Tag Archives: Website Content

10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – [...]
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Vol. 67: Learn Why Content Marketing Is Indispensable and Meet Our New Talent

Whether in life or in marketing, sometimes it makes sense to keep to the old methods. This is especially crucial to remember when the tried-and-true strategies are just as effective (if not more) as they’ve ever been. Now consider the recent spike of industry experts arguing that the era of traditional content marketing is nearly [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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Vol. 64: Five New Additions to the Eminent Team; Study Calls Infographics into Question

Eminent SEO News: The Team Continues to Expand The Eminent SEO team is rapidly expanding! Over the last month, we’ve added five new members to our staff, all with unique specialties to help us explore new ventures and do more for our clients. Meet our newest team members now: What’s New in SEO: Not All [...]
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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain [...]
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GIF Images Are Clever Tools in the Right Marketer’s Hands

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs [...]
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So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices. Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s [...]
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Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factors for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
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Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent, sibling or even those with whom we work. Miscommunication is at the root of most conflict. Therefore, effective communication, while subtle, can pay huge dividends – [...]
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