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10 Tips for Mindfulness in the Workplace

10 Tips Mindfulness In The Workplace - Eminent SEO

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it:

Mindfulness Definition - ESEO
So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual in your mind, let’s get back to the topic at hand: mindfulness in the workplace.

Deadlines, emails, phone calls, meetings, more emails, presentations … no, don’t run from your desk! Keep reading!

You must be asking yourself how can you possibly consider applying the principles of mindfulness so that you feel less zombie-like and more alive, as well as becoming more productive. Here are a few ideas to get you started on your journey to being mindful at work:

1. Be Consciously Present

Mindfulness Goggles - Eminent SEO More than anything, mindfulness is about being fully aware and awake (yes, go get ANOTHER cup of coffee), rather than just working on autopilot. When you are consciously present at work, you become aware of two things in your moment-to-moment activities:

  1. You notice what’s going on around you.
  2. You notice what’s going on within you.

Being mindful at work means to be aware of, at all times, in that moment, what you are doing while you are doing it. It also involves managing your mental and emotional state. If you are creating a proposal or a report for the big cheese or the little guy, mindfulness requires that you give it your full attention.

Each time your mind wanders to things like that funny cat video you watched or what you read on Facebook about the Kardashians, acknowledge the thoughts and then bring your mind back to the task at hand.

Here are a few tips to change mindlessness into mindfulness and increase your productivity:

    • Make a clear decision at the beginning of your workday: Begin with a clear idea of what you wish to accomplish.
    • Slow and steady wins the race: While you become used to the practice of mindfulness, you may find you work a little slower at first, but it will pay off in the long run.
    • Remember WHY you are doing this: Keeping the why in mind helps motivate you to keep going.
    • Give your undivided attention to every task: Yes, even the mundane, everyday tasks such as opening the door, pouring that third cup of coffee, or even breathing while you wait for a meeting to start.

2. Make Use of Short, Mindful Exercises

Check Yes Or No - Eminent SEOOK, stop everything. We need 30 minutes of your time to go over some mindfulness exercises. What? No time? Yeah, me neither. But, that doesn’t mean we cannot be mindful, as these exercises can be as short as time allows. Even taking 1 minute to sit back, clear your mind and refocus your attention on your senses is technically a mindfulness exercise. That’s it? Yep, that’s it.

No closing your eyes, no sitting down: just 60 seconds realigning your thoughts. Be creative and find time throughout your day to do these exercises. Have a few more minutes? Fantastic!

Barely have time to breathe between calls? That’s fine, too. These short exercises are important. They help you rebalance your nervous system, reduce your fight-or-flight response, and reinvigorate the “wise” part of your brain so on the next call you will be calm, clear and focused on winning that new client.

3. One Thing at a Time

Pencil And Checklist - Eminent SEOOh, you think you are a master tasker. You can multitask like no other? Well, I hate to break it to you, but no one is really a multitasker. Our brains just aren’t made to do it, try as we might.

Multitasking is really just switching back and forth really fast, and in most cases, losing data in the process. Multitasking is inefficient, and yet we continue to do it. In fact, there are studies that have shown the more you multitask, the more addicted to it you become.

So let’s kick that habit and become a mindfulness bad ass. Here are a few tips to get you started:

Try a Time Journal

Track what you are accomplishing in a block of time, and note when you were single-tasking or multitasking. Add what you achieved in that time frame and how mindful you were.

Try Categorizing Tasks

Group together your tasks to accomplish in one block of time. Put emails, phone calls, errands and meetings together. Rather than jumping around, use the dedicated time.

Remove Distractions

Silence the phone, log off email, remove Facebook pop-ups, mute your work chat. Now, set a timer and work undistracted. At the end of that time, check what you need to – emails, chat, etc. Do what works for you to focus on the single task for the allotted time.

Remember Your Mindfulness Exercises

Between tasks, get up, stretch, take deep breaths, go for a walk or listen to a guided breathing exercise, such as this.

4. Use Reminders and Alerts

Bullhorn Notifications - Eminent SEOEver driven home and realized you don’t remember the trip? Your brain was on autopilot. This is a state of low energy, one which is almost dreamy – very unmindful. In fact, the word mindful means to remember. Unfortunately, most people who see the benefits of mindfulness and even practice it  forget to be mindful!

Autopilot means you are not 100 percent present in the moment, and that you are barely aware that the moment is in front of you. You can’t be creative, plan or respond properly if you are operating on low power. You just can’t do it, Captain. You don’t have the power!

So let’s give you back the power! Try these tips:

  • Use alarms on your phone: Do this even if your phone is on vibrate so that it’s not driving your coworkers crazy.
  • Use your calendar: Set appointments with yourself.
  • Add some art: Keep a small note or a picture on your desk to remind you to be mindful.

5. Slow Down to Speed Up

Desk Clock - Eminent SEOI’m sure you’ve see the movie “Cars.” Doc Hudson tells Lightning McQueen he has to turn left to go right. Well, I am going to tell you to slow down to speed up.

Here is another way to look at it: You can no longer sleep; you need to work, because sleeping isn’t working and there is too much to do. So, just stop sleeping. After a while, you just don’t function any more and you are no longer living in the moment, but in the hallucinations of your sleep-deprived mind.

So, you can see how you need sleep to work, and sleep is rest. Rest is good. Your brain needs breaks to regroup and become more efficient.

That panicky rush to hit a deadline leads to mistakes, poor decisions and wasted energy. So, stop. Breathe deeply. Now, focus on listening. Walk, don’t run. And take your time to be mindful.

6. Stress is Your Friend … Really!

Stressing Out Wired - Eminent SEOIf you don’t think it is, you’d better change your mind! Researchers found that individuals with high stress who believed that stress was good for them had some of the lowest mortality rates. This is opposed to their stressed-out counterparts who believed stress would be the death of them – who also had the highest chance of dying. It’s what you put out into the universe!

So, if you are part of the second group, you should be going, “Holy cow, I gotta change my ways!” Mindfulness can help you change your views. When you encounter a stressful situation at work, take a moment to reflect on your reaction, your heart rate, your blood pressure, your attitude.

Having your pulse increase increases the oxygen in your blood, and gears you up for the challenge ahead. Treat it more like getting ready for an Ironman Challenge rather than the Dread Pirate Roberts. You aren’t going to your death: You are rising to the challenge and you will come out on top.

This change of view can LITERALLY add years to your life and improve your productivity in the workplace.

7. Adopt an Attitude of Gratitude

Businessman On The Clock - Eminent SEOHuman nature is not all unicorns and rainbows. We tend to dwell on the negative, the things going wrong. Repeatedly focusing on this will eventually cause you to develop a negative and unbalanced way of thinking.

To counter this, you must develop an attitude of gratitude. Find your silver lining, however small it may be. This will lead to more silver linings, which will give way to silver clouds and then blue skies. To get there, practicing mindfulness in all aspects of life and work helps improve your resilience to the downward spiral that is negativity.

Not happy at work? Find something to be thankful for – maybe your paycheck. It may not be the paycheck you would like, but it’s better than no check. And, I am sure you like at least one person there, one person who makes you smile. If nothing else, the job gives you insight into what you are looking for in a career – things you want and don’t want. So, be grateful for the experiences and lessons the job teaches.

8. More Humble, Less Grumble

Heart In Hand - Eminent SEOHumility comes from the Latin term humilis, meaning grounded. Please don’t go around tooting your own horn over and over. You did it, congratulations. People who make the most noise grabbing our attention is what society seems to live for, but in reality, a humble person is way more attractive.

Don’t confuse humility with meekness or timidity. They are in no way the same thing. To be humble doesn’t mean that you see yourself as inferior, but rather you are aware of your natural dependence and your equity in those around you.

Humility and mindfulness work very closely together. You can even say they are intimate. Mindfulness is accepting who you are and being open to listening and learning from those around you. You are grateful for them and the lessons they share. And someone who is grateful for others is also naturally humble.

Need a little humility in your life? Try these:

  • Practice your mindful exercises.
  • Spend a few minutes every day thanking those who have helped you – even if it is silent, in your heart or prayer.
  • Show appreciation: Say thank you!
  • Value other people’s opinions.

9. Like the Serenity Prayer, Accept What You Cannot Change

No Change - Eminent SEOThe core belief of mindfulness is to be present in the moment. If you cannot accept yourself as you are right now, then you have some work to do. Acceptance is the driving force behind mindfulness. It doesn’t mean resignation or giving up. You can change. Everything can change. But, right now, accept what is.

At work, if you missed a deadline, accept it. It came and went, and you weren’t ready. As soon as you accept that, you can come to a solution, talk to the team, learn from the mistake and move on. Acceptance leads to change.

Personal acceptance is infinitely more powerful. Embrace your shortcomings, weaknesses, strong points, aspects you do and don’t admire: They make you who you are. This acceptance will lead to confidence, clarity and joy. No longer will you be stuck with energy draining self-criticism, but you will have set the stage for greater peace of mind, productivity and mindful moments.

10. Think “Growth” in Everything

Rising Bar Chart - Eminent SEOA growth mindset changes the game from “this is all I got” to “I can do more.” People with a fixed mindset tend to believe that their intelligence and talents are stuck – never able to change. Meanwhile, people with a growth mindset believe that they can improve these qualities with effort. These people thrive on learning and trying new things, and they usually have success in the workplace because of this.

Mindfulness is about developing a growth mindset. It’s about giving full attention to the moment right now – with no judgments – and being open to new possibilities. Your new mindfulness outlook will make receiving negative reviews easier: You will see them as an opportunity to grow, instead of as an attack. You will be willing to take on new responsibilities and challenges because you will be curious to see how you can handle it all.

Mindfulness in the Workplace Can Bring About a New You

Through this mindfulness journey, you will discover new things about yourself, your work and your attitude. Take baby steps. Rome wasn’t built in a day, nor will you master mindfulness in one go.

Want to Learn More Tips on Boosting Productivity at Work Through Mindfulness?

Read Our Previous Blog Post on Mindfulness in the Workplace:
More Mindfulness Tips

Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

Phoenix Graphics Firm Think Graphics Rebuild - Eminent SEO

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless.

That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing.

Think, as they like to call themselves, has currently lost its esteemed spot on the hallowed Roosevelt Row in downtown Phoenix. Think’s workshop was right in the center of a monthly event known locally as First Fridays, perhaps the preeminent recurring cultural event in all of Arizona. First Friday is where local artists gather to sell their wares to thousands of visitors.

Luckily, Think has an office in the Tempe suburb where it could host the displaced Phoenix employees for the time being. But with its Phoenix office in tatters, Think is missing out on the opportunity to capitalize on the huge Friday audiences and become more embedded in the local arts scene.

The Fire Catches Our Attention

Think Phoenix Graphic T-Shirts - Eminent SEO

Members of Eminent SEO show off their “Think Phoenix” T-shirts, which go toward helping Think Graphics & Printing Solutions rebuild its downtown Phoenix office.

When the Eminent SEO team first heard Think’s heartbreaking story, we started devising ways to help out and turn Think’s fortunes around. Many of our employees have a strong passion for art, especially local art, so the news about Think’s burned-down shop hit close to home.

“When we found out about the fire, we knew we had to help!” our CEO Jenny Stradling said.

Under our CEO’s direction, we have been vigilant about building partnerships locally and supporting Phoenix-area businesses, artists and more.

“Phoenix is our home, too, and we know that by helping Think Graphics, we are helping good people, artists and our own community,” Stradling added. “They are going to reinvest in Phoenix, and that is important to us all. We believe artists are the heart and soul of Phoenix, and we want to prove it by supporting our partners when they need us most.”

Think Graphics’ Campaign

To help get its downtown Phoenix office rebuilt, Think Graphics launched a T-shirt campaign. The Phoenix graphics firm created a new, one-page website for the ongoing fundraiser, offering various T-shirts with designs from local artists. The campaign is called “Think Phoenix” and it encourages Phoenicians to take some hometown pride and support local vendors and businesses.

Think’s goal is to sell at least 2,500 T-shirts. Prices range from $25 to $30, and each design is available in several different colors. Think is periodically adding new designs to the page, as contributed by local artists.

Eminent SEO’s Contributions

So how did we decide to help? For starters, our boss bought a T-shirt for every person in the company, letting us choose which design and color they wanted. We even submitted two T-shirt designs, which Think now offers on its campaign website.

Meanwhile, several members of our team began shooting a short video to promote the “Think Phoenix” campaign. We interviewed Think’s owner on camera and captured footage (including some with a drone and GoPro) of the burned-down Phoenix shop.

See the “Think Phoenix” campaign video here:

We have also begun running strategic marketing campaigns to build up Think’s visibility online. It’s a mutually beneficial partnership, too, as Think is receiving more attention to its fundraising campaign while we were given the chance to refine our emerging video production capabilities in addition to working with a client outside of our usual realm of businesses.

How YOU Can Help

No matter where you are in the country, YOU can help Think Graphics raise money to rebuild its downtown Phoenix shop, too!

Eminent SEO Funny Faces Think Phoenix T-Shirts

Team Eminent SEO geeks out in their new “Think Phoenix” T-Shirts.

It’s easy: All you have to do is visit http://www.thinkphx.com/ and buy a T-shirt (or two). There are several styles and colors from which to choose. Share the page with your family and friends and see if they want to pitch in too. You get a cool shirt out of the deal, plus Think will give you a coupon code for a custom shirt on Tendollarshirtstore.com for your purchase!

Another option you have is to visit the GoFundMe page created for Think Graphics. There, you’ll have a chance to donate whatever you’re comfortable with – and you can make the donation anonymously if you desire. Think is aiming to raise $50,000 with the GoFundMe page.

If you’re a local artist and you want to contribute to the fundraiser in another way, you can submit a “Think Phoenix” design to art@thinkpro.com for the chance you see your handiwork on a custom T-shirt.

To learn more about Think Graphics & Printing Solutions, visit the company’s main website.

Thanks for your consideration in helping out a Phoenix business that would truly appreciate your support in 2017.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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How to Reduce Stress and Boost Productivity in the Workplace

Happy Employees Are Productive Employees

Stress in the workplace is unavoidable. However, you don’t have to let it get the best of you. Instead, take control of it and watch your productivity soar. Find ways to create peace of mind and focus before, during and after each work day. You will find that not only will your work day become more enjoyable, but the balance of your life outside of work will also reap the benefits.

How To Reduce Stress Boost Productivity At Work - Eminent SEO

Not Another Meeting

Before you go into another “meeting about meetings,” ask yourself two things:

  1. What do I want to get out of this meeting?
  2. What do I want to contribute to it?

Having clear goals for yourself will help you stay on track and guide your colleagues down the path of achieving the original goal of the meeting. This keeps them short and sweet, so they don’t take up time needed for other projects.

Don’t Get Stuck at Your Desk

We sit far too long from the ride to work, to our desk, back to the car, to the couch … maybe you’ve squeezed in a short walk or a trip to the gym. Therefore, it helps to set aside time for taking mindful walks every day that will increase brain functionality and spark creativity.

Try taking a walk for 10 minutes or turn it in to a “walk and talk” meeting. Keep the meeting to no more than three people. The change of scenery and fresh air will help the creative juices flow.

The best time to schedule these walks is around 2 or 3pm when everyone’s energy levels are dropping. This quick burst of activity will be the perfect pick-me-up to finish out your day.

Check Your Posture

Check Your PostureAt least three times a day, take notice of how you are sitting at your desk.  Are you slumped over your desk? Are both feet on the floor? Or do you tend to sit on one foot? Make adjustments to how you sit at your desk to reduce neck pain, eye strain and even backaches.

Try sitting on a ball or switch to a standing desk. At minimum, you should stand for five minutes for every hour you sit to boost your energy and productivity, as well as lower your risk for disorders like diabetes, high blood pressure and other chronic conditions.

Stay Organized

Before you leave write, down three “must-do’s” for the next day. I am sure your inbox is overflowing with things that need to be done yesterday – but narrow the field down to three items. When you come in next day, you will already know exactly what you need to focus on without having to stare blankly at the ever-growing count of unread emails in your inbox.

Clear Your Mind – Not Just Your Inbox

Clear Your Mind – Not Just Your Inbox

Take two minutes for some mindful meditation. Close your eyes, sit relaxed with both feet on the floor and focus on your breathing – in through your nose (notice how cool the air is) and out through your mouth – and remember: “At this moment, my job is to experience THIS moment as fully as I can. Everything else can wait.”

Yes, the client can wait for two minutes for that email response.

Lunch Break

Often times, we have our nose to the grindstone, so focused on work that we forget about essentials like food and water. Set a reminder or a timer to remind you to take those breaks and nourish your body and mind. Be mindful when you do eat: Rate your hunger level on a scale of 1-10 (1 = not hungry; 10 = ravenous). If you are over a 7, try drinking a glass of water. In many cases, our minds confuse hunger with thirst. When you have completed the meal, rate your hunger again and ask yourself:

  • Did I over do it?
  • Did I savor the meal?
  • Did the food get tastier with each bite?
  • Do I remember the taste?

Don’t forget to savor your drinks as well. Pick one drink a day to savor that isn’t water – maybe a soda or latte or an herbal tea. Then ask yourself:

  • Was it satisfying?
  • Did it taste good?
  • Did it leave me thirsty?
  • Am I now craving sugar?
  • Why did I chose that drink?

To Be or Not To Be: That is Your Question

To Be or Not To Be: That is Your Question

Start a “to-be” list. Focus on who you WANT to be: loving, present, calm, generous, creative, grateful, etc. Choose one quality a day to focus on and then ask yourself:

  • What is in my life that cultivates these qualities?
  • What activities bring me joy?
  • What makes me happy to be alive?

The activity doesn’t have to be work-related. It could be gardening, cooking or baking, playing sports or even listening to music. The goal is to identify what brings you joy and how to incorporate it more into your life both in and out of the workplace. Enjoy gardening? Add a plant to your desk. Enjoy cooking? Pack yourself an amazing lunch to look forward to.

Each morning, set an intention to focus on one quality from your list. Close your eyes and create the feeling of what that quality will feel like. How you will feel. How others will feel.

And make sure to dedicate at least 30 minutes a week to doing something that you love. Take a class. Create a group. Put it in your calendar. Just do it.

Create An Attitude Of Gratitude - Eminent SEO

Create an Attitude of Gratitude

Begin a gratitude journal: List three things every day that you are thankful for, that went well today or both. This will shift your outlook from, “Is today over yet?” to, “Thank you for today”. Changing your perspective will help you look forward to workday ahead of you. Thus, it will help you focus and increase your overall productivity.

Remember not to just focus on your own gratitude – but to be thankful of those around you. Get into the practice of “random acts of kindness” to your co-workers. If you are headed out for break, offer to pick something up for them or invite them along. And never underestimate the power of a simple “thank you.”

The Little Engine That Could

“I think I can, I think I can, I think I can.”

In the story of the Little Engine, those words became, “I knew I could, I knew I could, I knew I could.”

Pick an affirmation every day that inspires you and repeat it three times throughout the day. Write it on a Post-it note, jot it on the napkin in your lunch box or set a reminder on your phone – however you can get that affirmation in front of your eyes again and again.

Spruce Up Your Space

Add items to your space that give you joy – pictures of family and friends, trinkets, postcards of travel experiences from the past and yet to be done. If you don’t like clutter on your desk, change out your desktop wallpaper and change your phone or tablet wallpaper too. Swap out your mouse pad or get pens that write in your favorite color. Keep your favorite mug at the office.

Life creates its own stress. The trick is learning how to redirect the bad stress into positive vibes and break through the roadblocks in our way.

Only I Will Remain Meditation Poem - Eminent SEO

The Cost of Doing Business Versus The Cost of Marketing

BLOG POST PREFACE: I didn’t set out to write a blog, initially I wanted to just collect a few of my thoughts on the subject as I was talking to my team about the challenge we have helping our clients track their marketing ROI accurately. It turned into the blog post you see below when I realized that I want to share my thoughts with other businesses and start a conversation about this topic. I’d really like to hear from you on how you allocate budgets and track ROI, so please share your thoughts in the comment section here or reach out to me on my SEO social platforms:

Twitter (I am most active here and mainly tweet out SEO and marketing stuff)
Facebook (this is my professional page where I share business and marketing posts)
Google+ (I know G+ is dying, but I still find good info in the tech and SEO communities there)

The Cost of Doing Business Versus The Cost of Marketing

Eminent SEO offers a wide array of services to help other businesses find success online. Over the years we have developed and expanded our service offerings in order to accommodate the growing needs of our clients. This includes a lot of business and website services that are not necessarily marketing.

Here are some of the main reasons business owners hire us:

  • They want to increase their website traffic and leads (SEO, organic and/or paid marketing).
  • They need a new or refreshed website (design, content, development).
  • They need help with their brand (brand development and management).
  • They need help with an issue (audits, website cleanup, penalty resolution).

Before we begin, we ask: What are your needs and goals?

  • A new logo or site design?
  • Tools to track your efforts?
  • An audit of your SEO to see where you stand?
  • Help with your bad reputation?
  • Updated website content?
  • A new social media campaign?
  • Expert advice on overcoming a Google penalty?

We offer different services depending on your specific needs. Many of our solutions are marketing, but some of our services also fall into the categories of website management, creative work, preventative services or business expenses as well.

For example, is website hosting really marketing? Or, is it a necessary expense in order for your business to be online?

What about design? Although website design does enhance the user experience and can definitely help your website traffic convert, design in itself is not a marketing effort.

So, what are the differences in our services? What IS marketing, what is NOT?

 To keep it simple we have grouped our services into two buckets:

  1. Operations – The Cost of Doing Business Online
  2. Marketing – The Cost of Getting Traffic, Form Fills, Phone Calls and Conversions

Business Operations Versus Marketing - Eminent SEO

Clearly there is a lot of overlap, but this should help give you a better understanding of the intent behind each service.

So, how do we measure results?

Each service comes with its own measure of success, including operations and marketing tasks. Not all services are intended to have the same outcome, so there isn’t one single point of data or one single tool that can tell the whole story.

Lower-OnPageSEO

We suggest a combination of the following to properly track your marketing:

  • Google Analytics for traffic and visitor data
  • Google Analytics Goal Tracking for website conversions
  • Gravity Forms, fed to Google Analytics for form tracking (website form fills)
  • Call Tracking Metrics for calls and call conversion tracking (check them out, they are pretty rad)

The above tools will collect data that we can combine into a report to show you:

  • Changes to website traffic, by source (organic, referral, direct, paid, social, etc.)
  • Changes to user behavior (time on site, page views, top landing pages, etc.)
  • Where the traffic for the forms is coming from, and what action they took (subscribed to newsletter, filled out the contact form, downloaded your eBook, etc.)
  • Where the website conversions are coming from and how many conversions you received
  • Where your calls are coming from and (if you use the tool to enter in call sentiment and conversion data) what sources are driving the calls that convert

The data then helps us better understand:

  • What is working, what isn’t (with the site and the marketing)
  • What content/pages get the best visibility
  • What lead sources drive the best leads
  • What marketing channel converts the highest
  • What your ROI (return on investment) or ROAS (return on ad spend) is, per source
  • Where you should be focusing your efforts moving forward
  • How you should allocate your marketing budgets in the future

However, we would like to point out that no matter how many experts you have working on your team, no matter how many tools you have collecting data, and no matter how much time you spend evaluating the campaigns, there is no such thing as PERFECT reporting.

Why?

NONE of the tools are perfect, not even Google Analytics. Marketers report on inaccuracies all of the time. Sometimes it’s the implementation of the tool. Sometimes Google samples data. Sometimes third-party tools buy their data from someone other than Google. Some reports even say that Google only gives you about 70% of what they see. There are a million reasons, but the point is NO tools are perfect, and therefore you cannot expect to get perfect data from them.

Lead sources are never perfect. Even if you have cookies and sophisticated tracking methods, the lead source is only the first or last point of entry. For example, a visitor could find you on Facebook, follow your fan page and engage with your posts – having never clicked a link to your site. Later, when they decide to look you up they might go to Google and search for your brand. From there they could click a pay per click ad, your map (Google My Business listing) or your site in the organic results. What source gets credit for the lead?

Online Marketing Campaigns don’t come with clear parameters. At first, evaluating website and call tracking data seems pretty straightforward. If you see visits and calls from one lead source and not another, that must mean the second one isn’t working, right? Not necessarily. Big brands didn’t become household names by only focusing on the measurable data. They understand that it takes a multi-channel approach to get big results. For example, you will likely never be able to attribute a lead or call to a clean logo and website design. But, you know that your professional website helps users trust your company, leading to increased conversions. The same goes for blogging, social and even press. Although they CAN give you direct clicks (referral traffic) and phone calls, they are really part of a bigger marketing strategy intended to help your brand and website gain visibility with the search engines.

Branding is impossible to measure perfectly. I would almost never use the word “impossible,” but in this case, I feel confident saying it. Why? Your brand awareness began the first time you handed out a business card or sent your first company email. Your brand includes any mention of your company name and any image of your logo, online and off. Raising awareness for your brand doesn’t start and stop with marketing: It can be TV, billboards, radio, mailers, brochures, wearables, handing out your business card, emails, comments on blogs, listings on directories, the yellow pages, social media platforms, apps, blogs, press, attending events, newsletters, referrals, your storefront, signs, partnerships, etc. The list goes on and on. If you are using tools to track your lead sources, keep in mind that just because the tool shows one source, that doesn’t mean that the other campaigns and efforts didn’t contribute to the lead/conversion.creation-hosting

The Bottom Line

  • Website and online business services are not necessarily “marketing” and therefore should not be included in your tracking efforts as marketing, but rather the cost of doing business.
  • When budgeting for the year, always develop a separate budget dedicated to website changes, fixing issues, adding content, etc. Trust me, you need it.
  • When analyzing the effectiveness of your online marketing campaigns, don’t forget there is no such thing as perfect tracking and reporting. Don’t get so caught up in the details that you lose sight of the bigger picture. What’s most important is that your overall conversions are increasing… because that is why you are really investing into marketing in the first place, isn’t it?

Need Help?

If you have a question about business services verses marketing services and how to effectively track and measure results, give us a call at 800.871.4130, comment below or drop us a note. Team Eminent SEO is here to support you, your business AND marketing needs by working together to achieve the best strategy and reporting for you.

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Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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The Differing Strategies of B2C and B2B Sales and Marketing

Differences Between B2B And B2C Companies - ESEO
A sale is a sale. You may have different ways of getting there, but as long as you make the intended sale, the means of getting there hardly matter, right?

Well, if you’d like to consistently make more of those sales, understanding your target market and the best strategies to employ are going to be imperative. First of all, are you hoping to sell a specific product or service to another business, or is your product for mass consumption? In other words, are you in a business-to-business (B2B) or business-to-consumer (B2C) organization?

If you’re not sure, you’d better figure it out pretty quickly. But, you probably do know, so let’s get deeper into the differences between the two outlooks. Keep reading to find out how the strategies of B2B and B2C companies differ when it comes to marketing and ultimately making a sale.

The Target Markets of B2C and B2B Companies

B2B-oriented companies usually boast a specific offering or set of offerings, and, therefore, they tend to have a narrow, highly targeted audience. For example, a company that produces large medical machinery will likely target hospitals and perhaps some private practices. There’s no reason a business of this sort would market to individual consumers, who would have no need for these appliances at home.

B2C businesses, however, usually market to a large audience of individual consumers. While there are ways to home in on a more-focused audience, these companies generally have to market in a way that has mass appeal. Some companies design products with a specific end user in mind, while others churn out products that are really for anybody and everybody. Whichever type of business it is, it’s all about making that sale and keeping revenue coming in.

The Logical Vs. Emotional Appeal

Although B2B and B2C companies both want to offer a product that solves a customer’s problem, the paths they take to get there are often very dissimilar. When it comes to B2B sales, companies generally make a logical appeal to try to sell to other businesses. These organizations put more time into building relationships and providing educational resources, hoping those efforts will elicit a sale. B2B firms tend to offer products or services that are more complex and expensive than what B2C companies provide, but the former group must spend more time educating prospective clients how the product can help their business.

A prime example of how to market a B2B business is the social media agency Social Quant, which actually focuses exclusively on Twitter. Many businesses are on Twitter, but many businesses don’t know how to use Twitter, especially when it comes to building a high-quality following. That’s where Social Quant comes in.

The Twitter-focused agency doesn’t spend all of its time making a pitch for its services, though. Its blog posts and eBooks offer innumerable tips on how to use Twitter, which any user (business or individual) can benefit from. Ultimately, Social Quant is educating the public and building up a certain level of trust that will eventually lead to a few businesses inquiring about social media help. The company’s useful advice is available to anyone, but when it comes time to who’s going to pay their bills, it’s other businesses who have taken the relationship one step further.

Meanwhile, B2C businesses generally don’t spend as much time schmoozing a client and building a relationship prior to the initial sale. Instead, the marketing departments of B2C companies often make an emotional appeal to consumers, hoping that their products provide some kind of instant gratification to the buyer. Building a relationship in this case consists of offering a trustworthy product that consumers buy over and over, or on which they stock up at one time. B2C companies need to focus on providing great customer service, concise education and special deals so they can flourish and earn repeat business.

Check out the emotional appeal and attention-grabbing strategies at work in a commercial released earlier this year by a B2C company, Hefty.


Similar to Super Bowl commercials, the concept of this ad has just a faint connection to the product being peddled, but Hefty has successfully grabbed the viewer’s full attention while helping build brand recognition. They’re probably hoping that you’ll equate the quality of the commercial to the quality of their products. This type of ad should appeal to a wide age range, as well. Next time you’re in the grocery store, you may just opt to buy some Hefty plastic cups over those ubiquitous red Solo cups, and Hefty’s hilarious commercial may have something to do with it, overtly or subliminally.

Differing Sales Cycles

As a rule of thumb, B2C companies operate on a short sales cycle. They need to catch a consumer’s eye and perhaps provide a quick bit of education prior to the point of purchase. Additionally, if they want repeat buyers, they’d better offer a product that the customer enjoys. For example, if a company makes an all-natural food products that sits on a shelf in the store next to similar items, that company needs to have packaging and even some quick literature (such as, “Why is all-natural better?”) that piques the buyer’s interest. Most consumers make purchases from B2C-oriented companies every week, even daily, and many of them are made with little prior research, if not on a whim.

On the other hand, B2B organizations operate on a long sales cycle, sometimes taking several months before turning a lead into a sale. In these situations, businesses have to be vigilant in nurturing a relationship through the entirety of the sales cycle, building brand loyalty along the way. From initial engagement to the point of purchase, B2B companies need to continually educate and hold a lead’s interest, making sure the prospect doesn’t develop cold feet or disillusionment with the process prior to the final sell.

In Conclusion

No matter if you work in a B2B or B2C company, you must start to develop an idea on your ideal buyer, how long it typically takes to make the sale and what motivates the buyer to purchase from you. There is some crossover between the two types of companies, and some businesses do a little bit of both (selling to individual consumers and other businesses), but any organization ultimately will thrive if it understands its audience and figures out how to market to them accordingly. For any skilled marketer making a job move, the transition from a B2B firm to a B2C company (or vice-versa) probably shouldn’t be too difficult, but there certainly are separate techniques to master, and it’s best to know the differences ahead of time.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Getting to Know Team Eminent SEO: Amanda Greenwood

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Amanda GreenwoodHere we go again! We are ready to take peek at one of our employees and her interests, so you can learn more about our awesome team. We want to introduce you to, Amanda Greenwood. Amanda is an intuitive, creative, and organized person. This is why she is perfect for the official title of Sr. Account Manager – Sales. We have asked Amanda to answer a few questions, so you can get to know her better. Below are her responses:

So…How long have you been employed at Eminent SEO?

3 years in March 2015

How would you describe your job (in a nutshell)?

My job includes a variety of things including: ensuring client satisfaction, content optimization, and overall campaign management to ensure each service of every campaign is fulfilled correctly and in a timely manner.

What about Amanda outside of Eminent SEO?

Amanda Greenwood - Eminent SEO - Family Fun

What do you do when you aren’t working?

I spend time with my son and husband. We go camping.

You’ve been given access to a time machine. Where are you going, and what time period?

Pennsylvania 1776 – I’m a huge History nerd and American history is my favorite!

What are three things you never leave the house without (besides wallet/purse, keys, cell phone)?

A hair clip or scrunchie – I can’t stand having my hair down!
Pens – I always have at least 3 in my purse
Sarcasm

If you were in a band, what would your job be?

Singing – if I could get over my stage freight  : )

Let’s Get Philosophical…

If you had a warning label, what would yours say?

“Caution: Frequent and Sudden Encounters with Gravity”

Is your glass half full or half empty?

Depends on the day

If you were reincarnated as an animal/drink/ice cream flavor, what would it be?

Animal – that’s a tough one, but I think I’d want to be a dolphin
Drink – it would be a tossup between coffee and Dr. Pepper
Ice Cream – Definitely coffee ice cream

Your Deepest Desires..

Which superhuman power do you wish you had?

Flying because there are too many crazy drivers on the road!

What is your favorite morning beverage?

COFFEE!!! I don’t function without it!

If you could live in any other country for 2 years where would you go?

Ireland – I want to search for leprechauns! 🙂

Find out more about Amanda here in her biography

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Getting to Know Team Eminent SEO: Cherry McCarthy

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Getting to Know Team Eminent SEO  Cherry McCarthy 1Another look behind the scenes here at Eminent SEO. We want to introduce you to Cherry McCarthy. Cherry is the “magic” in our social media, her official title is Director of Social Media, and she focuses on social media marketing strategies and campaigns.
We asked Cherry to answer a few questions so you can get to know her better. Below are her responses.
So.. How long have you been employed at Eminent SEO?
February 2, 2014
How would you describe your job (in a nutshell)?
I am responsible for handling all the needs of our clients when it comes to their social media marketing strategies and campaigns.
What might surprise your friends or colleagues to learn about your job?
That i don’t get to sit on Facebook all day! That’s the first thing everyone seems to say, “Oh, so you FB all day?” Um…NO! lol

What about Cherry outside of Eminent SEO

What are three things you never leave the house without (besides wallet/purse, keys, cell phone)?
Lip gloss, knowing where my kids are and a hair tie.
You’ve been given access to a time machine. Where are you going, and what time period?
I’m going back to 1974 and making Bill Gates fall in love with me!
What are the last 3 songs you listened to?
White Walls – Macklemore, No Type – Rae Sremmurd and Good Day – Nappy Roots…Yes, I have amazing playlists!

Getting to Know Team Eminent SEO  Cherry McCarthy 2

Let’s Get Philosophical…

If you were reincarnated as an animal/drink/ice cream flavor, what would it be?
Animal – butterfly (they are my spirit guides), drink-Bacardi and diet (that’s my drink!) and there really isn’t any other need for an ice cream flavor besides chocolate  🙂
If you could meet anyone in the world—dead or alive—who would it be and what would you say to them?
IDK, maybe Gandhi? He’d probably spit some ill ish that I wouldn’t understand for 50 years though.

Your Deepest Desires..

Which superhuman power do you wish you had?
Invisibility. I’m freaking nosy and wish I could be places to spy. Lol
Where do you most want to travel, but have never been?
Bora Bora. I will to stay in one of those ocean huts one day!
If you could live in any other country for 2 years where would you go?
Anywhere where I was on the beach, they spoke mostly English (only because I can’t speak another language), the food is tasty and the boys are mighty fine.

If you want to learn more about Cherry, check out her full bio here.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Getting to Know Team Eminent SEO: Jenny Stradling

Jenny Stradling - Eminent SEOHave you ever wanted to get to know the people making all the magic happen? Well here is your chance!

Today we want to introduce you to our leading lady, Jenny Stradling. Jenny is our CEO, but she also focuses on SEO and client website and marketing strategy development.

We asked Jenny to answer a few questions so you can get to know her better. Below are her responses.

So…How long have you been employed at Eminent SEO?

Chris and I started the company in October of 2009.

How would you please describe your job (in a nutshell)?

I look at my job as 3 different roles: CEO, SEO and strategist. As CEO I oversee the company as a whole, this includes financials, legal, employees, systems, tools, partners and clients. As SEO I oversee the Eminent SEO website SEO as well as the client base, ensuring the SEO work is effective. As a strategist I develop custom website and marketing strategies for our own sites as well as our clients.

What might surprise your friends or colleagues to learn about your job?

No task is too small for me. I write checks, wash bathroom towels, do the dishes, get the mail, deposit checks, shop for toilet paper… Media tries to glamorize business ownership, but the truth is when you own your own business everything is your responsibility.

What about Jenny outside of Eminent SEO? 

What do you do when you aren’t working?

Almost ALL of my non-work time is spent at home with my family. I have 4 kids ranging in age from teenager to newborn so they require a lot of time and attention. We enjoy cooking, eating, watching movies and doing homework together. Occasionally I will have time to enjoy a bath, glass of wine and a good book – that is my happy place.

What is your favorite lunch food?

I love food… I could eat just about anywhere. My ideal lunch, however, would be sushi and sashimi. I could eat seafood every single day.

Can you read music?

Yes, to a certain extent. My mom is an amazing pianist who taught for 40 years. I took a few piano lessons and learned the basics, but piano wasn’t my thing. I took voice lessons and reading music came in handy when learning new music. Singing was always my first musical love.

Let’s Get Philosophical…

If you were reincarnated as an animal/drink/ice cream flavor, what would it be?

Although being reincarnated as a sexy drink sounds hilarious – I think I would have to say a dolphin. I have always felt connected to them since I was a child. They are so smart – they even use more of their brains than we do. Plus they are beautiful creatures. I think it would be a good life.

Is your glass half full or half empty?

Half full of course. The entire core of who I am has to do with believing in the best. It’s not just about having a positive outlook, but about knowing everything we want and need is ours for the taking. There is more than enough for us all. You have to believe that.

If you had a warning label, what would yours say?

Warning: Will become irritable if not fed on a regular basis. Also, needs coffee in the morning in order to function. 😛


Can’t get enough? If you want to learn more about Jenny, check out her full bio here.

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 30: Eminent SEO Adds to the Team, Tons of Great Blog Posts to Share

What’s Happening at Eminent SEO

We hired two MORE team members, can you believe it? Meet the two newest members of Team Eminent SEO

laceyLacey Chic comes to us with several years of experience in the website marketing and SEO space. She is young, funny and crazy smart. We are super excited to have her on board. Get to know her better by checking out her bio here:

//www.eminentseo.com/about/lacey-chic/

nicoleNicole Jouas has already proven to be a great asset to our team. She is a quick learner and a hard worker… and she may be the only real morning person on the team! Our only regret is we didn’t find her sooner!

The April Photo A Day Challenge

Our Social Media Team finds it pretty funny that there is a day for literally everything! “Talk Like A Pirate Day”, “Grilled Cheese Sandwich Day” and “Wear Your Pajamas To Work Day” just to name a few. There were so many funny ones in April that we decided to make it the focus of our monthly photo challenge.

Here are some of our favorites:

Day 1: April Fool’s Day
Did you pull any pranks on your family, friends or co-workers?
pranks

Day 10: National Siblings Day
We shared some of our team’s sibling’s photos, aw!
sibling

Day 12: Grilled Cheese Day
We love this classic sandwich! How do you make yours?
grilledcheese

Day 17: Happy National Haiku Poetry Day
Our CEO, Jenny Stradling, wrote an SEO Haiku for the day:
haiku

Day 18: Wear Your Pajamas to Work Day
For those brave enough to share their PJ`s – here’s a candid shot of some of the crew who decided to join in the fun:
pajamas

Day 20: Easter
We hope you got to enjoy the holiday with your loved ones:
easter

Check out the full album on our FacebookInstagram and Google Plus.

Marketing Blog Roundup

Here is our monthly roundup of great articles and blog posts published over the last month that we think are worth sharing and reading, enjoy!

From the Eminent SEO Family of Blogs:

Content Marketing Do’s and Don’ts
Are you guilty of any of these content marketing don’ts? Get some great tips on what you should and shouldn’t do with your website content.

How PPC and SEO Work Together
Confused about the difference between PPC and SEO and how they work together? Get the lowdown here.

Why Keyword Ranking Reports are Dead
We’ve known it for a long time, but some website owners still ask about keyword tracking and rankings. Learn more about why tracking your keywords is no longer an accurate performance measure.

How to Save Google+ Posts to Read for Later
Do you see too many great articles in your Google+ feed to read right now? No problem! Here is a useful tip to save those posts to read later.

How to Monitor Your Reputation Across Multiple Social Media Channels
Check out these awesome tips and tools to help you manage your brand and reputation across a number of social media platforms.

How to Take Charge of Your Social Media Video Efforts
Not taking advantage of on-line videos yet? Your business is missing out! Here are some great ideas on how you can make the most out of videos on the popular social media sites.

4 Inspiring Packaging Design Ideas
Want to make your products really stand out? Get some inspiration from these 4 awesome product packaging design ideas.

Brand Personality: How to Build and Showcase Your Brand Personality
What is your brand personality? Find out how you can identify your brand’s personality and how you can show it off!

How to Use Pinterest to Market Your Brand
Pinterest is awesome for marketing your products and brand, IF you do it right. Get some tips on how Pinterest marketing can work for your business.

See Ya Online!

We can’t believe April is almost over. Do you have any big plans for this summer? Share with us in the comments…

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Direct Response Media – How Sprint Does Direct Response

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John Wanamaker came up with one of the greatest business quotes ever in my opinion, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back in the day there were only a few big advertising methods, print/newspapers, TV, radio and catalogues or direct mail.

While receiving a Montgomery Ward or Sears Catalog was not the sexiest form of advertising they were one of the early adopters of “direct response media.” Eventually these catalog type of operations transformed into direct mail and direct response marketing, mostly through print.

Over the decades however direct response media has certainly grown and expanded in to other types of media especially the internet and all things electronic like e-mail. It does not take a rocket scientist to figure out why direct mail eventually surpassed TV in media dollars spent on advertising, it surpassed it because it is measurable on a much more granular level than TV. You can customize the “media” to individual consumers, 1:1 marketing.

With multiple different measurement points or multiple variables (think multivariate testing) we can finely tune the offer, finely tune the customer profile who we are sending the offer to, finely tune the tracking of the responses and when we do this we can ultimately know what works and what does not work.

Knowing what our customers like and don’t like allow us to determine where we need to spend our advertising dollars. Like Wanamaker implied, he wanted to spend his advertising dollars on the half that generated the results for him.

If you are reading this you are probably familiar with cookies and website tracking with unique visitors, basically we know who you are and where you have been…..but we don’t know who you are when you visit us from a website search query for the first time. We have to take a few guesses and ask the user to register on the site or sign up for our newsletter or take some other specific form of unique identifier direct response trackable action.

Sprint.com is taking direct response media to a whole new level by asking the user who they are by category before they enter the site. Actually when they enter the site they are entering 4 different customized sites, 1 for each type of visitor:

Current Customer
Personal Account
Business Account
Just Browsing Sprint.com
Personal Account
Business Account

The opening message says: “Welcome let us know a little bit more about you so we can help you better.”

This is direct response media on steroids. There is not a better opening to a business….period. The guy who wrote this is nothing short of genius. Tell us who you are (which gives the business the ability to direct target the customer or non-customer and whether they are personal or business) and oh by the way it is for YOUR (customer) benefit if you tell us who you are.

In this Sprint.com example it only shows the “on-page” direct response example but there are literally dozens of other direct response opportunities that they can deploy after the users come into the website. As a direct response website consultant I would make sure that they are collecting e-mail addresses for continuity programs. I would make sure they get their cell phone numbers for SMS Text promotions. I would add a drip campaign sequence to collect all of their unique identification information so we can consistently provide them with multi-channel communications. This about adding them as fans to Facebook and followers on Twitter the points of contact are endless.