Tag Archives: Infographics

Vol. 64: Five New Additions to the Eminent Team; Study Calls Infographics into Question

Eminent SEO Team Continues To Expand

Eminent SEO News: The Team Continues to Expand

The Eminent SEO team is rapidly expanding! Over the last month, we’ve added five new members to our staff, all with unique specialties to help us explore new ventures and do more for our clients.

Meet our newest team members now:

Hung Tran – Organic Marketing Strategist

Hung is one of two new members of our organic marketing department. A graduate of Arizona State University, Hung will help develop strategic campaigns to help build organic backlinks to our clients’ websites, in addition to performing day-to-day outreach. Hung believes that backlink building is crucial to healthy SEO practices.

Learn More About Hung


Hung Tran Eminent SEO Headshot

Mark Meza – Social Media Strategist

The newest member of our social media department, Mark has lived and traveled all over the country and has experience in managing tours for some of hip hop’s top artists. Mark brings keyword research, SEO and blogging skills into his new role as a social media strategist.

Learn More About Mark


Mark Meza Eminent SEO Headshot

Nicola Yap – Organic Marketing Strategist

We’re also happy to count Nicola as another new member of our organic marketing team. A graduate from Boston University with a public relations degree, Nicola comes to us with a background in copywriting and social media management. She will focus on developing and managing outreach campaigns for our clients.

Learn More About Nicola


Nicola Yap Eminent SEO Newsletter

Remy Albillar – Content Writer

For creative writing and SEO-driven content, we looked no further than Remy Albillar. He has his master’s degree in creative writing from Emerson College in Boston, and he’s served as a copywriter within multiple industries. Now, Remy is in charge of writing and revising blog posts, content pages, newsletters, eBooks and more.

Learn More About Remy


Remy Albillard Eminent SEO Headshot

Sara Korn – Content Writer

Sara is another new asset in our expanded content team, and she comes to us with a background in marketing and graphic design. Having owned her own company and written books, Sara will boost our copywriting and content efforts by producing optimized and engaging content pages, blog posts, newsletters and other digital assets.

Learn More About Sara


Sara Korn Eminent SEO Headshot

What’s New in SEO: Not All Infographics Are Created Equal

A new Moz-BuzzSumo study found that content marketers aren’t getting the type of ROI they hoped for out of a time-intensive content piece known as an infographic.

In a study of more than 1 million articles (with just under 100,000 infographics involved), Moz and BuzzSumo found that infographics clearly get the lowest number of average shares, compared to list posts, videos and even quizzes. More than 50 percent of the infographics in the study’s sample earned zero backlinks, while 25 percent of them were shared fewer than 10 times across all networks.

Moz Founder Rand Fishkin even proclaimed, “The age of infographics is dying, and most of them are quite bad,” as quoted by the research and ratings firm Clutch.

On the Bright Side

While the Moz-BuzzSumo study seemed to put infographics in a negative light, not all hope is lost.

On average, infographics were found to do reasonably well when it comes to earning links from other websites. The Moz report concluded the reason most infographics appeared to do so poorly was a “recent trend to turn everything into an infographic leading to many poor pieces of content.” Some of these creations actually did really, really well, earning 10,000 shares or more.

The takeaway is not everything needs to be turned into an infographic. If you have great facts or stats and a strong design team, then an infographic could make sense in the right context. Otherwise, don’t waste your team’s time on a mediocre image that’s going to return little on your investment.

Other SEO Industry News

1. In early March, Google appeared to launch an unconfirmed ranking update that targets link and content quality. SEO experts are calling the new update Fred. Read more >

2. Google announced it plans to dilute the power of exact-match keywords, meaning that its algorithm will get smarter and account for more close variants of keywords. Read more >

3. Forbes recently explained the complexity of the ever-changing SEO game, and that better rankings don’t just happen overnight. Read more >

February Social Media Roundup

In case you missed us on social media in February, here is a taste of what you missed. (Look out for the donuts video!) Feel free to click on any of the images to see the caption and interaction that went with it.

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

Featured Services: Video Marketing and Website Content

While the Moz-BuzzSumo study called the effectiveness of infographics into question, it did conclude that videos, list posts and quizzes get the most shares, and that research-backed articles and opinion-forming journalism earn the most links and media mentions.

With those takeaways in mind, Eminent SEO continues to offer high-quality video and web content services.

From concise, entertaining videos for social media to in-depth, authoritative packages, Eminent SEO can work with your team to create video that will turn heads and generate shares.

For web content, we’ve got you covered on everything from regular website content pages to landing pages to blog posts. For example, we’ve recently started building out large resource sections on our clients’ sites. This provides value to visitors – at no cost to them – building brand awareness and loyalty.

To see how we can fix your company up with new videos and website content, give us a call today at 800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Personality Traits of a Successful Digital Marketing Expert [INFOGRAPHIC]

This entry was posted in Business Relationships and tagged on by .

Becoming a successful digital marketer doesn’t happen overnight. It takes knowledge, experience, and hard work in order to become a digital marketer people trust and want to hire.. CEO’s and business owners often wonder what personality traits and qualities to look for when hiring an expert.

Below we’d like to share with you what personality traits we think each marketing expert should employ:

digital marketing expert traits

Problem Solver

In the world of digital marketing, you have to be quick to answer questions and understand the industry in its entirety. Each campaign should start off with goal setting and milestones. In order to meet your goals and milestones, you need to have the right tools and people in place if you expect to tack and see results. Being able to constantly re-evaluate your campaign and solve problem areas that aren’t working is an important trait to for every digital marketer to have. Why? Because the internet is ever evolving and not everything you try for the first time works.

Creative Thinker

Part of being a digital marketing expert is having creative copywriting and design skills. Not only that, but an expert marketer needs to be able to help you to think outside of the box in terms of marketing your business. You don’t want to copy what your competition is doing, but surpass your competition with creative and effective methods of marketing your products or services.

Passionate About Learning

Since digital marketing is a dynamic field, an expert marketer needs to be self-driven but also open to receiving ongoing education. Digital marketing has many different areas any professional can further explore. Someone who broadens their skillsets will be able to continue to communicate on a number of additional different levels of marketing and at very least be able to evaluate the work of another expert.

Great Listener

Being a great listener is important because an expert marketer has to work with a team and understand every department’s goals and objectives. By listening to everyone’s pain points and where they need to be, an expert can determine a better holistic marketing plan .This way the marketing strategies are more effective and everyone is happy.

Experienced

Having experience isn’t just about how long an individual has been in the industry, although that is part of it. It’s also about how long that person has been managing full digital marketing campaigns and the success of that work. Ask a potential marketer about their work and if they were successful. A true professional should have case studies and analytics to back up their experience and successes. A true marketing expert should not only have experience managing websites, but also have experience getting their past clients results.

Expert Competitor

Marketers should always be aware of the competition. By monitoring the competition, they are more aware of what’s needed to be done in order to effectively optimize your campaigns. A true expert knows how to perform a competitive analysis, provide real data, benchmark the numbers and evaluate it on an on-going basis. At the end of the day marketing is really all about outdoing your competition.

Multitasker

With the combination of marketing and technology an expert marketer needs to have skillsets in both fields. A lot marketers are great at what they do because they can multitask like you wouldn’t believe. Having the ability to work in multiple systems throughout the day and have set processes to stay organized is a necessity with today’s evolving marketing technology. A true expert should know and have access to the right tools to be able to quickly analyze a website at the drop of a hat.

Leader

Learning leads to knowledge. Knowledge leads to expertise. Once an individual becomes an expert, part of their job should be to share their knowledge with others. Teaching team members skills along the way turns an expert into a respected and trusted leader.

In Conclusion

We believe that when a business owner or CEO is seeking out a marketing expert you should consider all of the personality traits above. However, we also believe that a professional who shows promise in many of these areas can continue to learn and grow and develop skills in areas they may be lacking in –of they are dedicated to the task. It is more important to hire someone you trust that you and your team can work well with, then it is to hire someone who simply “looks good on paper”.

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Geeks Unite: Feel The Burn In 10 Minutes

This entry was posted in Blog, Life and tagged , , on by .

geek girlSo if any of you follow me on a personal side, you might take notice that I’m a bit of a fitness and health obsessed chick these days. I figured I’d share a fun infographic that I’m sure most of my friends who are constricted to a desk job can benefit from.

How many times have you found yourself zoned out on a project on the computer and have forgotten to take a break, or even eat? The infographic, “Feel the burn…in 10 minutes” by QuidCorner, has taken a fun and flexible approach to implementing  fitness activities into your day without going to the gym.

So get up from your chair and get active my computer geek friends!

Feel The Burn In 10 Minutes

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Social Is SEO and Content Is Social

This entry was posted in Content, SEO and tagged , , on by .

 

You’ve heard the old saying, “Content IS King“. Fact of the matter is there is much truth to that. The major search engines are focusing on creating the best user experience, which means sites that provide relevant content and information regularly, have the potential to gain the most visibility. Investing in original content is vital to the success of SEO and fuels the web and social platforms with reference, essentially giving your site a plethora of opportunities for more exposure. Content converts search and below is a great info-graphic that supports that. Contact us about how we can help you create quality content now, not later for your site.

Why Content Marketing Works via WOMMA

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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The Ultimate Infographic to Monitoring Your Online Reputation

audience

Did you know that 61% of businesses are monitoring their online reputation on a regular basis; Are you? Trackur paired up with Avalaunch Media to bring us this insightful infographic on the steps in tracking your businesses reputation as well as an individuals reputation on the web.

Unless you live in a dark hole somewhere, you must understand nowadays the importance of an online reputation. Online reputation management and monitoring helps companies: develop and maintain their brand, increase the visibility, and build trust across their consumers and audience. Take a peep at the awesome infographic designed by Avalaunch Media and get started in taking the active steps to maintain your online reputation now- Or better yet, reach out to our social media team to get started with a plan of action to clean up, develop and build your online reputation.

Ultimate Guide to Monitoring Your Online Reputation

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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3 Powerful Tools for Creating Awesome Info-graphics

This entry was posted in Blog, Design, Marketing and tagged , , on by .

 

You want an info-graphic but you’re not exactly savvy when it comes to graphic design. Not a problem! There are options, and they aren’t going to cost you an arm and a leg.

Now who cares about info-graphics? Everyone! We’re over reading tired text to only skim for the numbers that count. We like a visual a lot like the one above. A nicely designed info-graphic with all the information laid out and easy to read.

We found 3 pretty powerful Tools for creating awesome info-graphics and even better, they’re free! Hope you find some use in these and have fun poking around!

1. Visual.ly

 

Visual.ly is the largest data visualization showcase, providing a datatbase of infographics created by other users, while allowing you to create your own, no design skills required.

 

 

2. Easel.ly

 

Create an infographic from a blank slate or with one of their easy to use templates. It’s still in beta, so for now their service is free, but don’t be surprised if this eventually changes.

 

 

 

3. Infogr.am

 

Clean and crisp interface, and an easy registration with Facebook. They have five free templates – You can upload your data to the site which then you can have translated into a static chart or interactive infographic.

 

 

 

Have you used, or are you currently using any of these tools? Have another tool, that we may have completely missed? Share below in the comments!

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Why Content Marketing is Key (Infographic)

This entry was posted in Blog and tagged , , on by .

The old cliche, “Content is King”, holds it’s weight in value. With the multiple post-Panda updates we’ve seen in the last few months, it’s even more important to produce unique content while involving social media into the loop of your content strategy.

Content Marketing Investments are Significant

Based on Alinean’s infographic on content marketing, looks like we can expect budgets to increase. An average of 26% of marketing budgets are allocated on content marketing.

Content Marketing and Business Size

Small businesses seem to spend  the largest percentage of their marketing budget for content marketing. Small businesses with less than ten employees spend around the 34% mark on content marketing while the larger companies are spending anywhere from 21-25%.

Infographic courtesy of Alinean

One Size Does Not Fit All When it Comes to Content

Now more than ever, unique, personalized content that reaches your specific industry and audience is vital in creating any value for your business. Research from Marketingsherpa and KnowledgeStorm shows that targeted content is more effective when customized for:

Source: KnowledgeStorm & MarketingSherpa

Contact us now, and see how we can create a unique content strategy for you and/or your business now!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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