Tag Archives: Web Marketing Plan

A/B Testing Cracks the Code of Online Intelligence

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that [...]
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Vol. 65: Will Organic Search Results Survive the Rise of Voice Search and Machine Learning?

Eminent SEO News: Three New Additions to the Team! The Eminent team is ever growing. Over the last month, we added three new members to our staff, each joining us with unique skills and specialties. Their futures are so bright, they’ve got to wear shades! Meet the three newest additions to our team here: SEO [...]
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Email Marketing Is Far from Dead: Here’s Why

Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building a brand, there are few better outlets than social media. Facebook has roughly 1.7 billion users, according to Statista, and it’s hard to compete with that [...]
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Social Media Takeover: How the Wrong Social Media Strategy Can Drain Your Marketing Budget

When we’re living in an era when you can legitimately put a profession such as “Instagram Model” on a resúmé, you know just how powerful a tool social media can be. A once-lonely and overlooked high school girl can instantly turn famous by clicking, posting and creating a massive following. Just like that, she’s a [...]
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5 Signs of When to Stop or Redirect a Struggling Online Marketing Campaign

Sometimes, the best-laid plans simply go awry. This phenomenon is fairly common in the sometimes unpredictable world of marketing. Although businesses can measure most of their marketing efforts like never before, part of the process remains artful, especially in the planning stages. Every marketing campaign comes with some degree of a chance for failure. Sometimes, [...]
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Why Your SEO Strategy Should be Focused on Website User Experience

Google has significantly updated their algorithms over the years to provide a better user experience to their search engine users. This caused shifts in SEO strategies because Google made it a priority to get devalue the sites that were ranking from spammy techniques. It’s safe to say that user experience is one of the most [...]
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6 Reasons You Need Website Marketing Services for Your Small Business

This entry was posted in Marketing and tagged , on by .
Building a company is a huge investment in both time and money. Website marketing isn’t always the first thing that you think about when it is number crunching time. You have to think about employee payroll, insurance, taxes, equipment, material… and yes, marketing. Have you been hesitant to invest in website marketing services? Don’t be. [...]
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How to Become a SEO Winner in 2015

This entry was posted in SEO and tagged , , on by .
As we come to the end of 2014, many of us are putting our heads together and looking deep into our current content marketing and SEO strategies. Looking at the successes and failures throughout the year can help determine if your SEO strategy is outdated and possibly no longer effective since SEO is constantly changing. [...]
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2015 Digital Marketing Trends

As we approach 2015, it’s time for marketers to prepare for the upcoming trends. The state of digital marketing is constantly evolving, so it’s important to keep up with these never-ending changes in order to continue thriving in this industry. Take a look at some of the marketing trends for 2015: High Quality Content Continues [...]
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Why You Need Social Media For your Business

Social Media is imperative for businesses online. You need to be where your audience is. And where are they? On your website? Maybe. Maybe not. But you know they ARE on Facebook, Twitter, Google+, Pinterest, Tumblr, Typepad, Posterous, LinkedIn, YouTube or some other social site. Did you know that as of September 2012 Facebook has [...]
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