With all of the changes to the organic search results over the last couple of years, pay per click (PPC) advertising is as important as ever in the digital marketing world. An effective PPC campaign will both support and enhance your overall marketing efforts while helping you achieve a solid, measurable ROI.
Here are some quick tips to help with your PPC marketing:
Tip 1: Don’t underestimate the value of keyword research. Keyword research is the core structure of the overall PPC campaign.
Tip 2: Write compelling ad copy. Explain what makes your company different. You have two description lines to explain your offer and the advantage you offer over the competition.
Tip 3: Test landing pages. Perform A/B or multivariate testing on your landing pages to find out which content converts the best.
Tip 4: Pay attention to analytics and keep testing. Review CTR and other metrics regularly to be sure you’re not throwing money away on ads that aren’t working.
Tip 5: Use PPC data to aid your organic SEO strategies. PPC and organic SEO don’t have to, and shouldn’t, exist in isolation. The lessons you learn in one campaign might help you with another.
Get More Details on These Tips and See Additional Ones:
More Advice on Effective PPC Campaigns from Our CEO
''Most platforms have become pay to play in one form or another, even Google. Do a search for a product or service and look at the types of results you get. More than likely, you will see multiple paid ads first in the results.'' - @dayofjen #PPC.
In an era of ever-changing consumer tastes and preferences, challenges have become the dominant constants in every sector. Industries that hitherto thrived on traditional business methods are now faced with the challenge of business success in the age of competition.
So, which factors scale up productivity and ultimately bring about success? It’s quite straightforward. Rather than dwelling on the setbacks, here are top hacks that can help your business to rise and shine.
Set Up a Business Website
Getting ahead of your competition is no easy task, and when aiming to achieve optimum business success, your to-do list will never end. That said, setting up a business website is one way to stand out from your competition. Don’t take shortcuts. It is imperative to have a website that tells both potential and existing customers that you mean business.
In fact, most consumer business purchase decisions start with a search engine. So, what does this mean for your business? First impressions count. By now, it’s clear that a great business website is crucial for business success.
Improve Workflow Organization
Time tracking and workflow organization allow both management and staff to keep track of projects as well as goal progress. You can optimize and implement a system for tracking employee workloads and responsibilities. If an employee is getting off track, it’s immediately identified, and an opportunity for a timely correction is provided.
Such a system should also facilitate clear communication between employees to allow them to sync their short-term and long-term goals. Also, this type of system should help you look at the business process from the view of a regular employee. From there, you could draft a clearer map of workflow organization.
Utilize Emerging Technologies
Today’s ideal workplace involves instant communication and mass access of data and information. Providing employees with the latest technology allows them to perform their duties on time and with minimal effort.
Sure, implementing the latest tech can come at a cost, but consider the outcome. You’ll save countless hours and increase employee productivity. Moreover, online-based tools and technologies reduce cost and improve efficiency. Here are some examples:
E-conferencing: Today’s workforce is no longer constrained by geographical boundaries. Innovations in cloud computing and faster internet allow business meetings to go on without being chained to one specific physical location.
E-purchasing: Online purchasing is an alternative way to get goods or services from a supplier’s store. While electronic purchasing is extremely competitive, it helps improve customer service, reduce the cost of the transaction and improve profitability.
Keep Employees Happy
So, how do you ensure that your employees are happy? Foster employee empowerment, development and appreciation.
Empowerment entails giving your employees the autonomy to make important decisions. However, note that employee empowerment is not about management relinquishing all authority. Instead, it’s about trusting your staff to make certain decisions based on their individual capabilities.
Employee empowerment fosters a sense of independence in an organization. As a result, the workplace becomes flexible. Staff members are most productive when satisfied, appreciated and indulged in decision making.
Encourage and provide active learning and development for your employees to help them hone their professional skills. This way, they can take on the challenges that come with decision making.
While training and employee empowerment are a great start, you also have to motivate, encourage and reward. A gloomy workplace reduces productivity.
Whatever needs to be done to cheer up your team, do it: Order pizza at work; offer free tea…the list is endless.
Try to show employees that the company is concerned for them. For instance, offer personalized incentives for outstanding individuals.
Remember, when your staff members are motivated, improved productivity is a priority on their to-do list. A study conducted by the University of Warwick indicates that motivated employees are at least 12 percent more productive.
Instill a Continuous Improvement Approach
Improving business success is an ongoing process. As a result, you must set up a flexible plan to help you develop a continuous improvement approach. Start by assessing what successful businesses in your industry do. However, do not copy. Though you might be in the same industry, what works for them might not work for your business.
The next step in establishing a continuous improvement approach is identifying your weaknesses. If you feel that your decision cannot be impartial, seek external help in order to get an objective viewpoint on the areas to improve. After identifying the strengths and weaknesses, look for a breakthrough. Continuous improvement facilitates success without necessarily incurring more cost.
Commit to Excellent Customer Service
Employees are the people behind the scenes of a business’s success. But customers are the focal point of any business. To improve your business success rate, you must focus on both existing and potential customers.
Excellent customer service entails making sure your products and services fulfill the customer’s need. No matter your business niche, you can make customers feel valued and appreciated. Satisfied customers are an asset. Ask for feedback, opinions and suggestions to better fulfill the customer’s (and future customers’) needs.
Take Calculated Risks
Many businesses spend a lot of time trying to predict all possible unfavorable outcomes. But this is nearly impossible. Sometimes, when making business decisions, you might feel like you are in a life-or-death situation. But inaction will prohibit progress and iterations that get your business closer to success.
Always seek to disrupt yourself from your comfort zone and take calculated risks to stay ahead in a dynamic world. Trust your instincts and have grit.
Business Success Guide Final Tip: Embrace Technology and Change
The aforementioned mentioned hacks can result in notable changes in a business’s success. If your business has not embraced technology, it’s time. Technology will allow you to tap into a vast network of connections and exponentially expand your market.
When stakes are higher and the playing field wider, it is imperative that you make your business flexible to change. Seriously assess how your business is currently operating and be open to any potential changes. In other words, always strive to measure your success to see if your business is truly moving forward.
You may rely on phone calls to generate leads and sales for your business, but do you know exactly where these calls are coming from? Was it your website that inspired the caller to reach out to you? If so, which page sparked their interest?
What about your traditional ads, like magazine or billboard spots? Do you know exactly how much business each of these advertising assets is bringing in for your company?
You’ll need to know the answer to these questions if you want to unlock the full value of your advertising dollars. Thankfully, this process is more automated today than ever before. No more asking callers where they heard of your business before calling. Instead, you can leverage versatile call tracking software that can be integrated directly into your website.
Why Use Call Tracking Software?
Call tracking can be used to analyze, optimize and grow an organization’s return on marketing investments. An established call tracking platform will make it easy to see what’s working and what’s not.
It should be clear which ad sources are worth the investment – the ones that are generating leads – and which strategies to pull your money out of – the ones that are generating crickets. This analysis ensures that you have the opportunity to direct all of your funds toward the most promising campaigns.
Who Could Use Call Tracking?
Call tracking can be very helpful for businesses of all sizes, from food trucks and mom-and-pop shops to SMBs (small and medium-sized businesses) and multinational corporations. Any company that relies on phone communication to provide a major source of revenue can streamline its operations by taking advantage of call tracking.
Your Business Needs Call Tracking Software: 6 Reasons Why
Call tracking provides a long list of benefits to any business that uses it, but we’ve narrowed it down to six of the top reasons, in no particular order, you should consider using this type of software:
Discover Customer and Business Information
Call tracking helps identify peak hours when users interact with your business, as well as how: through organic search, paid ads, local search, social media, etc. The ability to track each consumer’s personal engagement with your brand is an immensely powerful tool for your marketing team.
Additionally, most modern call tracking software programs are designed with the understanding that marketers are interested in collecting detailed demographic information about their callers. It is then up to your company to leverage this data effectively to optimize and improve your marketing strategy.
Monitor Marketing Channel and Campaign Performance
Many call tracking software programs allow you to track calls on multiple levels:
Using call tracking software, marketers are able see the keywords that drive the most phone calls and conversions. By being able to identify the keywords that are driving calls, marketers will have more insight for developing content strategies as well as improving engagement for pay-per-click campaigns that are already underway.
Campaign tracking allows you to monitor any type of marketing channel, both online and offline. By using unique phone numbers for each channel, you’re able to see the performance of each channel in real time. This data helps you analyze which lines of communication are reaching your audience most directly.
Since most customers these days interact with a business in multiple ways, multi-channel attribution enables marketers to track the path of a lead through every step of engagement. With information beyond the first and last touch points, this feature paints a clear picture of which specific channels result in conversions – and which ones are bottlenecks in the buyer’s journey.
Review Landing Page and Keyword Data
As online marketers, we recognize the relationship between upward-trending page visits and conversions via mobile search. Since this is a significant source of high-quality traffic, it is vital that we know which keywords result in conversions on mobile. Call tracking software is the perfect tool for answering these questions.
Additionally, the keyword data helps your company to identify trends between search terms and the quality scores of dedicated landing pages.
Assess Call Quality, Customer Service and Sales
Many call tracking software programs provide the ability to record calls. Analyzing this data along with call volumes can help your business make necessary adjustments to boost call and customer-service quality internally.
If you start “scoring” your calls and incorporating personnel development into the call tracking process, then you’re really taking your marketing to the next level. Scoring calls means ranking an employee’s performance, based on their ability to fulfill a designated criteria, such as:
Engaging with potential leads
Guiding a caller to a purchase
Providing information to unqualified leads
Responding to callers asking for general info
Recording and scoring calls provides a gold mine of otherwise-missed opportunities to grow your business. Comparing your call volumes, conversation lengths and call-quality trends will help you plan and implement successful marketing campaigns.
Additional examples of data that can be collected through a call-tracking platform includes:
Total calls answered
Number of calls converted
Number and type of outgoing calls made
Measure Marketing ROI and Effectiveness of Your Advertising Campaigns
In all likelihood, you’re already using several tools to manage various aspects of your business – such as email and inbound marketing, contacts through CRM, and team chat. The best call tracking programs will integrate efficiently with the tools you already use. This will help you understand which combinations are performing well and which tools are in need of more support.
Through this integration, you can also learn more about how visitors are interacting with your brand and where they are in the buyer’s journey. In addition, analytics and ROI stats help you measure and attribute engagement and conversion points to specific sources, campaigns or posts.
Comply with Industry Standards
If your business is in the health care field, then you already know the importance of complying with the Health Insurance Portability and Accountability Act (HIPAA). Certain call tracking programs are designed to comply with HIPAA, and they will keep your callers’ information secure while protecting your business as well.
Maintaining compliance with HIPAA does not apply to every business, but some organizations will be subject to violations if they start using call tracking software that isn’t HIPAA friendly. Make sure you find the software solution that best suits all of your organization’s specific needs.
Help with Setting Up and Understanding Call Tracking
Call tracking can get pretty complicated, so don’t be shy in asking for help from experienced digital marketers to set up this software and understand how to use it. At Eminent SEO, we rely heavily on call tracking software to understand our clients’ callers and evaluate which ad sources are and are not making an impact on the campaigns. Our team is data driven, so we use call tracking stats to develop custom marketing ROI reports for our clients.
If you’d like to learn more about integrating call tracking software into your website and your other digital tools, we’d be happy to provide direction. Just reach out to us anytime.
This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused and eyes-bulging, vein-popping frustrated. Why? Because nobody listens.
Here’s one note of caution for starters: If you think you know marketing because of a Google search or two, you don’t know squat!
Marketing and Sales People Are the Biggest Suckers on the Planet
We’re in this conundrum together – because there isn’t one answer on how to do marketing. Instead, it’s essential that you understand the options and how they work together (or fail).
Even with the best industry gurus on your side, watching the SEO analysis month over month and staying current with the latest Google and Facebook algorithm shifts, there are no guarantees that your creative campaigns or media placements are going to work. Depressed yet?
Here’s what I can tell you. Marketing, just like people, shifts. What works today can be gone with the wind of tomorrow’s latest and greatest trend. Yaaass. This business is not for the emotionally thin-skinned. In other words, grow a pair, do some due diligence and have fun.
Beware of Snake Oil Yes Men (and Women) That Guarantee Anything
Recently, I had a client call me on the phone (old school, I know) to share his excitement. He’s got a handful of websites and just got a call from this guy in Chicago who swears he can deliver a branded TV commercial and media placement on 30 some odd stations. Wait for it… all for 1,000 bucks.
You’re laughing, right? It gets better. This guy also says he will guarantee 300 leads, calls that will go directly to my client’s call center.
Remember what I said earlier about there being no guarantees? Yeah. It applies here. So I called the guy in Chicago. I told him that if he wanted to swear to God that 300 leads are guaranteed, it was on him. I wouldn’t bet on that and I don’t think the Lord would appreciate being the brunt of a wager in futility.
How did I call him out? With one easy question: “Can you send me the list of media channels where the commercial will run?” I asked with a snarky smile. He replied, “No.”
This was a sketchy operation with phony leads that would undoubtedly go nowhere. Trust (sort of), then verify. Works like a charm.
Businesses are wasting money on #marketing that doesn't work because they do not think QUALITY over QUANTITY. They are also thinking about the past instead of evolving.
Secret Keywords Are Like a Losing Game of Hide and Seek
Ever since Google has been cracking down on those who try to outsmart it (some do so successfully, but it’s temporary) one such solution appears as a “miracle grow” for SEO rankings. Watch out for the companies that say they will boost your presence by using targeted keywords strategically placed and hidden within your fine print of terms and conditions or right-hand-side testimonial content, for example.
Do really you think this is smarter than the peeps and tech that crawl websites for Google? Naw, probably not.
Marketing That Doesn’t Work: More Isn’t Mo’ Better
Overconsumption comes by us honestly. We’re Americans. It’s what we do. While some people have an issue with taking in excessive amounts of food, alcohol, drugs, toxic relationships or shoes (yes, shoes), many business owners believe that a handful of websites to represent their product offerings are better than just one.
Moreover, these duplicate (basically that’s what they are) sites house essentially the same content as one another. Not only is this so passé and ineffective; it’s naughty.
Why the marketing tactics mentioned so far don’t work isn’t just about cheesing up our industry standards. Our core audience detests it. Millennials are now the largest group of consumers. If your business doesn’t understand this audience, you might as well hang it up right now.
If you’d rather get a clue as to what you should be doing to get their appeal and more accolades for your product or service, keep reading.
Pander (I Mean Cater) to Your Audience
Millennials can be cruel. Maybe not cruel, but brutally honest. They don’t understand the merits of privacy (thank you MySpace, and now Twitter and Facebook) and believe that everything is subject to discussion, rant and opinion on the web. If your product or service doesn’t cut it, you’ll know, quickly. Here’s what to do to angle it all in your favor.
Invite the Criticism
Take a deep breath. Swallow that lump of insecurity in your throat. Be bold enough on social media to have a unique presence and put posts out there that speak to who you are and what you stand for. Take the heat that comes.
Pay attention; it’s the most inexpensive way to get an understanding of what’s working or not…and it’s ideal for discovering gaping holes of opportunity. Although, social media is not the place for ongoing product pitches. It’s about having a personality and building a following.
Make Millennials Matter
Leveraging the right social media platforms is essential to owning the millennial market. How you position your profiles is even more important. Make sure your content doesn’t talk down to them, as it needs to include them.
Position this audience as instrumental in your success. They must be part of your conversation. If your brand strategy allows them to lead the conversation, that’s golden.
Create the Experience
Product and services aren’t flat surfaces (though many smart devices are pretty close). The world isn’t flat either; it’s full of dimension. Enter marketing and editorial content.
What resonates with people today is a full-bodied experience with your product, service or brand. It taps on the emotion, the most powerful place your marketing can target. People may not remember what you said or did, but it’s how you made them feel that matters.
Provide Information That’s Unique and Individually Topical
The definition of an information junkie = millennial. From their childhood, web surfing was the only way to get the answers they needed. Ask a question of their parents, and “Google it” was the go-to response. As such, the information you put out must be accurate, relevant and thought-provoking, which gives them a reason to investigate further (they will) and respond.
Build Your Brand with Integrity That Is Globally Relevant
Long gone are the days where providing a free product offering would win over potential customers. Today’s consumers are cynical, and for good reason. With the onslaught of cyber theft and security breaches, people understand that if it says it’s free, there’s probably a cost.
If your product or service doesn’t provide global impact by its very existence, then your company brand should. If it doesn’t – to a millennial – you don’t exist.
Top 6 Marketing Angles Worth the Expense
Sales, web development and marketing firms will try to entice you into needing what they offer. With all the choices, it’s difficult to discern between necessity and fluff. Use this list of must-haves to position the marketing of your business well.
2018 marketing angles that work:
Quality content – original copywriting and optimized alt tags for imagery should rank organically
Video often – boosts viewership and experiential marketing
Cause marketing – brands your business with emotional substance
Niche campaigns – all media outlets, segment your audiences
Embrace the screens – use cross-channel marketing to increase impressions
Long-phrase keywords – catches the low-hanging fruit of search engines
Final Thought on Marketing to Your Audience
Not every business can claim millennials as its target audience. True. However, early adapters of web use and the culture of instant gratification aren’t merely for the young. This is how every generation under 65 years of age consumes.
Today, we are all millennials. Your marketing efforts need to align with our new, collective behavior.
Looking at the world through word-colored glasses, I am continuously in awe of how we evolve as people in business. We strive to communicate in a direct approach and, when we see fit, through subliminal channels. As a content strategist, I look forward to sharing all perspectives to help entertain, enlighten and engage more in others.
You walk into a meeting room with an interviewer. From that moment, the person is unconsciously noticing the expression on your face, whether you are slouching or standing tall, what you are carrying in your hands and what you are wearing.
While we rarely consciously think about body language cues, we recognize when someone is demonstrating positive business etiquette, showing confidence or communicating weakness. Carrying yourself well in interviews, business presentations and other professional conversations gives you an advantage in how you are perceived.
The Handshake Is Your First and Last Impression
The first and last contact you have with an interviewer is the handshake. What you convey in that handshake is vital to creating a positive lasting impression. A handshake, when it is done well, conveys a sense of trust. A firm grip conveys confidence, while a weak handshake conveys weakness.
Ironically, a painfully firm grip conveys that you are compensating for a lack of confidence. Combine a firm handshake with a smile, and look directly into the other person’s eyes. Altogether, this gives a sense of a confident, likeable, trustworthy person.
Use Mirroring to Rapidly Create Rapport
Psychology tells us that we tend to like people who like us and share similar beliefs and attitudes. Two people who are sharing a similar emotion will tend to mirror each other’s gestures and postures. When you intentionally mirror the body language of the person you are talking to, you create an unconscious assumption in the other person that you agree with them and are “in sync” with what they are saying. This creates a positive feeling for you.
Another benefit is that the effect also works in reverse. When you mirror an interviewer, manager or colleague’s body language, you come to experience the same emotions he or she is experiencing, thus deepening the unconscious bond between you. If you both are seated, sit at a slight angle from the individual so you both aren’t directly facing each other, which can get uncomfortable. You’ll also want to make sure to situate yourself at a comfortable speaking distance from him or her.
The key to using mirroring in a professional conversation is to avoid crossing the line into mimicry. Your mirroring should be a sincere expression of the fact you are in agreement and share similar thoughts on a subject. When used well, mirroring rapidly creates a sense of rapport between you and an interviewer.
Hand Gestures Facilitate Convincing Speech
Many of us are prone to fidget when we’re nervous. We may play with our hair, click on a pen or crack our knuckles. Nervousness also shows in our speech with the “um’s” and “uh’s” we insert without thinking about them.
Incorporating hand gestures into your speech not only gives you something productive to do with your hands, but it also facilitates the area of the brain responsible for speech. This helps eliminate many of the empty filler words we say while searching for the right phrase to say.
Make sure your gestures aren’t wild. Keep your hands close to your body and don’t overuse them in conversation. When the other person is talking, place your hands flat on the desk or in your lap if you have a tendency to fidget.
Finally, don’t overuse gestures, or rely on them as a substitute for having something useful to say. In general, making positive use of body language opens up a new channel of communication to convey positive feelings, create rapport and build professional relationships.
Body Language Tips: What NOT to Do
Now that you have ideas on how to carry yourself in a business environment, please peruse the following infographic for body language habits to avoid in interviews and other professional conversations. The infographic comes courtesy of The Website Group and Swiss Canadian Capital.
Read How Rudeness in the Workplace Can Sabotage Company Culture
At Eminent SEO, we are already feeling the effects of having modernized and refreshed our website, and man do they feel good.
Our new-look website is already drawing in a number of new business leads, and it has us wondering, “When are you going to do the same?”
Even if you launched or redid your website a couple of years ago, it may have already fallen behind the curve. Yes, the internet moves that fast. Trust us, we redesigned ours not even four years ago, and it was already feeling long in the tooth prior to relaunching it last month.
If you’ve been looking for website redesign help or you just want a second pair of eyes on how your site can look or function better, reach out to us anytime!
Google search results pages are now featuring more knowledge graphs and fewer rich snippets, but are rich snippets going away? A Google executive suggests they won’t.
Our Holiday Message
May your holiday season be merry and bright! Happy Holidays from us here at Eminent SEO.
Highlights from the Eminent SEO Blog
Take a look at last year’s holiday season sales stats as well as this year’s projected numbers, and then review these 19 tips on how your company can cash in during the eCommerce craze this month and into the new year.
What does rudeness look like in the workplace? What could be causing these uncomfortable interactions? Take a lot at the consequences of workplace incivility, and then try out these 7 tips on cultivating a more civil work environment.
If you are a member of the SEO community, or if you spend your time searching lots of keywords and phrases using the Google search engine, you may have seen the appearance of more knowledge panels on the right-hand side of the results in the past week or so.
The above screenshot shows an example of the knowledge panels that are now showing for certain keywords. In this case, a search for the keyword “SEO” brings up a SERP with a knowledge panel for the phrase “search engine optimization.”
Much like the knowledge panels that show up when you search for a business by its brand name, the knowledge panel gives a definition of the word you are searching (as defined by Wikipedia) and suggestions of other related terms.
While these knowledge panels started showing up just before the long Thanksgiving holiday weekend, and started with very general terms and keywords, the number of keywords and terms that now have knowledge panels associated with them has been growing exponentially in the past week.
So what does this potentially large change mean for SEO?
How Will Keyword Knowledge Graphs Affect SEO and Rankings?
Being that this change (a 30 percent jump in knowledge panels, as of Nov. 27) happened over a holiday weekend, it signals that not only does this appear to be a big change that will cause mixed reviews among users, but it appears that Google may be determined to keep long term. The company slipped the update under the radar while many were traveling, visiting family and enjoying their holiday meals.
Is the Google Knowledge Panel Replacing Rich Snippets?
One way that this has already affected SEO is with rich snippets – those little answer boxes that show up above the organic results that are supposed to offer the best or most concise “answer” to a searched term or phrase.
As Dr. Peter J. Meyers noted in his excellent initial article on the recent knowledge graph changes, the rollout of these knowledge panels has already started to “eat” existing rich snippets that were in place for the same keyword SERPS just a week before. While this is an immediate change that may cause traffic or ranking losses for some keywords, the impact doesn’t seem to be wide at this point.
It seems the biggest concern that the changes created was about the appeal or long-term worth of optimizing for rich snippets – concerns that rich snippets might be going away or diminished in the future. However, since the terms affected are very general terms and it seems that most of the “replaced” snippets were definitions of the term, we don’t believe that there will be a widespread negative loss of snippets at this point.
Product Knowledge Graphs
The changes that certainly got those in the SEO community worried and confused have to do with the knowledge graphs for products.
The appearance of a knowledge graph defining a product caused many to wonder if Google was losing the “intent” of the user searching term. How many users that search the term “HDMI cable” do you think are looking for the definition of the product?
Regardless of whether you were seeking the definition, shopping deals, videos about, or manufacturers of the product, the definition is currently firmly planted on the SERP. While this may seem unnecessary, it does also make sense, seeing as how there is usually a Wikipedia definition within the organic search results for most searchable terms.
This change simply takes the wiki out of the organic search results – which, in many cases, means the Wikipedia article wasn’t a helpful search result and took up one of the precious few first-page positions.
How Granular Will Knowledge Graphs for Terms Go?
General terms that generate a knowledge graph may be bothersome for a few users, but we can see how having one makes sense in most cases. The remaining question is how deep and detailed will Google go with the knowledge graph?
And, will having knowledge graphs for the most detailed search terms cause negative effects for SEO strategists and businesses targeting those terms? At what point is a search detailed enough to not need a definition?
Once this line has been drawn, we can understand better how this will warrant changes to one’s SEO strategy – if changes are even needed.
Until we know more about how far these changes will stretch, I think it is too early to be making long-term strategy changes. However, if your SEO campaign relied heavily on traffic coming in from the definition of certain terms, I would say that this type of strategy was on its way out anyway.
In the meantime, the best way to protect your SEO strategy from being heavily impacted by across-the-board changes like this is to have a diverse strategy. Don’t put all your keyword portfolio eggs in one basket: Focus on long-tail keywords, go after low-hanging-fruit opportunities, and don’t let your strategy get stale.
Whether your company consists of thousands of employees or a handful of team members, it’s important to foster a strong company culture where your people can produce great results.
Most owners and managers think that the way to boost company morale and build a strong culture is through fancy perks and team builders. But what they often overlook is the damage that is caused by small problems that over time eat away at a company’s culture, and ultimately its bottom line.
Rudeness in the workplace is becoming increasingly common, and it is taking a big toll on businesses large and small. Let’s look at what you need to know to rid your company of this pernicious monster.
Causes of Workplace Rudeness (Hint: It’s Not Just the Big Jerks)
A poll on workplace civility in 2016 found that in 62 percent of employees were treated rudely at work at least once a month. That’s up significantly from 49 percent in 1998 when the annual poll was first conducted.
While overt rudeness is obviously a problem, it’s often the more subtle forms of rudeness that go unchecked and wear on people over time.
Types of rudeness commonly seen in the workplace include:
Replying to comments, emails or texts in a condescending or hostile tone
Ignoring communications altogether
Interrupting the person who’s talking
Belittling a person’s ideas, skills or contributions
Hostility in response to reasonable, constructive feedback
Taking credit for someone’s work or ideas, or minimizing that person’s contributions
Checking phone or working on the computer while others are talking
Left unchecked, these small but grating offenses wear down employee morale and motivation, especially as this type of behavior becomes the norm within an organization.
Stress at work also plays a big role. Being the victim of rudeness can cause stress, and so can difficult work circumstances.
And let’s face it – some people seem to have just never learned how to behave in socially appropriate ways. As with a physical illness, these few socially underdeveloped individuals can quickly spread the rudeness plague far and wide within your organization.
The Consequences of Workplace Incivility
Incivility in the workplace affects employees in the following ways:
Decline in work performance
Choosing to spend less time at work
Reduced commitment to the organization
Taking frustrations out on customers, colleagues, vendors, etc.
Both the quality and quantity of an employee’s work can suffer either deliberately (as the employee’s revenge for being mistreated), subconsciously (due to low motivation), or due to loss of focus on work as the person spends time and effort trying to avoid or appease antagonizing colleagues.
This, in turn, leads to consequences for the organization, such as:
Increased employee turnover
Losing the best and brightest in the organization, who have many options and don’t have to put up with such nonsense
Greater occurrences of stress-related illness and sick leave
Damage to the company’s reputation and brand when rudeness is experienced by employees, vendors or customers
Workplace Aggravation Is Literally a Brain Drain
The prefrontal cortex is the area of the brain responsible for concentration, self-control and decision-making: These are known as “executive functions.” Basically, it’s the CEO of the brain.
While extremely powerful, this part of the brain is a limited resource in the sense that it can only function at peak performance for a limited amount of time. This is why people can usually concentrate better at the beginning of the day, need rest and breaks to regain focus, and become more emotionally sensitive to antagonizing situations as the day wears on.
When people use up their executive-function brainpower in exercising the self-control needed to deal with rudeness, the amount of energy they have left to focus on doing their job well decreases.
And when that self-control dries up altogether, they lash out at whoever is in the wrong place at the wrong time. This is one way that the cycle of rudeness perpetuates itself.
7 Ways to Cultivate Civility in Your Workplace
Overall, there are two types of strategies for reducing rudeness in the workplace:
Establish a culture of professionalism
Reducing stress allows people to focus on what’s important: doing their job well. Establishing a culture of professionalism means putting policies into practice that quickly correct unacceptable behavior, which in turn helps prevent it in the future.
Here are some specific steps you can take to establish a culture of professionalism and reduce stress in your workplace.
1. Call out unacceptable behavior – even the little stuff. Especially the little stuff.
Ironically, because people prefer to avoid conflict, they often don’t call out rudeness when it happens. And the few who do call out rudeness are often accused of being rude themselves and are likely to be targets for retaliation.
This has got to change. The only way to address inappropriate behavior is to recognize it – and for everyone to know that certain behaviors will get called out. This can’t just be a policy; it has to be put into practice and modeled at every level of the organization.
2. Model the kind of behavior you want in your workplace.
Owners and managers set the tone for everyone else. One rude or insensitive manager can damage an entire department.
A person’s direct supervisor has the most influence over their work satisfaction, both because of how they are treated and because of what kind of behavior the manager tolerates in his or her peers. Even within a great organization, a bad boss can ruin an employee’s experience of the company culture.
3. Make civility in the workplace equally important to achieving results.
Yes, results are important, but the results come from people living daily in your company culture. If you culture starts to sour, so will your results. It’s important to reward processes and behaviors that will lead to the results you want.
If you have a merit-based pay or bonus structure, do results trump all other considerations?
If other factors aren’t taken into account, like civility, then there’s a good chance people will do whatever it takes to get the results, including:
Dismissing the ideas and contributions of others
Taking credit for others’ work
Publicly belittling others
Cheating or shortcutting important processes
4. Look for ways to reduce stress in your organization.
Treat habitual stress like public enemy No. 1 in your workplace. Sure, a certain amount of stress is inevitable in business and in life. Things happen.
But your team should only experience stress when the unexpected happens. If stress is a daily part of life, look for ways to eliminate stress and conflict.
If you know a certain situation is a constant source of anxiety for your people, then make it your mission to find a way to eliminate, or at least reduce, the stress that this circumstance causes.
Common causes of workplace stress – that managers have control over – include:
Unrealistically aggressive timelines
Workload or performance metrics that are too high
Internal competition for limited resources and manager approval
Long work hours (especially when combined with not taking adequate breaks and neglecting proper nutrition)
External factors, like the competitiveness of an industry or a demanding client, can also increase stress. While management has less control over these sources of stress, they can control policies on how they are handled internally, including:
Firing difficult-to-work-with clients
Standing up for employees to vendors and clients
Focus on personal-best performance rather than beating industry measures
5. Create systems that support your employees every single day.
Quarterly team builders are nice, but they won’t make up for the fact your people have to come into a toxic environment day after day. And if there’s bad blood between your employees, a team builder won’t make it go away. It will actually highlight the hypocrisy of such an exercise.
As an example, a friend of mine worked as a customer service rep at a company that had a billing policy that upset customers, so she had to deal with angry customers all day, while being expected to hit unrealistic call quotas. Meanwhile, her management thought they had a good culture because they had a game room in the employee lounge and other such perks. They talked about wanting to have a positive company culture, but their billing policies and performance metrics counteracted their supposedly good intentions.
Bottom line: If your employees are unhappy every day, then you don’t have a strong company culture, regardless of the “cool” benefits you provide.
6. Pay your people better.
This also falls into the reducing stress category. People come to work already unhappy when they feel they are working hard for not very much compensation. Or they may simply reduce how hard they are working to match their compensation.
Wages in the U.S. have not kept pace with inflation for many people, so stress from financial difficulties at home can bleed into the workplace.
Pay is also a sign of respect from employer to employee. Paying at or above market rate can go a long way to make people feel valued. As the saying goes: Put your money where your mouth is. You say you value your team members, but does their paycheck reflect that?
And if your company truly can’t afford to pay more at this time, then factors like the quality of the work environment are even more important to reducing employee turnover.
7. Encourage employees to take vacation and sick time.
People need time to recuperate physically, mentally and emotionally. You’ll be rewarded with more patient, focused, happy employees.
That’s assuming they actually use that time to relax. Some people might need help learning how to do that, since many people are so used to the constant stress of life that they don’t know how to break out of the cycle and really relax.
People often are afraid to ask to take time off. Making it a policy will make it easier for them, and it will force your company to figure out how to shift work around when people are out – which is bound to happen anyway due to unexpected circumstances.
Employee Rudeness Hurts Everyone: Make it Stop!
Workplace incivility can slowly eat away at your company culture, reputation and effectiveness. As a leader in your organization, it’s up to you to be an advocate for greater courtesy in the workplace. The rewards are worth it: a boost in employee morale, greater productivity and a more cooperative company culture.
Employees and Managers Could All Benefit from a Little More Mindfulness on the Job
The holiday season can bring a nice boost in sales, but it can take a lot of work and extra expense to make it happen. We’ve compiled this guide to help you get the most sales possible from the time and money you invest in your marketing this season.
First, let’s look briefly at what last year’s holiday season sales stats can tell us about the market, and what to expect this year.
A Look Back and Ahead at Holiday Spending
It’s hard to know where you’re going if you don’t know where you’ve been. Before we tell you how to make a holiday season marketing push, let’s take a quick look back at last year’s sales numbers as well as some projections for this year’s November-December rush.
2016 Holiday Season Sales Stats
Last holiday season, online sales in the U.S. raked in a total of $80.2 billion, according to marketing data and analytics firm comScore. When broken out by desktop and mobile purchases, the holiday sales came out to:
Desktop purchases: $63.1 billion (12% increase over 2015)
Mobile purchases: $17.1 billion (44% increase)
And worth noting is that the National Retail Federation estimated that nearly 10 million more people shopped online on Black Friday in 2016 than those who shopped in stores that day. The breakdown on Black Friday shoppers last year comes to:
Online shoppers: 108.5 million
In-store shoppers: 99.1 million
Black Friday is usually all the talk when it comes to shopping this time of year, but Cyber Monday has actually emerged as the biggest spending day of the year. More shoppers seem to be avoiding the in-store stampedes in favor of the comfort of buying online from home. In 2016, Cyber Monday accounted for $3 billion in online sales – $2 billion via desktop and $1 billion via mobile.
2017 Projected Holiday Season Stats and Trends
With the economy on the rebound, experts are projecting holiday sales this year to grow substantially. Research marketing firm NetElixir predicts a 10 percent increase over last year, which would take total sales from $80 billion to $88 billion. Projections by Deloitte suggest that retail holiday sales in 2017 could exceed $1 trillion.
Online purchases continue to grow compared to in-store purchases. However, many brands are creating campaigns that integrate the online and in-store experiences for customers.
A higher percentage of online purchases are being made on mobile devices. However, desktop sales continue to account for a larger share of the pie, so it’s important that websites are optimized for both types of online buying experiences.
Know What Works
The first step to creating a successful holiday marketing strategy is to know what works well already – both in terms of year-round sales and holiday sales specifically.
There are a ton of different ways to promote your products during the holidays, so narrowing down your options will help save you time and money and allow you to focus on doing a few reliable things well rather than spreading yourself too thin.
Make a list of best practices in the following areas:
Audience targets– Which audience segment is your best customer? Where and how do they typically do their shopping during the holiday season?
Popular promotions – Which products sell well all year? What promotions do your customers always respond well to?
Previous year’s promotions and sales stats– What worked last year during the holidays, and what didn’t? How can you double down on last year’s successes?
Best traffic sources– Which lead-generation strategies already work well for you? How can you increase your budget in those areas to gain additional traction during the holidays?
Specific Dates to Target
It’s also a good idea to capitalize on industry-wide shopping dates/promotions that shoppers will be actively looking to take advantage of. Start preparing special promos to meet their needs.
The dates to remember are:
Thanksgiving Day (Dec. 23 this year)
Black Friday (day after Thanksgiving)
Cyber Monday (first Monday after Thanksgiving)
Green Monday (second Monday in December)
Free Shipping Day (free shipping with guaranteed delivery by Christmas Eve – Dec. 15 in 2017)
Holiday weekend (Dec. 22 to 25 in 2017)
Post-Christmas shopping (Dec. 26 to 31)
Do More of What Works
Once you know what works, it’s time to take those strategies and put them on steroids, so to speak.
Rerun Successful Campaigns, with a Twist
Do what you know works, but try to add a new dimension to it or combine it with other techniques that work to give it a fresh feel.
Highlight Your Most Popular Products and Upsell
Lead off with specials on your most popular products, and offer upsells and add-ons that make sense to increase overall order amounts.
Increase Your Budget for Best-Performing Ads and Channels
Be present on multiple platforms and channels, including social media, PPC, banner ads, emails, radio, TV and print ads. You don’t need to do all of them, but pick a few and do them well.
Optimize for Mobile
Make sure your website is optimized for both mobile and desktop viewing, if it isn’t already.
Set Yourself Apart from the eCommerce Competition – Especially During the Holidays
Differentiating yourself from the competition is always important, but especially so during the holidays when the communications channels are saturated with promotions.
It’s a good idea to know where your products stand in terms of price and shipping cost compared to major competitors like Amazon, as well as compared to more direct niche competitors.
With this information, you can find ways to stand out, including:
Offering niche products that aren’t easy to find elsewhere
Combining a service (such as assembly or installation) with certain products
Loyal customer discounts/benefits
Greater shopping convenience
Free or upgraded shipping
Time Is Better Than Money
“Time is money,” the saying goes, but for many busy holiday shoppers, time is even more important than money. As you develop your holiday marketing plans, ask yourself:
How will we make it fast, easy and convenient for customers to make gift choices, complete their purchase, and move on to the next item on their holiday to-do list?
19 Quick Holiday eCommerce Sales Tips
We’ve put together this list of ideas and best practices to help you rejuvenate your holiday marketing plan. Check to see if there’s anything important you haven’t considered yet:
Customize offers as much as possible to the individual.
Consider a special landing page of holiday products and special offers. You may want to A/B test offers – for example: price discount vs. free shipping.
Optimize your content and metadata for holiday keywords and write seasonal blog content.
Consider a holiday gift-giving guide, with recommendations for people new to your products (such as friends and family of existing customers) and special or advanced items for loyal customers looking for something new.
Consider creating a limited-run holiday version of a popular product.
Throw in free shipping or upgrades to faster shipping at certain order price points.
Have relatively short windows on specials in order to promote a sense of urgency. Have multiple specials over the course of the season.
Tease special offers and major shopping days a week ahead of time, a day or two before launch, and send emails at midnight on the day of so that they’re in inboxes when customers wake up.
Have a few amazing price deals, but don’t discount so much that it cuts too far into profits. While shoppers are looking for discounts, they’re also looking for convenience. Look for other ways to stand out and win the sale besides simply discounting.
Create specials that encourage upsells and add-on purchases. Throw in free shipping on larger orders.
Let customers know what is the last day to order and get delivery by Christmas. Display this info prominently in website and in email communications.
Incentivize last-minute shoppers with upgrades to faster shipping on large orders.
Use abandoned cart emails to remind them to come back and complete their order.
Encourage people to order early by offering bigger discounts on orders in November and early December. (You may want to share your entire list of holiday specials to prove that the early birds are truly getting the best deals.)
Consider offering specials that allow people to shop from home on Black Friday and even Thanksgiving so they can skip the lines and hassle of brick-and-mortar shopping.
Since Cyber Monday is the biggest day for online sales, offer significant specials and encourage your customers to “buy local” or “support small businesses,” if these descriptions apply to your business.
For last-minute shoppers who’ve missed the by-Christmas shipping window, offer gift cards that can be delivered digitally or printed at home.
If you’re a small business with limited website traffic and marketing budget, consider listing your products or services on major sites like Amazon, Groupon, etc.
Have a special offer for those looking for post-Christmas deals as well.
Bonus: Tips for Service Businesses
If you’re a B2B service organization, encourage businesses to buy now for 2018, so they can get the tax benefits of purchasing in 2017.
Whether you’re a B2B or B2C service company, considering offering gift cards for future services.
If your services align with things that are typically part of New Year’s resolutions, such as health, love and finances, consider providing a service package that helps them get off to a strong start in the new year and continue their progress through the whole year.
Gift Yourself with Peace of Mind This Holiday Season
Develop a robust marketing plan for the holiday season that will keep you top of mind during this busy buying season while setting you apart from the competition. Don’t leave holiday sales to chance.
For small and mid-sized companies, the key to success during the crowded holiday season is smart marketing and sales strategies that:
Capitalize on your company’s strengths
Target the right prospects
Allow you to get through to the right people with the right offers
You can do all of this even on a limited marketing budget.
Need to get your website ready for what’s left of the holidays? Need help executing a robust holiday campaign? Contact us now to learn how we can help. Time is running out, but it’s not too late to position yourself for success before the year runs out.
Most people probably assume that office workers have it easier than blue-collar workers. After all, we work in enclosed air-conditioned buildings, get to do our work sitting down and follow safety procedures consists of holding onto the handrail when you go down the stairs – if you take the stairs at all.
But, in fact, working at a desk job can actually be very hazardous to your health. It turns out that some of the very things that make office jobs seem safe and comfortable – like enclosed offices and sitting down all day – can actually be the most detrimental to your health.
5 Ways that Office Jobs Are Bad for Your Health
First, let’s look at how your cushy office job may be slowly killing you.
Light and Technology Pollution
Many office lights are too bright, which can lead to headaches, stress and fatigue, as well as interference with the body’s natural sleep cycle.
Photocopiers emit ozone, which is dangerous to inhale. Even though copiers have a filter to catch it, the filters often aren’t replaced and lose their effectiveness. Laser printers, in addition to emitting ozone, also give off tiny particles of toner that make their way into office workers’ lungs.
Toxic Air in Poorly Ventilated Buildings
Did you know that the air inside office buildings can be up to 100 times dirtier than the air outside? This is due to the fact that modern buildings, in an attempt to be energy efficient, are tightly sealed, preventing proper air circulation.
If anyone is sick in your building, the air they’re coughing out is getting recycled to the rest of the office. Those emissions from printers and copiers are getting recycled throughout the building. Even when buildings pull air from outside, they may be pulling it from a parking lot or another less-than-pristine source of air.
Sitting Too Long
Sitting for most of the day is extremely bad for your health. Your body needs to move around to stay fit. Sitting for long periods leads to increased blood pressure and blood sugar, since it is more difficult for your body to metabolize sugar and fat when you aren’t moving around. Your digestive system also doesn’t work as well, which can lead to constipation.
Plus, you burn very few calories sitting at a desk typing all day, which can lead to obesity. Obesity can lead to a whole slew of health problems.
Employers in the U.S. are required to allow 15-minute breaks in the morning and afternoon. People whose jobs require a lot of moving around tend to take their breaks so they have a chance to rest a bit in the middle of their shifts. But office workers routinely skip their breaks – and that’s bad for the workers, whose minds and bodies need the break, regardless of how many pressing deadlines are looming.
In fact, the more stress a person is under, the more important it is to take breaks to recharge.
Poor Eating Habits
Due to heavy workloads and high stress, many salaried workers are even skipping their lunch breaks or eating at their desks. Not giving the body a chance to get up and move around is one problem with this habit.
The other problem is that many office workers in a hurry don’t prepare healthy meals, opting for convenience instead. While this is certainly understandable, it further weakens the body by depriving it of vital nutrients.
Working longer than eight hours a day has become increasingly common, especially for salaried employees who don’t get paid overtime for working more than 40 hours a week. This has many negative consequences for both physical and mental health, including:
Lower productivity and ability to focus, especially at the end of the day
Not getting enough sleep at night, which leads to less time for the body to heal
Being more tired at work due to lack of sleep, which reduces energy, focus and productivity even further
Developing a caffeine addiction due to attempting to work long hours on little sleep
Overwork creates a dangerous cycle of stress and fatigue that take a toll on the body and leads to higher rates of disease. Stress is also a major cause of addiction, as people turn to substances and unhealthy behaviors as coping mechanisms.
Employers who try to squeeze more work out of their employees end up paying the price in terms of:
Lower productivity among staff
Reduced creativity among staff
More workplace accidents and conflicts
More sick days
Larger health insurance costs
If you want an easier way to remember the five ways that your desk job harms your health, check out the following image (and feel free to share it with your social media followers):
8 Tips to Keep Your Desk Job from Killing You
Now that you know the many ways a desk job can threaten your long-term health, here are several steps you can take to mitigate the damage.
In an ideal situation, you would have total control your environment. In fact, this is why many professionals are turning to work-from-home jobs that make it easier to prioritize health while working.
But even if you can’t entirely control your work environment, you can at least control how you work in it. Here are some ways to create a healthier situation for yourself, wherever you work.
Take your 15-minute breaks, and take your lunch break – away from your desk. The physical walk – even if it’s just to the break room – is good for your body. Changing the scenery and focus also helps refresh your mind so that you’ll be better able to concentrate when you return to your desk.
An easy way to get up and walk, even when you’re not on break, is to walk to people’s desks to talk to them. Sure, email, phone and IM are quicker, but if you need an excuse to leave your cubicle for five minutes, talking to a co-worker may be just what you need. And you’ll probably find that some discussions happen better in person than in writing anyway.
Leave your desk every couple of hours at least. Your brain can’t focus for more than an hour or two at a time anyway. So when you find your thoughts drifting off to other topics, or realize that you’ve simply been staring off into space for who-knows-how-long, call it quits for a few minutes and recharge.
Even when you’re not leaving your desk, it’s still a good idea to get up and do a few stretches. These can be done right next to your chair.
Just do a web search for “desk stretches” to find simple stretches you can do to help prevent carpel tunnel syndrome, keep your back and neck muscles from getting tense, and generally improve your flexibility and relieve tension.
Using the Pomodoro Technique is a great way to remind yourself to take stretch breaks, while also helping you increase focus and productivity.
Leave Your Desk for Lunch
As tempting as it is to work through lunch to try and tackle the overwhelming amount of work you have, this is a dangerous habit to get into. Your body needs to get up and walk around, eat a solid meal, and take a mental break from work.
Lunch is also a great time to socialize with your co-workers and build work relationships. Or, if you’re not feeling social, put on your headphones and do something fun on your smartphone for a little while.
Walk Around and Get Fresh Air
Find opportunities to get outside and walk. You don’t have to work out and get all sweaty. Just a nice stroll around the office building can be refreshing. If the weather outside isn’t good for walking, try to walk more inside. Take the stairs now and then for a super-quick mini workout.
It’s especially good for your health to take a stroll after eating a meal. This helps your body metabolize your food and keeps things moving in your digestive tract.
Lastly, you can also get a desktop air purifier to help make the air in your immediate vicinity a little healthier while you work.
Avoid Meetings as Much as Possible
Meetings can be a huge waste of time, not to mention boring. When you’re bored, your body thinks it’s time to sleep. This can throw off your natural body rhythms and makes you less productive at work.
And the more time you waste in meetings, the less time you have to get your actual work done, which can lead to longer hours and higher stress. So as much as possible, try to get out of unnecessary and unproductive meetings.
Many people just assume they have to go to meetings they are invited to. You may be pleasantly surprised to learn that you can find ways to uninvite yourself.
Get Plenty of Sleep
What’s the No. 1 thing you can do to improve your health right away? Get enough sleep. This allows your body to repair itself, and gives you more energy for the next day.
Getting enough sleep can allow you to do away with your caffeine habit. Or, notice how much more energized the caffeine makes you when you are already rested.
While this advice is simple and effective, many people don’t do it because there’s simply so much to get done, and taking time away from sleep is the easiest way to get more hours in the day. But the truth is you can’t actually get more hours in the day; there’s always 24 hours – no more, no less. When you steal time from sleep to do other things, you are paying for those tasks with your health.
Stop Training Your Boss to Overwork You
One of the reasons that people have too much to do and aren’t prioritizing their health is because they’re not comfortable saying NO right now in order to protect their health in the future.
Unfortunately, many employees have trained their bosses to expect them to not take breaks, to work through lunch, to work long hours, and to respond to work-related emails and texts from home.
Think about it: It’s not like your boss is ever going to say, “You’re working too hard. Stop it!” Most companies prioritize results and productivity over employee health. This means you have to safeguard your health and your rights as an employee.
Stop trying to compete with the workaholics. The race to work longer and harder is one that every employee loses, even when they win. Especially when they win.
Here are things you can start doing now to train your employer to have more realistic expectations of your work availability:
Leave at the end of the workday.
Don’t work over 40 hours a week on a regular basis – only in emergency situations.
Take your full lunch break.
Take your 15-minute breaks.
Don’t work from home or answer work-related messages at home, except in rare cases where it really is urgent.
Take your vacation time.
If doing these things would mean that the work won’t get done, then it’s your employer’s responsibility to hire enough people to do the work that needs to be done.
Have you tried exercising mindfulness at work? Here are 10 ways you can do just that:
Ask your boss to if you can telecommute part-time or full-time. Even one or two days a week working at home instead of in the office can remove you from the many hazards of the office, both physical and mental, including:
Distractions and time-sucking small talk
Being stuck in a cubicle
Toxic recycled office air
Working away from the office has several benefits, including:
Being able to sleep in and commute to your office across the hall in your pajamas
The ease of getting a healthy snack or meal simply by walking into the kitchen
Taking much-needed breaks without worrying about anyone criticizing how long you are away from your desk
The freedom to get done when the work is done, rather than based on the current time on the clock
Peace and quiet
Share Your Workplace Health Hacks
OK, now it’s your turn: What strategies do you use to combat the physical and mental effects of working in an office? Please share in the comments.