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Why Well-Written Social Media Copy Makes a Difference

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Why Well-Written Social Media Copy Makes Difference - Eminent SEO

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers.

The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for social media is worth it. Here are some tips on how to write better content for social media – and why it matters.

Why Writing Well Matters

Writing For Facebook & LinkedIn - Eminent SEOEach social media post communicates a business’ brand to its clients. A well-written post paints a positive and polished image of a business, communicating to users that this business has something valuable to say and/or offer.

Meanwhile, a social post that is unfocused or disorganized reflects poorly on a business, hurting any rapport the company had built with existing or potential customers. Poorly written content doesn’t do a business justice and can undermine an organization’s success. Therefore, well-written social media posts are important.


A successful social media writer is informative yet concise. A large amount of value has to be communicated in as few words as possible. A strong social media post compels the reader’s attention with carefully calculated word choice. In short, writing well for the internet involves learning the right style, which we’ll get to later.


Social media writing must be consistent. A Facebook page must share the same message a connected Twitter page does. Businesses should give an even level of attention to all social media accounts (unless one platform is clearly fostering better results). If a business is raving about a 50 percent off deal on all products on Twitter but crickets are chirping on its Facebook page, then there is inconsistent communication. The only exception is if the company is pushing a platform-specific offer.

Tailoring the Message to the Platform

On the other hand, consistency in content does not mean universal writing styles for all social media websites. A Facebook post has a 63,206-character limit while Twitter allows no more than 140. A LinkedIn post is intended to be formal and informative, while a tweet’s purpose is to be eye-catching and clever.

The same style and word choice of writing will not work for all social networks, but there must be common ground regarding communicated content over all platforms. This makes mastering the art of social media copywriting all the more challenging.

How Long Can the Social Media Copy Be?

This is the wrong question. Instead of asking how long a social media post can be, you should ask how long the post should be. A tweet can be up to 140 characters, but it shouldn’t be your business’s standard to run every tweet right up until the limit.

Finding the ideal character count for a specific Twitter, Facebook or LinkedIn post may sound impossible, but thankfully, researchers have done the heavy lifting to produce ideal word count figures. Here are the findings:

Twitter Facebook LinkedIn Character Post Limits - Eminent SEO

  • Twitter: Post limit: 140 characters. Ideal post length: 71–100 characters. Keep in mind that including any link removes 24 characters. Also, many social media experts recommend using 1–2 hashtags per tweet.
  • Facebook: Post limit: 63,206 characters. Ideal post length: 40 characters. The 60,000+ character limit includes the content that stays hidden unless the user clicks “Read More.” In reality, the character limit before the “Read More” link shows up is only 400.
  • LinkedIn: Post limit: 600 characters. Ideal post length: 25 words. As mentioned earlier, it’s recommended to keep your LinkedIn copy more straightforward and professional than on other platforms.

How Should Twitter, Facebook and LinkedIn Posts Be Written?

Each social media network is unique. Twitter, Facebook and LinkedIn posts have different end goals and different audiences they attempt to reach, and keywords can be specially utilized for each. Therefore, your social media copy should be tailored to fit these expectations.

Here is how the different social media networks operate, and how you can make the best use of keywords on each.

Writing for Twitter

Twitter is essentially a news platform camouflaged as social networking. There is a heavy emphasis on retweeting and content circulation. Twitter is the epitome of something “going viral.” A business that intends to share blog posts or promote website content should find Twitter to be a valuable tool.

As a rule of thumb, resharing article headlines as Twitter post copy should be used in moderation. It is best to tailor the social copy to the content an article is conveying. This entails giving a synopsis of the story or a unique insight, rather than a regurgitation of the article’s headline. In general, try to write complete sentences and clear thoughts on Twitter.

Using Twitter Hashtags and Emoji

Getting Your Hashtag On - Eminent SEO

It is a well-known rule to include hashtags at the end of a post. This will ensure they receive extra attention than they would otherwise. A healthy hashtag limit is 2–3 per post, so do not overuse them. Focus on using important keywords as your hashtags. With a high enough volume of sharing, the keywords can become successful.

In the same way hashtags should not be overused, neither should emoji. However, these icons can be beneficial addition to tweet copy when used economically because they add character to the content.

Including URLs

URLs are helpful to add to tweets. Adding them about 25 percent of the way into the tweet is better than including it at the tail end, according to research. This requires formulating a short introduction, embedding the URL, and then adding a longer explanation.

Writing for Facebook

Laptop Writing For Social Media - Eminent SEOFacebook distributes the most website referral traffic. The audience’s expectation of reading a   Facebook post is for both news and entertainment. Going forward, Facebook will continue to place a greater emphasis on video content.

Keywords are difficult to track through Facebook, but not impossible. You can use keywords in your Facebook status updates, and then click the “See All” option near “Insights.” This should help you quantify the number of users your keywords are reaching, and how viral these terms are.

Contrary to popular opinion, Facebook posts should be short: 40 characters short, believe it or not. Facebook also lowers promotion-heavy posts in its feed. This means posts that include phrases such as, “Act Now!” or, “Purchase Now!” should be avoided because Facebook’s algorithm will flag it. The tone of a Facebook blurb for a blog post or article should be concise, witty and conversational.


LinkedIn is a business-centric site, so a company’s content needs to appeal to this mindset. LinkedIn is the site of choice for professional content and business article sharing. As a side note, LinkedIn created LinkedIn Pulse in 2015, which is a content publishing and distribution feature.

LinkedIn writing is clear, concise and respectful. The most important rule for LinkedIn writing is remembering that a professional audience is reading the post. Avoid confusing language, get straight to the point and maintain a professional voice.

For keywords, the most important places to use them are in your location, your professional headline (120 available characters), your personalized URL, your summary of experience, and your overall profile summary. Use these spaces to advertise yourself and your business for best results.

Social Media Copy Can Make or Break Your Business

Stellar social media copy should be a weapon in every business’ arsenal. The written word powers social media (although images and video help, too). Guiding this power effectively through deft writing skills and audience reconnaissance leads to success in the social media realm.

Eminent SEO can help give your business’s social media efforts a boost – either through consulting or even taking control of your many social accounts, ensuring that each receives plenty of enticing, head-turning content every month. Click to learn more about our Social Media Marketing Services, or simply call 800.871.4130 today.


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What Killed the Vine App – Or Is There Still Some Hope Left for It?

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Death Of The Vine App Social Media - Eminent SEOWhat Caused Vine to Wither?

Social media has exploded since the mid-2000s, when Facebook began to rise to prominence. The social landscape changes every day, with old apps and platforms giving way to new technologies and services.

This was certainly the case for Vine, a Twitter-owned video-sharing service that appears to be on its way out the door. Although Vine was a once-popular and user-friendly app, some analysts say it was a bad match for Twitter.

How the Vine App Worked

Vine was arguably one of the easiest social media apps to use. A user could upload a video from a smartphone or other device directly to millions of Twitter and Vine followers. A popular Vine video or meme had the potential to make someone’s social media presence explode. Through Vine, more people were able to make connections and expand their networks, both on social media and in real life.

Vine videos were able to compress time so a single video could loop millions of times and generate billions of hits. Videos often referenced each other: One Vine could contain a cross reference to a dozen or so others. This kept viewers searching for similar videos and finding new ones to share with their networks.

A classic example is former “Mad TV” comedian Will Sasso’s series of Vine videos involving lemons. These individual Vine clips have all been combined into one YouTube video.

For a short time, this simple video-sharing service seemed like it might carve out a permanent niche.

Why Vine Worked

Before Vine, there was no quick or easy way to broadcast video. Apps such as Facebook Live and Periscope didn’t exist, and people who took video on their phones were concerned about data and messaging limits. In 2012, Twitter acquired Vine, which eventually had a six-second limit. This allowed users not only to broadcast video, but to focus on the most important parts of what they shared.

Even before the six-second limit, Vine was popular for its short-streaming video. The app was aimed at teenagers, who particularly enjoyed trends and memes. However, Vine expanded to include other demographics, including people in their 50s and 60s.

Michael Pachter, a 60-year-old financial analyst, used Vine regularly and built up a following there and on Twitter.

“You’d have to be a technological idiot not to be able to do it,” he told The New Yorker about shooting Vine videos.

Additionally, Vine was popular because it was perceived as fun.

“Vine is not a tool. It’s a toy,” Vine’s then-new general manager Hannah Donovan told Variety back in June.

Vine was the place to find a quick laugh in the form of pratfalls, potatoes spinning from ceiling fans, and other slapstick antics.

For a good example of how users worked within Vine’s parameters, see this simple video that features a cameo from “New Girl” actor Lamorne Morris. (Be sure to turn the sound on.)

As for Vine’s overall brand of comedy, Donovan admitted, “The witty, wordy comedy of Woody Allen or Will Stillman it was not.”

However, it did attract different type of users than those on Snapchat or Instagram, giving social media users yet another outlet to exert influence.

According to Casey Newton, a writer for The Verge, users also loved Vine because it provided a “creative challenge.” Vine “endlessly rewound itself,” causing people to think of new and unexpected ways to use it.

Newton added that Vine had an early advantage over other social video apps due to its ability to spawn popular memes and much-applauded “cultural moments.”

Why Vine Is Shutting Down

Vine was extremely popular circa 2013-14, so what caused it to die so quickly? One former executive cited other apps such as Instagram, saying Instagram Video was “the beginning of the end” for Vine.


Instagram Video debuted 15-second video limits in 2013 and has since expanded to clips as long as 60 seconds. Users, especially celebrities, found Instagram Video much more flexible than Vine. Although Vine eventually tried offering extended videos, they never caught on.


Snapchat also played a role in killing Vine, as well. Snapchat allows users to send each other video clips individually and/or broadcast them publicly, while Vine videos were only for all users, and even non-users, to see.

Time allowances also made Snapchat superior: The platform allows 10-second clips rather than 6-second ones. Four extra seconds might not seem like much, but extra flexibility attracted users, just as Instagram did. It doesn’t hurt that Snapchat also has all of those face and voice filters to add some extra dimensions to any video.

Problems Behind the Scenes

Twitter Lays Off Staff And Kills Vine - Eminent SEOInstability was another big issue for Vine. Managers consistently quit to pursue startups and other, more lucrative opportunities. In 2015, Twitter underwent massive layoffs, which involved firing Vine’s creative director. Gradually, Vine usage dropped.

Celebrities who once posted on Vine lobbied to be paid for using the app. However, the negotiations came to nothing. Celebrity users hoped to promote Vine videos the way they did Twitter posts and accounts, thus gaining followers. However, interest in Vine peaked around 2014. After that, it was difficult for celebrities, let alone average users, to generate significant followings.

In 2015, Twitter bought a social media talent agency in an attempt to save Vine. However, neither celebrities nor Vine and Twitter executives were interested in giving more money to a dying app. Additionally, Vine never offered its popular users options for reimbursement once negotiations stalled. Thus, they had little incentive to stick with Vine over other similar platforms. Vine never capitalized on its stars’ relationships with popular brands, thereby severely limiting itself.

Other Forms of Media that Contributed to Vine’s Demise

Although Instagram Video and Snapchat were seemingly the biggest threats to Vine, many other social media apps and forms of media played a part, too. Native Twitter videos are one such example.

Twitter Video

Unlike Vine, native Twitter videos are not a Twitter sub-service. The social media platform now offers more ways to attach and upload videos. With Vine, videos were mostly broadcast through phones. Meanwhile, Twitter now allows uploads and attachments from computers, tablets and several other types of devices.

Native Twitter videos have a maximum length of 2 minutes and 20 seconds, making them as much as 23 times longer than Vine videos. Twitter’s new limit gives users enough time for a quick instructional video, a miniature vlog entry, or even a sketch comedy routine. Native Twitter videos do not rely on pratfalls and endless looping to keep users engaged.

Unlike Vine, Twitter video uses auto-play similar to Facebook Live. Videos also begin playing as soon as users scroll over them in the feed. This draws the eye directly to the video and makes it more memorable.


GIFs are another popular alternative to Vine. Although they lack audio, which Vine allowed, they communicate quick, memorable and often comical messages. GIFs usually start up easily and loop endlessly, so users can watch them as long as they like, over and over again.

Additionally, GIFs are often used to enhance text. That is, if you want to write a long blog post broken up with engaging pictures or memes, GIFs will most likely keep the audience’s attention. Some users have tried to use Vine videos in the same manner, but they just didn’t work out quite as smoothly.


Finally, YouTube has been a primary alternative to Vine for years. YouTube has no length limit now, and depending on your editing capabilities, a YouTube video of much higher quality than a Vine or Twitter one. Additionally, YouTube offers features Instagram, Twitter and Snapchat cannot, such as the opportunity to create your own channel.

What Was the Major Culprit?

From all the options above, even though they all likely played a role in Vine’s demise, if we had to choose one, we would say GIFs are an unheralded major culprit. As mentioned earlier, for a short period of time, Twitter users were using Vine videos similar to GIFs. That craze eventually died down as users became more comfortable with finding and attaching GIFs, thanks to sites such as Giphy, while Vine videos eventually took on a different purpose.

Some outlets even claimed a couple of years ago that Vine would render GIFs obsolete, but that forecast seems laughable in retrospect.

The problem with using a Vine clip instead of a GIF is that the latter typically accentuates whatever statement the user is trying to make, while the Vine is more of a statement in itself. It doesn’t help that thousands of GIFs capture memorable scenes from some of our favorite movies and TV shows, while Vine mostly featured footage of sporting events as well as original user content.

One the popularity of GIFs was undoubtedly more sustainable on Twitter than that of Vine videos, and when the Vine social network itself began dropping off in activity, the writing was on the wall for the once-prominent video-sharing service. The evolution of human communication is fascinating thing to witness, eh?

But Wait … Is Vine Really Dead?

Just earlier this week, TechCrunch reported that Twitter is shopping Vine around to as many as 10 interested buyers, meaning the platform could survive after all. However, offers for the video-sharing service are reportedly falling short of $10 million, which is a sharp drop from the $30 million Twitter bought it for in 2012.

It is unclear whether Vine or apps like it will endure, or whether they will have a significant presence in social media in the future. In the meantime, users have more ways than ever to chronicle their lives through video and share their experiences.

What’s your favorite way of sharing video experiences online? Leave us a comment below.




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10 Ways Social Media Can Help You Stand Out in the Job Search Process

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Social Media Can Help In Job Search Process - Eminent SEOWe live in an era of convenience where we have the ability to access information with the click of a button in a fraction of a second. Technology has allowed us to accomplish tasks and reach out to people we never thought was possible even 20 years ago.

Social media, in particular, is the beast that holds much power in our success or demise. It can single-handedly crumble a person’s reputation with a single tweet, or catapult a career with the sharing of a 20-second video. The bottom line is the user must navigate with savvy and caution.

Searching for the job you want can be exhausting. The whole process is time-consuming and impersonal, and it can difficult to show your full range of qualifications. Well, we’ve come up 10 ways you should leverage social media to stand out from the pack and look more desirable to potential employers while you’re in the job search phase.

1. Get On Board!

LinkedIn Most Popular Job Search Social Media - Eminent SEOLet’s start at the very beginning. If you do not have social media accounts and you are not close to retirement, get at least one now! LinkedIn is the most popular job search site, where an estimated 95 percent of recruiters search for candidates, and 79 percent of all employers hire based on contacts and referrals from this network.

Employers also look to social media sites like Instagram, Facebook and Twitter to get a more personal take on a candidate and make sure that they fit in with the culture of their company. They also look at candidates’ social profiles to gauge who might possess the type of character traits needed to thrive and be an asset for their team.

2. Maintain Your Account

Although keeping up with your social media accounts can be a job in itself, you need to do it! Don’t forget: You reap what you sow. You should set up a strong profile and use keywords that highlight skills that potential employers may search for.  As you develop new skills or complete certifications, let them know!

Potential employers want to see that you’re keep active on your profiles, but you don’t need to get overwhelmed trying to show your activity every single day on every single site. Just a little something every few days goes a long way.

3. Become a Social Butterfly

Like Share Comment Tweet Social Media - Eminent SEOIf you’ve spent any time on social media, you know how awkward it is to get a random “like” from someone you completely forgot you have a connection with. You know, the “creeper” who looks to see what everyone else is doing but never engages? Don’t be that guy! It’s social media, so don’t forget to be social!

Remember, you have a choice of what to entertain and engage in, so choose wisely. You don’t have to put your entire personal life out there just to be seen. In fact, that disposition has the potential to deter potential employers and only serves as a distraction. Instead, it’s best to like, share, comment, tweet and retweet relevant information in your field and follow sites that interest you professionally.

Get used to putting your name out there. The more you get your name in front of businesses, the more it’ll stick and show them that you are relevant and up to speed in the industry.

4. Use Discretion

As tempted as you may be to make a comment about certain political candidates or fire back at an internet troll, it’s usually in your best interest to refrain. By all means, be authentic, but if you desire to use social media as an avenue for potential employment, you must remember that once it’s out there, it stays out there. Photos, comments and posts can come back to haunt you with a vengeance, even if you delete them, so using the utmost discretion from the get-go will only help your cause.

Also, it’s important to be mindful of the persona you illustrate online. You may be someone who can compartmentalize your life and have a “work hard, play harder” mentality, but if “play” means posting pictures of you and your buddies passed out after a few rounds of beer pong, or you showing off your new bikini in a dressing room, you should just pass. Companies want someone who can represent them professionally at all times and not compromise their reputation. If you do post highly personal photos, you should keep your account private.

5. Make an Impact

You don’t have to filibuster your way through an interview to show that you have good ideas and can make an impact. Use your social media platform to gain followers by posting information that your audience will appreciate. Gaining followers will not only show employers that you have something to say and can influence the community, it will also give you the confidence to continue to make an impact, which can allow you to feel a sense of accomplishment.

6. Keep It Positive in the Job Search Process

It’s not easy being unemployed (or underemployed). It can take a toll on your self-confidence and your ability to land a new position, so why remind yourself of that?

You can rephrase your former employment status in your profile and avoid using the word “unemployed” and instead highlight what it is that you are looking for. Your profile will sound much more ambitious and will remind employers that they need you as much as you need them.

7. Read Between the Lines

Actually, employers are the ones that will read between the lines, so be sure to cross your T’s and dot your I’s. Literally. Using the correct punctuation and grammar on your page and in your comments will show your potential employer how well you actually communicate.

Everyone loves to highlight their “excellent written and verbal communication skills” on a resume, then fail to proofread a comment left on a company Facebook page or description paragraph on their profile. If you say you are great communicator, do not pick and choose when to be great. Make sure to stay consistent with whom you describe yourself to be.

8. Get Endorsed

Ask For Recommendations Endorsements - Eminent SEOSince LinkedIn is one of the top job search engines, it is important to get endorsements from other professionals within the network. Your connections are allowed to endorse you, or legitimize your skill set. You can ask former bosses or coworkers to write recommendations for you, and you can certainly return the favor.

Creating several symbiotic professional relationships online can only help you. The more high-quality references you can get, the better. These endorsements show employers that you’re not the only one that thinks you’re great, because there are others in your field that give you a stamp of approval.

9. Keep It Simple

We know … you have so many awesome qualities it’s hard to narrow it down. But you have to. Simplicity is key in a great professional social media page. Try to narrow down your descriptors to what you want employers to know.

You may think you are offering a way to get to know you better, but all the extra words only serve as a distraction. Get down to the essentials and stick with it. There will be plenty of other ways for potential employers to get to know you.

10. Dress for Success

This seems simple, but you’d be surprised at how many people fall short with this one. Now, it’s not necessary to wear a tuxedo or red carpet dress in every photo, but your attire should lean toward the conservative, business casual side.

Social media has become a place of validation in our society, and many users look for approval from others in the looks department. Professionally, it’s an entirely different ballgame. Again, be authentic and be yourself, but if ever in doubt, err on the side of caution.

The Payoff

If leveraged correctly, social media has the power to distinguish you from your competition without having to even step foot outside of your home. You can make yourself the most sought after in your field, or you can get lost in the shuffle of mediocrity: The choice is yours.

If social media overwhelms you, it’s OK. You don’t have to do it all. Simply pick whichever social site works for you and stick with it. Something is better than nothing, and as with almost anything else, you get out what you put in.

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How To Use Twitter For Your Business Without Sounding Spammy

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twitter businessYou’ve wanted to use Twitter for your company, or maybe you’ve already established an account, but if you’re a small- or medium-sized business, you’re probably having trouble gaining interaction or any ROI on the social media platform.

Heck, even many large corporations have trouble getting many Twitter users to care about what they’re tweeting. But if you are trying to use Twitter to generate sales, leads, or interest in your brand, there is some light at the end of the tunnel: Research shows there are reasons why your company should be active on Twitter, and that the proper strategy can help you succeed on the platform.

Why Should My Business Be On Twitter?

You might think of LinkedIn as the place to put on your proverbial sport coat and start making a sales pitch, but a recent Forbes study found there’s a better place to do it. Twitter has emerged as the No. 1 platform for sales prospecting, edging out LinkedIn and Facebook, respectively, according to Forbes’ research. Jill Rowley, a startup adviser, told Forbes she learns more about a buyer on Twitter than LinkedIn – whom they follow, who follows them and what they tweet about and retweet.

How A Business Should Tweet

First and foremost, businesses should aim to be engaging on Twitter and ready to interact with any user who shows genuine interest. Small Business Trends advises companies to be personable on the micro-blogging platform. For example, if one of your colleagues is celebrating a birthday, or if your team is gathered at a recognizable venue, a tweet or two with photos of the event goes a long way in peeling back the curtain to your company and showing Twitter users you’re relatable.

However, don’t be too personal on your Twitter timeline. The Twitterverse is sort of a buttoned-down place where business can be conducted, but sharing a little TMI will almost always have an adverse effect.

As far as volume of tweets, a new Hootsuite blog post recommended not to tweet too much, and not to tweet too little. Posting several tweets subsequently that don’t build on each other is a great way to turn some of your followers off. Conversely, tweeting too little will make users bored with your brand and will reflect how little commitment you have to the platform.

It is okay to send the same tweet more than once, particularly if you have an ongoing campaign you’re trying to draw attention to, but tweak the copy or attach a different picture so it looks different each time, and don’t post the same idea more than once or twice day. Also, make sure to post a variety of tweets in between the ongoing message you’re trying to deliver. And for the best times to tweet, a Hootsuite blog post last year said many studies point to 9 a.m., 12 p.m., and 3 p.m., but it may be beneficial for your company to post in the evening, as well. Just consider whether your business goes for a national or local audience, and if it’s the latter.

What A Business Should Tweet

Your business Twitter account should reflect your expertise in your field. Apart from the tips and industry knowledge you possess that can be shared on the platform, feel free to share links to recent publications on topics related to your field. Your Twitter followers will appreciate the insight, even if it didn’t come from in house.

A recent Twitter blog post recommended adding value to the products you offer, such as how to use the items in ways consumers probably never thought of before. Also, invite Twitter followers into a community; tell them what you tweet about, what customers you serve and what kind of incentives they might expect. That leads us to highlighting exclusive prizes and giveaways. There’s no greater way to draw in some potential customers than to tweet about giveaways, promotions, deals and contests you’re running. Additionally, remember to include a call to action in several of your tweets. Simply saying “follow us” and including a compelling reason why can go a long way.

And most of all, remember: photos, photos, photos. Try to include photos in as many tweets as possible. Mashable reported in 2013 that tweets with photos that can be instantly seen in a user’s newsfeed (e.g. not Instagram links) garner 94 percent more retweets than text-only posts. Food photos tend to do well, as do pictures of recognizable landmarks or destinations. Memes are also acceptable to include in your tweets, provided you can make a relevant connection and not choose something that might offend your followers. As long as you have rights to whichever photos you want to tweet, go ahead and post them and make sure the text of each tweet logically ties into the image.

Closing Thoughts

Don’t sound like a soulless robot in your tweets, and be engaging on the platform and ready to react to your followers or what other leaders in your industry have to say. If you’re mentioned in a tweet or asked a question, be sure to respond to it! Also, try to follow back anyone who has just followed you, as long as their account looks legitimate.

Not every tweet from your business’ account has to make a sales pitch, but such posts will be more effective as long as you are engaging and expanding your audience with a steady stream of compelling content and commentary.

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Link Building FAQ’s – A Twitter Chat

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Thanks again to those of you who participated in our very first Twitter Chat.

What’s a Twitter Chat?

Oh, you remember the days of on-line chat rooms… similar to an on-line chat room, a Twitter Chat is when a group joins together at a specified time on Twitter.com and discusses a specific topic. The initiator (in this case our corporate Twitter account: @eminentseo) sets the date and time and invites you to join using a specific #hashtag (in this case we used #ESEOChat). Anyone on Twitter who wants to participate simply needs to search for #ESEOchat and in the results will be served a feed displaying all Tweets that include the specified #hashtag. Check it out here: #ESEOChat

In order to keep some structure, we believe there should be a series of questions presented, and an expert brought in to answer them. There are no rules or restrictions and anyone who chooses to follow along can simply search and stay on the search, refreshing as new Tweets are populated, or join in by using the #hashtag. If they want to also ask the question to the expert – they should @ the Twitter handle of the expert as well.

The great thing about the #hashtag becoming a search query is you can save it and return to it at your convenience, so if you miss a Tweet Chat or have to leave early, all you have to do is return to the search and you can still see all Tweets using that specific tag.

#ESEOChat Dec. 21st 10-11AM MST, Topic: Link Building

Today, @eminentSEO asked me, @dayofjen, a series of questions related to Link Building. For those of you who missed it or found it hard to follow along, I promised a recap on the corporate blog. I was surprised at how few questions I actually got to answer (the hour flew by!), so below you will find additional questions that we didn’t get to today.

From the Twitter Chat:

Question 1 –“How much of SEO is link building?”

My Twitter answers:

  • Google is looking for 2 things – content and links. So, you need fresh, up to date content and enough backlinks to outrank your competition.
  • If you have a fully optimized, beautifully designed, content rich website and no links, you have no rankings.
  • After you have optimized your website, in order to rank organically in the SERPS, you need one way, inbound links – and lots of them.
  • SEO can be broken down into 2 parts: on-page and off. Links are the off page SEO that help your on-page SEO rank.
  • Links increase your search engine visibility. Links help you gain authority. Links help the engines know what to rank you for.

Question 2 – “Why do I need Link Building?”

My Twitter answers:

  • A website without links is like a store with no address. Sure, it’s there, but how is anyone going to find it?
  • Link building is like a voting system, the more votes your site gets using a key term, the higher the engines will rank you for that term.
  • Links increase your search engine visibility and ensure your website gains the authority it needs to rank.
  • Your competition already has links – so, you need links too, otherwise they will continue to rank, you won’t.

Question 3 – “How does a new business/mom and pop shop compete with the big guys when it comes to link building?”

My Twitter answers:

  • We can help a website rank with any budget. So, if you have a lower budget, we find your niche and we start there.
  • There are still “low hanging fruit” opportunities in ANY vertical – it’s our job to find those terms and start there.
  • Once a client has success in a smaller niche, we expand their keywords into tougher, higher searched terms.
  • After a client has gained momentum on a smaller scale, they need to reinvest some of their ROI to see more growth.


More Link Building FAQ’s that didn’t make it in today’s chat:

Question – What are the most effective types of links?

  • It’s not about link TYPE alone, it’s about creating a natural looking link trend that can be trusted.
  • This generally includes a diverse strategy that integrates links from a variety of sources.
  • The “perfect” link would be from a relevant, high PR authority site with tons of indexed backlinks & little to no other outbound links.
  • But having “perfect” links only is actually bad. You want diversity; Google is looking for organic link trends.
  • It’s easy for Google to detect a paid linking campaign – so you have to mix it up in order to see the best results.

More on my thoughts regarding link building here

Question – How can you be sure that your link building strategies won’t get my site banned or penalized?

  • All link building comes with a risk. The key to outsourcing is to work with a reputable company who understands those risks.
  • We have been building links for over 7 years, we know the algorithm and we know what the engines are looking for.
  • When the algorithm changes, we adjust. Over the years we have never had a client banned or permanently penalized.
  • Link building can be grey – but the results speak for themselves. Without links, you don’t have traffic anyways.
  • We take care to ensure links are safe AND effective. We have strict criteria and we follow that strategy.

Question – Can you determine an estimated number of links and of what type of links is needed to get to the top of the rankings for any given niche?

  • Yes. We do extensive backlink comparison reports to see what the ranking sites are already doing so we can suggest what you should do.
  • Your competition isn’t always who you think it is. We need to discover what keywords you should rank for first.
  • Once we know who your true online competitors are, we can see what they are doing to prepare a strategy to outdo them.
  • This can be by link type, volume, keyword variation, pages linked to, etc

Question – What can I expect to spend on Link Building services?

  • Small businesses spend anything from $250-$10K in links a month to achieve their website traffic goals.
  • Link building budgets should be determined based off of the keywords you want to rank for.
  • Difficult keywords are going to take bigger budgets to rank for. If you don’t have a large budget, you have to go for less difficult terms.
  • As a general rule, we tell people you should be spending 20% of your goal revenue on marketing every month to reach your goals.
  • You want to make $200K from your website? You need to spend at least $40K per month in marketing (more than just links).

Question – Are there any guarantees with Link Building services?

  • No. There’s no telling how the engines or your competition will react. Anyone offering a guarantee is bogus, or works at Google. LOL…
  • But seriously, links are powerful, but there are many other variables that need to be considered when looking for results.
  • If your website is not optimized properly, if your strategy isn’t aggressive enough, etc, than the links aren’t going to be as effective.
  • At the end of the day, you still need fresh quality content, properly optimized on page elements AND links (the right amount and type).
  • We can make educated projections but we can’t say Yes, Mr. Client, I guarantee you will be #1 in Google if you spend X amount of $’s – it just doesn’t work that way.

Question – How do you measure ROI with Link Building? / How do I know what you’re doing is actually helping?

  • Link building is all about targeting specific keywords. We benchmark those terms and then track your rankings month by month.
  • We also gain access to the website analytics and track the click throughs, the time on site, conversions and other key performance metrics.
  • Our efforts are all results based – so the plan is to start with a well thought out strategy and then modify it as we go according to the analytics.
  • For call centric businesses, we can even install call tracking metrics and ensure the calls are quality AND they convert.
  • When link building is part of a more comprehensive marketing strategy we offer custom reporting and goal setting.
  • All of our services are results based. We want to see steady improvement in your organic rankings AND website traffic.
  • Your increased website traffic should be converting into an increase in sales. If not, there’s a website problem that needs to be fixed.

The list of Link Building FAQ’s goes on and on – so look out for a Link Building FAQ blog part 2 coming soon. If you have a specific question you want answered, you can always send me an e-mail: Jenny@eminentseo.com and I will be sure to respond to you directly and/or include your question in a future blog post.

And, if you really want to chat about what links can do for your website, call me: 1.800.871.4130 (ext 1)

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Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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Eminent SEO.com Monthly Newsletter Vol 2

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It’s our goal here at Eminent SEO to keep you in the know on SEO, marketing, social media and what’s happening in the Eminent offices.

SEO Roundup:

SEO and marketing tactics, tools and best practices can change daily! Over the last month, here are the main things we think you need to know in SEO:

google real timeGoogle Launches Google Analytics “Real-Time”
On September 29th Google officially announced an up and coming addition to Google Analytics called “Real-Time”. This will allow you to see what is happening on your site as it happens. They have only turned on the reports for a select few, so don’t be concerned if you don’t see it yet – in the up and coming weeks they will the feature out to everyone. If you can’t wait, you can sign up for early access here.

Long Tail Link Building – A Guidelong tail keywords
We’ve been pushing for long tail keyword phrases for YEARS – but sometimes it’s hard to convince clients of the benefits since the search volumes tend to be much smaller (but hey, aren’t we all more concerned about quality over quantity?). This guide dives deeper into the effects and “whys”. Want more? Our CEO, Jenny Stradling, wrote a piece about long tail phrases and Google Instant here: How Google Instant Is Changing Search

website checklistAn SEO Checklist for New Sites
Rand Fishkin of SEO Moz reviews his own new site SEO Checklist on their weekly video session called “Whiteboard Friday”. This information is for the SEO. Looking for a website checklist that is a little more basic? Check out the Eminent SEO New Website Checklist here. Don’t worry, we got you covered.

Social Media Roundup:

A LOT is happening in Social Media right now! Star Padilla, our Social Media Director, put together the top 4 Social Media highlights from the last month:

What’s New at Eminent SEO:

Over the years we have worked with many clients who wait all year for the end of year holidays and really rely on the holiday sales to help support their business for the rest of the year. If this rings true for your business, then we have a SPECIAL OFFER that is perfect for you!

Nothing helps boost your organic rankings and traffic quicker than a LINK BOOST! Utilizing your holiday specific keywords, we will boost your traffic in time for the huge influx in sales over the next few months.

Pick from these Link Boost Holiday Offers:
*New orders only


Holiday Package #1

Embedded Content Links from Relevant Websites

  • 5 locations
  • 3-6 keyword links per
  • Unique, relevant content, written, optimized and hosted for you
  • Boosted with Page Ranking Links for guaranteed visibility
  • $800.00 per order
  • That’s 20% off normal pricing, every month you continue, we will allow the holiday savings to continue!


Holiday Package #2

Mixed Social Platform Linking

800 links from a variety of social media, blog and “real-time” media locations, from:

  • Blogs
  • Squidoo
  • Directories
  • FaceBook
  • Twitter
  • Google +

$1000.00 per order

That’s OVER 20% off normal pricing, every month you continue, we will allow the holiday savings to continue!


Holiday Package #3

Mixed Page Ranking One Way and Blog Review Links

  • One way links from SEO friendly websites across the web
  • Mixture of PR and type for diversity
  • 30-100 links per month

$800.00 per order

That’s 20% off normal pricing, every month you continue, we will allow the holiday savings to continue!


Looking for a discount, but have a special request? Don’t worry, we will honor these discounts on custom link packages as well, just e-mail: sales@eminentseo.com or call us at 1.800.871.4130 (ext 1) to get started!


Join Us On Facebook and Help us name our Monster!

*Update: Our Monster has been named Max

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Eminent SEO.com Monthly Newsletter Vol 1

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Welcome to the VERY FIRST EDITION of the Team Eminent SEO Newsletter…. YAY!

Since this is our first newsletter, we are still going to have some tweaking to do before it’s just right, so we welcome your feedback, ideas and comments here: hello@eminentseo.com (P.S. You can send us special requests for blog posts for the Eminent SEO Blog too!)

A Note From the CEO…

ESEO ScreenshotWe are so excited to announce the launch (finally) of EminentSEO.com !!! For the last few years we’ve been working our behinds off so we could provide you with a strong product and service fulfilled by a dedicated and knowledgeable team. We feel so blessed and grateful to have had the opportunity to work with 100’s of clients over the last few years while we were still developing the business and the website. And, a big thank you to all of you who supported these efforts (you know who you are)!

Please poke around the new site and get social with us on FaceBookTwitter and all of our other social profiles (find the links on the Eminent SEO Home Page)…

We plan on publishing a monthly Team Eminent SEO Newsletter, which will contain announcements, what we are up to, links to important blog posts and fun updates about the Eminent SEO Monster.

We also plan on adding several blog posts a month to the Team Eminent SEO Blog, which will contain industry news, fun and useful marketing and social media tips and tricks, strategy, advice, Q and A’s and anything else we care to share.

Thanks for subscribing; we can’t wait to help you grow your on-line business! Happy Reading!

– Jenny Stradling

Let’s Talk SEO

SEO stands for Search Engine Optimization. The search engines are looking at a LOT of things, but one primary way to ensure your site gains authority and ranks for the keywords people are searching for to find your site – is to build links. So, we thought we would give you a few:

Link Building Tips:

*Tip: Use longer tailed and geo targeted keywords in your link building for better conversions!

It’s important to understand your client base and what they are searching for, but it’s more important to target keywords that will CONVERT than those with just the highest search volumes. Many times the long tail keyword phrases (think: “bankruptcy lawyer in Phoenix Arizona”) are much better for conversions than the root term (ex: “bankruptcy lawyer”) even though they have lower search volumes. Also, long tail keywords are generally much less competitive and therefore much easier (and less costly) to rank for!

*Tip: Use variety in your keyword selection to avoid an artificial backlink portfolio! (Panda Update says so!)

It’s always been important to target multiple keyword phrases and pages within your website, but after the Panda update it’s become even more important. Google is sophisticated enough to detect a pattern in the keyword usage. So, if you want to rank for an important term, use it – but also use similar supporting terms in a variety of ways to ensure Google doesn’t flag your new links as potentially phony. Example: Want to rank for “Nike Shoes”? Build links using terms like: “Buy Nike Shoes”, “Buy Nike Shoes Online”, “Discount Nike Shoes”, “Mens Nike Shoes”, etc

*Tip: Your links should come from many different types of websites for a more natural looking portfolio!

Sure, there are high quality sites, strong in the key elements that make it an ideal site for hosting your link (think: higher Page Rank, Aged Domain, Strong in Relevancy, etc) but if every link pointing to your site uses the “perfect” criteria, it actually creates suspicion with Google. Not everyone that would naturally chose to link to you would come from high quality sites. Mix it up and make sure there is variety in your backlinks. The more diverse, the more natural the link building efforts appear.

Need links? Just call us! We are awesome at keyword discovery, research and link building:800.871.4130

Let’s Talk Social Media

Our beautiful Social Media Director Star Padilla wrote up a nice blog post on Google+, the new Google Social Media platform:

You could say, Google+ is the ‘new’ hot social network to hit the web. I mean as of June 28, about 25million people have visited Google+. Here’s the breakdown by country, according to comScore:

  • 6.44 million from the U.S.
  • 3.62 million from India
  • Roughly 1 million from both Canada and the UK
  • 920,000 from Germany
  • More than 780,000 from Brazil
  • About 500,000 from both France and Taiwan

Read more hereThe New Kid on the block : Google+

She writes a lot of good stuff… so why not read this one too? Commitment issues with Social Media? Keep the Romance alive!

Want more Team ESEO fun? Well, we created this daily little Blog here: Eminent SEO Think Tank

Brainstorming, informing, thinking out-loud, planning, testing, growing, asking, answering, random thoughts, employee stuff, pictures, videos, good ideas, notes, thoughts, links, references and maybe even a few jokes…

Have you noticed our cute little Monster? Get to know him a little better here: Monster Bio. And, help us name him by going to our FaceBook Fan page and taking the poll here: Help Name the Eminent SEO Monster Mascot.

See ya online!


The Eminent SEO Team

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Commitment issues with Social Media? Keep the Romance alive!

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Know what your consumers are saying about you? It’s really the best and only way to maintain your relationships via Email, Facebook and Twitter. Granted, communication is key in a relationship, but don’t be quick to forget it goes both ways. Your consumers are listening to you, but are you listening to them?  If not, they’ll question what they are getting out of the relationship.  You don’t want to smother them, and or bore them for that matter. So reciprocate and quit making it all about you, all the time, and you may get some; retweets, followers, and subscribers that is!

Exact Target, a global Software as a Service (SaaS) provider, surveyed more than 1500 consumers and came up with a number of key findings

Email Key Findings:

  • 95% of US Online Consumers use email
  • 91% have unsubscribed to a company email
  • 18% never open email from companies
  • 17% of subscribers will delete or ignore email instead of unsubscribing or hitting the spam button
  • 49% unsubscribe because the content is boring or repetitive

Facebook Key Findings:

  • 73% of US online consumers have a Facebook profile
  • 65% of US online consumers are active on Facebook
  • 64% of Facebook users are “Fans” of a company
  • 51% of Facebook Fans of a company rarely or never visit a company’s page after liking them
  • 44% of Facebook Fans unlike a company because they post to frequently

Twitter Key Findings

  • 17% of US consumers have a Twitter account
  • 9% of US consumers who have created a Twitter account are active
  • 41% of consumers who have followed a company have stopped following them later
  • Twitter users are less likely to unfollow a brand compared to Facebook or email users (41% for Twitter, 55% for Facebook, and 91% for email)


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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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