Tag Archives: Search Engine Optimization

Vol. 56: New Eminent Mission Statement; Google Kills 2 Former Ranking Factors

Chris Weatherall Jenny Stradling - Eminent SEO OwnersEminent SEO Owners Chris Weatherall and Jenny Stradling

Eminent SEO News: New Brand Mission Statement

As we look to refresh some of our processes and collateral, we have developed a new mission statement that more accurately portrays our objectives and commitment to clients going forward.

Eminent SEO’s new mission statement is:

Eminent SEO seeks to create and promote beautiful brand collateral, expertly optimized websites and well-crafted marketing messages as a means to push the boundaries of internet marketing to help companies, corporations and government agencies be more successful. It’s our mission to deliver ethical, high-quality services while simultaneously working on creating meaningful relationships with our clients, partners, each other and those in the community around us.

More Eminent SEO News: June Birthdays, Work Anniversaries

We value each of our team members like family, so every birthday is a big deal to us. In June, the Eminent team celebrated a handful of birthdays as well as a work anniversary. The individual milestones we celebrated in June are as follows:

Birthday: Kirstin Douglas

Kirstin Douglas Small Image - Eminent SEO
Senior Account Manager Kirstin Douglas celebrated her birthday on Sunday, June 12. The following week, she went on more than a week-long vacation to Disney Land and other parts of California.

Birthday: Chris Weatherall

Chris Weatherall Icon - Eminent SEO
Eminent SEO President Chris Weatherall’s birthday came on Sunday, June 19. He celebrated by going on a staycation at a high-end hotel in Phoenix. Don’t ask him his age though!

Work Anniversary: Zach Ankeny

Zach Ankeny Icon - Eminent SEO
Fulfillment Manager Zach Ankeny celebrated his four-year anniversary on Wednesday, June 8. He treated himself to several vacation days throughout the month. Here’s to many more years with us, Zach!

What’s New in SEO: Google Kills Authorship and Top-Level Domains as Ranking Factors

Authorship and keyword-rich top-level domains: If you thought these two factors could help your website rank higher in organic search, Google says it is no longer the case.

Authorship

Google used to use authorship as a rankings bump, but according to Gary Illyes, a startup trends analyst for the tech giant, it’s not even in consideration for a ranking increase or decrease.

“We fixed that problem,” Illyes recently said, as quoted by Search Engine Land.

Authorship is when a webpage is marked up in the source code and attributed to an individual writer. Content from certain writers was once given more weight than material produced by other run-of-the-mill authors. This means that content attributed to popular web authorities like Neil Patel and Rand Fishkin, for example, would have a better chance at a high search ranking, just because of the name behind the material.

Well, that all has gone away, as far as Google is concerned. Search Engine Lands says Google stopped using authorship in August 2014 as a ranking factor for most forms of content. However, in-depth articles still could receive a boost due to name recognition of the author, even as recently as October 2015.

Now, in-depth articles (aka “long reads”) are no longer judged by author authority, leaving a more even playing field in Google Search. Granted, some writers’ names still carry more weight in readers’ minds than others do, but that matters not to Google now.

Top-Level Domains

Some SEO experts have speculated that changing to a keyword-rich top-level domain (aka domain extension) could bring about a rankings boost in Google Search. However, Illyes and John Mueller of Google recently said this tactic won’t specifically help with search rankings, according to Search Engine Land.

If you’re not sure what we mean by a keyword-rich top-level domain, imagine if you’re a locksmith and you change the “.com” of your website to “.locksmith”. There was talk in the SEO world that this strategy could boost someone’s search rankings. Search Engine Land even published an article about a personal injury lawyer who had his website switched from “.com” to “.attorney”. The lawyer claimed his website received a large boost in traffic soon after the switch, although not necessarily due to higher search rankings.

It’s unclear if keyword stuffing a top-level domain was ever a ranking factor on Google, but it certainly isn’t now, according to two corporate authorities. If you’ve been thinking about making such a move, just be aware that it doesn’t directly or instantly help you with SEO.

June Social Media Roundup

With holidays like Father’s Day and Social Media Day popping up in June, we had plenty to celebrate via tweets and posts on social media. Our Instagram account particularly saw some extra traction in June. If you haven’t followed us there yet, please do so now. Then, look directly below for the highlights of our Twitter, Instagram and Facebook posts and content from last month:

Eminent SEO Team At Hooters Mesa AZ


More Love Less Hate Orlando - Eminent SEO


Algorithm SEO Slang - Eminent SEO
The Sweet Smell Of Morning Coffee - Eminent SEO
Social Media Day June 2016 - Eminent SEO

June Blog Roundup

On the Eminent SEO blog in June, we took a look at the future of marketing agencies like ours. We also released a plethora of tips on how to create the right social media strategy, and then we helped lead local residents to 4th of July events all over town. See a recap of our June blog posts below, and then click on any of them to dive into the full article.

Social Media Takeover: How the Wrong Social Media Strategy Can Drain Your Marketing Budget

Is your business pouring money into the wrong social media platforms? Learn how to refine your strategy and concentrate your efforts toward what actually works, or else you may drain thousands of dollars from your marketing budget.

7 Elements to Look for in an Evolving Marketing Agency – and How to Avoid Being Left Behind

The internet has drastically changed the game when it comes to marketing, making standalone agencies evolve or die. Clients expect more transparency and they’re quicker on the gun when it comes to letting loose an underperforming marketing agency. So, what does the evolution of the modern marketing agency look like? Here are seven characteristics to keep your eyes on.

4th of July Events Around the Valley: Fun in the Sun

Late in June, we unveiled our first-ever directory of upcoming local events for a specific holiday. Independence Day was on the horizon, so we compiled a list of events worth attending in the greater Phoenix area, aka where our office is. Look forward to more posts like this prior to other major holidays. Cheers!

Featured Service: Landing Page Optimization

Search engine optimization helps users find your website, but landing page optimization (LPO) is what drives them to buy a product or pick up the phone and dial your number.

At Eminent SEO, every page we “SEO” for a client gets treated like a landing page. We implement keywords and enhance the content in a way that educates the user and drives them to action.

Any page on your site can be given the LPO treatment, but we can also create standalone pages (not found anywhere in the site’s menu or navigation) that point to a specific offer you have. In some cases we may create a standalone landing page to split test the results against an existing page on your site with similar content.
Convert Your Traffic Landing Page Optimization - Eminent SEO
If you’re looking for someone who can create targeted, conversion-driven standalone landing pages, look no further than Eminent SEO. Don’t forget we also optimize existing pages on your site as if they are landing pages that will drive visitors to buy or call. Click to learn more about our Landing Page Optimization Services, or just call 800.871.4130 today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How Easy Website Builders like Wix, Muse and Weebly Hurt Your SEO and Growth Efforts

Easy Website Builders - Eminent SEO

Websites today are getting easier and easier for the average user to create.

You don’t even have to be a programmer or web developer to see a website come to fruition. Some website-building services don’t even require you to know a lick of code in order to launch a new site. You can just pick a design template, drag and drop content, write a little copy, and then it’s up and live in a matter of minutes.

Because of the low level of technical skill, you’d think such a site would look pretty basic. However, some of these properties actually look pretty good on the surface, boasting modern layouts and large, high-quality images. And that’s a good portion of the battle right there when it comes to having a successful web presence.

While it’s nice to be able to put up a presentable site quickly for your customers or just anyone following you closely, these types of websites struggle with long-term growth. Such a shortcut can only get you so far.

When it comes to complying with the latest SEO developments, most easy website builders get left behind – or at best take months or years to catch up. Let’s take a look at why codeless website builders like Wix, Muse, Weebly and similar services aren’t built to help businesses scale.

How Easy Website Builders Struggle with SEO

If you’re using your website to try to reach new markets and build your clientele, using a codeless website builder is going to make that task difficult for you. This is because it’s going to be a battle to get (and keep) any page from your website to show up on the first page of search results.

Even though these easy website builders allow you to type in your own meta tags for each page, and they offer proprietary SEO-related plugins, they still fall short in many ways when it comes to helping your rank higher in search.

Here’s why:

Poor URL Categorization and Structure

When you’re organizing the navigation of your website, it’s best to keep the URLs of your main categories and sub-categories clean and succinct. The homepage and the main menu items are all considered Tier 1 pages. If you have any categories that have drop-down options beneath, those are Tier 2 pages.

In short, it’s best to not have any Tier 2, 3, etc. pages branching right off the homepage, URL-wise. For examples, for our site you will see the URL of our Services pages as https://www.eminentseo.com/services/. We then have three Tier 2 options (not counting Service Overview) that stem from our Services page (and even some Tier 3 pages not shown in the main navigation).

Eminent SEO Services Page

If you visit our Website Creation page, you’ll see this URL:

Eminent SEO Website Creation URL

It’s very important to have the main page of the “silo” in the URL before “website-creation/.” Otherwise, everything just looks like it branches off from the homepage, and Google’s web crawlers will have trouble understanding how your site flows and which pages deserve more emphasis than others.

With a Wix-created website, any page other than the homepage starts with a “#!” (sometimes referred to as a hashbang) right after the main address. Not only does this make for a messy URL, but it looks to Google like every page is just a direct extension of the homepage. Thus, it’s going to be hard for the website to rank for any of its Tier 2 or 3 pages – unless you search for the site name and specific service directly.

For example, we’ll look at one of the featured Wix sites: Butcher & Sons, a restaurant chain in Mexico.

Butcher And Sons Homepage

This site has a main menu category called “Sucursales,” which basically means “branches” or “locations” in English. The URL for the Sucursales page is:

Butcher And Sons Sucursales URL

And if you click on any of the six drop-down items under the Sucursales category, the URL will be structured as such:

Butcher And Sons Polanco URL

Notice how the top-level category, Sucursales, is disregarded when it comes to these Tier 2 pages.

Not good. And that’s no fault of Butcher & Sons.

With Tier 2 items branching right off the homepage, it’s like telling Google that all Tier 1 and 2 content is equally valuable. And for most websites, this is not the case.

As for Weebly and Adobe Muse websites, they don’t suffer from having hashbangs show up in their addresses, although many sites contain URLs ending in “.html” for their non-homepage content. This isn’t necessarily an SEO-killer, but it makes the URL longer and less eye-appealing. The best practice is to end your URLs like such: “services/.” Yes, ending with a forward slash is ideal.

Weebly sites appear to not be able to structure URLs optimally either. Tier 2 pages all seem to stem right off the home address. As for Muse, I had trouble going through its “Site of the Day” list and finding any website that even had Tier 2 pages visible from the main menu. Many of them had a menu that just directed to an anchored section of the homepage below the fold. In fact, I only found 2 out of the first 16 featured sites that had navigation that went deeper than the first tier. And when I did find such a site, all Tier 2 pages, you guessed it, branched right off from the home address. Tsk tsk.

Excessive Code

With the rise of codeless website platforms, many web developers noticed that excessive code was needed in order to make creating a website easier, particularly in Muse. In other words, lines and lines of code were used to offset the user’s lack of HTML knowledge.

Codeless website creators will have a hard time getting their content pages to rank well because search engine crawlers often have difficulty sifting through all of the extra code and figuring out what each page is about.

Excessive code also can lead to slow loading times, especially in the ever-growing world of mobile search. It should be noted that a site with slow loading times will prompt many visitors will bounce rather than wait for the entire page to load. Both slow loading times and high bounce rates cause rankings to suffer in Google Search, and people who use codeless website builders should be aware of these potential risks.

SSL Certificate Difficulty

If you’d like to upgrade the security of your website, obtaining an SSL certificate can be problematic with Weebly and impossible with Wix. SSL certificates create trust with your visitors and customers, and they’re projected to become a ranking factor in Google Search in the near future.

More on SSL certificates here.

With a Wix-created website, you actually don’t own your own content. They do. And since they basically own your website, you can’t add an SSL certificate whatsoever.

If you decide to add Wix’s shopping cart to your website, that will be SSL-protected, but otherwise, you’re out of luck with adding a site-wide security certificate. I’ll further explain the pitfalls of not being the sole proprietor of your website in a moment.

Weebly and Muse both allow you to add an SSL certificate to your domain, with some stipulations.

  • Weebly highly encourages you to purchase your SSL certificate through them. However, what they offer isn’t among the strongest types of such certificates on the market.
  • For an SSL certificate on a Muse-created site, you’ll have to go through your website host and a third party.

From looking through the featured websites on Weebly and Muse, it’s noticeable that most site owners aren’t utilizing an SSL certificate. Perhaps quite a few in the bunch don’t even know what an SSL certificate is – speculation of course.

You’re Not in Full Control of Your Content and Website

With Wix, you’re actually not in sole control of your own website. It may appear that way, but that’s all smoke and mirrors. While Wix’s Terms of Use says that you own all rights to any content you upload to your site, there’s this stipulation:

Wix Terms Of Use Ownership

This means Wix can modify the content on your site, remove it, or even feature or reuse it elsewhere. Your entire site could even be included on the platform’s featured websites page. But what if you don’t want to shout to the world that you’re using the Wix platform?

Wix Example Websites - ESEO

Other codeless website builders don’t infringe on your submitted content as deeply as Wix does, but they still retain to right to move or delete your material, especially if it’s copyright-protected, indecent or spammy. These platforms make it clear that you’re on your own if material you upload gets you into legal trouble.

Also, if you try to move your codeless-created website over to another content management system, it’s going to be difficult, if not impossible. With Wix, you can pretty much just copy and paste what you have, but you can’t download a page into a file that can be uploaded elsewhere.

As far as all Wix, Weebly and similar codeless website builders go, don’t even think about taking any of their graphics, templates, proprietary stock images, etc. over to another site. Only your original content can be taken and reused if you decide to create a website elsewhere.

The Times When Codeless Website Builders Can Work

Looking over the featured websites on Wix, Weebly and Muse, I see a lot of small restaurants, web design agencies, architecture firms and individual actors, pastors, public speakers, local bands and the like. Basically, these sites are like a slightly bigger about.me page.

You can think of a codeless-created website like a starter home. It’s affordable, it’s manageable, it works for the time being, and it allows you to get a sense of what you like and don’t like before you upgrade your space down the road. It’s also better than not having any site at all when it comes to handing out business cards or imploring your social media followers to visit your personal online space.

Like I mentioned earlier, many of the sites created this way actually look pretty good, as they are heavy on the visuals. Most codeless website builders even support shopping cart integration, so you can get a small ecommerce business off the ground. Overall, these types of sites are decent if you’re a one-person business or a startup with no coding experience and a tight budget.

Other popular easy website builders that require little to no coding include:

  • SiteBuilder.com
  • WebsiteBuilder.com
  • Web.com
  • Webs.com
  • Sitey.com
  • Sitelio.com
  • eHost.com
  • Squarespace.com

But You Want to Grow, Don’t You?

If you want to use your website as a means to help your business grow, relying on a codeless-built site is going to make that mission difficult. This is because an SEO strategy is hard to execute with these platforms. You saw that not only does Wix produce messy URLs, but Weebly and Muse both struggle with proper URL structure. That’s just one of many drawbacks.

Although Wix had the most minuses in the SEO analysis above, a common theme among all easy website builders is they seem to lag behind when it comes to Google’s changing standards, such as algorithm updates and ranking factors.

For example, Wix and Weebly didn’t jump into the responsive design game until somewhere between late 2014 and early 2015. Adobe Muse’s homepage didn’t tout the platform’s responsive capabilities until late 2015, and it still advertises this feature like it’s a new thing.

Adobe Muse Homepage Responsive Design

Your best bet at long-term growth is to find a digital marketing company that can not only create and host your website, but also implement a sound SEO strategy so your content ranks high in the search results. Eminent SEO has a team that excels in these and related strategies in order to help clients large and small succeed with their online presence. Click to learn more about our Website Creation services, or call 800.871.4130 today.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Vol. 52: Eminent SEO Customer Update, Two Big Changes to Google SERPs

Superman Max - Eminent SEO

Eminent SEO News: Important Customer Update

Ever since 2016 started, we at Eminent SEO have been reviewing all of our products, services, processes and report deliverables to see where we can make upgrades. There were many significant changes in the SEO and digital marketing industries in 2015 (mostly thanks to Google), and 2016 will certainly bring many more.

In light of that, one of the bigger changes we’ve made recently is redeveloping our shared client strategy and fulfillment documents. If you are a client of Eminent SEO, please feel free to open up the live Google document where we report on everything we’ve done on your behalf. If your new report is still “under construction,” don’t worry: Your old reports are still accessible and your new one will be created shortly. The next time we get on a call with you to review your report, we’ll go over all of these changes and discuss how you can contribute to the document.

For all current Eminent SEO customers, please look for a version of this update in your email inbox, as well as other updates from us in the near future.

What’s New in SEO: Google SERPs Upgrades

In February, two significant changes to the Google SERPs (search engine results pages) went in effect, one for mobile and one for desktop search.

No More Sidebar PPC Ads on Google

First, Google suddenly said bye-bye to all of sidebar pay-per-click ads on the first page of search results via desktop.

In all likelihood, as an average web surfer, you probably glossed over these every time you used a desktop or laptop to search Google, but here is what these sidebar ads looked like (in a screenshot taken last August):

Screenshot - Google Phoenix AC Search

That was a search for a “Phoenix AC company,” which elicited three PPC ads above the local pack and organic results, as well as eight PPC ads on the right sidebar (which was maximum a page would show at that time).

Now, if we search for the same term, here is what we get:

Phoenix AC Company Google Search - ESEO

That’s right: four PPC ads now at the top and no paid spots on the right side. Even on a 23-inch monitor, the entire local pack isn’t visible above the fold. That means just six spots are immediately viewable to us before scrolling down.

There are still 10 organic results below the local pack for this particular search, and there are even three more PPC ads below that.

SEO experts are predicting that the PPC competition will become even more cutthroat with only four prime spots available above the fold. Google is apparently only going to show four PPC ads at the top for “highly commercial” search terms, so you should see fewer in some instances.

This change has apparently been a long time in the making. For more background and details on Google’s decision to drop “right rail” ads, see this Search Engine Land FAQ write-up on the topic.

Google Launches AMPs (Accelerated Mobile Pages)

Just a couple of days after the PPC shakeup, Google debuted another game-changer: accelerated mobile pages (AMPs). This move had been in the works for several months.

At this time, AMPs mostly concern online news organizations. To see what the AMPs look like, you basically just have to use your mobile device to search for any item that’s been in the news lately. What Google will return to you is a horizontal “carousel” of news articles related to your search query near the top of the first page of results.

Ghostbusters Google Mobile Search - ESEO

Each item in the carousel is marked with the letters “AMP” and a lightning bolt icon in the bottom of the box. Basically, these pages are supposed to load ultra-quickly, being that they are stripped down versions of their desktop equivalents.

If you’re not in the news business, you’re probably not going to be too affected by AMPs right now. However, you might be able to use your company’s blog to add your expertise or insight to a topic in the news, and then an AMP version of that blog post might be able to compete with media organizations when users search Google for that subject. Keep in mind that creating AMPs has nothing to do with ranking your website higher in search right now.

While an AMP plugin for WordPress has already emerged, getting your site to show up in the AMP carousel will involve a little bit of coding as well as maintaining two versions of the very same page/article. If you’re ready to learn more about AMPs and giving your website that functionality, read this thorough Search Engine Land tutorial. Note that you have to have a fair amount of programming skills in order to understand this write-up and put it into practice.

February Social Media Roundup

Did you make use of the extra day you had in February, aka Leap Day? Yes, there was an additional day, but it was still a short month, and it came and went in a flash for us here at the Eminent SEO office. Check out the best of our February social media shares below.
Smartphone Search Conversion Rates 15 Times Higher - ESEO
Be My Valentine Coffee - ESEO
Valentines Day Hugs - Eminent SEO

You Got This Boss - Eminent SEO

TGIF The Grind Includes Friday - ESEOWhatever It Takes Motivational - Eminent SEO

February Marketing Blog Roundup

Our blog started out February with a thorough post on website security, and then we focused on mobile marketing issues in a pair of posts. If you missed our February blog posts, see an overview of each below and get caught up. As always, we invite you to visit our blog page and click on “Subscribe” so you don’t miss any future posts.

What is an SSL Certificate and Why Should Your Website Make the Upgrade?

In this post on website security, learn about what an SSL certificate is, if they’re all the same, and the value one provides for your customers and website visitors. Once you’re convinced to make the upgrade, the post will tell you about a few different channels you can explore to obtain an SSL certificate.

To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

Every business seems to be trying to get into the mobile app marketplace nowadays, right? That’s not only untrue, but there are concrete reasons why many businesses should refrain. In this enlightening blog post, learn more about the current mobile app landscape and where you should consider investing your marketing dollars this year as an alternative.

Like It or Not, Vertical Video is Here to Stay: How Marketers, Brands Can Adjust

Is shooting a video with your smartphone held vertically sheer laziness, or is it actually a viable format for sending and watching video? In this post, learn about why vertical video does and does not suck, plus why the format is becoming more accepted. Also, you’ll get a few ideas on how to leverage vertical video to drive engagement for and awareness of your brand.

Featured Service: Website Hosting

Speaking of SSL certificates, have you given much thought to how your website is hosted and how a poor setup can hurt a site’s SEO?

Your website will reap many benefits when you go through Eminent SEO for where and how it’s hosted. We start by finding you a U.S.-based server, one that elicits quick loading times for whenever a user pulls up your site on a desktop computer or mobile phone. We also establish a dedicated IP address for your site, and if you own multiple sites you’d like to have us host, we can set each one up with a dedicated IP. Having a dedicated IP address makes it a little easier to obtain an SSL certificate, which, by the way, we can take charge of for your website.

A U.S.-based server, a dedicated IP address and an SSL certificate make up the right foundation to help your website succeed, especially on the search engines. Our process also allows your site to have unlimited bandwidth, even for larger sites, meaning if you see a dramatic uptick in visitors on any given day, your site won’t crash or get bogged down by the newfound traffic.

6 Billion Google Searches Each Day - Eminent SEO

With Eminent SEO as your website’s host, you also get round-the-clock technical support for anytime an issue arises with your site or you have a pressing question. To learn more, visit our Website Hosting Services page, or call 800.871.4130 today.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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What Is Responsive Design and Why Your Website Should Have It in 2016

What Is Responsive Design - Eminent SEO

What Is Responsive Design?

C’mon, it’s 2016. Time to get with it already. If I land on your website from my smartphone and I have to “pinch to zoom” to read some of your text or see images in their entirety, I’m bouncing off the page.

Also, if the only suitable mobile representation of your company is an app or mobile-only website (such as m.website.com), I’m probably not going to be too happy either.

Robert Downey Eye Roll - Eminent SEO

This is because your website needs responsive design, an ability to deliberately adapt to screens large and small. Websites across the internet have been making the upgrade over the last few years, and just last year Google puts its final say on the matter by de-emphasizing sites that aren’t responsive.

Wait, doesn’t everybody have a responsive design? You’d be surprised. Take Reddit, for example. Other websites utilize responsive design but aren’t all too happy about it.

If your website is a little older and not optimized for mobile devices, 2016 is the year you should make the upgrade to responsive design. No more excuses. You owe it to your company and your website visitors to make your site responsive. While you’re at it, you might as well revamp the appearance of the site and its navigation, while also reviewing your current content and then cleaning it up and making it better.

Let’s dig a little deeper into what responsive design is and how you can go about implementing it in the near future.

‘Mobile-Friendly’ vs. ‘Responsive Design’?

The terms “responsive design” and “mobile-friendly” are close to being synonyms, and they’re often used interchangeably on blogs, web forums, social media, etc. Responsive design means the website can shrink or expand to fit all devices, whether a smartphone, tablet, monitor or even a TV screen.

A responsive website is mobile-friendly, but not all mobile-friendly sites are responsive. Some mobile-friendly sites simply shrink to fit your smartphone, appearing just as their desktop equivalents, only smaller. This isn’t true responsive design.

Responsive design also means that elements of the website will condense or disappear from the page as the device gets smaller and smaller, yet the layout and organization still makes sense to the user. The horizontal navigation on responsive websites usually gets condensed into a drop-down “hamburger”-style menu (although some designers are now advocating against the icon), as you can see with the green button below..

Mobile Eminent SEO Screenshot

Responsive design isn’t just about making a website look pretty no matter the device. It’s about fostering a great user experience no matter the device.

Many companies used to get around upgrading to a mobile-friendly website by building a separate phone app that looked and functioned very similarly to the desktop version of the site. Others created sub-domain sites with an “m” right before the website’s name, and these such sites featured either standalone mobile pages or stripped-down versions of the desktop equivalents.

Mobile IMDb Screenshot - Eminent SEO

You don’t have to go either route anymore. Some businesses still have legitimate reasons for creating a separate mobile app, but we don’t recommend doing this in lieu of making the main website mobile-friendly.

Google Rankings and Users’ Habits: The Importance of Responsive Design

SEO analysts disagree on the exact month when mobile search first began to overshadow that of desktop, but it looks like it happened somewhere between mid-2014 and early 2015. Smartphones are nearly ubiquitous now, and users are becoming more and more comfortable with turning to their phones first, rather than their desktop or laptop computers, to search the web, use apps, go on social media, etc. Mobile usage, including mobile search, is only going to continue to get more dominant in 2016.

Another game-changer that happened around the same time as mobile search’s rise to the crown was a Google algorithm update that began to accommodate mobile-friendly sites. This means that sites that weren’t responsive saw a dip in their search engine rankings. When you’re searching Google from a smartphone, you’ll even see the term “Mobile-friendly” show up before the meta descriptions of the applicable pages.

I searched for “Flower Store Phoenix” on my smartphone, and here are my results:

Flower Store Phoenix Mobile Search

There actually are some slight variations between the results after searching for the same term on a mobile phone and a desktop computer. Here is my search for the same term, but this time from a desktop:

Flower Store Phoenix Google Search

What’s interesting to note is that tablets don’t count as mobile searches, according to Google. The mobile-friendly algorithm update of 2015 only impacted searches via smartphones, not on tablets, laptops or desktops. Even if having a non-mobile-friendly site doesn’t negatively impact your rankings in mobile search, you’re missing out on scores of additional visitors because smartphone use is so prevalent now.

If users can’t find your site in mobile search and smartphones are the No. 1 device for search now, how can you expect your website’s visitation to grow?

Responsive Websites are a Part of Branding, After All

Making a website mobile-friendly is actually a component of a strong brand strategy. How? If somebody happens to have visited your site from a desktop before, they might land on your site on mobile search one day and say, “Hey, I’ve been here before.” But, if you’ve built a mobile site that looks and operates much differently than your primary site, then you have a disconnect in your branding.

Also, those who have visited your website via desktop and are familiar with the breadth of your content and navigation should have no trouble accessing your site with their smartphone and finding their way around, even if the navigation gets condensed into a hamburger menu. Making your site adjust easily to all screen sizes is a good strategy for keeping your longtime visitors around, as well as inviting and retaining new ones.

How to Test for Responsive Design

Not sure if your website already has responsive design? Not to worry. There are several free online tools you can use to give you the answer.

First, you can use Google’s Mobile-Friendly Test to see if your homepage or any sub-page of your website is responsive. Just type in any URL from your site, and Google will analyze it and provide you with the answer.

Second, you can go to ResponsiveTest.net and play around with different dimensions of your website. Just type in your URL at the top of the page. If elements of the site rearrange themselves, grow, shrink, etc., then you’ll know you have responsive design.

Eminent SEO Responsive Test Screen Size

A way to test your site without visiting another website is to take your browser out of full screen. Hover your cursor over the bottom-right of your browser and then shrink the window slowly. Shrink and enlarge it as much as you want, and see if elements of your website rearrange, compress, disappear and reappear. If so, great! Your work is done (unless you notice that the website could look a little better at certain sizes).

Difference Between Responsive and Adaptive Web Design

You may have heard the term “adaptive web design” as well. This has to do with coding the website for pre-defined dimensions and deciding what to fit on the screen and what to leave out. For example, the developer would have to code the website differently for smartphone, tablet and desktop/laptop monitor sizes.

In short, adaptive design takes more work than responsive, and you end up spending more money because your developer will need more time to complete all of that work. It also could put you in a bind as new devices with unique screen sizes hit the market in the future.

Some say a responsive website takes a little longer to load than a site with adaptive design, but pretty much everybody is focusing on responsive design right now. In fact, some developers would argue that adaptive design is a component of the responsive process, since you still want to test the look of your website at some of the more common screen sizes, even though responsive allows the site to adjust to any device.

The aforementioned ResponsiveTest.net gives you options for viewing your website at the screen sizes of dozens of the most popular devices on the market. Just look to the upper-right corner of the page for these icons:

ResponsiveTest Screen Size Icons

How to Make Your Website Mobile-Friendly

Now that you’re likely convinced to implement responsive design on your old, static website, let’s look at some ways you can make the upgrade.

If your website is coded by hand, this Google Webmaster Central Help Forum thread will give you a good start on how you (or your programmer) can make the site mobile-friendly. A high level of technical expertise is required if you want to go this route.

A more recommended direction is to migrate your site to a content management system (CMS), if you don’t utilize one already. WordPress, Joomla and Drupal are some of the most popular CMS’s on the market. If you do decide on this option, we’d highly recommend reworking and redesigning your website in general, since it’s likely outdated.

Redesigning Your Website While Making It Mobile-Friendly

Redesigning your site entails looking over your navigation and all of your content to see what needs to be included on the new site and what can be dropped for the best user experience. For example, if you have service pages that only have a couple of paragraphs of copy and nothing else, you’re probably either going to want to add much more content or just work that copy into a larger service overview page.

It’s going to take a few, long hours with your programmer and/or web developer, and even your content team, to decide on the final look and navigation of your new, responsive website, all controlled by the CMS of your choice. Brace yourself.

We Can Help

If upgrading your website with responsive design sounds daunting and you’re not sure if you have the team or resources to make it happen, outside help is always available. Eminent SEO can help you strategically build and design a new, responsive website, and we’ll set you up with an easy-to-use CMS if you don’t already use one. To learn more, see our wide range of Website Creation services.

If you’re ready to get started now on making your current website mobile-friendly, contact Eminent SEO at 800.871.4130.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

10 Ecommerce SEO Tips

Online stores need to have a strong organic presence in search engines, which are a vital marketing source for producing online sales, only if it is done properly. With these tips, your ecommerce website will start producing qualified organic traffic that will lead to more sales. Not interested in more sales? Don’t bother reading this full article.

Now that I have your attention, let’s start thinking about what ecommerce SEO really is. SEO is an umbrella term for hundreds of tiny details that need to be monitored, or optimized, for your website and marketing strategy. They all work together under the “SEO” umbrella to create a solid foundation for search engine crawlers and users.

So what is ecommerce SEO? Ecommerce websites are their own entity because they are an online store versus a service provider. The end goal is essentially the same for both business types. However, the online store is where your customers actually convert, versus a customer service rep answering the phone engaging with a customer. In both cases, the website is the online storefront. Wouldn’t you want to make it easy for users to find what they’re looking for?

These ecommerce on-page SEO tips will help:

  • Increase visitor behavior metrics
  • Increase organic traffic
  • Increase leads from organic traffic

Excited About Ecommerce SEO

1. Research Keywords and Develop a Plan

This part is easy right? You know what term you want to rank for. Just optimize the entire site with that one term, right? Wrong. Over-optimizing is irrelevant with today’s search engine algorithms. They’re a lot smarter than five years ago.

Run a crawl report of your website and compile all of your top level navigation pages, product category pages, and sub-category pages into a priority list, starting with the top level navigation first. From there, you want to identify a focus keyword that could be potentially optimized for each of these pages. This is where keyword research and strategy development come together.

A tip here is to think of terms that are going to actually convert if that page started ranking for that term. Is it long-tail enough? If not, consider trying out long-tail keywords, since they are going to provide fewer but more-qualified visitors to the page.

2. Optimize Each Page with Focus Keywords

Now that you’ve identified what the focus keywords are for each important landing page of the shopping cart, it’s time to optimize the page with that term. Some important areas of the page you could potentially place the term include: header tags, alt tags, meta title, meta description, website copy, and call to action.

If the page is lacking in content, consider beefing it up. Search engines will not understand what the page is about without a little snippet of content. Adding unique, high quality content to that category page could help tremendously.

3. Optimize the Website Architecture Structure

This is where a lot of ecommerce websites drop the ball. Website architecture tells the story of your website and how it’s supposed to be laid out.

To know if your website needs to be architected, take the crawl report that was organized by priority order. Do the URLs show exactly where in the site that product or category page lives? For example, when looking at a product category URL, it should be structured as follows: example.com/parent-category/sub-category/.

The URLs are your website’s breadcrumbs for search engines. If there is not a clear path laid out for the search engines, they will not see the value of a page, since all of the other pages on your site are weighted as the same value.

Certain shopping carts will have the option to structure the URLs so that when a product is added, it will automatically create the correct URL for the product. Talk to your shopping cart support team for more information about setting up a proper website navigation structure.

Not only are the URLs important to optimize, but also the navigation itself. What makes sense for users? What are your most important product categories that you would like to promote? Having an easy-to-navigate website will reduce confusion and help users easily find the top products that you’re looking to sell.

4. Write Unique Product Descriptions

Shocked Gif for Unique Content

Yes, UNIQUE. I know this can seem like a huge task to some, but it’s worth it. Having duplicate product descriptions from the manufacturer site will just devalue your product pages and even prevent them from obtaining higher rankings. Rewriting the product descriptions in your own words will help crawlers and users understand the item better. If anything, the product page is your sales page for the product. It needs to be well written and optimized for both users and search engines in order to get the sale, period.

5. Optimize Individual Product Pages

Product pages make up the majority of most ecommerce sites. It can take months to optimize each and every product page, but it should be an ongoing effort to optimize each individual page. If product pages don’t have any SEO, how are potential new users going to find your product? Optimize, test, and optimize more.

6. Encourage Customers to Review or Rate Your Products

Enabling the reviews feature on each individual product page will help entice customers to rate the product. Understandably, it can be difficult to rate a product that hasn’t been received by the customer yet. One way to lure your customers to rate the product is to utilize email marketing and send a follow-up email after they’ve received the shipment. Encourage them to rate the product with some sort of counter offer.

Rate Your Product Purchase within the Next 24 Hours and Receive 10% off Your Next Purchase!

Giving your customer a reason to rate your product will help increase product rankings because unique content is being added by others to that specific page. Also, positive rating stars can be great clickbait for your product when it shows up in the search results.

7. Include Product Installation Videos When Applicable

Selling a product that requires installation? More content is needed for these types of products. Videos are a great way to show your customers how to properly install or assemble the product when they receive it at home. Include these videos on your website or even the product page itself.

The more user engagement on your website, the more trusted your site will become in your industry.

8. Optimize the Mobile Shopping Experience

It was predicted a few years ago that mobile search would eventually exceed desktop. That prediction is now a reality. According to Smart Insights, so far in 2015, users are spending more time on their mobile device than their desktop. If your website is optimized for mobile with a responsive design, then your website will most likely provide a positive mobile experience. If it’s not, your organic traffic could suffer if your competition is already ahead in the game.

It’s important to test your website on a mobile device to make sure users can easily navigate from a product to the shopping cart checkout. Having a one-page checkout option would be a perfect way to optimize your website for a better mobile shopping experience. Users can easily become frustrated when they have to go through multiple pages just to purchase the product when they’re on their phone.

9. Internal Search Feature Optimization

There is more than one search engine you should be considering when optimizing your ecommerce site. The internal search functionality on your website is just as important because it allows users to engage with your site easily and find exactly what they’re looking for, which means more sales.

Your internal search must have a customizable algorithm that can handle misspellings and keyword variations and be able to sort through all of your products, among other functions. There are third party search companies that have built this feature already and can customize your website’s search functionality for your specific products.

10. Check for Website Errors Regularly

Ecommerce websites often have thousands of pages. Errors can easily be missed if the site is not properly managed. Run a crawl report monthly or quarterly to know if there are any 301 or 404 errors. You want to manage the 301 redirects since you don’t want internal links passing through a redirect, so your internal links need to be constantly updated to be relevant to the current site architecture. Monitoring the site’s health in Google Search Console and other third party tools is a great way to maintain a healthy website that search engine crawlers will index regularly.

Closing Thoughts

Ecommerce SEO is never going to be “complete.” Optimization can go on and on, especially with a larger product website. When an ecommerce website receives ongoing optimization and maintenance, it begins to shine in the search results.

Money from Ecommerce SEO

Looking for ecommerce SEO from a team of experts who do this stuff daily?

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Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Google Reduces 7-Pack in Search to 3-Pack: What This Means for Local Businesses

Google's 3 Pack Algorithm Update

Among all the changes happening at Google, the tech giant made a significant shakeup in local search earlier this month that kind of went under the radar.

For starters, the company separated Google+ from YouTube, meaning you no longer have to have a G+ account to log in to YouTube. Then, Google+ Photos starting shutting down on August 1 in favor of the standalone service known as just Google Photos. After that, of course, Google announced a new parent company, Alphabet, had been created.

Lost in the midst of all of that was a potentially major change to local search results on Google. Last week, Google shrank its traditional 7-pack in local searches to a 3-pack.

What’s Changed in Google Local Search

Not only do companies with a local focus have to do everything they can to optimize their websites and end up on the first page of Google’s search results, but, until recently, a select seven businesses got an extra-special, front-and-center placement.

The Google 7-Pack Is Now the 3-Pack

When conducting a search for a local service, Google used to feature seven businesses between the paid spots at the top of the first page and the rest of the organic search results below. Those seven businesses had verified Google+ pages that were tied in to their websites, and they presumably had put the best local SEO practices in place.

However, the 7-pack has now been truncated to a 3-pack, and some of the features thereof have been simplified, if not stripped down. Let’s look at a couple of examples. If I search for a “Phoenix AC company” in Google, this is what I immediately see:
Screenshot - Google Phoenix AC Search

On the first results page, you can see the pay per click spots at the top (along with some other paid ads on the right sidebar) and then a small map and the 3-pack immediately below. There’s a slight variation to this format depending on what you search for, what device you’re using, and where you’re located.

If I’m looking for somewhere to eat and I type in “Phoenix restaurant,” I’ll get a page that has just one paid ad at the top with the first organic result appearing just above the 3-pack.
Screenshot - Google Phoenix Restaurant Search

If I wanted to be a little more specific in my search, I could type in “Italian restaurant Phoenix” and see the 3-pack at the very top with some ads on the right-hand side.
Screenshot - Google Italian Restaurant Search

Google actually used to have a 10-pack on the first page of search results at one point, so the search engine’s recent move to a 3-pack marks its second truncation of the feature. As you can see, the 3-pack’s placement on the page differs by search, as does the number of ads you see on the sidebar, and this format could change slightly as time goes on. You could search the same term in the morning and again at night and possibly see a variance of the format. Google never lets all of its secrets and rationale out of the bag.

With the change to a 3-pack, Google also brought back the “More (search term)” link right below the last business in the spotlight, as you can see in the three examples above. If you click on that link, it will take you to a map of businesses in that industry in the geographic area you searched. Each page on the map lists 20 results, with the first three listings on page one corresponding to the 3-pack.

Other Features Removed: Addresses, Phone Numbers, Google+ Links

The new 3-pack has a sleeker look than the 7-pack, but some of the information that used to be listed for each business is no longer present. Most notably missing are the full addresses and phone numbers of each business. Presumably, you could have done a search before and dialed up a business of your choosing without having to visit any individual websites. Now, the Google 3-pack encourages you to either visit the websites of the featured businesses or get directions (if applicable) to their location.

Also noticeable in the move from a 7-pack to a 3-pack is the lack of a Google+ link for each business. There’s now no easy way to get to the Google+ page of any of the three in the spotlight. In fact, if you click directly on the name of one of the three companies, it will take you to the aforementioned map.

A Couple of Features Added: Ratings, Business Hours

Google used to only show how many reviews each business in the 7-pack has received (formerly seen as “Google reviews,” now just called “reviews”), but you can now see the rating for each company out of five stars, if there are any reviews. You can also now see the business hours of some in the 3-pack, which will basically tell you what time the company opens up next or, if it’s currently open, what time it closes.

The 3-pack is also more visual than the 7-pack. Besides the snappy symbols that link to the websites of and directions to each business, you might see a photo for some of the companies on the right-hand side of the spotlight. Also, as seen in the first search example, a map might appear above the 3-pack, depending on your search. When Google had a 7-pack, a map usually appeared in the right half of the page, but it wasn’t as visually connected to the spotlight as it is with the new 3-pack.

What the Google 3-Pack Means for Local Businesses

You can bet more companies will be fighting tooth and nail to get slotted in the 3-pack, but all hope shouldn’t be lost if your business can’t quite make it in there.

First-Page Organic Search Results Expanded

When Google produced a 7-pack on page one of your search results, the number of organic, non-7-pack results shrank to 6 or 7, and all were generally below the fold. However, the number of organic results outside of the new 3-pack has been expanded to 10. It’s uncertain at this time if Google simply dropped four from the 7-pack into the organic list immediately below, but this shift may mean that there’s more room for your business to work its way onto page one. If you do make it onto the first page, a strong meta title and description is going to be key.

Google+ Business Pages De-Emphasized for Local Search?

If you didn’t have a business Google+ page before or couldn’t get it verified that it corresponds with your website, Google may no longer be holding your website hostage in the search rankings, as it looks like the company is slowly backing off holding its own social network over users’ heads. This notion still hasn’t been confirmed, so, at this time, we’d recommend keeping your Google+ business page active and continually updated. However, if it’s true that a Google+ business page no longer has any bearing on one’s search rankings, then the field would be leveled for more businesses to contend for a spot on page one, which generates around 90 percent of the search traffic.

Closing Speculation

This major local search change has got many marketers speculating what the future will hold for local businesses. By shrinking the local pack to 3 spots instead of 7, the first page of results shows only Google-approved products above the fold. Could local rankings eventually become ad placements since Google+ didn’t work out?

Share your thoughts on the future of Google local placement in the comments below! If you’d like to learn more about how Eminent SEO can boost your local marketing efforts, including optimizing your website for Google, click here.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Dedicated Name Servers and IP Addresses: What is Actually Best for SEO?

seo dedicated server-ESEO

This conversation never seems to get old in the SEO industry. Everyone seems to have a separate opinion about what is best for SEO purposes and how Google can associate multiple sites on a single server.

Is it OK to have multiple sites on the same server with the same IP address? Well, let’s find out.

Dedicated IP Addresses vs. One IP Address for Multiple Sites

In a perfect world, it would be best to have dedicated name servers for every domain that you’re hosting. However, it’s not the easiest or the most cost-effective solution. Instead, most web developers will have a shared server for a number of websites that they’re hosting, and with that comes shared IP addresses for each site. The benefit of having a dedicated IP in terms of SEO is that other sites won’t be able to negatively affect the SEO with bad practices, meaning if a website on a shared IP is marked as having malicious content or negative SEO, it can affect the other sites shared on that IP. This is pretty rare, so if you’re not doing anything malicious, then it shouldn’t affect your SEO for each site. However, it can definitely hurt the SEO if all of the websites are interlinked with the same exact IP address.

Does Similar Content with Shared IP Addresses Affect the SEO for Multiple Sites?

If you’re developing websites using the same template or set of templates, have similar industry-related content and are interlinking between sites all on the same IP address, Google will most likely flag this negatively. The websites won’t necessarily be penalized if they are using best SEO practices, but the sites won’t do as well as they could in terms of Google organic rankings and traffic. The reason behind this is all of the interlinking and similar website templates and content for all of the sites. Google could easily distinguish this as a network of sites, which isn’t a good thing. In fact, Google is against any sort of site or blog network, so your websites will be devalued because of this.

Which One is Better for SEO?

It’s not necessarily bad to have shared IP addresses for SEO, as long as all the sites have unique content and don’t interlink at all. What is best is to have a cloud-based server, because those servers will automatically update the website IP addresses every so often. You also want to have an IP address that is associated with the location of the actual business, because it wouldn’t look natural to host a website meant for United States but based in India.

You also want to have a dedicated name server for your business to host your websites on. You don’t want to purchase a shared server that could have other potentially harmful sites on it, since you don’t know what sites are being hosted there.

Don’t purchase a cheap server that’s going to cause load time issues. This can be harmful to SEO, as well as conversion, because the sites aren’t loading quickly enough. Google will devalue a website that has slow load times, since the search engine wants to provide a better user experience for its consumers.

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Understanding the Penguin and Panda Updates

Google and their algorithms have people jumping out of their seats and scrambling to fix the penalty warnings they received from Google Webmaster tools. But receiving one of these doesn’t necessarily mean that there is a problem. According to SearchEngineLand “Google might no longer be letting the traffic from the link networks you were in carry weight. You’re not penalized. You’re just not benefiting any longer…Getting a warning doesn’t necessarily mean you got a penalty, it seems.”

All that was in preparation for the release of the Penguin Update (designed to combat Spam) launched April 24th… along with its pal Panda Update 3.5 (designed not to combat SPAM but poor quality pages) – everyone is freaking out. Now that Penguin is fully live, sites are able to determined how much they were affected by this update. If you saw a decrease as early as a few days before the actual launch date then you were hit, if you have seen an increase you benefited from this update – and obviously see no change? It didn’t affect you. Currently, there is no way to determine if Penguin did affect you other than running a search and seeing if you disappeared completely.

To those of you who were affected, you can submit a reconsideration request, however according to Google since this is an algorithm change, all penalties were issued automatically from the system and not by a human. Because of this Google says that a reconsideration request won’t actually help nor will they be considering any of these – only fixing the issues will.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Link Building for SEO – A Few Tips

Everyone can agree that link building is key to search engine optimization, but it’s much easier than it sounds. To be honest, the easiest and most sure way is to hire a web marketing company and have them launch a cohesive link building campaign on your behalf. Some people like to do things the hard way, so here are our tips. If it doesn’t work out, and you find yourself in need of a internet marketing firm after all, just give us a call!

A great place to start is curating. You don’t need to be an expert or a terrific writer to create linkworthy content. Usually it’s websites that aggregate other people’s original content which people find themselves visiting religiously. Just remember to give proper credit where credit is due. If you’re a decent, somewhat entertaining writer, another thing you can do is do a little guest blogging. Everyone who has a blog likes to take a day off here and there, and let someone else do the work creating content. Research has shown that it takes eight views of a brand name or logo to have it stick in a person’s memory On the web, your name is your brand, and guest blogging helps you get it in front of people’s eyeballs and into their brain. Guest blogging not only gets you links, it also can lead to more subscribers for your blog. Also for the writers, create a beginner’s guide in your area of expertise. No matter your field, there’s some newbie who’s looking to learn the basics. If you can manage to teach someone something, often, they’ll end up repaying you in link backs. The most difficult, but most rewarding in terms of links is simply to be ahead of the curve. It often involves sheer luck, but if you’re one of the first people to report some new development, or pass along fresh information, anyone who covers the topic and uses you as a source will refer back to you.

So, let’s say you’re not a great writer. Your content is boring and your audience is waning. If you’ve got some dough to spread around, consider sponsorships and/or partnerships. You’ll get link love on all related websites and materials, and fresh eyeballs on your brand. It’s a bit of a cheap shot, but you might also consider dropping a name here and there. Research some up-and-comers in your field and develop a list to include them on. Make it flattering. People love to see their names in print (even if it’s only on the web) and will usually blast the link to your content out to their own networks. If all else fails, try a contest. Companies who produce the products that moms use, have to pay dirt using this concept.. The second they announce a contest, the mommy bloggers link to it and millions of moms join in the linking fray. If there’s one thing people love, it’s free stuff.

If this all sounds too complicated, or you’ve tried (and failed) already, then there’s no doubt about it – it’s time to call in a professional. Get in touch with a SEO consultant here at Eminent SEO. We’ll have your business climbing the search engine rankings in no time flat. Link backs optional!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Common SEO Mistakes – What is Your Web Marketing Plan Missing?

Keyword-less URLS
When developing a search engine optimization strategy for your business, never underestimate the power of a solid URL. Keyword-free URLs are more common than not, including keywords in the URL affords a bit of additional leverage.

Keywords That Aren’t “Key”
Often, business owner will have mistaken ideas of the keywords which people actually search. It’s a pretty common mistake. Just because you think a particular keyword is descriptive of your website, doesn’t mean it’s going to spring to the mind of an average person while he or she is using a search engine. Choosing the right keywords is, well, key to an effective SEO campaign. You can discover the most effective keywords for your business through trial and error, or cut to the chase by hiring professionals, like the helpful folks at Eminent SEO. We’re search engine optimization strategy experts.

What in the Heck is a Title Tag?
Leaving the tag empty is a huge mistake. This is the sweetest spot for a keyword. It both aids in optimization and the tag will show in the search results as your page title. Was the previous sentence gibberish to you? Yes? Well, then you need an SEO web marketing plan

I Heart Flash!
Sure, Flash looks amazing to users but spiders can’t read Flash. That means they can’t index your content. Talk to us about how to optimize your Flash-based site.

Um, Your Desperation is Showing . . .
Going overboard with what’s commonly known as “SEO Copy” is a horrendous mistake. How obvious can you be? This sort of overblown text reads as spam and is a complete turn-off to potential customers. Again, this is where professionals can come in handy – they have the resources you need for creating fresh, original and crawl-able content for your site.

Your competition has a Web 2.0 Marketing Plan. Do you?

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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