Tag Archives: Web Development

Vol. 74: We Will Power Your Brand in 2018

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Eminent SEO Newsletter Power Your Brand in 2018

Time for a Brand Boost

As your business is getting its feet settled in 2018, ask yourself these two questions:

  • How do I know if my current marketing is producing quality leads?
  • What types of additional marketing might I need?

If you don’t have clear answers to these two questions, Eminent SEO can help. We’ll start with a brand audit to let you know what’s already working and where you can make improvements.

If you want to move forward from there, we’ll develop a multi-channel marketing strategy to give your brand a boost on several fronts in 2018. This will help your business in the following areas:

  • Website Traffic and Conversions
  • Organic Search Rankings
  • Paid Ad Conversions
  • Email Blast Opens and Clicks
  • Social Media Interaction
  • Backlink Quality

Explore Our Complete Marketing Services

Good to Know in SEO

There are several pertinent SEO developments that we must share. Net neutrality certainly must be addressed. Keep your SEO knowledge current by perusing these three articles:

Business & Marketing Tips

It may be one of the older digital marketing channels, but it remains one of the most fruitful for businesses. You’ve got to do it right, though. Check out this email marketing tip from our CEO, Jenny Stradling:

Jenny Stradling Email Marketing Quote - Eminent SEO

Highlights from the Eminent SEO Blog

A recent survey revealed just how many businesses are currently trying their hand at content marketing. The number is only going to grow, so here are 3 tips on fine-tuning your strategy and setting it apart from the competition in 2018.

Read more…

Keep Content Marketing Strategy Fresh For 2018 - Eminent SEO

As for one last SEO development, our very own Zach Ankeny wrote about a recent change he noticed in Google’s search engine results pages, specifically pertaining to rich snippets and knowledge graphs. Will these changes affect your website?

Read more…

Google Neon Lights - ESEO

Happy new year from the Eminent team! Until next month’s newsletter, we invite you to visit our blog or stay in touch with us via social media (see the icons below) .

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 73: Revamp, Recharge, Rebuild Your Website

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Newsletter Vol 73 Revamp Recharge Rebuild Your Website - Eminent SEO

Out with the Old and in with the New?

At Eminent SEO, we are already feeling the effects of having modernized and refreshed our website, and man do they feel good.

Our new-look website is already drawing in a number of new business leads, and it has us wondering, “When are you going to do the same?”

Even if you launched or redid your website a couple of years ago, it may have already fallen behind the curve. Yes, the internet moves that fast. Trust us, we redesigned ours not even four years ago, and it was already feeling long in the tooth prior to relaunching it last month.

If you’ve been looking for website redesign help or you just want a second pair of eyes on how your site can look or function better, reach out to us anytime!

See Our Design Services

Good to Know in SEO

From updating your website’s user experience (UX) to some recent search engine changes, here are the latest stories you’ll want to pay attention to so you can stay at the forefront of your industry:

  • Speaking of website redesigns, Marketing Land recently offered three valuable tips on maximizing your website UX for better engagement.
  • Google search results pages are now featuring more knowledge graphs and fewer rich snippets, but are rich snippets going away? A Google executive suggests they won’t.

Our Holiday Message

May your holiday season be merry and bright! Happy Holidays from us here at Eminent SEO.

Christmas Eve Checklist Max Stocking - Eminent SEO

Highlights from the Eminent SEO Blog

Take a look at last year’s holiday season sales stats as well as this year’s projected numbers, and then review these 19 tips on how your company can cash in during the eCommerce craze this month and into the new year.

Read more…

Ecommerce Competition Win More Sales Holiday Season - Eminent SEO

What does rudeness look like in the workplace? What could be causing these uncomfortable interactions? Take a lot at the consequences of workplace incivility, and then try out these 7 tips on cultivating a more civil work environment.

Read more…

Workplace Rudeness iMac Computers Open Desks - ESEO

Happy Holidays again from Eminent SEO! If you’d like to keep up with us until the next newsletter edition, find us on social media using the icons below, or look for new articles posted to our blog.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How to Optimize Your B2B Website for Conversions

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Optimize Your B2B for Better Website Conversions

What Are B2B Website Conversions?

B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the internet globally and the need to increase market penetration for businesses.

A conversion in the context of digital marketing is the rate at which those visiting your website provide you with an opportunity to market to them by filling out your digital forms. Through the forms, visitors share their contact info with you and confirm that they understand you may use the information to market your product(s) and services to them in the future.

Site Visitors to Conversions Funnel Illustration

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What Is the Importance of Having a B2B Website For Your Business?

Businesses are endlessly trying to build their presence online as more and more people are able to access the internet globally. If you aim to develop and grow a successful business online, you can find some of the resources provided for free online.

The Benefits of a B2B Website Include:

  • You are able to increase your customer base: A B2B website makes it possible for your business to analyze customer trends and incorporate strategies to convert new visitors into customers. More conversions will translate to more sales and eventually an increase in overall sales.
  • It helps improve your marketing strategies and overall brand: This becomes possible when you develop pages and products that meet the individual needs of each potential customer. This strategy is critical in increasing the conversion rate for your business.
  • It makes your business scalable: B2B websites will make it possible for your business to improve its marketing strategies and align them with market demands. This can be achieved through creation of new sales channels for emerging market segments.

What Steps Can You Take to Optimize Your B2B Website Conversions?

Closed Won Vs Closed Lost Opportunities Ratio Infographic

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The adoption of internet marketing has been booming as its efficiency, cost and effectiveness have proven to be worthwhile, and seemingly every business is investing in this new trend. Digital marketing can be effective if you are able to direct traffic to your website to convert those visitors into customers.

What Are the Strategies You Should Use to Optimize Your B2B Website Conversions?

  • You should rework your product or service offers: Every person enjoys getting a product or service at a reasonable or discounted rate. You should look at the offers you are providing to your potential customers and evaluate whether they are the best deals you can provide. You could also come up with other ways to make the offer more tempting. Under the offers you are providing, determine whether you have positioned them well on your website; offers should highlight the best deal for you to attract more customers. If the offer price does not seem captivating to customers, consider revising it.
  • You should focus more on your product’s benefits and not features: The common mistake that you are likely to make is putting an emphasis on the product’s features without focusing on the benefits of these features. To avoid the mistake, you have to design your business based on the solutions or insights that you intend to bring your customers. Your product’s features will have little meaning to a potential customer compared to highlighting the benefits of those features or the customers’ problems that the product could solve. You should use the product’s features as an attention grabber that attracts more people to your website, and the benefits of your product should play the role of converting website visitors into customers.
  • You should target high-quality leads: Focusing on a wide range of leads may not necessarily lead to more conversions. Instead, it may even increase the cost of marketing. You should always ensure that the methods that you employ currently to generate leads should be able to attract the right people. You can have a higher conversion rate if you are able to funnel more high-quality leads without making any changes to the marketing strategies. You should always analyze your previous target market, see its achievements and then determine if there is a need for improvement to make it more efficient.
  • You should consider retargeting your audience: Many businesses always want to increase financial spending to increase the number of leads, although this strategy is not always effective. You should consider directing more finances to those who have already traveled partially into your sales funnel, as this increases the chances of achieving more conversions. Focusing on retargeting marketing strategies is likely to be persuasive to those already in the sales funnel and increase their conversion into customers over time.
  • Always watch what competitors are doing: Changing your strategies can be determined by what your competitors are doing, and this can help you know the new trend in your industry. If you think your competitors are getting it right, you should consider monitoring how they walk their leads down the sales funnel, their pricing strategies, their webpage designs, and other marketing strategies. To know more about your competitors’ strategies, you can always follow them on social media, sign up for their newsletters and frequently visit their websites.
  • Ensure that your customers can trust you: Online marketing is based on trust and how you earn it from your potential and current customers. Getting a stranger to trust you can be a cumbersome affair. Building trust requires you to work on your credibility over time. You can increase your credibility through providing customer testimonials on your website, listing your previous customers and providing satisfactory guarantees as a way of earning your potential customer’s trust. This is likely to lead to more conversions over time, as more people will start having trust in your business.

What Are the Limitations of B2B Website Conversions?

Challenges That B2B Marketers Face Survey Chart

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  • Always remember that high B2B website conversion rates do not translate to high performance: Rates and actual numbers can differ greatly. As such, you should focus on the raw numbers more than the rates. For instance, if you have low visits and conversions are high, the conversion rate can be high while the sales numbers are relatively low. Meanwhile, someone with high visits can have low conversion rates, but the sales will still be substantial.
  • This method assumes that all visits to your website have the potential to convert, and this can be misleading: You are likely to get new visits to your website from people who do not intend to purchase a certain product but are interested in the product’s features.
  • Chances are that when you grow your site, the conversion rates will decrease: When your site grows, the number of visits will increase and the number of sales will increase, but the conversion rate is likely to go down.

Many firms have come to appreciate the role of technology in product and service marketing, since a majority of traditional strategies are no longer reliable. You can take the steps listed above to optimize your B2B website and ensure that you achieve high conversions.

Avoid These Landing Page Mistakes

Helen Cartwright Writer Headshot

 

Note: This is a guest blog post written by Helen Cartwright.

See more from Helen at http://www.helencartwright.com/.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 71: Transform Your Website from a Decorative Asset into a Conversion Generator

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Eminent SEO Newsletter Vol 71 October 2017

Say Hello to New Conversion Marketing Strategies

Is your website doing more than hosting images and sharing information? A properly designed and managed website can be a powerful tool for converting visitors into customers.

Don’t know where to start in terms of designing a lead-generating website? Here’s a few important questions to ask during a site redesign:

  • Is the design of my website conducive to a positive user experience?
  • What types of data-capture strategies are being deployed across the site?
  • Will the website’s design feel intuitive to a diverse group of users?
  • Does the website include an easy-to-follow path that leads visitors toward a purchase or inquiry?

Digital advertising offers considerable ROI that can’t be beat by other forms of marketing. That being said, your company will have to execute these strategies effectively to get the best results. Eminent SEO offers complete website design, development and hosting services, should you need them.

See Our Website Design Services

Related Industry Links

Clear marketing communication is key when you’re trying to expand your business or update your brand. That’s why it’s so important for professionals across every industry to watch their words and communicate precisely.

The following industry resources highlight the importance of communication techniques within the context of website messaging:

  • Using the right words makes a big impression on your customers and can increase conversions. Kissmetrics explains the concept behind and application of “power words” in this in-depth blog post.
  • This Search Engine Journal article focuses on strategies for driving sales through phone conversations. The technology might be dated, but the right communication strategy can turn a phone line into the company’s most cost-effective lead generator.
  • No list of business communication tips would be complete without a nod to smartphones and their users. SEO Pressor outlines strategies to improve marketing communications over mobile devices.

Eminent SEO News

Eminent SEO 8-Year Anniversary Max MonsterThis month, we’re celebrating our 8th anniversary! Eminent SEO was formed in October 2009 in Mesa, Arizona, and we’ve grown into a larger team with a newer, larger office space to call home.

And along the lines of this month’s newsletter, we’re also on the verge of refreshing the look and content of our website.

Check back in on our site soon to see its new look in action and to explore all that we have to offer!

Highlights from the Eminent SEO Blog

gh-Quality Blog Posts For Google And Real People - Eminent SEOMany pieces of content walk the fine line between keyword-stuffed SEO copy and interesting, relevant information. This article outlines a few strategies that can help make this chore a little easier.

Read more…


How News Websites Can Deliver Better User Experience - Eminent SEOReviewing the web presences of several major news websites is a great way analyze digital communication strategies. Here are the common mistakes made by some of the nation’s news leaders, along with some suggestions.

Read more…


Now in our eighth year of business, we sincerely appreciate your support and your readership! Stay in touch with us via our blog or use the icons below to interact with us over social media.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

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Website Pop-Ups Hurt SEO Progress - Eminent SEO

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it.

Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience is poor, often in the form of a quickly clicked back button, the search engine responds by demoting the page’s ranking – or penalizing it.

Understanding Pop-Ups, UX and SEO

Pop-ups can be a mighty motivator for those immediate departures. Understanding how pop-ups directly impact the UX – and thus the SEO – requires a dose of technical jargon.

Continue reading to explore the four different types of pop-ups and how they may be slowly chipping away at your website’s SEO progress.

The Classic: New Window Pop-Up

Get To Know Pop-Ups Overlays Modals Interstitials - Eminent SEONew window pop-ups are the garden variety that most end-users associate with the term. These pop-ups appear in a new window without user input, and they are ineffective advertisements for two reasons.

  • First, new window pop-ups detract from the website’s overall UX by inspiring more ire than engagement.
  • Second, most browsers automatically suppress this kind of interaction and block pop-ups. If the browser doesn’t silence the pop-up, users will actively seek out ways to prevent this interaction from occurring again. AdBlock is a popular plug-in available for web browsers, as it boasts more than 40 million users and 200 million downloads. That’s 40 million people saying, “We don’t want this kind of interaction when visiting a website.”

Users don’t like them. Google doesn’t like them. It’s possible to work around Google’s guidelines and suppress the result for users arriving from the search engine results page (SERP), but the damage it does to the overall UX makes this type of pop-up a poor choice.

Overlays: Visual Elements

Overlay pop-ups incur far fewer penalties from search engines. This type of pop-up usually takes the form of a subscription request (such as “join our mailing list”) and appears as a new box within the same window.

Whether Google penalizes the page’s ranking depends largely on the intrusiveness of the overlay. If the overlay prevents the user from viewing the content, particularly on mobile pages, Google may reduce the ranking or remove mobile tags. Losing mobile tags in Google SERPs can greatly diminish the level of organic traffic a webpage receives and render its SEO ineffective.

Modals: Interactive Pop-Ups

Modals are pop-ups that often resemble sign-in forms and directly impact the user experience of a website. Modals form a new box outside of the page’s core content, but prevent interaction with the content until the modal has been dismissed or completed, similar to overlays.

Whether a modal is penalized by Google depends on the type of interaction it provides. Generally, any legal requirements (such as accepting a site’s cookie use or asking if the visitor is at least 21 years old) won’t incur penalties from Google.

Advertisement modals face a trickier battle against Google’s algorithms. Modals that provide an element of UX (such as opening a larger version of an image) and allow the user to interact with the page in a desirable or legal way are unlikely to be penalized. Pages that are penalized for having an advertising pop-up modal become problems the website owner must evaluate.

Does the website gain enough email addresses or subscriptions through the modal to justify the SEO penalty? If so, then it may be beneficial to continue using it, but keep a close eye on Google’s policy updates. If past algorithm trends are any indication of future changes, the SEO penalty may very well increase and incrementally cancel out any current benefits.

Interstitials: Interludes Before Content

The final kind of pop-up happens prior to the user reaching the page. Forbes and other websites that require users to disable their ad-blocking functions are classic examples of interstitial use.

Google’s response to interstitials follows the same logic applied to overlays and modals: If it’s intrusive and detracts from the UX, the SEO on the page will likely face penalties. Google updated its stance on these pop-ups in January 2017 to include harsher penalties for intrusive interstitials that appear fresh from a SERP click-through.

That decision is a direct reflection of Google’s UX principles, as intrusive interstitials often prompt an immediate back button click by users. If enough users arrive and then immediately flee from a webpage, Google knows to push the entry down. If people don’t want to see it, search engines don’t want to show it.

It’s worth noting that these penalties are limited to the first page users reach from a SERP. Interstitials that occur after a click path or when transitioning to another page do not suffer SEO penalties, although they may still detract from the overall UX.

See the image below for a visual representation of an overlay pop-up and interstitials:

Overlay Pop-Up Intrusive Interstitials - Eminent SEO

Making Website Pop-Ups Count

If a website relies on its pop-ups to generate income or subscribers, there are some crafty methods to enrich the user experience with pop-ups rather than detract from it.

Consider these guidelines for meaningful pop-up use without damaging SEO:

  • Make the pop-up as nonintrusive as possible.
  • Time the pop-ups so that they do not prevent immediate content access.
  • If the pop-up interferes with mobile viewing, consider suppressing it for mobile visitors.
  • Provide an easy-to-identify and useful dismissal function for the pop-up.
  • The more original the pop-up element, the more engaging it is. (Be sure that the novelty doesn’t translate into frustration for users.)
  • If possible, make the pop-up meaningful and directly related to the content of the page.
  • Design the website with UX as one of the top priorities. Conversions will naturally follow.

Preparing for the Future of SEO

Google continues to tighten its SEO guidelines, so publishers may find themselves overwhelmed with keeping up. But when you work with Eminent SEO, you don’t have to be one of them. Our team stays on top of search engine policies and best practices in order to update the content and user experience for our clients’ visitors accordingly.

Whether you need help designing a new website or would like a strategic refresh of your existing content, contact Eminent SEO today.

Otherwise, please answer the following question in the comment section below: Have you come across any pop-ups that you found valuable and enhanced your experience on the website you were visiting?

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol 68: Find Out How a Website Refresh Can Lead to New Views

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Find Out How Website Refresh Leads To New Views - Eminent SEO

What’s New at Eminent SEO?

We’re thrilled to announce that Eminent SEO be launching an updated version of our website in the fall! The update will further enhance the user experience for our visitors as they spend more time on our site.

Why the refresh? We know how important it is for companies to keep their digital presence looking modern. A revamped website goes a long way toward spicing things up online.

That’s why we’ve dedicated July’s newsletter to the benefits of a website refresh. Ever wondered what a new and improved website could do for your business? Keep reading for your answer!

SEO Industry News Roundup

As it turns out, we’re not the only people who think keeping your website up-to-date is a smart idea. These recent, quick reads from across the digital marketing industry detail the many perks that a fresh website can bring to the table.

  • A modern, fully functional website is critical to any multichannel marketing effort. (Business 2 Community)
  • A website refresh is a boon for preventing or mitigating reputation management scenarios. (Search Engine Land)
  • The perks of a website redesign translate to positive impacts on overall daily business operations. (Forbes)

Quick Wins for Marketers and Business Owners

Find Most Clicked-On Blog Posts Write Another - Eminent SEOStill on the fence about whether your website needs a refresh? Check out this helpful website checklist. Our free tool helps you figure out what your website is (and isn’t) doing well and where you have room for improvement.

We also recommend you check out these two recent Eminent SEO blog articles. They touch on relevant topics to consider while you plan out your new website:

  • As the digital marketing industry continues to evolve, so too can clients expect more from their agency.
  • Planning to go green? Have you already streamlined operations to reduce inefficiencies? Your new website can highlight these planet-friendly investments.

See You Next Month!

Thanks so much for taking the time to read our newsletter! We truly hope that you discovered some useful tidbits and will keep up with our forthcoming newsletter releases.

Remember that you can contact us directly when you’re ready to take your website to the next level. Otherwise, look for our August newsletter in your inbox! Head back here if you haven’t subscribed yet.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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A/B Testing Cracks the Code of Online Intelligence

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A-B Testing Code Of Online Intelligence - Eminent SEO

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns.

Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that require warmth, love and attention to reach their full potential.

In the earliest stages of development, online presence is a collaborative process using the talents of web developers, content strategists, graphic designers, writers and more. There many human touchpoints along the way, though each embraces a common fear: the unknown.

Who is our audience?
What if our brand has no appeal?
What if the messaging is off target?
What do customers care about today, tomorrow or at 6:32 p.m. on Thursday night?

With the best marketing director, creative director and product managers that money can buy, no marketing campaign can bank on success before it happens. How do you know what creative strategy and market positioning is guaranteed to work? You don’t. But here’s where you’ll find the clues.

The Benefits Behind A/B Testing

A-B Testing Nutures Your Baby - Max Monster Egg - ESEOIf you’ve never considered adding A/B testing to your marketing plan execution, it will provide more clarity than you might think. A/B testing could also bring more questions to light, but there’s clarity in that too.

Time efficient? Cost effective? Boosts ROI? Definitively.

Perhaps you’ve tried A/B testing before but weren’t happy with the results. Isn’t that the point though?

Digital A/B testing measures more of what you need to know and streamlines marketing efforts. It forces you to delve deeper into the details of your product or service offering, audience, brand and goals. A/B testing allows creative ideation to meet with user reality – and that’s the sweet spot.

There are added benefits to ongoing A/B testing as it helps you keep a pulse on your audience and if or when your business garners relevance.

Online Marketing Without A/B Testing Is Like Target-Shooting Blind

Doing digital A/B testing measures more of the efficacies in new product or service launches and is highly recommended, even for a soft launch. Unless you’d rather bite your nails to the quick, suffer from a bad case of insomnia, take your chances on performance, and pray you still have a job when the campaign goes sideways.

Your vision for success is only as clear as the ability to target succinctly and deliver. Everything else is noise. A/B campaign rolling is the only fair and true test to measure creative messaging and audience engagement.

Know-It-Alls: Digital A/B Testing Measures More than Ego

There’s a sanctity in “being right.” Coming up with award-winning creative messaging might get you kudos from your industry peers but if it doesn’t convert your audience to act, it is so wrong.

Business-minded narcissists and braggarts can use the A/B online platform to measure just how right they are. But digital A/B testing measures more than ego. When ideas align with A/B measured results, you show a knack for marketing intuitiveness and then have just cause to say, “I told you so.”

A/B Test Everything, Often

As consumer wants and needs change with the tide of online influences, so too should your marketing outreach. What works in the summer of 2017 will most likely vary greatly from what works the winter of 2018. A/B testing allows you to stay current and top-of-mind.

To better understand the basic process of A/B testing, use the following steps as a mental illustration.

A/B Testing Mental Process:

  1. Pick a product or service
  2. Decide what you’re testing for
  3. Forecast the right answer/approach (ego ergo here)
  4. Predict the anticipated response
  5. Live with the truth and consequences
  6. Adjust where needed
  7. Test again

The knowledge you can acquire through A/B testing is astounding. You can even generate love, at first sight.

A/B Testing Gives You a Second Chance at First Impressions and More

A-B Tests Can Measure Audience Design CTAs - Eminent SEOIt’s been said that you can never get a second chance at making a good first impression. With A/B testing, you can in five seconds.

The right messaging entails many variables. Focus on who will receive the messaging, and that should dictate design and layout, colorization, verbiage and tone, and the call-to-actions applied.

With A/B testing, you can alter any single aspect of your messaging to discover what works best.

If you’re not sure of who your target audience is or if your business has multiple types of consumers and prospects, A/B testing is the perfect forum to segment your market reach through:

  • Demographics
    • Age
    • Gender
    • Education
    • Average household income
  • Psychographics
    • Personality
    • Values
    • Opinions
    • Attitudes
    • Interests
    • Lifestyles
  • Geotargeting

It’s a Matter of Time

Keep in mind that some user behavior is a direct result of predictable timing. You can use this to your advantage during A/B testing.

For example, industries that are entertainment-centric would probably fare better by marketing on Thursdays when consumers are thinking about the weekend. If your luxury product offering might appeal to middle America, A/B test its marketability within two days of the 15th or 30th of the month (paydays).

Finding Value in Pricing

Price points can dictate a do-or-die success rate for a product launch or rebrand campaign. To get a better idea of what monetary number consumers will accept or reject as a purchase point, explore your options with A/B testing.

Use the other elements of measurability:

  • Messaging
  • Audience
  • Timing
  • How they create a consumer’s perceived value

This type of value is then weighted against competitors’ offerings, product benefits, misgivings and price.

Choose focal points that promote your value and segment them within the A and B rollout. Note the psychology behind numbers and how they affect human behavior. For most people, $39.99 is more pleasing than a $40.00 price point.

SEO Makes It Easier on You and Your Audience

Why not give consumers what they’re searching for? If they don’t know you exist, how can they find you? Instill A/B varied keyword campaigns to find out what people are looking for. You’ll gain important insights as to what consumers want and how they look for it online.

A Good Approach Sets Up a Smooth Landing

Pay-per-click ads and social media posts aren’t the only places that A/B testing can prove to be constructive. As long as you’re evaluating the strength of the initial ad or post, complete the campaign assessment by A/B testing the corresponding landing pages.

Use the same seven-step mental process shown earlier in this article as a guide to formulate variances in landing pages. You may want to do two sets of the testing, A/B and A/B, to measure the performance of banner designs, headlines or call-to-actions.

To read more about A/B testing and other optimization tips for landing pages, click the button below:
Read 8 Tips for PPC Landing Pages

The Patience and Virtue of 90 Days

A-B Tests Take 90-Plus Days For Results - Eminent SEOIt might be asking a lot of anyone to exercise patience in the creation, execution and measurement of digital content. Consider this: Just because user behavior indicates impulsivity at a click or swipe doesn’t mean the artists behind the content should be just as reactionary, though the attraction to do so is understandable.

Let’s say you’ve worked hard on every aspect of a given product launch. You launch the online campaign. You’re not getting the anticipated results, even with A/B testing.

Give it time. Oh the difference 90 days can make to judge marketing effectiveness, engagement and conversion rates.

Consumers’ interests ebb and flow with pop culture trends, seasonal changes, employment adjustments and the best reason of all: just because. Your business representation online should be solid. If your digital presence shifted as quickly as consumer interest, you’ll find that it’s hard to tell what’s working and what isn’t. It might feel as though you’re spitting into the wind. Only you know where that spit’s been.

Give your current marketing campaigns three months to season. If they’re not bringing you the results you’d hoped for, there’s no reason to start from scratch. Make small changes to what you already have, then A/B test again and run those versions live for another 45 days.

A/B Testing Refines Virtual Imperfections

In the quest for perfection, we tend to home in on the details of marketing initiatives and adjust them, based on measured performance. No matter how diligent you are about using A/B testing, there is one truth that cannot be changed and must be accepted:

User behavior is measured; human behavior is not.

The intuitiveness about online use provides the data needed to structure marketing campaigns. The quirkiness of human behavior cannot be adequately measured as it comes from individual thoughts, emotions and dreams that flow with changes in personal life circumstances.

Is there an A/B test available to measure that? Technology moves mountains…

Great A/B Testing Is Born with Purpose

Marketing content at its finest should inform, entice and draw engagement to elicit brand awareness, customer loyalty and commerce (direct, deferred and referred).

A/B testing isn’t meant to replace original campaign strategy or ideology, but to measure or tweak it. Based on performance numbers, your strategy, positioning and content can be realigned.

Imagine how much more your business could thrive, faster, by partnering with a one-stop digital shop that knows how SEO and creative content work best, collectively, from day one.

A/B Test Us

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Melanie Stern

Looking at the world through word-colored glasses, I am continuously in awe of how we evolve as people in business. We strive to communicate in a direct approach and, when we see fit, through subliminal channels. As a content strategist, I look forward to sharing all perspectives to help entertain, enlighten and engage more in others.

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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

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Progressive Web Apps Technology - Eminent SEO

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain on your phone’s hard drive. A far-fetched dream is now a reality.

What Is Progressive Web App Technology?

Progressive web apps (PWAs) are a method of software development. PWAs differ from other applications because they unite traditional websites with mobile applications. Modern browsers, such as Safari and Microsoft Edge, offer extensive benefits that have not been usable through a mobile device in the past.

However, PWAs seek to fuse the features of web browsers with the convenience of mobile devices. The increased popularity of mobile device usage among consumers places a demand on companies to follow suit with mobile-friendly websites. While making a hybrid of the best of web browsing and mobile browsing is the goal, it’s also the primary challenge.

Mobile Sites vs. Mobile Apps

Mobile sites receive more traffic than mobile apps. Companies that are not well-known tend to do better with mobile sites than with mobile apps. An established or a widely known company can easily transition from a mobile site to a mobile app because customers are familiar with the brand and want to further interact with the company through a different interface.

However, lesser-known companies are Mobile Sites Vs Mobile Apps - Eminent SEOusually discovered by prospective customers through a wider range of communication, which is the benefit of mobile sites. Potential customers who have never heard of a certain brand are more likely to stumble upon the business through the broad exposure of a mobile site, rather than the exclusive loyalty of a mobile app.

While mobile sites are usually better for wider visibility, mobile apps consume more of a user’s device time. Mobile apps are useful for customers who have interacted previously with a business. That means most small, local businesses or B2B businesses would find mobile apps unprofitable. However, if a customer, or potential customer, has browsed a company’s website or entered the doors of a business, then a mobile app could be effective to keep a line of communication going.

For example, Schlotzsky’s has an app that tracks the number of sandwiches a customer has purchased, providing a visual countdown until the consumer reaches a free entrée. The app features much more, though, such as company updates, special offers, alerts, franchise locations and a menu. Since Schlotzsky’s is a nationally recognized business, a mobile app enhances its brand loyalty and communication with customers.

The Benefits of Progressive Web Apps

PWAs maintain the strength of a full-blown web browser without restricting mobility. The computer’s web browser isn’t reduced in power, just size. In the past, users might have hesitated to use their mobile device over a computer web browser due to the latter’s complex functionality and powerful processing system. However, pulling out a laptop while standing in line at the grocery store isn’t practical.

On the other hand, users loyal to their mobile devices objected to using computers or laptops for their bulkiness and long loading times. From their perspective, the convenience of reaching into a pocket and sending an email within seconds was more practical than commuting to their desk space to boot up a computer. However, to profit from the ease of mobile browsing, the hefty sacrifice of web browsing’s power was non-negotiable.

PWAs put an end to the past give-and-take of internet browsing commonly endured by the business community. Here are the benefits PWAs have to offer:

Push Notifications

Real time, fast updates of a user’s apps that summarize priority information instead of accessing an email address or waiting to log in on a computer.

Better Layout

More responsive arrangement and simpler navigation than the mobile version of a traditional website.

Offline Accessibility

The PWA runs continuously, even when offline. While working behind the scenes, it tracks the user’s actions, all without direct user communication.

Hardware Utilization

Hardware features such as geolocation, microphone and camera are embedded and accessible in PWAs.

Less Data Consumption

This means less lag time for users in delayed or restricted internet access locations. Less data consumption could also make a big difference when it comes to users’ monthly phone bills.

Community of Internet Users

PWAs don’t require a download and are free, making them more likely to attract a larger number of active users.

How to Optimize Progressive Web App Content

Web Apps Unsupported Browser Icons - Eminent SEO

The future of online communication is paved by PWAs. App developers need to remain cautious of Google’s page indexing and implement correct coding methodology to counteract it. Companies should strive for a powerful online presence by utilizing the best SEO practices to inform users and retain customers.

PWAs supplement current websites but, at this time, are less effective independently. After a company’s website is established, bulked and refined, incorporating a PWA is the next business step.

Here are some tips to get started:

  • Don’t send clients to an unsupported browser site.
  • If supplying information from several URLs, utilize “rel=canonical” to avoid identical content violations in the eyes of search engines.
  • Don’t use the AJAX crawling arrangement on original sites.
  • Don’t use hashtags. Googlebot doesn’t store URLs that use this symbol, and several PWAs possess a hashtag (#) in their URL address. The result is erased content past the hashtag, or pound sign. The solution is to use a URL structure according to SEO best practices instead of URLs that include a hashtag.
  • Ensure a website is viewable through the lens of Google. The Fetch and Render feature in Google Search Console accomplishes this task.
  • Double check that sources are accessible, and not restricted by robots.txt.
  • Limit hyperlinked sources, especially JavaScript files, to prevent partially loaded pages.
  • Cautiously use JavaScript, as some search engines may be incompatible with it.
  • Denote website changes with a sitemap file when utilizing Accelerated Mobile Pages (AMP).

If you feel like you’re ready to get started on your first PWA, check out Google’s dedicated Progressive Web Apps platform.

The Next Steps

Mobile Phones Mobile Technology - Eminent SEO

Mobile apps were once the next step for companies with an established brand, and they’re still valuable in many cases. However, the recent creation of PWAs is the next logical step for most businesses, as they foster enhanced company communication, stronger brand loyalty and easier user navigation.

While the benefits of PWAs are staggering, the construction of such a website may seem overwhelming. That’s where Eminent SEO comes in. Eminent SEO can help build a new website from scratch – one that has mobile responsiveness and customized features for smartphones. To learn more, call us today at 800.871.4130.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 60: Two New Eminent Team Members; Google Tests Mobile-First Indexing

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Eminent SEO News: Two New Team Members

Over the last couple of months, Eminent SEO has added two new valuable members to its team. Let’s introduce you to them now:

Danielle Knox – Creative Director

Our new Creative Director, Danielle, plans projects, oversees the creative process for clients, and gives guidance to the creative team here at Eminent SEO. As our lead creative strategist, Danielle follows the latest trends in design, advertising and marketing, is a company brand advocate, helps attract clients, and hires creative staff. Danielle comes to us with more than 17 years of graphic design experience. Welcome to the team, Danielle!

Danielle Knox Headshot Art - Eminent SEO

Ashton Stradling – Creative Producer

Ashton is getting his feet wet in the digital marketing industry after graduating from Highland High School in the spring. Ashton manages social media accounts for clients, optimizes web content, creates videos, designs images, and assists with administrative tasks. Welcome, Ash 10!

Ashton Stradling Headshot Art - Eminent SEO

What’s New in SEO: Mobile-First Indexing Underway

In an early November blog post, Google announced it is testing out mobile-first indexing for its search engine. Indexing, if you’re wondering, has to do with which pages of a website Google can evaluate and rank in search. It’s easy to “noindex” a webpage, and there are strategic reasons for doing so, but for the most part, a majority of individual webpages are indexed by Google and other search engines.

Google’s new announcement acknowledges that search users are now using their phones more often than their desktop and laptop PCs. This entire time, Google has always evaluated the desktop version of a webpage and then determined the page’s ranking from there. This is true even if you entered a search on a mobile device and received a list of results. What you saw was a list of mobile results based on the desktop strength of each page.

But now, the algorithm is in the process of changing, based on users’ habits.

“We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience,” Google Product Manager Doantam Phan wrote in the blog post.

Although mobile-first indexing is still in the experimental phase, you should expect it to be the standard before long. If your website is already responsive, the good news is you don’t have to do anything (other than make sure the site provides a great user experience).

Sean William Scott Old School Fist Pump

If you have a mobile site that is different than your desktop version, then unfortunately you’re going to have to take a few steps to adjust to Google’s plan to prioritize mobile first. See the aforementioned Google blog post for some tips on how to not get left behind.

For more understanding on the importance of responsive design, see this blog post we published earlier this year.

October Social Media Roundup

Our Instagram shares were more colorful than ever in October. We recently started doing an Instagram-first approach to shooting and creating photos for social media, and we’ve seen a boost in engagement since. The best part is the images share well to Facebook, Twitter and other platforms, too.

Below is a quick look at some of our best and brightest social shares from last month. If you’d like to see the caption or learn more about any of the following photos, just click on the likes or comments icon on the bottom of the image that piques your interest.

A photo posted by Eminent SEO (@eminentseo) on

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A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

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A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

October Blog Roundup

What’s the latest insight on marketing and search engines from the experts at Eminent SEO? Check out our October blog posts to build your skills and knowledge so you can stay ahead of the competition. Subscribe to our blog, if you have not done so already, to see the posts the day they go live.


AMP Platform Your Website Join In - EminentSEOSo Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages (AMPs) debuted earlier this year, and there’s been a whirlwind of changes in the last couple of months. This platform is now open to everyday businesses and websites, so get caught up on all of the recent developments here.


Health Conscious And Sales Focused - Eminent SEOGatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Gatorade recently kicked off an ad campaign with a message that seemingly would stunt sales of the company’s signature product. If your business has a product with a perceived drawback, learn how you can leverage that weakness into a marketing opportunity.


Is Email Marketing Dead - Eminent SEOEmail Marketing Is Far from Dead: Here’s Why

Email seems like a boring, outdated channel for marketing, right? Not so fast. Studies show how ubiquitous email usage is, plus how it usually provides a much higher ROI than other channels. Learn how to build a targeted, results-driven email campaign here.


Featured Service: Email Marketing

As seen in one of our blog posts above, email has reestablished itself as the marketing channel of choice for businesses to build contacts, nurture leads and delight prospective and existing customers.

But now, we know better than to blast every email message we create to our entire contact list. The key is to segment your contacts according to where they are in the buyer’s journey, and then tailor your messages to those individual audiences. Research says that email marketing has an ROI of $8 for every $1 spent.

Email Marketing 91 Percent Of Consumers - Eminent SEO

At Eminent SEO, our email marketing services include:

  • Email Marketing Tool Set-up and Form Integration
  • Custom Email Design Templates
  • High-quality Email Marketing Content
  • Contact List Organization by Buyer Type
  • Segmented Email Campaigns
  • Monthly or Weekly Newsletter Blasts
  • Gated Website Content to Build Your Contact List

If you’re not already, start taking advantage of targeted email campaigns today! Call Eminent SEO at 800.871.4130 for expert help with email content, contact list segmentation and much more.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

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AMP Platform Your Website Join In - EminentSEO

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices.

Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s original intent: Rich content, such as video animations and graphics, should work alongside smart ads and load instantly.

With the open-source AMP platform, Google hopes to consistently deliver the best experience for its mobile search users. Our culture has been trained to look for instant gratification, and Google knows that we need lightning fast, accurate information.

How AMP Content in Google Mobile Search Works

AMP content officially debuted in Google mobile search in February 2016. These articles were easy to distinguish from other formats: They appear in a “carousel” layout, allowing users to swipe horizontally between the best results. Each entry also features a lightning bolt icon and the acronym “AMP.” Users have already enjoyed the fast results, prompting more research into the platform’s possibilities.

AMP Content In Google Mobile Search Carousel - Eminent SEO

The AMP framework coincides with existing HTML coding but allows publishers to create lightweight webpages – pages that are simpler and faster because they use fewer parts. The entire project is essentially just a set of specifications, both requirements and restrictions, powered by JavaScript (although publishers cannot write their own JavaScript). CSS3 is used for customized styling, and every page is cached on Google’s servers, working like a content delivery network.

So how much faster are AMPs? With advanced coding, the median load time is a mere 0.7 seconds, according to SearchEngineLand.com. That’s incredibly quick, especially when you compare it to all other pages on the web with non-AMP coding – which average 22 seconds.

How AMP Content Is Moving Across Industries

Although similar, AMPs are quite different from traditional webpages. If website happens to offer different versions of a particular page (such as desktop, mobile and AMP versions) for different devices, your mobile search engine will always prefer the AMP material. This could be the future of instantaneous search results, and the platform’s reach is widening.

In the beginning, AMP specifically catered to news stories. It’s already transitioning, though, opening up to new companies and industries daily. Take eBay, for example. The online auction site has deployed an AMP-powered shopping experience for mobile users since June 30. It has more than 8 million queries, known as “browse nodes,” already available or in production. AMP results can be a vital part of almost any company’s marketing strategy.

EBay AMP Content Moving To All Industries - Eminent SEO

Not only is the AMP platform opening up to new industries, but other search engines are beginning to subscribe as well. Just last month, Microsoft announced that Bing has joined the open-source effort, and that it plans to treat AMP content similar to how Google indexes and features it. This means that the platform has spread well beyond Google, and that the potential reach of AMP content is only going to continue to grow.

Google Is Pushing for AMP Growth

AMPs are a game-changer, especially considering that most internet searches are now done on a mobile device more often than on desktop and laptop computers. Always at the forefront of change, Google has been working hard to increase traffic to AMP pages.

The links to AMPs look identical to others, aside from the lightning bolt logo and “AMP” label tucked along the bottom. The carousel also remains, although it’s currently unclear whether Google has plans to remove it entirely and fully combine AMP results.

In recent news, Google has started integrating AMP content into the organic mobile search results, in addition to still offering the “Top stories” carousel of AMP-only content. The AMP logo is clearly visible now in the organic search results, right where the “Mobile-friendly” label used to be – ahead of the meta description for a particular entry.

AMP Content In Mobile Organic Results - Eminent SEO

AMP Results Now Outweigh Indexed App Content

In 2013, Google began indexing content from apps, and it generally only shows up to users who already have that particular app installed. What this means is that if you conduct a search and Google finds that you already have an app that has your answer, then you would see that content show up in your mobile search results. And if you click on that result, the search engine will take you straight to your app, rather than a webpage.

While Google is still indexing app content, its mobile search engine is now favoring AMP material over “app deep links.” Google’s head of global products partnerships, Adam Greenberg, made this revelation at the SMX East conference in New York last month.

This update shows how deeply committed Google is to the AMP platform for now and the near future.  The change might leave some app developers frustrated, but nonetheless, publishers need to adjust their focus to AMPs – rather than worrying about getting app content to rank in mobile search.

Will AMP Content Help Your Website Rank Better?

As of now, Google has no plans to make AMP material a ranking factor for websites. In other words, offering AMP content won’t necessarily give your entire website’s search rankings a boost.

However, Google almost always gives AMP content page one treatment when someone uses conducts a search via mobile. So producing AMP content may be a way to boost awareness of your website, especially if you’re having trouble cracking that first page organically.

Although it may seem a bit exclusive at the moment, the goal of the AMP project is to produce efficient and fast internet content. Richard Gingras, head of news and social products for Google, told the Nieman Journalism Lab that the AMP launch is a step forward for the technological ecosystem, with a shift toward better content performance.

Why the Search Engine Change Matters

Interestingly, AMPs are hosted on their own servers when visited from a Google search. This means using the AMP platform is a bit of a give and take. You’ll receive special treatment in the form of high search results and mass availability. However, the links point to Google, or whichever search engine someone used to find your AMP content.

This a significant change from the way Google has worked in the past. Previously, the web giant was simply an index that directed visitors to other sites. Now, AMPs can keep visitors exclusively on Google properties. Companies will need to ask themselves if they’re ready for higher visibility with little to no significant increase in actual traffic.

AMPs Are Like Instant Articles – Only Better

The AMP platform is comparable to Facebook’s Instant Articles, which gives content publishers the option to embed data onto the social network. When publishers utilize Instant Articles, followers can consume content without having to leave Facebook’s app.

Many are viewing the AMP project as a vast improvement over Instant Articles, since AMPs provide more opportunities to lead users to your full website.

What About Ads in AMP Content?

Mobile Ads In AMP Articles - Eminent SEOJavaScript is generally forbidden by AMP restrictions, but there are still ways for publishers to post ads, if they’re smart. There’s an analytics tag built into AMP content, which allows creators to send information to certain providers, such as Chartbeat, Adobe and Parse.ly. They’ve been pre-screened by Google, and the data is handled by one JavaScript file (instead of one for every analytic provider). Because this speeds up the process greatly, ads can be used in a similar way.

The AMP project vets analytic information by special criteria, including performance, privacy and security. Publishers can choose to use the AMP tag, similar to the traditional tag. Sections of JavaScript can be placed on the website, although it won’t include access to the same amount of data.

Taking Advantage of the AMP Platform

Wordpess AMP Plugin - Eminent SEOAMPs are well on their way to changing the internet (or, at least, mobile search), so why not take advantage of this platform? Some WordPress plugins are already available to help you craft a concise and functional website. WordPress’s AMP Plugin, for example, automatically translates your posts’ content to these fast-loading pages, and you don’t have to enter special settings for it to work. The software automatically inserts tags, so it’s fantastic for those with little HTML knowledge.

If your team includes a web designer (or if you have some coding background yourself), it’s easy to design a custom AMP page from scratch. The project’s homepage (see screenshot below) includes a huge selection of resources too, which will help you learn how to create the content on your own. You’ll also find a technical section to learn more about how AMP works, plus code samples, source code and documentation courtesy of GitHub.

AMP Project Website Homepage - ESEO

The AMP platform in continuously growing and changing, and it’s in the news almost weekly. At Eminent SEO, we’ve been following the AMP developments closely. It might seem like a lot to take in, but we can help. If you want to understand more about Accelerated Mobile Pages, what they can do for your business, and how to optimize them, trust our expertise to guide you. Call 800.871.4130 for help with building AMP pages today!

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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