Tag Archives: Useful Marketing

The Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because with online purchasing, the how, where, when and why of shopping shifts – in an instant. Consumers demand choices, more than ever before. With Generation Z [...]
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What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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Fundamentals of Logo Design: 6 Questions to Ask When Designing a Company Logo

This entry was posted in Branding and tagged , , on by .
When starting a business, you want your logo to be legendary, memorable and to make a statement. You want it to create a buzz and help your brand become a household name. All this is possible if you put in the time and effort as well as ask the right questions before, during and after [...]
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To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

“There’s an app for that.” There’s an app for almost anything now. And this might be a problem. If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a [...]
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What is an SSL Certificate and Why Should Your Website Make the Upgrade?

Facebook Twitter Google+ LinkedIn Pinterest Going off our last post on responsive design, another area where you should try to upgrade your website in 2016 is security. Just as you likely enjoy logging into certain websites and knowing that your information and passwords are kept secure, so should you try to foster the same experience [...]
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The Cost of Doing Business Versus The Cost of Marketing

BLOG POST PREFACE: I didn’t set out to write a blog, initially I wanted to just collect a few of my thoughts on the subject as I was talking to my team about the challenge we have helping our clients track their marketing ROI accurately. It turned into the blog post you see below when [...]
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Ad Blocking is Changing up the Marketing Game

We all hate invasive advertisements when we’re browsing online. Well, most of us do. Companies behind the advertisements are putting themselves out there in hopes of making a profit on their ad spend. On the other side of the coin, some websites rely on the revenue that comes not from advertising themselves elsewhere, but on [...]
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Top Red Flags to Watch Out for When Hiring an SEO Agency

This entry was posted in SEO and tagged , , on by .
There are a lot of deceitful SEO agencies out there that try manipulate companies into thinking their strategies are completely “white hat”, meaning they’re up to par with Google’s quality guidelines. However, that’s not always the case. A lot of SEO agencies have given the SEO industry a bad reputation because of how they make [...]
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Online Advertising Agency – Focus on industry niche(s)

This entry was posted in Blog, Business Relationships and tagged , , on by .
In my experience since about 1994 I have been working for an online advertising agency before the Internet got white hot and Netscape was all the rage and the browser wars were in full bloom.  I had been working in direct response advertising for fifteen plus years and in the “direct marketing” world and the [...]
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