Tag Archives: SEO Tips

How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it. Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
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Vol. 57: Eminent Team Photoshoot; Google Offers Final Word on 301 Redirects

Eminent SEO News: Team Photoshoot The Eminent team recently did a professional photoshoot outside our Mesa, Arizona office so we could have some upgraded group and individual pictures to work with. And we’re happy to say the photos are in and ready to use! See one of the fruits of that photoshoot above. We’re planning [...]
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Google’s Message Is Clear: Review and Clean Up Your Website’s Outbound Links

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Earlier this month, several reports stated that Google started issuing a specific warning to various webmasters. The message hit at one miscue: “unnatural” outbound links. Google reportedly first started sending this message out on Saturday, April 9, via email and Google Search Console. While it probably took some webmasters aback, others likely knew they had [...]
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What Is Responsive Design and Why Your Website Should Have It in 2016

What Is Responsive Design? C’mon, it’s 2016. Time to get with it already. If I land on your website from my smartphone and I have to “pinch to zoom” to read some of your text or see images in their entirety, I’m bouncing off the page. Also, if the only suitable mobile representation of your [...]
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Looking Ahead to Google Penguin 4.0: How to Remain Penalty-Free in 2016

A major Google algorithm update was supposed to launch in late-2015, but we’re still waiting. Over the second weekend of January, SEO experts noticed some drastic changes in traffic volumes across many websites. Some thought it might be the much-anticipated Google Penguin 4.0 algorithm update, but we now know it wasn’t. Google officials initially indicated [...]
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How and Why to Go Beyond Basic Keyword Research When Optimizing Content

When we talk about keyword research, it starts with opening up Google Adwords Keyword Planner or a similar online tool. From there, we’ll type in a prospective phrase and perhaps pick a geo-location before seeing a page of results, identifying the most appropriate keyword and then calling it a day. OK, maybe we don’t really [...]
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How to Earn Backlinks with Valuable Website Content

In order for any website to obtain any sort of search engine rankings, high quality backlinks are still necessary. Back in the day before Google updated its algorithm to get rid of spammy, manipulative link building practices, website owners could easily place their site in low quality directories or participate in some sort of link [...]
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Top 10 Ecommerce SEO Tips to Maximize Organic Traffic and Sales

Online stores need to have a strong organic presence in search engines, which are a vital marketing source for producing online sales, only if it is done properly. With these tips, your ecommerce website will start producing qualified organic traffic that will lead to more sales. Not interested in more sales? Don’t bother reading this [...]
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