Tag Archives: Marketing Tips

Going Up Strong: A Baller’s Guide to Managing Social Media Trolls

Flinging a basketball through a hoop is hard enough without somebody guarding you. That’s why the NBA’s top ballers, stars like Russell Westbrook, Kyrie Irving and Kevin Durant, have dozens of moves for getting around their defenders. When it comes building your brand through social media, your business will run into interference as well. If [...]
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Why You Need Multichannel Marketing More Than Ever

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your [...]
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Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram

If all those totally historically accurate movies about the Old West have taught us anything, it’s that job security was not a major issue for sheriffs and their deputies. A near endless supply of cattle rustlers, masked bandits and stagecoach robbers seemed to flow through every town across the American frontier. Today, ethical, “white hat” [...]
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Email Marketing Is Far from Dead: Here’s Why

Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building a brand, there are few better outlets than social media. Facebook has roughly 1.7 billion users, according to Statista, and it’s hard to compete with that [...]
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7 Elements to Look for in an Evolving Marketing Agency – and How to Avoid Being Left Behind

Marketing practices have dramatically evolved over the years, and it looks like changes within this industry are not slowing down any time soon. The boom of the internet has rapidly altered the way we target niche audiences, which means that expectations for marketing agencies have shifted. Clients are expecting a much more symbiotic relationship in [...]
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Like It or Not, Vertical Video is Here to Stay: How Marketers, Brands Can Adjust

Trying to watch an entire video that was shot vertically might be like nails on a chalkboard to a design expert or videographer. However, much to their chagrin, vertical video has expanded well beyond Snapchat and isn’t going away anytime soon. It seems to fly in the face common of sense, but a market has [...]
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Vol. 47: Eminent SEO Celebrates 6 Years, New Hire, What’s New in SEO

Eminent SEO News October marks our anniversary! Six years ago this month, we launched as an SEO-focused agency out of Mesa, Arizona. Not to be held back by the country’s recession, we’ve steadily grown into a full-service digital marketing agency. We are blessed to have made it this far, and we’re ever grateful to our [...]
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The Differing Strategies of B2C and B2B Sales and Marketing

A sale is a sale. You may have different ways of getting there, but as long as you make the intended sale, the means of getting there hardly matter, right? Well, if you’d like to consistently make more of those sales, understanding your target market and the best strategies to employ are going to be [...]
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How to Earn Backlinks with Valuable Website Content

In order for any website to obtain any sort of search engine rankings, high quality backlinks are still necessary. Back in the day before Google updated its algorithm to get rid of spammy, manipulative link building practices, website owners could easily place their site in low quality directories or participate in some sort of link [...]
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Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

Online stores need to have a strong organic presence in search engines, which are a vital marketing source for producing online sales, only if it is done properly. With these tips, your ecommerce website will start producing qualified organic traffic that will lead to more sales. Not interested in more sales? Don’t bother reading this [...]
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