Tag Archives: Marketing Strategy

The Marketing Agency of 2020: A New Paradigm Is Around the Corner

As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same: to attract more leads, customers and sales for the client. But when you look past shared good intentions and see how the traditional agency-client relationship operates, [...]
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What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
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To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

“There’s an app for that.” There’s an app for almost anything now. And this might be a problem. If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a [...]
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Top 7 SEO Tricks and Lessons We Learned as a Team in 2015

New Year’s Day has come and gone, and the month of January has almost disappeared before our eyes here at the offices of Eminent SEO. But, before we preview digital marketing and SEO developments to look out for in 2016 on our blog, I want to take a look back at the skills we picked [...]
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How to Market During the Holidays: 2015 Edition

If your company is going about its marketing efforts this holiday season in the same manner as it does the rest of the year, you’re doing it wrong. Not only are shoppers in a frenzy searching for presents for loved ones, but there are several days during the season that are designed to encourage consumers [...]
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5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign

Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like never before, part of the process remains artful, especially in the planning stages. Every marketing campaign comes with some degree of a chance for failure. Sometimes, [...]
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Understanding the Future of SEO: What to Expect in 2016 and Beyond

Search is an ever-changing landscape of different variables that quantify what makes a website strong enough to rank. As we approach the end of 2015, some of us may be wondering what to expect in 2016 for SEO. My team had the opportunity to attend the Pubcon event in Vegas recently, and I’m happy to [...]
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The Differing Strategies of B2C and B2B Sales and Marketing

A sale is a sale. You may have different ways of getting there, but as long as you make the intended sale, the means of getting there hardly matter, right? Well, if you’d like to consistently make more of those sales, understanding your target market and the best strategies to employ are going to be [...]
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Why Your Website Needs a Custom Marketing Strategy

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Because of what we do, our team gets a lot of requests for prepackaged website solutions. We understand that individuals and companies looking for website marketing are often unsure of exactly what they need and how much it should cost, which is why it might seem like the best approach is to review existing packages [...]
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Inbound Marketing: The Most Effective B2B Marketing Solution

In order to continuing growing your B2B business, you need quality leads. Many businesses may be thinking “Yeah, if only it were that easy.” We’re with you on that. It’s not fast and it’s not easy. It takes a team of professionals who are proficient in the different areas of inbound marketing to really see [...]
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