Tag Archives: PPC

Vol. 59: Eminent SEO’s 7th Anniversary; Google Penguin 4.0 Rolls Out, Makes Minimal Impact

Eminent SEO News: It’s Our 7th Anniversary Go shorty, it’s our birthday … Eminent SEO was formed in October 2009 as a three-person team, but we have consistently grown since then and we are celebrating seven years in business this month! In the past year, we stretched our legs and moved into a bigger office [...]
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It’s Indisputable: Organic Search Results Are Better than Paid Spots

“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and forget what it was like before search engine optimization became the standard. Web marketers have watched strategies adjust over the years to include paid advertising, social [...]
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Vol. 52: Eminent SEO Customer Update, Two Big Changes to Google SERPs

Eminent SEO News: Important Customer Update Ever since 2016 started, we at Eminent SEO have been reviewing all of our products, services, processes and report deliverables to see where we can make upgrades. There were many significant changes in the SEO and digital marketing industries in 2015 (mostly thanks to Google), and 2016 will certainly [...]
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Dedicated Landing Page Optimization Fails that Make You Lose Conversions

What is a Landing Page? A landing page is an asset you present online to drive users to take a particular action. Dedicated landing pages are often separate from a website’s normal navigation – although they don’t have to be – and sometimes bear only slight resemblance to the layout of the parent website. Other [...]
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What Is Zombie Website Traffic and How Do I Mitigate It?

If you’re looking over your website analytics and you notice a peculiar uptick in visitors and/or a significant drop in your conversion rate, there’s a good chance you are experiencing zombie traffic. It’s been known by a few different names over the years, but webmasters seem to be settling on the term “zombie traffic,” and [...]
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5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign

Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like never before, part of the process remains artful, especially in the planning stages. Every marketing campaign comes with some degree of a chance for failure. Sometimes, [...]
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Ad Blocking is Changing up the Marketing Game

We all hate invasive advertisements when we’re browsing online. Well, most of us do. Companies behind the advertisements are putting themselves out there in hopes of making a profit on their ad spend. On the other side of the coin, some websites rely on the revenue that comes not from advertising themselves elsewhere, but on [...]
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8 Tips for Effective PPC Landing Pages

OK, so you have a Pay-Per-Click campaign running, but you think it could be better. You are probably right. Consider where you are sending your potential clients… what is on that landing page. Does it do your product/service justice? Or is it more “ho-hum, seen it before”? The most effective campaigns will have a dedicated [...]
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10 Things to Know Before Advertising with Google AdWords

This entry was posted in Analytics, Blog and tagged , , on by .
  As part of our mission to assist other small to mid-sized business owners, here are 10 things you should know before advertising with Google AdWords. 1. With PPC, it’s all about being “relevant” Relevancy is being pertinent and giving the people what they want. It’s often mentioned in the Google AdWords mission statement. Why? [...]
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