” as quoted by the research and ratings firm Clutch.
On the Bright Side
While the Moz-BuzzSumo study seemed to put infographics in a negative light, not all hope is lost.
On average, infographics were found to do reasonably well when it comes to earning links from other websites. The Moz report concluded the reason most infographics appeared to do so poorly was a “recent trend to turn everything into an infographic leading to many poor pieces of content.” Some of these creations actually did really, really well, earning 10,000 shares or more.
The takeaway is not everything needs to be turned into an infographic. If you have great facts or stats and a strong design team, then an infographic could make sense in the right context. Otherwise, don’t waste your team’s time on a mediocre image that’s going to return little on your investment.
Other SEO Industry News
1. In early March, Google appeared to launch an unconfirmed ranking update that targets link and content quality. SEO experts are calling the new update Fred. Read more >
2. Google announced it plans to dilute the power of exact-match keywords, meaning that its algorithm will get smarter and account for more close variants of keywords. Read more >
3. Forbes recently explained the complexity of the ever-changing SEO game, and that better rankings don’t just happen overnight. Read more >
February Social Media Roundup
In case you missed us on social media in February, here is a taste of what you missed. (Look out for the donuts video!) Feel free to click on any of the images to see the caption and interaction that went with it.
Featured Services: Video Marketing and Website Content
While the Moz-BuzzSumo study called the effectiveness of infographics into question, it did conclude that videos, list posts and quizzes get the most shares, and that research-backed articles and opinion-forming journalism earn the most links and media mentions.
With those takeaways in mind, Eminent SEO continues to offer high-quality video and web content services.
From concise, entertaining videos for social media to in-depth, authoritative packages, Eminent SEO can work with your team to create video that will turn heads and generate shares.
For web content, we’ve got you covered on everything from regular website content pages to landing pages to blog posts. For example, we’ve recently started building out large resource sections on our clients’ sites. This provides value to visitors – at no cost to them – building brand awareness and loyalty.
To see how we can fix your company up with new videos and website content, give us a call today at 800.871.4130.