Tag Archives: Tips And Tricks

Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this [...]
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10 Tips for Mindfulness in the Workplace

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it: So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual [...]
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How to Reduce Stress and Boost Productivity in the Workplace

Happy Employees Are Productive Employees Stress in the workplace is unavoidable. However, you don’t have to let it get the best of you. Instead, take control of it and watch your productivity soar. Find ways to create peace of mind and focus before, during and after each work day. You will find that not only [...]
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Why You Shouldn’t Neglect to Optimize Your Website’s 404 Page

A 404 webpage is returned whenever a user mistypes a URL, follows an errant link, or lands on a page that has moved or been deleted. This type of page is only returned in the event of an error, so there’s little point in putting effort into your website’s 404 offering, right? Won’t users just [...]
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8 Tips for Effective PPC Landing Pages

OK, so you have a Pay-Per-Click campaign running, but you think it could be better. You are probably right. Consider where you are sending your potential clients… what is on that landing page. Does it do your product/service justice? Or is it more “ho-hum, seen it before”? The most effective campaigns will have a dedicated [...]
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How to Master Pinterest for SEO

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47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (source) Pinterest has been used for marketing since day one, basically. Why wouldn’t you take advantage of this as a marketer or business owner? It opens up so many more opportunities for your website to be visible to new consumers, and [...]
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Content Marketing Do’s and Don’ts

Content marketing has been the talk in terms of online marketing for quite some time now. It’s an important piece to your overall digital marketing presence. If done right, your company will have more traffic, increased conversion rates, and more leads! If you’re a marketer who’s struggling with content marketing and asking the question, “How [...]
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The Lowdown on Google Hummingbird

We find it ironic that Google has decided to take beautiful, friendly animals names and turn them into scary (sometimes devastating) algorithm updates…. *sigh* With names like Panda, Penguin, and now Hummingbird, Google’s clearly showing a pattern. But, the pattern you should be more concerned about is that with each Google update, Google’s is drastically [...]
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