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Why Agency and Client Business Marketing Expectations Disconnect

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Why Agency and Client Business Marketing Expectations Disconnect

Imagine yourself sitting at a negotiating table. You could be the business owner looking for the best way to market your company products or services to a captive audience. You might be the marketing executive, hoping to secure a new client. But no matter which side of the table you find yourself, there is an unspoken, yet crucial, aspect to forging this relationship. Hidden between the lines in even the best drafted agreement is the business marketing expectations that reside within each party. And seldom do the twain meet. Here’s why.

Not Everyone Speaks the Same Marketing Language

You may know your business, but it doesn’t mean you know marketing. On the flip side, marketing agencies know the nuances behind great copy and show-stopping design (or they should) but don’t count on them being experts at the differences between lug nuts. But if you manufacture lug nuts to a variety of industries, for example, how do you know which creative agency can help you effectively share the information, reestablish your brand, and build a following all about lug nuts? You don’t, initially.

Lug Nuts Don’t Help If They Don’t Fit

Allow me to expand on this makeshift scenario. You are the lug nut company. We Are Ego is the marketing agency looking to pitch and land lug nuts as a client. Here’s how a typical meeting might go down, whether you’re working at getting the account or desperately trying to keep it.

The We Are Ego agency believes they know everything about marketing. Its owners will tell you that as a fact. As such, they pitch you and pontificate in detail about how their knowledge and experience supersedes what you know about lug nuts. If they’re any good at their pitch, they’ll have you believing that. And if they’re just as talented at convincing your customers that you are the lug nut kings of the industry, this relationship will be golden.

But where there’s ego, there’s noise.

Your client’s customers won’t focus on the noise. Sure, they might be intrigued by the ad or promotion delivery. They could be intrigued by the marketing message or can’t get enough of the latest product offering. But the bottom line to the lug nut customer is… the lug nut.

Dialing this back a bit further, advertising agencies of the past reveled in their ability to spin their audiences through solid creative. Today, it takes a back seat to the most important aspect of marketing: The people who will consume your product or service. People are primary. Period…

…now back at the negotiating table. You’ve got two different kinds of people. How can you make them fit into each other’s square hole?

The Digital Debacle

If the lug nut company has a CTO, then you can banter beautifully about the analytics of social channels and the scalability of your preferred web design template and how it will lessen the cost and down-time in production, if they switch to your platform. Unfortunately, for the lug nut management representatives at the table representing sales, operations, manufacturing, legal, and logistics, all you’ve done is throw a slew of terminology at them that might as well be Greek. Because it is.

You haven’t impressed them. The lug nut team now feels out of step, out of touch, and belittled. How can they gage your value when they have no idea what you said? And so much for building trust. Good job We Are Ego. Great way to pitch a prospect (sarcasm overload here).

Technology and digital means of communication have allowed us to touch more people faster, but with much less efficacy. It has desensitized our ability to connect on the human level, which is where you truly need to be to reach people and make a positive, lasting impression. Isn’t that what marketing is all about? This goes for client interface too.

How did we get so lost in this data driven society?

Some People Read But Nobody Listens

Agency and Client Business Marketing This is a story of the chicken and the egg. The internet has reset the bar on how many media impressions a person can take per second and, with that, the attention level needed to take it all in. The result is that people cannot nor care not to truly digest what’s being thrown at them.

In addition, now that we (consumers) are expected to process more information at a quicker rate, we have less time to spend on each marketing message. This is a challenge for the marketing agency. Getting your creative to craft messaging that grabs the attention of the reader/viewer is the key to bringing a lug nut brand to market and growing it from there.

Unfortunately, people don’t read. And when it comes to marketing agency-to-client business agreements… these people don’t read either.

Where Egos Talk, Pigs Fly

Then there’s the art of listening. What? Exactly. People are generally more worried about what they are going to say than concern themselves with whatever it is that you just said. Right. This brings new meaning to the term circular conversation. People talk but the communication doesn’t have a purpose and seldom goes anywhere. Isn’t that productive?

We’re still at that negotiating table. While this meeting may just be an initial client pitch for their business, negotiations between a marketing agency and a client are always taking place – every time they communicate.

Swallow that truth, and you might change your communications best practices.

Marketing Agency and Client-Side Etiquette

  • Say what you mean
  • Mean what you say
  • Document it

The above points may require some extra work on both agency and client but it will save countless hours of frustration and heightened emotions along the way. And it will save your relationship, instead of having to salvage it.

If you’re the agency, perhaps you prefer boasting about your creative portfolio, stellar accounts, and trophy wall full of awards. Gloating doesn’t make pigs or clients fly. But some agencies try. They try.

Revisit Conversations, Often

Think back on the last conversation you had with your marketing agency or member of your internal marketing team. You have a recollection about a web-based initiative, the deliverables needed and the associated deadlines. There was scope creep involved but the deadlines stayed the same.

Unfortunately, that was just the part of that prior conversation that you chose to remember. The marketing guru emphatically remembers that the deadlines got pushed, because of scope creep.

People tend to remember what they want to remember especially when it serves them best. However, had there been additional conversations about the shift in scope, the misunderstanding would be caught and addressed earlier, without the agency/client standoff.

Right, Wrong and Fair

My father once told me, “Business is like life. No one ever said it was going to be fair.” The ins and outs of the marketing agency and client relationship parallel that statement. There will be times in your partnership (that’s what it should be) where volatility will rise and patience will falter. It’s okay to have differing viewpoints on what will work in marketing and what won’t. The essence of your shared dynamic is in realizing you want to achieve the same goals. How you get there may be the source of contention, which isn’t bad.

Opposing marketing ideologies keeps the agency and the client on their professional toes, acquiescing into learning new things, and staying competitive. And in that – everyone wins.

Establish the Preferred Method of Chatter

Have you heard about the 5 Languages of Love? I wouldn’t bestow those onto your business relations; however, there are languages of communication. Depending on many factors, every person will have their own preferred method for communication.

  • Text
  • Email
  • Phone call
  • Video call
  • Face-to-face

Whether the reasoning behind the preference is convenience, audio or visual sensitivity, as well as a combination of both, make sure to ask what the best form of communication is per agency and client representatives.

Restate the Obvious

Be it a phone conversation, text message, video conference or email correspondence, send a follow up communication and reiterate the major points covered in the communication. State your understanding of the takeaways from it, as well as the next steps needed. Then ask the other party to confirm your understanding or provide counterpoints that differ, in writing.

This will serve both sides well in the event of scope creep, memory loss or momentary lapses of reason during an overview of marketing budget, performance metrics or creative campaign presentation.

Nothing Can Replace a Face-to-Face

Most of us have been guilty of sending an email to the wrong person and hitting “Reply All” instead of “Forward” or “Reply”. What about your ill-thought response to a client or agency message? When you perceive it the wrong way and blew an incident way out of proportion.

Digital communication snafus happen. Often.

Derail the damage done by adding a monthly face-to-face with your client. If a client isn’t local, work in a trip to their office at least once a quarter or have them come to you. It’s the best way to get a comprehensive understanding of who they are, if they’re confident in your abilities, and whether they truly like you. Does that even matter?

Yaaass. People prefer to work with people they like. If a client has found two different marketing agencies with similar reputations and solid performance benchmarks, agency personality and likeability are the tipping point to securing the account.

Your Contract Is Your Friend

It may not be fun to enter into a business agreement between agency and client with a litigious mindset, but it’s worth its weight in preventing hassle down the road.

A well-crafted contract is your friend. A solid agreement provides the foundational support needed when missteps happen over the course of the marketing agency/client association.

But don’t think that the marketing service contract is all about numbers. Of course the budget, monthly retainer, KPIs and ROI is important. But what blurs the numbers and the mechanisms to achieve them are expectations that get glossed over from one side to the other.

Can you avoid assumptions borne from expectations? More than you might think.

Add specific provisions into the contract:

  • Cost for changes to deliverables
  • Cost for scope creep (production and timelines)
  • Call out preferred communications to be used

In addition to the above, revisit the contract (internally) every 90 days. You’ll know if you (agency or client) are in accord with the terms and conditions and can make adjustments before the other side calls you out on it. If you feel that a modification should be made to the contract, consider drafting an Addendum and scheduling a face to face to discuss the matter.

Here’s what can happen if you don’t.

The Agency Is the Last to Know

You’ve never been asked to meet with the business owner. But you received a call out-of-the-blue and now find yourself doing the two-hour road trip late on a Friday morning to get there. But you’re prepared. You’ve got the latest monthly reports ready to be presented showing the steady increase in site visits, social engagements, and followers. With any luck, you should be receiving the final edit to the latest video production creative has completed and know it will “Wow” them.

But something happened between contract and expectations that was never discussed.

You enter the conference room and find 10 angry-looking executives who scowl at your very presence. Instead of presenting numbers, representative of the fruits of your labor, you receive a lashing of untruths relayed in expletives. The core accusations?

  • Inconsistent communication
  • Skewing performance numbers
  • Missed deadlines

Justifiable? Not according to the contract. Unfortunately, the contract can be perceived in multiple ways. (Isn’t that how attorneys secure ongoing employment?)

This client/agency encounter didn’t end well, though it could have.

If the Relationship Can’t Be Saved, No Need for Sour Grapes

Never burn a bridge in business. It’s short-sighted, like cutting off your nose to spite your face and almost as painful.

Regardless of how you believe the other party wronged you, this is all temporary. And if you’ve served your client well, let them go gracefully. Time will show truth. They may come back at some point in the future when they see the value of your business and what you brought to the table.

Should that happen, follow the guidelines in this blog. But before you e-sign on the dotted line, come to a place where agency/client expectations meet and egos are left at the door.

Real Communication Brings Real Results, Faster. Ask Us How

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Melanie Stern

Looking at the world through word-colored glasses, I am continuously in awe of how we evolve as people in business. We strive to communicate in a direct approach and, when we see fit, through subliminal channels. As a content strategist, I look forward to sharing all perspectives to help entertain, enlighten and engage more in others.

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How Dynamic Landing Pages Help Increase Conversion Rates

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How Dynamic Landing Pages Help Increase Conversion Rates

Is your company’s website performing at a much lower conversion rate than you are trying to target? You’re not alone. Many company sites fail to generate enough leads due to design flaws and ineffective conversion techniques. However, having landing pages that are dynamic and creative can aid your company in boosting online conversion.

What Are Dynamic Landing Pages?

Landing pages are the bread and butter of your company website. Typically, businesses use these pages as links for sponsored advertisements to drive web traffic to the site. Web designers craft the page to target a specific conversion, such as purchasing a new product or downloading a free eBook.

Standard elements of a landing page include:

  • A single, clear Call to Action (CTA).
  • Potential SEO, although not required.
  • A description of products and additional content necessary to sell the conversion.

A landing page does not have a site navigation attached to it. In addition, only one CTA can exist on a landing page since the purpose of these pages is to target a specific conversion. No internal or external links are available on a landing page aside from the CTA.

Dynamic pages, on the other hand, are web pages that are customizable to a user’s location. It displays different messages to different users based on location or keywords. Landing pages and dynamic pages can combine forces to create one effective web tool for your business: the dynamic landing page.

Dynamic pages for e-commerce allow businesses to further customize the user experience and push the conversion. A user will appreciate the tailor-made page and is more likely to convert than they would a standard landing page.

Dynamic Landing Pages and Conversion Rates

Dynamic landing pages have the potential to increase your company’s conversion rates because they are directly relevant to the user. Standard landing pages lack this relevancy. Instead of landing on a basic page, the designers customize landing pages to fit the user’s needs.

For example, say that you run a nationwide cleaning service company. If a person is searching for a cleaning service, they want to find one in their local area. A standard landing page would lead them to your site, but they may need to type in their location manually. However, a dynamic landing page will tailor results to their location specifically, showing that your company can service their home. This will make it easier for the customer to schedule an appointment with you.

A study by the UK-based firm Periscopix directed visitors to a cleaning service site to either a dynamic landing page or a standard landing page. The study found that desktop conversion rate for the dynamic landing page increased by 9.2% and the mobile conversion rate increased by 25.2% — a major increase in business for the company.

Dynamic Landing Pages

Necessary Elements for Creative Landing Pages

Investing in a dynamic landing page is crucial to increasing your company’s conversion rates. However, you should follow these best practices to ensure that your web pages direct traffic in the right direction and communicate your desired messages clearly.

  • Write a strong, well-crafted headline.

    You can create different headlines based on keywords to add the dynamic factor to your landing page. Select a handful of the most common pain points and construct your headlines around them.

  • Include a visual focus on your landing page.

    Choose an image that reflects your company culture and values. Choose an emotion to target and find large, dynamic images to match this emotion.

  • Add a persuasive subheading.

    After you grab your visitor’s attention with the headline, include more information to help them convert. Elaborate on the offer you’re trying to sell and aim to help your visitors move past their hesitation to convert.

  • Eliminate risk by adding a guarantee.

    Offer a free trial, free consultation, or product demo. You can also offer a money-back guarantee within a certain timeframe. Whatever the case, create a situation where the visitor has little to lose from the conversion.

Dynamic Landing Pages with Help from Eminent SEO

Ready to create a dynamic landing page for your company website? Contact Eminent SEO today to learn more about our web design services.

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The Psychology of Color in Marketing and Why Cultural Differences Matters

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Color Tells Your Story

In December, Pantone calls out its “color of the year,” dictating to many companies and consumers what the next 12 months will look like in trends and, hopefully, corresponding purchases. It’s a big deal to real estate and interior design businesses, textiles, apparel and accessories creators who want to make sure they garner appeal to their audiences and referring business partners. But there’s a methodology behind color choice. It’s multilayered and touches on where people are at in their hopes, dreams and current state of emotional flux. As such, this psychology of color in marketing isn’t only apparent at Pantone’s discretion but ongoing with every brand redesign and creative campaign. If you’re palette savvy, color will mean more to you than an afterthought. Done right, it’s the basis of shaping consumer behavior and responsiveness, both, on conscious and subconscious levels.

Color Is the Visual Personification of Emotion

In simplistic terms, think back on when you were a kid, spending time on a rainy afternoon with a box of crayons and a coloring book. No one said you had to use brown, black, gray, or tan for hair color when you filled in between the lines (okay maybe outside the lines too). Perhaps you stuck with convention on colorization or maybe you felt that blue, green, violet or chartreuse were appropriate choices for Goldilocks. But why? What was the reasoning behind color choice? It has much to do about what choice made you feel good or feel right about crafting the complete picture.

How we feel about a product or service, even prior to having a direct experience with it, can be initially carved from the visual brand itself, evident in a logo, product or its packaging, associated merchandising, and web design.

Let’s drill it down into a harsh human moment. Have you ever met someone and just didn’t like them? You may not have been able to put your finger on it but there it was… that feeling of nonalignment, discomfort and disinterest. Yeah… the psychology of color can show up like that too, affecting brand marketing on a grand scale. So how do you know what color is right for your brand? It’s not an exact science, not even close.

Color Theory

Color Wheel of Feelings

If you search for the meaning behind each color, there are a variety of answers available, it just depends on where you look and the preconceived notions you may already have about them. Though the color wheel provides answers, it is meant as an overview of what many people believe defines the feelings or emotions of these hues. But exercise some caution. Think of it similar to the game show, the Wheel of Fortune. You turn the wheel and it lands on a color. There is no rhyme or reason behind where the wheel stops turning. It’s somewhat the luck of the draw. The same can be said about brand color and how your target audience(s) responds. Are you feeling lucky?

Beyond luck (and knowing your target audience) you’d be wise to include psychological, spiritual, and cultural aspects of their thoughts and behaviors that could affect their perception of color.

Life Experiences and Associations Shape the Meaning We Give Color

Why do you like turquoise while your best friend swoons over carnation pink? There could be an association between the color and a positive memory you have surrounding it. This is sort of like a subconscious word association but with pictures. For me, when I envision the color midnight blue (my favorite) it reminds me of the sky and the water at night on the beach. It was peaceful, calm and a personal place to escape. Can you recall why you have your favorite color?

Spirituality Brings Color to Light

Aspects of religious teachings or spiritual thought can enter into colorization preferences. Many people who believe in Judeo-Christian faiths refer to white light as the means to ascend into heaven, while dark and eerie shadows represent pending death. In addition, those who believe in hell may describe it as a violent place, full of red-colored demons surrounded by bright orange fire.

For the metaphysically minded, color is often used to define a person’s aura. If you are told that you emanate a yellow aura, it means your energy is full of spiritual power and the ability to harness new ideas and creativity. But if you weren’t a spiritual person and didn’t view color in this way, seeing a brand symbol in yellow might be a subliminal sign of caution. If so, how likely would you be to trust this product or service?

Culture Holds the Key to the Tone that Color Sets

Depending on where you are in the world, the same color can mean something entirely different from region to region or culture to culture. For example, many Americans hold the color white to mean purity or goodness. However, in some countries in Asia, including China, Korea and Japan, white equates to misfortune, loss, mourning or death. Often worn at funerals in Eastern cultures of the world, white is the antithesis in North America as it signifies light and purity in Western society.

Regarding the color black in the U.S. and Canada, for example, its underworld connotation may bring discomfort to some but not to those who resonate with Goth or Gothic culture. People who consider themselves Goth follow certain color guidelines in their fashion. Often misunderstood by the general public, Goth individuals will don heavy contrasts in their clothing and makeup. Stark white faces, deep red or black lipstick, eye liner and clothing represents Goth culture but not as an obsession with death. Rather, the use of black apparel and accessories is more about emulating a dark or mysterious allure, while paying respect to Victorian and Elizabethan eras as well as punk couture.

How Business Gets Color All Wrong

Perplexed yet? While there are no guarantees that you’re going to get brand color choice right for everyone, it’s more about what you need to be doing to maximize the possibilities of appealing to as many people as possible. Here are some points of contention that could make the difference between a marketing win and a complete snafu.

Disconnected Brand Impression

There’s a hierarchy of linear thinking that plays an important role in brand color. It isn’t about choosing the right color but more about understanding the relationship between your product or service and how color should properly represent it. Men and women will favor certain colors over others differently and it’s rooted in how they perceive the meaning behind the color. If you take that into consideration when picking your palette, your brand color will more likely hit the mark.

To illustrate this concept, imagine a company entitled Green Machine. For the executive, the name could imply a money-making endeavor. For a horticulturist, the name eludes to landscaping. And for environmental enthusiasts, there’s an expectation that Green Machine supports ecological initiatives. If their brand color is only green, expectations of who the company is will not meet expectations of many because the color doesn’t make it clear.

Now, if the brand palette includes brown, this favors landscaping business. If green is partnered with blue, this aligns with environment. And if the green is interspersed with accents of black, there’s a more corporate or hard-edge feel, aligning with financial business.

The use of color in your brand should instantaneously equate to what your business provides, what it stands for, or ideally both. When your color represents your business authentically, you will more likely attract the people who would be interested in what you have to offer.

Personal Choice Rather than Audience Specific

Ego often gets in the way of selecting the colors that fit a business. It sends chills up and down my spine when ego takes front and center. I recall a client in Scottsdale who was starting a new marketing agency and needing to pick his brand colors. This new business was going to be the next best thing since sliced bread in the creative world, showcasing strong work by the best art directors, writers and videographers in town. The brand positioning was edgy, bold and confident. Think about the colors you would choose. I can already tell, your ideas are better than what the client decided on. You ready? He was adamant about navy blue and gray for his brand. (pause) I know, epic fail.

Miscommunicating Focal Points

Even if you’ve chosen your brand colors right to a tee, how you place them will strengthen your decision or dull it. Color, used effectively, can draw the right attention to where it needs to be: on a tagline, a product, or a pricing CTA. Effective use of color can serve as visual cues to a customer, leading them to where you want them to go on your website, and throughout the user experience.

Why Brand Messaging and Color Should Complement Vision

Whether you’re just a getting your business off the ground or considering a marketing refresh, color is a crucial piece of the success puzzle. In fact, make it part of your marketing plan to revisit its use each year. I’m not suggesting that you need to ditch what you already have, but maybe add another color to make the primary brand hue pop off the page. Or select a more subtle hue that brings the existing palette together better, defining your brand story more succinctly.

All in all, color is a personal preference. Though when a business utilizes the power it possesses through audience assessment and strategic execution across all media channels, color not only gives your company the attention it deserves but leads people to your door.

Rethink Your Color, Reevaluate Your Brand. Hit Us Up!

 

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The Evolution Of Green Marketing And How It Changed The Way We See Weed

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The Evolution Of Green Marketing And How It Changed The Way We See Weed

Every good marketer knows that staying on top of the latest trends is key for developing an effective marketing campaign. However, our world is always changing – shifts in our social and cultural norms can quickly age the marketing strategies of yesterday.

These changes can affect the strength of your past marketing campaigns, your industry operations, and the perception of your brand as a whole.

The Story Of Skunk Weed And Green Marketing For Marijuana

You may have heard of green marketing in an environmental context, but its meaning has expanded to also encompass marketing of cannabis. Now that medical and/or recreational use is legal in 32 states and counting, many marijuana businesses have co-opted the term.

Prior to legalization, Americans considered marijuana a highly criminalized, dangerous drug. Because of this, many Americans developed negative connotations about marijuana, along with a variety of slang words used to demean the plant and its users. In addition, cannabis users started to develop their own slang.

Specifically, the term “skunk weed” grew in popularity as a term used to refer to the undesirable remnants of the marijuana plant. Skunk weed became associated with poor quality marijuana with limited psychoactive properties. However, this term has shifted.

Skunk weed today means something completely different, thanks to the use of green marketing. Now, skunk weed refers to a specific strain of marijuana that is high-end and quite strong – a desirable product far removed from its scrappy beginnings.

So, how did marketers shift the term “skunk weed” from negative to positive?

  • First, marijuana growers in America crossbred numerous hashish strains from Afghanistan and Pakistan with additional cannabis strains from the Americas and Asia.
  • Next, these growers named the strain Skunk #1, and established brand loyalty due to the strain’s adaptability, potency, and quick growth.
  • A marijuana breeder named David Watson adopted the moniker Sam the Skunkman and began marketing Skunk varieties. He founded the Cultivators Choice seed company to provide greater access to the strain.
  • Since then, marijuana breeders produced a number of strains using the original Skunk, such as Super Skunk and Northern Lights.

Watson’s skunk weed varieties and the original strain gained a loyal following thanks to Watson’s understanding of cannabis culture. He knew that Skunk #1 was a worthy, strong variety. He leveraged its strength and enjoyed the profits.

Combined, these cannabis entrepreneurs changed the way that everyone views “Skunk Weed,” and today, the Skunk image remains a popular marketing strategy for cannabis. Now that the overall change in perception of weed is shifting, green marketers are tailoring their strategies to match.

The Importance Of Slang Words In Marketing

Slang words can be a powerful marketing tool if used correctly – when used incorrectly, slang can tarnish a brand’s reputation.

Consumers prize companies that use slang effectively. They prefer interacting with a company that sounds like a real, relatable person rather than one who uses dry, corporate language that is difficult to understand. Using slang can help companies connect with their audience because it communicates that the brand is current and trendy.

On the other hand, slang use can easily go wrong. For example, if a company makes products geared towards older adults and uses a slang word that only teenagers understand, the company can alienate their users. Inappropriate jokes and swear words can also turn a brand campaign sour, sparking controversy and losing consumers in the process.

The story of Skunk teaches us the power of reclaiming a negative word and turning it into a marketing tool. The use of “Skunk” made sense for the cannabis industry, but it wouldn’t work for a perfume company, for example. It’s important to know who your demographic is and what words, phrases, and images connect with them.

Companies should not be afraid of social change. Staying on top of cultural shifts can keep your business out of trouble in the future. You risk alienating younger demographics if you stick to certain values. Keeping your business “politically correct” will set you up for long-term success.

Tips For Effective Use Of Slang

To use slang effectively, follow these best practices:

  • Know your audience. If you market products to teenagers, using the most current slang is appropriate. However, if your demographic is for older consumers, avoid slang that they would not know or would see as cringe-worthy. Only use a slang word if it works for your audience.
  • Perform quality control before posting. Sometimes, companies do not use slang or popular phrases in an appropriate manner, sparking controversy. For example, the frozen pizza brand DiGiorno jumped on the popular hashtag #WhyIStayed to promote its products – without realizing the hashtag was meant to share stories about relationship abuse. Unsurprisingly, this landed the company in some hot water.
  • Know your platforms. Different slang words and slang behavior work better on different platforms. For example, using a slang word as a slogan would seem forced and inappropriate. Using a slang word on Twitter, where lots of slang originates, can make a company seem trendy and comedic.
  • Stay up-to-date. There is nothing more “cringy” than using a slang word that stopped being cool years ago as a current marketing strategy. Unless you’re trying to evoke nostalgia, make sure your demographic is still using the word before you post.

Contact The Team In The Know

Contact Eminent SEO today to craft premier digital marketing strategies for your brand. You don’t have to keep up with the evolution of slang for the environment or pot – we can handle it for you.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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