Tag Archives: Strategy Advice

4 Ways News Websites Fail to Deliver the Optimal User Experience

By design, news organizations have the resources to research, report on and publish an online story much quicker than the average B2B or B2C business is able to produce and publish a blog post. And for that, news-focused websites are generally rewarded by being featured more prominently in search engine result pages, trending social media [...]
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Vol. 67: Learn Why Content Marketing Is Indispensable and Meet Our New Talent

Whether in life or in marketing, sometimes it makes sense to keep to the old methods. This is especially crucial to remember when the tried-and-true strategies are just as effective (if not more) as they’ve ever been. Now consider the recent spike of industry experts arguing that the era of traditional content marketing is nearly [...]
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Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers. The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for [...]
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Email Marketing Is Far from Dead: Here’s Why

Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building a brand, there are few better outlets than social media. Facebook has roughly 1.7 billion users, according to Statista, and it’s hard to compete with that [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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How to Survive in the Current Organic Search Results Landscape

Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search goliath is its update to local listings and how these appear to users on the results pages. These changes, while seemingly minute, have powerful implications when [...]
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It’s Indisputable: Organic Search Results Are Better than Paid Spots

“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and forget what it was like before search engine optimization became the standard. Web marketers have watched strategies adjust over the years to include paid advertising, social [...]
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Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factor for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
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Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent, sibling or even those with whom we work. Miscommunication is at the root of most conflict. Therefore, effective communication, while subtle, can pay huge dividends – [...]
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Weighing in on Thin Content: Does Your Website Need to Fatten Up?

All you’re looking for is a one stop-shop site to get all the answers to your search. Is that so hard to ask? But what do you keep getting? A slew of websites that send you on a wild goose chase, making you frantically click and open new tabs just to get the same insignificant [...]
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