Eminent SEO News
October marks our anniversary! Six years ago this month, we launched as an SEO-focused agency out of Mesa, Arizona. Not to be held back by the country’s recession, we’ve steadily grown into a full-service digital marketing agency. We are blessed to have made it this far, and we’re ever grateful to our many amazing clients, partners, team members and anybody who has supported us along the way.
Here’s to big things in year number 7 and to many great years to come. Cheers!
New Hire: Social Media Assistant
The Eminent team is growing, as we hired Social Media Assistant Stephanie Samson in September!
Stephanie supports the social media department with marketing strategies and campaigns for clients and Eminent’s social accounts. Stephanie is skilled in social sharing techniques for Facebook, Twitter, Instagram, Pinterest, Google+ and more. She joins Eminent after graduating from Northern Arizona University last fall.
Learn More About Stephanie
What’s New in SEO: Rich Snippets on the Rise in Google Search Results
If you have structured markup in the code of some or all of your web pages, it could produce rich snippets when users see a link to your content on a search engine results page (SERP). Rich snippets are elements such as five-star ratings, images, video previews and more that show up in the search results on Google or Bing. Think of typing in the name of a song and seeing a preview to a YouTube video show up in your search results.
A new study by Blue Nile Research finds that pages with rich snippets that land in spot No. 2 on a SERP get clicked on more often (61 percent) than a rich snippet-less result in the top position (48 percent), contrary to the usual line of thinking where the first result almost always gets clicked more than any other. Additionally, while Google doesn’t currently move a result higher just for having structured markup and data, a webmaster trends analyst for the company said in Google+ Hangout that the search engine may eventually add those characteristics to its algorithm, and certain pages would then rank higher because they generate rich snippets. If you’re not sure how to make your web pages produce rich snippets, now’s the time to start figuring and testing it out.
September Social Media Roundup
In September, we celebrated Labor Day with some relaxation and National Coffee Day with a cup of joe. Through our social media accounts, we also aimed for laughs and motivation throughout the month. Check out the best of our social media posts from September:
Happy Labor Day from the Eminent SEO team! We hope that you are getting a chance to kick back and relax today! pic.twitter.com/qw6Jq16vfd
— Eminent SEO (@EminentSEO) September 7, 2015
Brent wanted #MaxSwag with meaning, so we found a quote that resonated with him and secretly had it turned into a mouse pad that says, “My last words will be thank you”…. You can make your own custom swag or order this same one at zazzle.com/eminentseo #saythankyou #lookfortheblessings #custommousepad #mylastwords #maxthemonster #eseo #zazzle
A photo posted by Eminent SEO (@eminentseo) on
— Eminent SEO (@EminentSEO) September 16, 2015
— Eminent SocialMedia (@Eminent_SM) September 25, 2015
September Marketing Blog Roundup
Our September blog posts aimed to provide you with valuable tips and information on improving your company’s digital presence – through website backlinks, social media sharing, blogging and more. Also, we took a look back at the evolution of our brand mascot, Max the Monster. If you missed the latest blog posts from our Eminent family of sites last month, see the highlights below, and don’t forget to subscribe to the Eminent SEO blog if you haven’t already.
The changes we have made with our brand mascot, Max the Monster, since he was introduced in 2010 reflect the growth of our company. Take a look back with us at the evolution of Max, and see what that could mean for YOUR business, as well.
Trying to get your website to rank higher in the search results? You’re going to need some strong backlinks to make your case to Google. See how to create “link bait” that encourages other sites and web users to link to you, and then you’ll start to shine in the search rankings.
Many businesses are starting to stretch their social media efforts to Instagram, but not all of them are seeing a strong return on their time investment. Read how to optimize each of your posts on Instagram so that users will be drawn to liking and commenting on your content more than ever.
No matter the field, business websites are best served by keeping an ongoing, frequently-updated blog – for SEO and traffic purposes. Are you in a rut when it comes to finding topics to blog about? Look here for where to find some new sources of inspiration.
Does your company have an ugly or outdated website? Well, don’t jump the gun on rolling out a complete redesign. See why you should tread with caution before rebuilding your site with new navigation and a more modern design.
Featured Service: Social Media Management and Marketing
Social media can be fun, but it can also be confusing or even overwhelming, especially to businesses trying to maintain several social accounts. Social media gives you a chance to increase your online visibility, brand awareness and website traffic, because it’s many aspects of business operations rolled into one: marketing, sales, public relations, advertising and even customer service. If your company isn’t on social media or is only doing Facebook, you’re missing out on a huge opportunity to draw attention to your brand and generate new sales leads.
Turn over the reins to your social accounts and let us grow your audience and increase interaction. We can build a package for you that incorporates as many social platforms as you’d like, such as Twitter, Facebook, Instagram, Pinterest and much more. You can put your social media efforts in our hands, and that will leave you with more time to focus on the other areas of your business that you know best!
Find out more by visiting our Social Media Management page, or just call us direct and tell us about your social media needs today: 800.871.4130.
Until next time, see ya online!