A landing page is any page in your website that a user could land on by clicking on a search engine result or a link to your website from somewhere else on the web.
This could be your home page or an important sub-page that hosts product or service information. It’s important that your web pages, especially those that “sell” for you, are not only optimized for the search engines but for the users as well. SEO helps people find your site, LPO helps that traffic convert.
Our landing page optimization services include using tried and true techniques and best practices that we have developed over several years of testing and experimenting.
We work on:
Layout and Framework: Does the wireframe and navigation allow the user to quickly find what they are looking for in a non-confusing way?
Design, Colors and Images: Does your design and imagery reflect your offer in a way your users will emotionally respond to?
Content, Headlines, Offer and Call to Action: Are you using properly optimized keywords and language that converts?
Code and Form Development: Once we have created the updated design and content, we have to develop the code and ensure your forms are working properly.
On-page SEO: We will ensure your code and content are properly optimized for not only the user, but the engines as well.
Trust: Do you have certifications, accreditations or awards? Sharing logos, links or information about your accolades helps build trust with your users.
LPO work can be done on existing pages of your website, or new standalone pages for ad campaigns, such as PPC. Many times our clients use Pay Per Click traffic to test the new page against an existing page – creating a split A/B test. This gives you the opportunity to see which page converts better before making the choice to replace your existing web page. Once a test is complete we can continue to fine tune the page by split testing isolated items – such as an image, a headline, a call to action, a video, etc.
Our Custom Landing Page Optimization Services Include:
- Custom Landing Page Optimization – by page
- Landing Page Design
- Landing Page Optimization Copy Writing Only
- Landing Page Optimization Managed Split Test